Anamaco

What Anamaco does

Anamaco (Associação Nacional dos Comerciantes de Material de Construção) is a Brazilian non-profit trade association founded on December 2, 1984, headquartered in São Paulo with an additional advocacy office in Brasília. It functions as the institutional interface between federal and state government bodies and the country's construction material retail sector, serving a federated network of 38 regional Acomacs and 3 state-level Fecomacs that together represent approximately 160,627 retail stores operating in a sector estimated at R$238.9 billion in annual revenue. Its constituents are predominantly small and medium-sized retailers (lojistas) selling building materials including hydraulic, electrical, paints, coatings, and tiles.

The association's core technology platform is the Termômetro Anamaco, a proprietary monthly market research survey administered to a sample of 600 retail stores with a 2.7% margin of error at 95% confidence, alongside the Instituto de Pesquisas Anamaco, which produces Business Tracking, Mapeamento dos Atacadistas, and Termômetro outputs. Its flagship member-facing event is Prêmio Anamaco, branded the "Oscar da Construção," and the association maintains a continuing institutional partnership with FEICON, Brazil's largest construction sector trade fair.

Anamaco's revenue mechanics rest on three pillars: membership fees flowing through the federated Acomac/Fecomac structure, event-related income from Prêmio Anamaco and FEICON participation (registrations, sponsorships, exhibition fees), and partnership economics negotiated with strategic counterparties including PagBank (payment solutions with 4,000+ field sales representatives), DM (private-label Visa store cards and consumer credit), Mercedes-Benz (factory-direct truck pricing), Caixa Econômica Federal (Reforma Casa Brasil home-renovation financing), Citel Software (Autcom ERP at 7,000+ POS), GS1 Brasil (standards), and Sylvania Lighting. The go-to-market motion is community-led and event-driven, with member acquisition occurring primarily through the regional Acomacs, while institutional advocacy is pursued through Anamaco's Frente Parlamentar and its seats on the Conselho Nacional das Cidades (Concidades).

Name

Anamaco

Legal name

ANAMACO - Associação Nacional dos Comerciantes de Material de Construção

Website

https://anamaco.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Anamaco is a Brazilian non-profit trade association, founded in 1984, that represents approximately 160,627 construction material retail stores across Brazil through 38 regional Acomacs and 3 state Fecomacs, providing institutional advocacy, the Termômetro Anamaco monthly market research platform, and negotiated member benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Anamaco generates revenue through membership fees from associated retailers (lojistas) who join the system through Acomacs and Fecomacs. Members receive access to exclusive partnerships, training programs, market research, and institutional representation benefits.
2. Event revenues: Revenue from organizing Prêmio Anamaco (the construction sector's Oscar), regional Ecomac events, and participation in FEICON trade fair. These events generate revenue through registrations, sponsorships, and exhibition fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Anamaco is a non-profit trade association founded in 1984 that represents construction material retailers across Brazil through a federated network of 38 regional Acomacs and 3 state Fecomacs, covering approximately 160,000 stores. It delivers institutional representation, proprietary market research via Termômetro Anamaco, training programs, exclusive partnerships, and the annual Prêmio Anamaco industry awards to its member retailers.

Product overview

Anamaco is a national trade association for construction material retailers in Brazil, not a product company with a commercial offering. The entity provides industry research services (including the Anamaco Research and Termômetro Anamaco monthly surveys), organizes the Prêmio Anamaco award event, represents retail interests through institutional advocacy and a parliamentary front, coordinates 38 regional Acomac and 3 Fecomac associations, and offers member benefits through commercial partnerships. It publishes an online magazine and news content, and maintains a research institute that produces market data for the construction material retail sector.

Differentiator

Problem solved

Functional benefit

Brands

• Termômetro Anamaco: Monthly survey conducted with 600 retail stores to monitor sales variations in the construction materials sector
• Prêmio Anamaco
• Instituto de Pesquisas Anamaco
• Frente Parlamentar

Products and services

• Anamaco Membership (via Acomacs and Fecomacs)

Quantifiable outcome

• 160,627 retail stores represented across Brazil
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Caixa Econômica FederalflagshipGTM or Marketing Partner · 1 January 2025Partnership with Caixa for the Reforma Casa Brasil financing program, providing credit for home renovations. Caixa makes credit available for home improvement financing, and Anamaco member stores can guide customers on accessing this financing.
• PagBankcoreGTM or Marketing PartnerExclusive partnership offering special rates for Acomac members across Brazil. Includes access to advanced technological solutions and differentiated rates impacting store financial results. PagBank provides two dedicated managers for Anamaco system plus a team of 4,000+ field sales representatives offering exclusive rates to members.
• DM (Vocês DM)coreGTM or Marketing PartnerPartnership offering exclusive advantages for member stores including private label store cards with Visa branding, facilitated credit, special payment conditions, digital management app, Pix parcelado, microcredit, and personal loans with attractive rates for retailers.
• Mercedes-BenzcoreGTM or Marketing PartnerPartnership for preferential pricing on trucks for member stores. The agreement was signed directly with the factory (not dealerships) ensuring special prices. Includes a wide range of cargo vehicles for urban distribution, logistics operations, and road transport of construction materials.
• FEICONflagshipStrategic or Co-development PartnerInstitutional partnership with FEICON, the largest construction sector fair in Brazil. FEICON opens the civil construction and architecture calendar in Brazil, offering opportunities for the market to close the best deals. Anamaco organizes a dedicated lounge for member retailers at the fair.
• Benefício MEDIKminorGTM or Marketing PartnerPartnership providing health solutions for the construction sector with over 30 years of experience. Offers products and services for worker safety and health including PPE and occupational health services.
• Citel SoftwarecoreTechnology or IntegrationSpecialized in management solutions for retail with over 46 years of experience. Offers ERP Autcom integrating BI, CRM, accounting, e-commerce, and WMS modules. Serves over 7,000 points of sale across Brazil including materials construction, paints, tools, and auto parts segments.
• GS1 BrasilcoreTechnology or IntegrationOrganization developing and implementing global standards for product, service, and company identification. Facilitates trade, logistics, and technology processes ensuring traceability, standardization, and interoperability. Provides training, consulting, and support for GS1 standards adoption in Brazil.
• Sylvania LightingminorGTM or Marketing PartnerGlobal lighting company recognized for innovative solutions in light bulbs, fixtures, and LED lighting systems. Offers products for homes, businesses, and large projects prioritizing energy efficiency, quality, and sustainability.
• SebraecoreStrategic or Co-development PartnerSebrae is a major partner of Anamaco, offering projects, courses, and benefits for small businesses. Provides educational programs and support for construction material retailers.
• UNECS (União Nacional de Entidades do Comércio e Serviços)coreStrategic or Co-development PartnerAnamaco participates in UNECS, a national union of commerce and services entities. Represents construction material retail interests in discussions on labor regulations, trade policies, and sector legislation.
• Conselho Nacional das Cidades (Concidades)coreStrategic or Co-development PartnerAnamaco holds seats in the National Council of Cities (Concidades), participating in discussions on urban development policies including housing, sanitation, mobility, and city planning. Acquired a second seat through work led by Fecomac Paraná president Adriano Montanari.
• Galante Marins Advocacia e Consultoria TributáriaminorImplementation/ SI/ Consulting PartnerTax law firm partnering with Anamaco on educational initiatives for construction material retail regarding tax reform impacts (Lei Complementar 214/2025). Provides content on opportunities and risks of the new tax system.
• Juntos Somos MaisminorGTM or Marketing PartnerPartnership for the Termômetro Anamaco research tool, collaborating on market data collection and analysis for the construction material retail sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CEBRASSE - Central Brasileira do Setor de Serviços: Brazilian trade body for the services sector providing labor-relations and policy representation; comparable in operating model (federated member associations, sector advocacy) though focused on services rather than retail.
• CBIC - Câmara Brasileira da Indústria da Construção: Brazilian chamber representing the construction industry (developers, contractors, suppliers); occupies the supply side of the same construction materials value chain Anamaco represents on the retail side, with parallel institutional advocacy and member services.
• CNC - Confederação Nacional do Comércio de Bens, Serviços e Turismo: National commerce confederation and Anamaco's higher-tier umbrella through UNECS; comparable in advocacy and labor-policy representation but covers all commerce verticals rather than focusing on construction material retailers.
• NRF - National Retail Federation: US national retail trade association providing advocacy, events (Big Show), research and member services; international counterpart in mission and model though serving a different retail ecosystem and geography.

Direct peers

• FCDL-SP - Federação das Câmaras de Dirigentes Lojistas do Estado de São Paulo: State-level federation of retail merchant chambers in São Paulo with a federated structure analogous to Anamaco's Acomac/Fecomac model; competes for the same SMB retail member base across verticals, including construction material retailers.
• ALSHOP - Associação Brasileira de Lojistas de Shopping: National Brazilian trade association for shopping-center retail merchants, providing member services, advocacy and events; comparable in business model (membership dues + events) and target customer (Brazilian SMB retailers), but specialized in mall-based retail.
• CNDL - Confederação Nacional de Dirigentes Lojistas: Brazilian national confederation representing retail merchants across verticals (lojistas). Most directly comparable to Anamaco in mission (advocacy, training, partnerships) and federated regional model, but covers retailers broadly rather than construction materials specifically.
• ABAD - Associação Brasileira de Atacadistas e Distribuidores: National trade association for industrial wholesale and distribution in Brazil, with similar constituency (SMB intermediaries in industrial/construction supply chains). Comparable membership-fee + partnership model and serves the same upstream SMB distribution ecosystem.

Others

• SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas: Brazilian public-private entity supporting SMBs including retail; while a partner of Anamaco rather than direct competitor, operates a comparable training, education and member-benefit model aimed at the same small-retailer segment.

Regional players

• SECOVI-SP - Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis: São Paulo trade union for real-estate and property-administration businesses; adjacent to construction sector with overlapping institutional advocacy and training offerings for SMB members in the buildings ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/anamaco
• YouTubeyoutube.com/@AnamacoOficial
• Facebookfacebook.com/oficialanamaco
• LinkedInlinkedin.com/company/anamaco-oficial
• Instagraminstagram.com/anamacooficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anamaco