Mpower

What Mpower does

Mpower is an India-based mental health care provider founded in 2016 as an initiative of the Aditya Birla Education Trust by Neerja Birla. It operates a multi-disciplinary mental health platform combining clinical care (psychiatric consultations, individual therapy, couple counselling, and specialized modalities including occupational, speech, remedial, dance movement, music, and art therapy), a 24/7 helpline, campus-based mental health cells, and large-scale outreach programs. The organization runs three primary clinical units — Mpower - The Centre (paid clinical services), Mpower Foundation (subsidized care for underprivileged populations), and Mpower Cell (on-campus services at BITS Pilani campuses and BK Birla College). It also operates the COPE peer-support model across 62 Indian colleges, the Youth Mental Health First Aid programme, and the Mpower Masoom initiative for children in Child Care Institutions.

The business model is hybrid and non-traditional. Mpower generates revenue from direct clinical fees across five city centers (Mumbai, Bengaluru, Kolkata, Pune, New Delhi), corporate Employee Assistance Programs and workshops, institutional training contracts with government bodies (Mumbai Police, CISF, Railway Protection Force, MCGM), CSR-funded capacity-building programs (notably a recent Marsh India-backed DBT training initiative), and individual donations routed through the GiveIndia platform. Go-to-market combines consumer-facing clinical services, enterprise sales to government and corporate clients, and community-led awareness campaigns including The Movement's #StampOutStigma initiative. Backed by the Aditya Birla Group ecosystem, the organization also leverages brand credibility and trust-based philanthropy rather than venture capital. No external funding rounds, valuation, or revenue figures have been disclosed.

Name

Mpower

Legal name

Mpower (operating as initiative of Aditya Birla Education Trust)

Website

https://mpowerminds.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Mpower is an India-based mental health care provider founded in 2016 as an initiative of the Aditya Birla Education Trust, offering psychiatric consultations, multi-modal therapy, a 24/7 helpline, and community outreach across five Indian cities to individuals, educational institutions, corporates, and government bodies.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133), Individual and Family Services (6241)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGACAD), Mental Health Counseling & Therapy Services (K–12) (EDAJALAG), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Mental health services
• Psychiatric consultation
• Counseling therapy
• Occupational therapy
• Mental health helpline

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Services: Direct fees for psychiatric consultations, individual therapy, couple counselling, and specialized therapies (occupational, speech, remedial, dance movement, music therapy, art therapy)
2. Donations and Philanthropy: Donation-based funding where individuals can contribute specific amounts (₹5,000 for 5 counselling sessions, ₹4,000 for 3 therapy sessions) to support underprivileged mental health services; also through GiveIndia platform
3. Corporate and Institutional Programs: Employee Assistance Programs (EAPs), workshops for corporate employees addressing stress, time management, and workplace mental health; fees for training government personnel (police, CISF, railway protection force)
4. CSR-Funded Initiatives: Corporate Social Responsibility partnerships (e.g., Marsh India's support for DBT training program) funding large-scale mental health capacity building

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mpower operates a multi-disciplinary mental health care organization delivering psychiatric consultations, individual therapy, couple counselling, occupational, speech, remedial, dance movement, music, and art therapy, nutrimentor sessions, psycho-educational evaluation, support groups, and a 24/7 helpline through clinical centers in five Indian cities. It complements clinical care with large-scale outreach programs (Youth Mental Health First Aid, COPE peer support, Mpower Masoom, Minds Matter), corporate wellness and Employee Assistance Programs, and government partnerships for training police, CISF, railway, and education personnel.

Product overview

Mpower is a multidisciplinary mental health care provider offering a comprehensive portfolio of services organized across clinical care, outreach, awareness, academia, and helpline verticals. The core offerings include Mpower - The Centre (main clinical center), Mpower Foundation (affordable care for underprivileged), and The Mpower Cell (campus-based services). Clinical services encompass psychiatric consultations, individual therapy, couple counselling, and specialized therapies (occupational, speech, remedial, dance movement, music, nutrimentor). Support services include psycho-educational evaluations, support groups, and a 24/7 helpline. Prevention and awareness programs include Youth Mental Health First Aid (YMHFA), COPE peer support model, Minds Matter, and Mpower Masoom for child care institutions. The Movement focuses on de-stigmatization through awareness campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Helpline: Mental health helpline service
• Mpower - The Centre
• Mpower Foundation
• Mpower Cell
• The Movement
• YMHFA
• COPE (Counselling and Outreach for Peer Empowerment)

Products and services

• Mpower - The Centre Main clinical center of Mpower providing holistic mental health care solutions to children, adolescents, young people, and adults through in-person consultations and therapy.
• Mpower Foundation Subsidized mental health care vertical that provides quality clinical services at reasonable rates to underprivileged individuals, empowering people living with psychosocial difficulties.
• The Mpower Cell Small on-campus clinical unit at BITS Pilani (Goa, Pilani, Hyderabad), BITS Dubai, and BK Birla College Kalyan providing counselling, psychiatric consultations, and workshops to students and faculty.
• Psychiatric Consultation Comprehensive medical evaluation with a psychiatrist covering past mental health history, biological and psychological sources of emotional distress, with potential medication involvement.
• Individual Therapy Collaborative process between client and trained mental health therapist focusing on mental health concerns, self-exploration, and dealing with life stressors.
• Couple Counselling Facilitates understanding between partners regarding communication, healthy conflict resolution, and working towards mutually agreed relationship goals.
• Occupational Therapy Assessment and tailored therapeutic plan for children with difficulties in fine/gross motor skills, sensory processing, cognitive skills, and social interaction.
• Speech Therapy Assessment and treatment of communication concerns arising in childhood or speech impairments caused by injury such as stroke or traumatic brain injury.
• Remedial Therapy Assists students in achieving expected competencies in core academic skills, bridging gaps in reading, writing, math, and building comprehension and organizational skills.
• Dance Movement Therapy Expressive arts therapy using movement to achieve emotional, cognitive, physical, and social integration.
• Music Therapy Uses music to facilitate modulation of emotion, attention, cognition, and communication for various psychological concerns including depression, anxiety, neurodevelopmental concerns, and dementia.
• Nutrimentor Sessions Individualized nutrition plans by health and nutrition experts focusing on the biological relationship between food and mental health.
• Psycho-Educational Evaluation Psychological and educational testing that identifies areas of strength and weakness in a student's learning profile, identifying Learning Disabilities, ADHD, Autism Spectrum Disorder.
• Support Group Platform for individuals with similar concerns to gain perspective, identify coping strategies, and alleviate isolation through mutual sharing.
• 24/7 Mental Health Helpline Round-the-clock telephone and chat-based mental health support service accessible to the public across India.
• Youth Mental Health First Aid (YMHFA) Training program designed to build understanding of mental health problems in individuals aged 12-25, providing first aid for crisis situations involving suicide, self-harm, traumatic events, and aggressive behaviours.
• COPE (Counselling and Outreach for Peer Empowerment) Peer support model for youth mental health awareness using trained Student Mental Health First Aiders in higher education institutions across India.
• Mpower Masoom Mental health services program for children in Child Care Institutions (CCIs) across 19 CCIs in 5 divisions of Maharashtra, building capacity of staff and CWC/DWCD officers.
• Corporate Wellness and Employee Assistance Programs Workshops and ongoing programs for corporate employees addressing workplace stress, time management, productivity, and mental health, priced based on scope and duration.
• DBT (Dialectical Behavior Therapy) Training Programme One-year intensive DBT training programme launched in Mumbai in partnership with BTECH and NIMHANS, building a network of DBT-trained professionals across public and private healthcare institutions for suicide prevention.

Quantifiable outcome

• 1.12 lakh+ students reached through COPE peer support model in 62 colleges
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• BTECH (Behavioral Tech Institute)coreStrategic or Co-development Partner · 8 May 2026Mpower partnered with BTECH to introduce Dialectical Behavior Therapy (DBT) in India, launching a first one-year intensive training programme in Mumbai. The initiative aims to build a network of DBT-trained professionals across public and private healthcare institutions over five years to address India's mental health gap and suicide prevention.
• Marsh IndiacoreOthers · 7 May 2026Marsh India supports the DBT training programme as part of its Corporate Social Responsibility commitment, enabling Mpower to train mental health professionals, doctors, and counsellors in evidence-based suicide prevention.
• Aditya Birla Education TrustcoreOthersMpower is an initiative of the Aditya Birla Education Trust, founded by Mrs Neerja Birla. The trust provides organizational backing, brand credibility, and strategic direction for Mpower's mental health initiatives.
• NIMHANS (National Institute of Mental Health and Neurosciences)coreStrategic or Co-development PartnerNIMHANS clinicians participate in the DBT training program as part of Mpower's initiative to build a network of DBT-trained clinicians across leading healthcare institutions in India.
• Punjab Health MinistrymajorStrategic or Co-development PartnerPunjab Health Ministry collaborates with Mpower in the DBT training initiative to expand evidence-based suicide prevention programs across healthcare institutions.
• Mumbai PolicemajorImplementation/ SI/ Consulting PartnerMumbai Police receives mental health assistance from Mpower including counselling, workshops, and crisis intervention support for personnel.
• CISF (Central Industrial Security Force)majorImplementation/ SI/ Consulting PartnerCISF personnel receive mental health training and support through clinical services, workshops, and helpline services to build capacity and awareness.
• Railway Protection ForcemajorImplementation/ SI/ Consulting PartnerRailway Protection Force personnel receive mental health assistance including counselling and crisis intervention support.
• Women and Child Development Ministry, MaharashtracoreStrategic or Co-development PartnerMpower Masoom program - partnership to provide mental health services to children in 19 Child Care Institutes across 5 divisions of Maharashtra, building capacity of staff and CWC/DWCD officers.
• MCGM (Municipal Corporation of Greater Mumbai)majorImplementation/ SI/ Consulting PartnerMCGM teachers (10,000+) trained to identify signs and symptoms of mental health concerns in children, benefiting 2 lakh+ students.
• GiveIndiaminorChannel Partner/ Reseller/ DistributorGiveIndia serves as the donation collection platform for Mpower's charitable initiatives supporting underprivileged mental health care.
• BITS PilanimajorStrategic or Co-development PartnerMpower Cells established at BITS Pilani campuses (Goa, Pilani, Hyderabad) and BITS Dubai providing on-campus counselling and psychiatric services to students and faculty.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Global online therapy platform owned by Teladoc. Comparable in delivering outpatient mental health services (therapy, counselling) at scale, though operating internationally rather than India-focused.
• Talkspace: US-listed online therapy platform serving consumers and enterprises via subscription model. Comparable as a large-scale, digitally enabled mental health services business targeting both individual and corporate EAP clients.

Direct peers

• Wysa: AI-driven mental health chatbot and therapy platform operating in India and globally. Directly comparable as a digital mental health service provider targeting Indian consumers and employers, with overlapping customer segments in youth and corporate wellness.
• YourDOST: India-based online counselling and emotional wellness platform serving students and corporate employees. Comparable in targeting the same youth and corporate segments as Mpower, with similar peer-support and EAP offerings.
• iCall (TISS): Tata Institute of Social Sciences-operated psychosocial helpline and counselling service. Comparable as an Indian mental health service combining helpline, clinical support, and training — operating in a similar non-profit ecosystem model.
• Vandrevala Foundation: Indian mental health NGO operating a 24/7 helpline, outpatient services, and suicide prevention programs. Comparable as a non-profit mental health ecosystem combining helpline, clinical care, and outreach — closely aligned with Mpower's vertical structure.
• Amaha (formerly InnerHour): India-based mental health platform offering online therapy, psychiatry, and self-care programs. Comparable as a direct competitor providing outpatient mental health services to Indian consumers through both digital and clinical channels.
• Lissun (by RedDoorz): Indian mental health and emotional wellness platform offering online consultations, therapy, and corporate EAP services. Direct peer in the Indian mental health services market with overlapping service portfolio and customer base.

Emerging players

• MindPeers: Indian mental health startup offering therapy, counselling, and corporate wellness programs. Comparable as an emerging digital mental health platform in India with overlapping services in therapy and corporate EAP.
• Manah Wellness: India-based corporate mental wellness and EAP provider. Comparable as a focused B2B mental health services company addressing workplace mental health for Indian enterprises — directly overlapping with Mpower's corporate wellness vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mpowerminds
• Facebookfacebook.com/mpowerminds
• LinkedInlinkedin.com/company/mpowerminds
• Instagraminstagram.com/mpowerminds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mpower