Throwback Fitness
Throwback Fitness is a U.S.-based corporate and private events company that runs nostalgic, team-based field day, color war, virtual recess, and scavenger hunt experiences for enterprise clients, schools, and private groups across 16+ states.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Throwback Fitness firmographics
Firmographics- Name
- Throwback Fitness
- Legal name
- Throwback Fitness, LLC
- Website
- https://throwbackfit.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Throwback Fitness is a U.S.-based corporate and private events company that runs nostalgic, team-based field day, color war, virtual recess, and scavenger hunt experiences for enterprise clients, schools, and private groups across 16+ states.
- Ownership category
- akta.pro rank
Throwback Fitness industry classification
Industry- Product category
- Corporate Team Building Events
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113), Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Throwback Fitness is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Throwback Fitness business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Private & Corporate Event Hosting: Primary revenue stream from hosting team building events including Field Day, Color War, and Virtual Recess. Events are booked directly with corporate clients, schools, and private groups. Pricing appears quote-based based on event specifics including group size, duration, location, and customization requirements.
- Field Day Events: Outdoor team building events featuring classic field day games and Throwback's proprietary games. Hosted at parks, client offices, or third-party venues.
- Color War Events: Indoor team building competitions with team-based games, trivia, and mental challenges. Can be hosted in offices or event venues.
- Virtual Recess Events: Virtual team building events hosted via Zoom for remote teams. Games include trivia, scavenger hunts, and interactive competitions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote based on event specifics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Throwback Fitness product offering
Product offeringCore offering
Throwback Fitness hosts customizable team-building events for corporate and private groups, centered on nostalgic and team-based games. Its core offerings are Field Day (outdoor), Office Color War (indoor), Virtual Recess (remote), and Scavenger Hunts, all delivered by trained coaches who travel to client offices, parks, or third-party venues (or run virtually via Zoom). Events are booked through consultation, quoted based on group size, duration, location, and customization, and tailored across physical and mental intensity levels.
Product overview
Throwback Fitness is an event-based company that organizes nostalgic, team-building activities for private groups and corporate events. The company offers four core service offerings: Field Day (outdoor team building), Office Color War (indoor team building), Virtual Recess (remote/virtual events), and Scavenger Hunts. Originally founded as a boutique fitness studio in NYC in 2014, the company pivoted to focus exclusively on private and corporate events, offering both in-person and virtual options across multiple U.S. cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Field Day
- Office Color War
- Virtual Recess
- Scavenger Hunts
Quantifiable outcome
- Employees engaged in workplace competitions are 27% more likely to feel 'involved and enthusiastic' about work
- +6 more outcomes
Companies that use Throwback Fitness
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
Throwback Fitness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Throwback Fitness partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- DonorsChooseminorThrowback partners with DonorsChoose, a nonprofit that helps teachers fund classroom projects. For events booked during promotional periods, Throwback donates 5% of event revenue to local classrooms. The company donated over $2,200 to 20 classroom projects impacting 3,000+ students across the country in Summer 2025. Projects funded include school supplies, sensory tools, STEM kits, library upgrades, and PE equipment.
- Experience CampsminorDuring May through June 15, 2025, Throwback donated 5% of event revenue to Experience Camps - a national nonprofit that sends grieving kids to a week of overnight summer camp, completely free. The company chose projects in areas where events took place.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Throwback Fitness competitors and assessment
Company assessmentDirect peers
- CityHunt: CityHunt provides team building scavenger hunts for corporate groups in major U.S. cities. It overlaps with Throwback's Scavenger Hunt and Field Day offerings and shares the corporate customer and event-led delivery model.
- Confetti: Confetti is a virtual and hybrid events platform offering curated team building experiences for remote and hybrid teams. It overlaps most directly with Throwback's Virtual Recess product for distributed workforce engagement.
- Activate: Activate operates gamified, physical-challenge fitness venues and group experiences. While its core offering is fitness facilities, the gamified, team-based group format places it adjacent to Throwback's playful team building concept.
- The Go Game: The Go Game runs custom scavenger hunts, game shows, and team challenges for corporate clients nationwide. It is one of Throwback's closest direct competitors, sharing the gamified, app-supported (but event-led) format and similar enterprise customer base.
- Outback Team Building: Outback Team Building delivers in-person and virtual corporate team building experiences, including scavenger hunts and game-based events. Comparable to Throwback in service model, target buyer (corporate HR), and event-format approach.
- Wildly Different: Wildly Different designs and hosts customized corporate team building events including games, cooking challenges, and outdoor activities. It competes head-to-head with Throwback in the customized, on-site corporate events category.
- TeamBonding: TeamBonding is one of the largest U.S. corporate team building event companies, offering in-person, virtual, and hybrid programs. Like Throwback, it sells quote-based events to corporate HR and event planners with comparable client profiles and use cases.
Emerging players
- Museum Hack: Museum Hack runs private, themed corporate team building events at museums and offsite venues. It competes for the same corporate event-planning dollar with a more narrative/experience-led approach, overlapping Throwback's private events segment.
Others
- Barry's Bootcamp: Barry's is a boutique fitness brand where Throwback's original ClassPass #1 ranking placed it ahead. Comparable as a high-profile boutique fitness operator with corporate/private event bookings, though Barry's does not specialize in team building.
- ClassPass: ClassPass is a former Throwback customer and a fitness/wellness marketplace. While not a direct competitor, it represents an adjacent corporate wellness channel and is a relevant comparable for the broader group fitness and corporate wellness space Throwback plays in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Throwback Fitness social profiles
Digital presenceThrowback Fitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
Throwback Fitness leadership team
Management profileNumber of profiles
Profiles2 records
Throwback Fitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Throwback Fitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Throwback Fitness
What does Throwback Fitness do?
Throwback Fitness hosts customizable team-building events for corporate and private groups, centered on nostalgic and team-based games. Its core offerings are Field Day (outdoor), Office Color War (indoor), Virtual Recess (remote), and Scavenger Hunts, all delivered by trained coaches who travel to client offices, parks, or third-party venues (or run virtually via Zoom). Events are booked through consultation, quoted based on group size, duration, location, and customization, and tailored across physical and mental intensity levels.
Is Throwback Fitness a public or private company?
Throwback Fitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Throwback Fitness founded?
Throwback Fitness was founded in 2014. It employs 1 to 10 people.
Where is Throwback Fitness based?
Throwback Fitness is headquartered in New York, United States, in the North America region.
How does Throwback Fitness make money?
Four revenue lines are on record. Private & Corporate Event Hosting is the primary driver. The others are field Day Events, color War Events and virtual Recess Events.
Who are Throwback Fitness's main competitors?
Direct peers on record are CityHunt, Confetti, Activate, The Go Game, Outback Team Building, Wildly Different and TeamBonding. Museum Hack is listed as an emerging player. Others are Barry's Bootcamp and ClassPass.
Does Throwback Fitness have an API?
No public API is recorded for Throwback Fitness.
What industry is Throwback Fitness in?
Throwback Fitness's product category is Corporate Team Building Events. Its primary akta.pro industry code is MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 711320 and its SIC code is 7900.