What ONLINE Technology Integrators does

ONLINE Technology Integrators (doing business as Online Business Technologies) is a privately held managed IT services provider founded in 1991 and headquartered in Midtown Manhattan. The firm delivers managed IT, cybersecurity, managed backup, Microsoft 365 administration, low-voltage cabling, Dell hardware resale, and ergonomic workspace deployment to small and mid-sized professional services firms — principally law firms, accounting firms, and healthcare/dental practices — concentrated in the New York metro and Northeast US. Operations are supported by hands-on field engineers and a dedicated account manager model.

The company operates a vertically segmented go-to-market with industry-specific landing pages (Legal, Accounting, Healthcare) and maintains the SmileIT sub-brand focused on dental and healthcare IT, HIPAA compliance, patient data management, and certified installation for major practice management, digital radiography, and medical imaging vendors. The SmileIT sub-brand is a wholly owned unit with dating back relationships such as Hudson Highland Dentistry (client since 2003). The stack is anchored on Microsoft 365 and Dell-certified hardware, with revenue drawn from recurring managed-service subscriptions, one-time professional services and installations, and episodic hardware resale.

Business model and growth mechanics are characteristic of a traditional regional MSP: subscription-based managed IT contracts (annual billing, undislosed pricing), consultative sales with a free technology review CTA, content-driven inbound via website/blog/case studies, and SEO targeting service-specific queries. The company supports 4,992+ endpoints, advertises sub-5-minute technician response times, and reports 35+ years of continuous operation. Ownership is founder-led (Terry Craven, president and co-founder; Michael Connelly, owner and co-founder) with no disclosed external investors, funding rounds, M&A activity, or leadership transitions; revenue is not publicly disclosed.

Name

ONLINE Technology Integrators

Legal name

Online Technology Integrators

Website

https://onlinenyc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

ONLINE Technology Integrators is a New York-based managed IT services provider delivering managed IT, cybersecurity, backup, Microsoft 365, cabling, and Dell hardware support to SMB law, accounting, and healthcare/dental firms across the Northeast US.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Managed IT services
• Cybersecurity services
• Managed backup solutions
• Healthcare IT support
• Microsoft 365 management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed IT support covering day-to-day operations, long-term strategy, system monitoring, and security. Provided as a subscription service with a dedicated account manager.
2. Professional Services & Implementation: One-time services including installations, ergonomic workspace setup, low voltage cabling, server/workstation deployment, and healthcare IT compliance implementations.
3. Hardware Resale: Dell-certified reseller model — hardware sales (servers, workstations, portable devices) as a one-time or episodic revenue stream bundled with managed services.
4. Microsoft 365 Services: Setup, management, and ongoing support for Microsoft 365 environments, likely as an add-on to managed IT subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ONLINE Technology Integrators delivers managed IT services to small and mid-sized professional services firms, including fully managed IT support, layered cybersecurity, managed backup and disaster recovery, and Microsoft 365 management. The firm is a Dell-certified hardware reseller, installs low voltage premise cabling, and provides healthcare IT solutions (HIPAA compliance, patient data management, digital radiography and medical imaging support) through its SmileIT sub-brand. All services are delivered by an in-house engineering team combining remote and on-site support.

Product overview

ONLINE Technology Integrators offers a unified suite of IT services and solutions rather than a single software product. The core offerings include Managed IT, Cybersecurity, and Managed Backup as foundational services. Additional specialized services encompass Microsoft 365 management (as an add-on managed service), Healthcare IT Solutions for medical practices requiring HIPAA compliance, Business Ergonomic Solutions for workspace design, and Low Voltage Wiring for premise cabling. The company also provides a Small Business Security Assessment Toolkit as a compliance-focused add-on. All services are delivered through their team of engineers with support for Dell devices as a certified reseller, targeting primarily white-collar industries including legal, accounting, and healthcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SmileIT: A dental and healthcare IT solutions brand providing HIPAA compliance support, secure patient data management, and technology infrastructure for medical practices of all sizes.

Products and services

• Managed IT
• Cybersecurity
• Managed Backup
• Microsoft 365
• Healthcare IT Solutions
• Business Ergonomic Solutions
• Low Voltage Wiring
• Servers, Workstations, and Portable Device Support (Dell-Certified Hardware)
• Small Business Security Assessment Toolkit

Quantifiable outcome

• 4,992+ endpoints supported across client base
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• DellcoreTechnology or IntegrationDell certified reseller. Company installs and supports the full range of Dell devices including servers, workstations, and portable devices for business clients, offering both in-office and remote support solutions.
• MicrosoftcoreTechnology or IntegrationCertified Microsoft 365 implementation and support partner. Company provides seamless setup, management, and ongoing optimization of Microsoft 365 environments for collaboration, security, and scalability.
• Major Practice Management, Digital Radiography & Medical Imaging ManufacturerscoreTechnology or IntegrationCertified installers for all major practice management, digital radiography, medical imaging, and supporting device manufacturers. Enables the company to deploy and support a wide range of clinical technology for healthcare clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ntiva: National managed IT, cybersecurity, and cloud services provider serving SMB and mid-market customers. Comparable business model (subscription managed IT with cybersecurity cross-sell) and overlapping customer profiles, though larger and geographically broader.
• Integris: Mid-Atlantic managed IT and cybersecurity firm serving SMB and mid-market clients in legal, financial, and healthcare verticals. Comparable in subscription-based managed services model, vertical go-to-market, and similar company-size profile.
• IT Radix: New Jersey-based managed IT services provider serving SMB professional services firms. Closely comparable in size, regional Northeast focus, subscription managed IT model, and emphasis on responsive, white-glove support.
• Kelser Corporation: Hartford, CT-based managed IT services and cybersecurity provider serving mid-market and SMB clients in the Northeast. Directly comparable as a regional MSP with a vertical focus and similar endpoint-management value proposition.
• CMIT Solutions: Franchise-based managed IT and cybersecurity provider targeting SMBs across the US with vertical specialization. Closely comparable in target customer (SMB professional services), service mix (managed IT, cybersecurity, backup), and consultative sales motion.

Broad incumbents

• Structured Communication Systems: Larger managed services and IT infrastructure provider with enterprise and mid-market focus. Comparable in managed IT delivery, but serves larger customers and offers broader infrastructure/cloud capabilities than a sub-50-employee regional MSP.
• Net at Work: Larger end-to-end business technology and managed services provider with strong ERP and Microsoft practice. Overlaps in managed IT and Microsoft 365 delivery to mid-market professional services, but operates at meaningfully greater scale and breadth.

Regional players

• Verity IT: Buffalo, NY-based managed IT services provider targeting SMBs in Western New York. Highly comparable service stack (managed IT, cybersecurity, backup, Microsoft 365) and SMB focus, but geographically distinct from a NYC/Northeast MSP.

Others

• Dell Technologies: Hardware vendor and partner whose certified reseller program the company participates in. Not a competitor, but a key ecosystem partner whose commercial terms, product roadmap, and channel program materially shape the company's hardware resale economics.

Emerging players

• CyberSafe Haven (SmileIT analog competitors): Specialized dental/healthcare IT providers (e.g., single-vertical MSPs) competing for the same HIPAA-focused dental and medical practice segment that the SmileIT sub-brand targets. Directly comparable in niche-vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ONLINENYC

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ONLINE Technology Integrators