Institute Of Promotion

What Institute Of Promotion does

Institute Of Promotion (legal entity INSTITUTE OF PROMOTION, s.r.o.) is a privately held event agency headquartered in Bratislava, Slovakia, that has operated for over twenty years and claims more than 1,000 events delivered. It provides full-service event production for corporate and enterprise clients, spanning corporate events, conferences, VIP galas, employee events, team buildings, family days, product launches, roadshow promotions, public events, and online and hybrid formats. Its disclosed client roster covers roughly thirty blue-chip Slovak and multinational brands across telecommunications, energy, automotive, banking, insurance, FMCG, technology, and real estate — including Telekom, ESET, Volkswagen, Orange, P&G, Huawei, Swiss Re, and Heineken — with revenue earned on a project-by-project, quote-based professional-services model and direct enterprise sales.

The agency's distinctive operational asset is Tyršák, an owned open-air urban beach and year-round event platform launched in 2020 on the Tyršovo nábrežie (Danube waterfront, Petržalka) under a commercial lease with the City of Bratislava. Tyršák runs 150+ on-site events per year and attracts over 250,000 visitors per season, generating revenue from ticket sales, brand partnerships, catering concessions, and corporate event bookings, while functioning as both a recurring revenue stream and a client acquisition vehicle for the broader agency. A winter edition (Christmas market) was added in 2022, and the venue operates with an integrated partnership stack including Heineken (long-term strategic beverage partner), ZSE (green photovoltaic energy), Tier Mobility, OLO, YEME, and the Bratislava Cultural and Information Centre (BKIS).

The firm is founder-led by Managing Director Michal Svarinský, who co-founded BTL-ka (the Slovak Below-the-Line Communications Association) in 2011, and the company holds ISO 14001 environmental management certification. Headcount is disclosed in the 1–10 range, all operations are domestic (Slovakia), and no external funding, M&A activity, or parent company is recorded. Pricing is not publicly disclosed and is negotiated per project.

Name

Institute Of Promotion

Legal name

INSTITUTE OF PROMOTION, s.r.o.

Website

https://iofp.sk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Institute Of Promotion is a Bratislava-based event agency running corporate events, conferences, brand activations, and the owned Tyršák urban-beach venue on the Danube for enterprise clients across Slovakia.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

akta.pro secondary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Corporate event management
• Live marketing services
• Event planning agency
• Brand activation services
• Conference production

Headquarters

HQ city

Bratislava

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate Event Services: Professional event planning and execution services for corporate clients, including corporate events, conferences, VIP events, employee events, team buildings, family days, product launches, promotions, and public events. Revenue is generated on a project-by-project basis.
2. Tyršák Venue Operations: Operation of their own owned open-air venue on Tyršovo nábrežie (Danube waterfront, Petržalka side) in Bratislava. The venue hosts over 150 events per year, attracts over 250,000 visitors annually, and serves as a year-round event platform with both summer (beach) and winter (Christmas market) editions. Revenue is generated through ticket sales, brand partnerships, catering concessions, and corporate event bookings.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Institute of Promotion is a Bratislava-based event agency providing end-to-end planning and execution of corporate events, conferences, VIP events, employee events, team buildings, family days, product launches, brand activations, online and hybrid events, and public events. The agency also operates its own open-air venue, Tyršák, on the Danube waterfront in Bratislava, functioning as a year-round event platform for corporate clients, brand partnerships, and consumer-facing programming.

Product overview

Institute Of Promotion is an event agency offering a comprehensive portfolio of event services as a single unified offering. The core services include corporate events, online events, hybrid events, VIP events, conferences, employee events (B2E), corporate games, team buildings, family days, promotion, product launches, and public events. The agency also operates its own proprietary event platform called Tyršák — an open-air urban beach venue on the Danube riverbank in Bratislava that serves as both a venue for brand partnerships and corporate events, and a year-round event platform with its own programming schedule. The portfolio is structured as agency services supplemented by the Tyršák proprietary platform, which the company uses to diversify revenue streams and provide unique event opportunities for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Tyršák: Open-air venue and year-round event platform on the banks of the Danube in Bratislava, produced by Institute of Promotion. Hosts brand partnerships, corporate events, and brand activations. Produces more than 150 events annually with over 250,000 visitors per season. Features culture, sport, public discourse, and riverside atmosphere with views of Bratislava's skyline.

Products and services

• Corporate Events (Firemné eventy) Corporate event planning and execution services that help organizations build positive relationships with business partners and employees through professionally produced events.
• Online Events (Online eventy) Virtual event production ranging from simple streaming to purpose-built virtual studio productions for corporate clients.
• Hybrid Events (Hybridné eventy) Events combining live experience with online distribution, requiring specific expertise to bridge the two components technically and dramaturgically.
• VIP Events (VIP eventy) Exclusive event services requiring elevated attention and discretion for large-scale galas or carefully curated gatherings for key guests.
• Conferences (Konferencie) Conference production that informs, inspires and creates space for meaningful exchange, with full management from invitations through post-event evaluation.
• Employee Events (B2E eventy) Employee events including anniversaries, themed evenings, and Christmas parties designed to reward and motivate staff.
• Teambuilding Events (Teambuildingy) Teambuilding event programs across Slovakia, internationally, or in exotic locations designed to create genuine shared experiences.
• Family Days (Rodinné dni) Family day events managing venue selection, varied programs for children and adults, and catering that accommodates all age groups.
• Promotion (Roadshows) Product promotion through roadshows that bring products to market and place brands directly in front of target audiences.
• Product Launch Product launch services creating precise first impressions through creative solutions that present products at their strongest.
• Public Events Large-scale public event organization with extensive experience in complex safety and logistical requirements, treating safety as baseline and sustainability as standard.
• Tyršák Venue Open-air venue and year-round event platform on the banks of the Danube in Bratislava, offering space for brand partnerships, corporate events, and brand activations with 150+ events and 250,000+ visitors annually.

Quantifiable outcome

• Over 1,000 events delivered across 20+ years of operation
• +3 more outcomes

Named customers30 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Heineken (Slovakia)coreStrategic or Co-development PartnerHeineken is a long-term strategic partner of the Tyršák urban beach project. The blog post states that in the relevant year, Heineken's sales plan was significantly exceeded at Tyršák, surpassing pre-pandemic figures from a similar summer project. Heineken is referenced as the agency's long-term strategic partner.
• Západoslovenská energetika (ZSE)coreStrategic or Co-development PartnerZSE provides green photovoltaic energy to power the Tyršák venue, supporting the project's sustainability commitments.
• YEME Plnochutné potravinyminorStrategic or Co-development PartnerPartner for complete bio-waste processing at the Tyršák venue, supporting the project's sustainability practices.
• Nové LidominorStrategic or Co-development PartnerPartner supporting the Tyršák urban beach project on the Danube waterfront in Bratislava.
• Stock SlovenskominorStrategic or Co-development PartnerBeverage partner supporting the Tyršák project.
• Tchibo SlovenskominorStrategic or Co-development PartnerPartner in the Tyršák project.
• Radosť (digital operator)minorStrategic or Co-development PartnerDigital operator partner in the Tyršák project.
• VšZP (Všeobecná zdravotná poisťovňa)minorStrategic or Co-development PartnerHealth insurance partner supporting the Tyršák project.
• Hospodárske novinyminorStrategic or Co-development PartnerMedia partner supporting the Tyršák project.
• Tier MobilityminorStrategic or Co-development PartnerMobility partner supporting sustainable transportation options at Tyršák.
• OLO (Odvoz a likvidácia odpadu)minorStrategic or Co-development PartnerWaste management partner handling waste collection and processing at Tyršák.
• BKIS (Bratislava Cultural and Information Centre)coreStrategic or Co-development PartnerCultural institution partner of the City of Bratislava supporting the Tyršák project, working in conjunction with the commercial lease contract with the City Magistrate.
• URBAN MARKETminorStrategic or Co-development PartnerCooperation partner focused on supporting local design and fashion at Tyršák, particularly during the winter edition.
• Magistrát hlavného mesta SR Bratislavy (City of Bratislava)coreStrategic or Co-development PartnerThe City of Bratislava signed a commercial lease contract with the agency for the lease of land at Tyršovo nábrežie, enabling long-term planning and development of the Tyršák project. The city also supports the project through BKIS.
• BTL-ka (Komunikačná asociácia / Below-the-Line Communications Association)minorOthersInstitute of Promotion is a member of BTL-ka, the Slovak Below-the-Line Communications Association. Managing Director Michal Svarinský is a co-founder of the association, established in 2011 to provide a platform for communication and experience exchange among Slovak event and promotion agencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Events: French-headquartered global venue operator and event services group managing convention centers, exhibition halls, and event logistics. Comparable to IoFP's combination of venue operations (Tyršák) and event services business lines.
• MCI Group: Swiss-headquartered global meetings, events, and association management firm. Comparable to IoFP as a corporate events and conferences agency, with similar full-service model across corporate, association, and incentive events.
• Cvent: Event management and hospitality software platform powering in-person, hybrid, and virtual events. Comparable to IoFP's conferences and hybrid events services, though primarily software/platform versus agency model.
• BCD Meetings & Events: Global corporate meetings and events agency serving enterprise clients across pharma, financial services, and technology. Comparable to IoFP's corporate event services targeting similar enterprise verticals including pharma (GSK), banking (ČSOB), and telecom (Telekom).
• Encore Global: Global event production and AV services provider for corporate meetings, conferences, and live events. Comparable to IoFP's hybrid events and conferences services as an event production partner for enterprise clients.
• Live Nation Entertainment: Global live entertainment and venue operator with concert promotion, ticketing, and venue management. Comparable to Institute of Promotion as a large-scale event producer and venue operator, though focused on music touring rather than corporate events.
• AEG (Anschutz Entertainment Group): Global venue operator and live entertainment promoter operating arenas, theaters, and festivals worldwide. Comparable to IoFP's Tyršák venue operations and event production capabilities, though at vastly larger scale and with owned real estate.
• The Freeman Company: US-headquartered global brand experience and event agency serving enterprise clients with corporate events, conferences, and exhibitions. Comparable to IoFP's corporate events, conferences, and product launch services for similar enterprise audiences.

Emerging players

• Eventbrite: Self-service event ticketing and management platform for public events. Comparable to IoFP's Tyršák consumer ticketing operation and public events business, though as a technology platform rather than an agency operator.
• Bizzabo: Event experience platform serving enterprise conferences and corporate events with registration, engagement, and analytics software. Comparable to IoFP's conference and hybrid events services targeting corporate event organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tyrsak.sk
• Instagraminstagram.com/tyrsak.sk
• LinkedInlinkedin.com/company/institute-of-promotion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Institute Of Promotion