Baguette
Baguete is a privately held Brazilian digital news portal founded in 1997 that covers the country's IT market for an audience of enterprise technology decision-makers, monetizing through advertising, a 25,000-subscriber daily newsletter, and mobile apps.
- Company typePrivate
- Founded1997
- HeadquartersPorto Alegre, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Baguette does
Baguete (legal name Baguete Jornalismo Digital, trade name Baguete Diário) is a privately held Brazilian digital news portal founded in 1997 in Porto Alegre, Rio Grande do Sul, focused exclusively on the Brazilian information technology market. The company publishes daily news, interviews, and analysis across categories such as Mercado (market), Pessoas (people moves), and Contexto (industry context), and distributes content through its website baguete.com.br, a daily email newsletter sent to approximately 25,000 subscribers, native iOS and Android applications, and social media channels on Instagram, LinkedIn, Facebook, and Twitter. The portal attracts roughly 2 million monthly pageviews, with an audience composed of executives and technology decision-makers (CIOs, IT managers, and budget-holders) across Brazil.
The underlying platform is a standard digital publishing stack with web and mobile front-ends and email delivery; no proprietary AI, data, or workflow automation products are disclosed. Baguete's business model is advertising-led, monetizing its audience through display banners on the website, sponsored content placements, and email-marketing campaigns sold to enterprise technology vendors. Advertisers named in the company's media kit include Microsoft, Oracle, SAP, Dell, ServiceNow, Totvs, Stefanini, and Senior. The company also operates Baguete Play, a multimedia vertical for videos and podcasts.
Baguete is owned and run by two partners, Gerson Leonini (commercial operations) and Maurício Flach Renner (editorial), who took over after founder Gilnei Marques passed away in 2006. The team is small (1-10 employees) and there is no disclosed external institutional investment, parent company, or funding rounds. Operations remain consolidated in Porto Alegre, with the audience and advertiser footprint spanning Brazil nationally.
Baguette firmographics
Firmographics- Name
- Baguette
- Legal name
- Baguete Jornalismo Digital
- Website
- https://baguete.com.br
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baguete is a privately held Brazilian digital news portal founded in 1997 that covers the country's IT market for an audience of enterprise technology decision-makers, monetizing through advertising, a 25,000-subscriber daily newsletter, and mobile apps.
- Ownership category
- akta.pro rank
Where Baguette is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Baguette business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Digital Advertising: Baguete generates revenue through advertising formats including display banners on its website, email marketing campaigns sent to its 25,000 newsletter subscribers, and sponsored content placements. The media kit advertises these options to technology companies seeking to reach IT decision-makers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Baguette product offering
Product offeringCore offering
Baguete is an online digital news platform that publishes original technology and IT market journalism targeted at IT decision-makers and business executives in Brazil. The company delivers content through its website baguete.com.br, a daily email newsletter to 25,000 subscribers, and native mobile applications for iOS and Android, and monetizes its audience by selling digital advertising and sponsored content placements to technology vendors.
Product overview
Baguete is a digital news portal focused on the Brazilian technology market. It is not a technology product company but rather a media outlet providing news, analysis, and content about the technology industry. The company produces daily newsletters, publishes news articles across categories (Mercado, Pessoas, Contexto), and offers marketing/advertising opportunities for technology companies targeting decision-makers. The portal serves approximately 2 million monthly pageviews and 25 thousand newsletter subscribers, primarily reaching executives with IT budget authority throughout Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Baguete website (baguete.com.br) Primary digital news portal publishing original technology and IT market journalism across categories such as Mercado, Pessoas, and Contexto, serving approximately 2 million monthly pageviews to IT decision-makers and executives in Brazil.
- Baguete Daily Newsletter Daily email newsletter delivering technology and IT market news and exclusive content to 25,000 subscribers, primarily Brazilian IT decision-makers and executives.
- Baguete Mobile App (iOS and Android) Native mobile applications for iOS and Android that allow Brazilian readers to access Baguete's technology news content on smartphones and tablets.
- Baguete Play (Videos and Podcasts) Multimedia content section featuring videos and podcasts covering the Brazilian technology market, available on the Baguete website.
- Baguete Advertising and Sponsored Content Digital advertising and sponsored content services sold to technology vendors seeking to reach Brazilian IT decision-makers, including display banners on the website, email marketing campaigns to 25,000 newsletter subscribers, and sponsored content placements.
Companies that use Baguette
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Baguette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baguette partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Baguette competitors and assessment
Company assessmentDirect peers
- Olhar Digital: Major Brazilian technology news portal covering gadgets, enterprise tech and digital trends, with overlapping audience of IT-aware readers and a similar digital advertising monetization approach.
- Canaltech: Brazilian digital technology news and reviews outlet with a similar consumer/SMB audience and advertising-supported business model, directly competing for the same Brazilian tech-news audience and ad budgets.
- CIO Brasil: Brazilian IT management publication targeting CIOs and IT decision-makers — directly overlapping with Baguete's core audience and competing for the same enterprise IT-vendor advertising dollars.
- IT Forum: Brazilian media outlet specifically focused on IT management and enterprise technology decision-makers — the closest direct peer in terms of audience (CIOs, IT managers) and B2B tech vendor advertising customer base.
- Mundo + Tech: Brazilian digital publication focused on technology, innovation and the tech industry, overlapping with Baguete in covering Brazilian enterprise tech news and competing for the same reader and advertiser mindshare.
Emerging players
- Startupi: Brazilian outlet focused on startups and the innovation ecosystem, with partial overlap in covering Brazilian enterprise technology news and reaching tech decision-makers, but with a narrower startup-focused editorial scope.
Broad incumbents
- NeoFeed: Brazilian business and technology news outlet that covers enterprise tech, deals and digital transformation, competing for both readers and premium B2B tech advertiser budgets but with a broader business-news scope.
- Valor Econômico: Major Brazilian business newspaper with substantial technology and enterprise IT coverage, serving many of the same C-suite and IT decision-maker readers and attracting enterprise tech advertising spend as part of a broader portfolio.
- Forbes Brasil: Brazilian edition of Forbes with a technology and entrepreneurship section that reaches C-level executives and competes for premium enterprise tech advertising budgets as part of a broader business-media portfolio.
Others
- The Information: US-based premium technology news outlet with a subscription-driven model covering enterprise tech; relevant as a benchmark for how a focused tech-news property can monetize a niche IT audience, although it serves a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Baguette social profiles
Digital presenceBaguette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baguette leadership team
Management profileNumber of profiles
Profiles2 records
Baguette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baguette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baguette
What does Baguette do?
Baguete is an online digital news platform that publishes original technology and IT market journalism targeted at IT decision-makers and business executives in Brazil. The company delivers content through its website baguete.com.br, a daily email newsletter to 25,000 subscribers, and native mobile applications for iOS and Android, and monetizes its audience by selling digital advertising and sponsored content placements to technology vendors.
Is Baguette a public or private company?
Baguette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Baguette founded?
Baguette was founded in 1997. It employs 1 to 10 people.
Where is Baguette based?
Baguette is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Baguette make money?
One revenue line is on record: digital Advertising.
Who are Baguette's main competitors?
Direct peers on record are Olhar Digital, Canaltech, CIO Brasil, IT Forum and Mundo + Tech. Startupi is listed as an emerging player. Broad incumbents are NeoFeed, Valor Econômico and Forbes Brasil. The Information is listed as an others.
Does Baguette have an API?
No public API is recorded for Baguette.