MBT Marketing

What MBT Marketing does

MBT Marketing is a privately held, full-service marketing agency founded in 2004 by Scott Thompson and headquartered at 300 Oswego Pointe Dr., Suite 101, Lake Oswego, Oregon. The firm delivers integrated marketing services spanning digital media buying, social media management, creative and content development, media planning, public relations, video and audio production, franchise marketing, and AI consulting/automation. It serves enterprise and mid-market clients across QSR, retail, B2B technology, aerospace/defense, and education verticals, with a documented enterprise roster that includes Intel, Papa Johns (14-year relationship), Dairy Queen, Point S USA, Sir Speedy, Penn Engineering, Harris, and Team Logic IT. Operations have scaled from a Pacific Northwest origin to active campaigns in 40+ U.S. states, with a franchise marketing practice supporting more than 2,000 franchise locations.

Name

MBT Marketing

Legal name

MBT Marketing

Website

https://mbtmarketing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Retail Media Network (RMN) Planning & Buying (MPAAABAK)

Keywords

• Digital marketing services
• Franchise marketing agency
• Creative content development
• Media planning buying
• AI marketing consulting

Headquarters

HQ city

Lake Oswego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing Agency Services: MBT generates revenue through professional marketing services including strategy, creative development, digital media buying, social media management, and AI consulting. Services are integrated across the entire marketing ecosystem, connecting data, strategy, and creative execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MBT Marketing is a full-service marketing agency that delivers strategy, creative, digital media buying, social media management, public relations, video/audio production, franchise marketing programs, and AI integration consulting. Services are integrated across data, strategy, and creative execution to drive measurable customer acquisition and revenue growth for enterprise and mid-market clients.

Product overview

MBT Marketing is a full-service marketing agency that operates as an integrated platform combining multiple service modules rather than a single unified software product. The core offerings include Digital Marketing (paid, social, CTV, local targeting), Franchise Marketing (national brand strategy with local execution for 2,000+ locations), Creative & Content development, Strategy & Planning, Social Media Management, Media Planning, Public Relations, Video & Audio Production, and AI Integration/Automation consulting services. These services are designed to work together as an integrated marketing ecosystem where data, strategy, and creative execution connect across the entire customer journey to drive measurable growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Performance marketing services including paid advertising, social media, connected TV (CTV), and local geographic targeting campaigns designed to drive measurable customer acquisition and revenue growth. Targeted at enterprise and mid-market clients seeking paid media execution.
• Franchise Marketing Comprehensive marketing programs for franchise organizations that balance national brand consistency with local market flexibility, supporting over 2,000 franchise locations across the United States. Designed for franchisors and franchisees needing integrated national-to-local marketing systems.
• Creative & Content Creative development services producing ideas that stand out, sell, and scale, including visual storytelling, brand messaging, and content designed to move audiences and drive measurable business results. Aimed at clients needing distinctive creative work tied to outcomes.
• Strategy & Planning Strategic consulting services that help clients define goals, understand target audiences, and build actionable roadmaps for measurable marketing growth. Designed for organizations seeking senior-level strategic guidance.
• Social Media Management Social media services that build authentic audience connections through targeted content and campaigns designed to grow visibility, engagement, and brand awareness across platforms. Targeted at clients seeking managed social media programs.
• Media Planning Media buying and strategic planning services across multiple channels optimized for performance rather than impressions, including search, social, display, and CTV advertising. Aimed at clients seeking performance-driven media investments.
• Public Relations Reputation management and public relations services that shape audience perception, strengthen brand reputation, and position companies in relevant industry conversations. Aimed at organizations needing brand communications and PR support.
• Video & Audio Production High-quality video and audio content production for storytelling across platforms, designed to capture attention and inspire audience action. Targeted at clients needing production support for campaigns and brand storytelling.
• AI Consulting Consulting services that help businesses implement AI solutions to work smarter and achieve stronger results through intelligent automation and data-driven decision making. Aimed at clients seeking to integrate AI into their marketing operations.

Quantifiable outcome

• Increased digital sales share through advanced media optimization
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wpromote: Mid-market focused digital marketing agency offering paid media, SEO, creative, and analytics, similar in customer profile (enterprise and mid-market brands) and integrated service mix to MBT.
• Socius Marketing: Specialized franchise marketing agency offering brand strategy, creative, and media services to franchise systems; the closest direct competitor to MBT's franchise/QSR vertical focus and service model.
• Cardinal Digital Marketing: Multi-location and franchise digital marketing agency providing SEO, paid media, and local marketing services, directly comparable to MBT's franchise marketing and digital capabilities.
• Disruptive Advertising: Full-service digital marketing agency offering paid media, creative, and lifecycle marketing to mid-market and enterprise clients, comparable in service scope and client profile.
• Ladder: Digital marketing agency offering creative, media, and growth strategy with a data-driven performance focus, overlapping with MBT's digital marketing and AI-driven optimization services.
• Front Burner Marketing: Franchise marketing agency delivering brand, creative, and digital services to restaurant and franchise systems, directly comparable to MBT's QSR/franchise client base.
• HughesLeahy Ink + Strategy: Franchise marketing agency serving multi-unit brands with brand development, lead generation, and franchisee marketing programs, directly comparable to MBT's franchise services practice.
• PK4 Media: Franchise and multi-location marketing agency focused on digital media, creative, and local store marketing, overlapping with MBT's franchise marketing and media buying offerings.

Broad incumbents

• Dentsu: Global advertising holding company with broad media, creative, and CX capabilities, competing with MBT for the same enterprise marketing budgets and franchise/QSR accounts.
• Publicis Groupe: Global advertising and communications holding company offering integrated marketing services across media, creative, digital, and PR, directly competing for MBT's enterprise client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/scott-thompson-514b726
• Xx.com/mbtmarketing
• Facebookfacebook.com/MBTMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBT Marketing