Food Made Fresh

What Food Made Fresh does

Food Made Fresh LLC is a Carlsbad, California-based direct-to-consumer prepared meal delivery service that produces and distributes fully prepared, never-frozen meals on a weekly rotating menu to households across San Diego County. Founded in 2017 by Chrissy Weir and currently owned and operated by head chef Julianna Villasenor, the company runs from a single commercial kitchen at 2790 Loker Ave W. in Carlsbad and delivers on Mondays between 9am and 5pm to at least 15 neighborhoods ranging from Coronado in the south to Carlsbad/Oceanside in the north, including La Jolla, Del Mar, Encinitas, Rancho Santa Fe, and Poway. Its product positioning centers on organic, non-GMO, locally sourced produce, hormone- and antibiotic-free meats, and the absence of preservatives, refined sugars, hydrogenated oils, and artificial ingredients, with menu options accommodating gluten-free, dairy-free, vegan, paleo, keto, and Whole30 diets. ServSafe-certified chefs prepare the meals, which are packaged in reusable mason jars with a recycling program and delivered in cooler bags ($10 fee if not returned weekly).

The company sells through a Shopify-powered e-commerce storefront at foodmadefresh.com with no subscription requirement, a $40 order minimum, and a $9 delivery fee; kitchen pick-up is offered free of charge on Mondays. Individual items are priced from $6.25 to $19.00 across breakfast (overnight oats, chia puddings, breakfast tacos, protein bars), entrees (protein bowls, crusted chicken, meatballs, cordon bleu), sides, salads, soups, and snacks. Auxiliary revenue streams include event catering (custom menus quoted on inquiry), digital gift cards in $50-$1,000 denominations, and a holistic health coaching program run by the owner. Customer acquisition relies on Instagram, an email newsletter, and a network of location-specific SEO pages targeting San Diego neighborhoods.

The business operates with 1-10 employees, has not raised outside funding, and reports no revenue or ARR publicly. Marketing is handled organically through social media and content, with all production and fulfillment centralized in one Carlsbad kitchen. The company's competitive differentiation rests on ingredient quality, dietary flexibility, the absence of subscription lock-in, and local last-mile delivery in San Diego County.

Name

Food Made Fresh

Legal name

Food Made Fresh LLC

Website

https://foodmadefresh.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Made Fresh is a Carlsbad, CA-based direct-to-consumer prepared meal delivery service that delivers fresh, never-frozen, organic meals on a weekly rotating menu to health-conscious households across San Diego County, with add-on catering, gift card, and health coaching offerings.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery Services

NAICS

Perishable Prepared Food Manufacturing (311991), Seafood Product Preparation and Packaging (31171)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Delivery (Fresh, Ready-to-Heat) (CRAHAJAC)

akta.pro secondary industries

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Refrigerated Prepared Meals (Chilled Ready Meals) (CRADADAM), Local Chef/Restaurant Meal Boxes & Marketplace Prepared Meals (CRAHAJAI)

Keywords

• Prepared meal delivery
• Fresh meal service
• Healthy food delivery
• Organic meal delivery
• Weekly meal plans

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Prepared Meal Sales: Individual meal sales through weekly rotating menu. Customers order specific meals and portions with no subscription required. Meals include breakfast items, entrees, sides, snacks, protein bars, and desserts.
2. Catering Services: Catering services offered for special events. Customers contact via form to inquire about menus, options, and pricing.
3. Gift Cards: Digital gift cards delivered by email with amounts ranging from $50 to $1000. No additional processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Food Made Fresh operates a direct-to-consumer prepared meal delivery service from its commercial kitchen in Carlsbad, CA. Each week, customers order from a rotating menu of fully prepared, fresh (never frozen) breakfast, entrée, side, snack, and dessert items made with organic, non-GMO, hormone/antibiotic-free ingredients. Orders are placed by Thursday at midnight for Monday delivery across San Diego County, with no subscription commitment required. The company also offers event catering services and digital gift cards as supplemental offerings.

Product overview

Food Made Fresh is a prepared meal delivery service offering a rotating weekly menu of fully prepared, healthy meals delivered every Monday to customers across San Diego County. The core product is the meal delivery service featuring individual meal items including breakfast options (overnight oats, chia puddings, breakfast tacos, protein bars), main courses (protein bowls, grilled proteins, soups, salads), snacks (cookies, charcuterie boxes), and beverages (detox drinks, lemonades). Add-on offerings include catering services for events and a health coaching program. The company operates from a commercial kitchen in Carlsbad, CA and uses the Shopify e-commerce platform for online ordering.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepared Meal Delivery Service Weekly delivery of fully prepared, fresh (never frozen) meals made with organic, non-GMO, hormone/antibiotic-free ingredients; customers order by Thursday at midnight for Monday delivery across San Diego County with no subscription commitment.
• Catering Services Catering service for special events, corporate functions, and parties offering custom menus, options, and pricing on request; inquiries handled via the website contact form.
• Gift Cards Digital gift cards delivered by email in denominations from $50 to $1,000 with no additional processing fees, redeemable at checkout on the Food Made Fresh website.

Quantifiable outcome

• Fresh meals delivered weekly on Mondays between 9am-5pm
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Territory Foods: Chef-prepared, fresh (never frozen) meal delivery operating across multiple regional markets with rotating weekly menus — same freshness and chef-driven model at multi-city scale.
• Sakara Life: Premium organic, plant-based prepared meal delivery program with weekly subscriptions and holistic nutrition coaching — comparable premium organic positioning and coaching add-on.
• Fresh n Lean: Organic, fresh, ready-to-eat prepared meal delivery emphasizing organic, non-GMO, hormone/antibiotic-free ingredients and weekly delivery — closely aligned ingredient and freshness positioning.
• Trifecta: Organic prepared meal delivery with paleo, keto, vegan, and clean-eating menus shipped nationwide; comparable dietary-accommodation breadth and organic-first positioning.
• CookUnity: Chef-prepared, fresh (not frozen) meal delivery service selling individual meals via a weekly rotating menu to health-conscious consumers — directly comparable model, though national in scale.

Broad incumbents

• Hungryroot: AI-driven healthy meal and grocery delivery service with a hybrid prepared-meal/grocery model; broader than Food Made Fresh but overlapping health-conscious customer segment.
• Daily Harvest: Nationwide direct-to-consumer prepared food brand focused on organic, plant-based items; comparable clean-ingredient DTC model, though frozen rather than fresh.
• Sunbasket: Meal-kit and prepared-meal service with organic and clean-ingredient focus; broader portfolio than Food Made Fresh but comparable customer base and dietary range.
• Factor (formerly Factor 75): Large prepared-meal subscription service with weekly delivery of calorie- and protein-controlled meals; broader and more mass-market, but overlaps on fresh prepared meals for health-conscious consumers.

Emerging players

• Methodology (Hyper-Relevant): Chef-prepared, ultra-clean prepared meals delivered fresh with rotating seasonal menus and an emphasis on organic ingredients — emerging direct competitor in the same premium fresh-meal niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/foodmadefresh
• Xx.com/foodmadefresh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Made Fresh