Citel Software

What Citel Software does

Citel Software is a privately held Brazilian software company founded in 1979 and headquartered in Ribeirão Preto, São Paulo, that develops ERP and retail management software for small and medium-sized Brazilian retailers. Its flagship product, ERP Autcom, is a comprehensive platform integrating financial management, inventory control, sales and POS, purchasing, fiscal compliance (including SPED, NFS-e, and NFC-e), multi-company support, and role-based access control. The platform is deployed both on-premises and on Oracle Cloud infrastructure, with cloud deployments offering enterprise-grade reliability.

The platform extends across more than 12 integrated modules covering business intelligence (BI), warehouse management (WMS), customer relationship management (CRM), e-commerce, multi-channel customer service (Desk), intelligent delivery management (Entregas), mobile POS (Sales PDV), remote business management (Gestor), marketplace integration (HUB), customer loyalty (Pontuei), and Brazilian accounting (Contábil). The HUB module integrates the ERP with major Brazilian marketplaces (Mercado Livre, Amazon, Magazine Luiza, Shopee, TikTok Shop, Olist, Via Varejo), payment processors (Redecard, PIX), and logistics providers (Intelipost, Boxlink, CORPEM), enabling omnichannel inventory, pricing, and order synchronization. The company serves four primary retail verticals — paint stores (tintas), construction materials, tools and accessories, and auto parts/auto centers — with vertical-specific features such as paint formula control and per-square-meter inventory tracking for construction materials.

Citel generates revenue through quote-based annual software subscriptions priced by module count, retail segment, and number of points of sale, distributed exclusively via direct sales to the Brazilian domestic market. The company serves more than 7,000 points of sale across 7,354+ cities, processes approximately R$2.1 billion in monthly fiscal invoices, and issues 4.3 million documents per month. ERP Autcom has been recognized by ABRART as the Best Store Management Software for 9 consecutive years (2016-2023), and the company holds the AFRAC Quality Seal and operates in compliance with the LGPD data protection framework. The company is privately held with no disclosed outside funding, M&A activity, or international expansion.

Name

Citel Software

Legal name

Citel

Website

https://citelsoftware.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Citel Software, founded in 1979 and headquartered in Ribeirão Preto, Brazil, develops ERP Autcom and 12+ integrated modules (BI, WMS, CRM, HUB, E-commerce, Desk, Pontuei, etc.) for SMB retailers in paints, construction materials, tools, and auto parts across Brazil.

Ownership category

akta.pro rank

Product category

Retail ERP Software

NAICS

Software Publishers (513210), Software Publishers (5132)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Retail ERP software
• Retail management system
• Marketplace integration software
• Fiscal compliance software
• Warehouse management software

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ERP Software Subscriptions: Citel generates revenue primarily through software subscriptions for the ERP Autcom platform and its multiple modules including BI, WMS, CRM, E-commerce, HUB, Sales PDV, Gestor, Desk, Entregas, Pontuei, and Contábil. Pricing is quote-based and varies by segment and number of modules/points of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Citel Software develops and sells ERP Autcom, an integrated retail management platform that unifies sales, purchasing, inventory, financial, fiscal, and accounting operations for Brazilian retail businesses. The platform is sold via subscription along with 12+ add-on modules (BI, CRM, E-commerce, Entregas, Gestor, HUB marketplace integration, Pontuei loyalty, Sales PDV mobile POS, WMS, Desk multi-channel service, and Contábil accounting) tailored to specialty retail verticals including paints, construction materials, tools, and auto parts.

Product overview

Citel Software offers a platform-plus-modules ERP ecosystem centered on ERP Autcom, a comprehensive retail management system with over 12 integrated modules. The core ERP handles the full operational stack — sales, purchasing, inventory, finance, fiscal compliance, and multi-company management — while specialized modules extend capabilities in business intelligence (BI), customer relationship management (CRM), e-commerce, multi-channel customer service (Desk), delivery management (Entregas), mobile POS (Sales PDV), warehouse management (WMS), loyalty programs (Pontuei), accounting (Contábil), and marketplace integration (HUB). The Gestor mobile app provides remote oversight of the entire operation. All modules are designed specifically for Brazilian retail verticals, particularly paints, building materials, tools, and auto parts.

Differentiator

Problem solved

Functional benefit

Brands

• ERP Autcom: Core ERP management system product for retail businesses with over 12 modules including financial control, inventory management, sales, purchasing, and more.
• BI Autcom
• Citel Desk
• Citel HUB
• Citel CRM
• Pontuei
• Sales PDV
• Gestor
• WMS
• E-commerce

Products and services

• ERP Autcom Complete administrative and management ERP system that integrates all company departments into a single system, optimizing operational processes. Includes multi-company control, user access levels, fiscal calculation, NFCe/NFS-e generation, barcode scanning, and SPED submission for Brazilian retail businesses.
• BI (Business Intelligence) Web-based business intelligence module with personalized dashboards, dynamic charts, curve ABC analysis, sales lost tracking, DRE reporting, and scenario monitoring across sales, accounts receivable/payable, inventory, and financial metrics.
• CRM Customer relationship management module for organizing contacts, managing target audience segments, and tracking business opportunities, integrated with the ERP ecosystem.
• E-commerce Customizable website builder enabling online sales with proprietary, personalized storefronts integrated into the ERP Autcom ecosystem for internet sales management.
• Entregas (Deliveries) Delivery management module for creating intelligent delivery manifests, comparing routes, collecting documents, and managing shipping documentation integrated with logistics platforms.
• Gestor Mobile management application providing business oversight from anywhere via smartphone, enabling remote company control and monitoring for ERP Autcom customers.
• HUB - Marketplace Integration Multi-marketplace integration portal connecting to Mercado Livre, Amazon, Magazine Luiza, Shopee, TikTok Shop, Olist, Via Varejo, and Madeira Madeira for synchronized product listing, pricing, inventory management, order capture, and shipping label generation.
• Pontuei Loyalty and referral rewards module that transforms customer referrals into automated, real-time rewards and point programs for retail store customers.
• Sales PDV Mobile point-of-sale application enabling sales teams to sell products directly from their cell phones in-store as part of the retail management platform.
• WMS (Warehouse Management System) Warehouse management system for intelligent deposit control, inventory management across multiple locations, sales and stock area separation, picking workflows, and shipment label printing for retail operations.
• Desk Multi-channel customer service solution centralizing communications across major conversation channels with unified contact management for retail customer support.
• Contábil (Accounting) Brazilian accounting module simplifying tax compliance, fiscal management, SPED generation, and data export to external accounting software for retail businesses.

Quantifiable outcome

• R$2.1 billion in fiscal invoices processed monthly, demonstrating system scalability
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core and emerging.

• Oracle CloudcoreTechnology or IntegrationOracle Cloud provides the cloud infrastructure for ERP Autcom Cloud deployments. This partnership enables Citel to offer cloud-based ERP solutions with Oracle's enterprise-grade infrastructure, ensuring reliability, security, and scalability for customers choosing cloud deployment over on-premises installation.
• RedecardcoreTechnology or IntegrationRedecard integration allows ERP Autcom customers to anticipate credit card receivables directly from the ERP system. This payment processor integration streamlines the cash flow management for retail businesses using the platform.
• Mercado LivrecoreTechnology or IntegrationHub module provides comprehensive integration with Mercado Livre, one of the largest Brazilian e-commerce platforms. Enables automatic product listing, price and inventory synchronization, order capture, and shipping label generation for Mercado Livre sellers.
• Amazon BrazilcoreTechnology or IntegrationHub module integrates with Amazon Brazil marketplace, enabling sellers to manage listings, synchronize inventory and prices, and process orders. Supports Fulfillment by Amazon (FBA) and standard fulfillment models.
• Magazine LuizacoreTechnology or IntegrationHub module integrates with Magazine Luiza marketplace (including Magazine Luiza 2), enabling product listing synchronization, price and inventory management, and order processing for sellers on this major Brazilian retail platform.
• ShopeecoreTechnology or IntegrationHub module provides integration with Shopee marketplace, enabling Brazilian retailers to list products, synchronize inventory and prices, and process orders through Shopee's e-commerce platform.
• TikTok ShopemergingTechnology or IntegrationHub module integrates with TikTok Shop, enabling sellers to reach customers through the social commerce channel and manage listings and orders through the ERP system.
• OlistcoreTechnology or IntegrationIntegration with Olist marketplace aggregator, enabling sellers to distribute products across multiple sales channels through Olist's network of retail partners including Casas Bahia and Ponto Frio.
• IntelipostcoreTechnology or IntegrationIntegration with Intelipost logistics platform enables automatic generation of shipping documents and dispatch labels for marketplace orders. Labels are generated through webhook technology and automatically printed in ERP Autcom during the invoicing process.
• BoxlinkcoreTechnology or IntegrationIntegration with Boxlink logistics platform for freight and label management, enabling automated shipping document generation and tracking for retail deliveries.
• CORPEMcoreTechnology or IntegrationIntegration with CORPEM logistics operator provides automated logistics management and WMS integration for retail fulfillment operations.
• PIX via TEF ScopecoreTechnology or IntegrationPIX instant payment integration through TEF Scope enables immediate payment reception with secure bank reconciliation. Customers can receive payments instantly via PIX directly through the ERP system.
• Madeira MadeiracoreTechnology or IntegrationHub module integrates with Madeira Madeira marketplace, one of Brazil's largest home improvement e-commerce platforms, enabling sellers to manage listings and orders through the ERP system.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conta Azul: Conta Azul is a Brazilian SaaS business management platform for small businesses covering financial management, sales, and tax workflows. It competes directly with Citel's Contábil and core ERP modules in the Brazilian SMB segment.
• Linx (Stone Co.): Linx is a Brazilian ERP and retail management software specialist acquired by Stone Co. It directly competes with Citel's ERP Autcom in retail verticals across Brazil, serving both SMB and enterprise customers with comparable POS, fiscal, and omnichannel capabilities.
• Omie: Omie is a Brazilian cloud ERP and management platform targeting SMBs with financial, sales, and inventory modules. It targets a similar SMB retail/professional services segment as Citel and competes for the same digital-transformation buyer in Brazil.
• Bluesoft: Bluesoft is a Brazilian retail-focused ERP and management software provider specializing in similar retail verticals such as construction materials and building supply. It is a near-direct SMB competitor to Citel's ERP Autcom with overlapping fiscal and POS functionality.

Broad incumbents

• TOTVS: TOTVS is Brazil's largest ERP provider offering broad solutions including retail verticals comparable to Citel's ERP Autcom. While TOTVS serves many verticals, its retail offering overlaps with Citel's target SMB and mid-market retail customers and competes directly in ERP procurement.
• SAP Business One: SAP Business One is a global ERP platform with a Brazilian localization partner network serving SMBs across retail and distribution. It competes with Citel for retail SMB buyers that require global-grade ERP scale and reliability.
• Oracle NetSuite: Oracle NetSuite is a global cloud ERP platform commonly compared to ERP Autcom for scaling Brazilian retailers. Given Citel's reliance on Oracle Cloud for ERP Autcom Cloud deployments, NetSuite represents an adjacent incumbent that could displace Citel's cloud offering.

Regional players

• VTEX: VTEX is a Brazilian-born enterprise commerce and marketplace platform with significant retail penetration across Latin America. It competes with Citel's HUB and E-commerce modules for omnichannel investment from Brazilian retailers and operates as a regional alternative.

Emerging players

• Shopify: Shopify is a global commerce platform that increasingly overlaps with Citel's HUB marketplace and e-commerce modules for Brazilian retail SMBs. Its omnichannel and POS capabilities make it a substitute, particularly for retailers prioritizing online channels over full ERP.
• Sankhya: Sankhya is a Brazilian enterprise management platform offering ERP, BI and supply chain modules with a Brazil-cloud deployment model. It targets Brazilian SMB/mid-market across retail-adjacent verticals and overlaps with Citel's ERP and BI offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/citelsoftware
• LinkedInlinkedin.com/company/citelsoftware
• Instagraminstagram.com/citelsoftware
• Xx.com/citelsoftware

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citel Software