Dallas Texans Soccer Club

What Dallas Texans Soccer Club does

Dallas Texans Soccer Club is a Plano, Texas-based 501-C3 nonprofit founded in 1993 by Hassan Nazari, a former 1978 World Cup and 1976 Olympic player for Iran. The organization develops competitive youth soccer players from ages U5 through U19 across the Dallas-Fort Worth metroplex, operating a tiered platform that runs from Youth Academy (developmental bridge) through Competitive, ECNL-RL, ECNL-RL NTX, and ECNL (elite national league) programs. It fields 140+ local teams serving 2,000+ players and, through its affiliate network, reaches nearly 700 teams and 18,000+ players with 300+ coaches.

The club's core delivery infrastructure consists of two proprietary facilities: the Ross Stewart Soccer Complex in Farmers Branch (6 lighted full-sized grass fields, clubhouse, and Embrey Family Indoor Training Center, completed 2011) and the Dallas Texans Soccer Complex in Lewisville (5 grass fields, 3 turf fields, and goalkeeper training area, opened 2014). Service offerings include the College ID Program (in partnership with The Sport Source), an International Travel Program (Premier International Tours to Gothia Cup, Dana Cup, Helsinki Cup, Norway Cup), a specialized Goalkeeping Program, and self-hosted tournaments (DTSC Summer Festival and DTSC Fall Festival, the latter a Dallas Cup qualifier).

The business model combines subscription/recurring revenue from club membership dues, one-time tournament registration fees ($695-$975/team), uniform and apparel sales via The Soccer Corner under a 30-year Nike partnership, and professional services fees from international tours. A scholarship fund supports roughly 130 players annually. Customer segments are primarily two: Youth Academy Players (U5-U10) and Competitive Players (U11-U19), supplemented by a Scholarship Recipients sub-segment and Affiliated Clubs (Ottawa South, Waco, Austin, West Texas). The marketing approach is community- and event-led, anchored on a 30-year brand, alumni outcomes (USMNT and MLS professionals, $1B+ in claimed college scholarships, first American Gothia Cup winner), and try-out-driven recruitment across Dallas, Fort Worth, East, and Central divisions.

Name

Dallas Texans Soccer Club

Legal name

Dallas Texans Soccer Club

Website

https://dallastexans.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas Texans Soccer Club is a Dallas-Fort Worth-based 501-C3 nonprofit founded in 1993 that develops competitive youth soccer players ages U5-U19 through a tiered platform from Youth Academy to ECNL, operating two proprietary multi-field complexes and serving over 2,000 local players.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Youth & Amateur Sports Tournaments (MPAGAMAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth soccer club
• Competitive soccer leagues
• Soccer academy programs
• Youth sports development
• College soccer recruiting

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Club Membership Dues: Annual club fees charged to families for participation in competitive youth soccer programs, ranging from recreational to elite ECNL levels.
2. Tournament Registration Fees: Fees for participation in club-hosted tournaments including DTSC Summer Festival and DTSC Fall Festival, ranging from $695 to $975 per team.
3. Uniform and Apparel Sales: Nike uniform packages and training gear sold to players, with ordering managed through The Soccer Corner partnership.
4. International Tour Programs: Revenue from international travel programs to European tournaments including Gothia Cup, Dana Cup, and Norway Cup through Premier International Tours partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Dallas Texans Soccer Club is a non-profit 501(c)(3) youth soccer club founded in 1993 and based in the Plano/Dallas, Texas area, serving players from U5 through U19. The club delivers year-round competitive soccer programs across ECNL, ECNL-RL, and ECNL-RL NTX platforms, a Youth Academy, a College ID program, an International Travel program, and a Goalkeeping program, supported by two owned facilities in Farmers Branch and Lewisville and a Nike sponsorship.

Product overview

Dallas Texans Soccer Club operates a multi-tiered youth soccer development organization offering programs from Youth Academy (ages 6-10) through Elite competition (U19). The core portfolio includes four competitive platforms (ECNL, ECNL-RL, ECNL-RL NTX, and Competitive) serving as developmental pathways, supplemented by the College ID Program for recruitment support and International Travel Program for exposure. The club also hosts its own tournaments (DTSC Summer Festival, DTSC Fall Festival) and operates the Girls College ID Camp for college recruitment. Specialized offerings include Goalkeeping Training and Youth Academy divisions in both Dallas and Fort Worth.

Differentiator

Problem solved

Functional benefit

Products and services

• DTSC Summer Festival

Quantifiable outcome

• Over $1 billion in college scholarships secured for student athletes
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• NIKEflagshipStrategic or Co-development PartnerNike is the premier sponsor and official uniform/gear supplier for Dallas Texans Soccer Club. The partnership spans 30 years and Nike kits are developed every two years for all competitive teams ages U11-U19. Nike's support enables the club to provide quality athletic wear and equipment to players.
• Scottish Rite for ChildrencoreStrategic or Co-development PartnerScottish Rite for Children Orthopedic and Sports Medicine Center is the official medical provider for the Dallas Texans. They offer orthopedic and sports medicine care for young athletes, providing health and safety resources, nutrition information, concussion awareness education, and injury prevention guidance. Phone: 469-515-7100.
• The Soccer CornercoreChannel Partner/ Reseller/ DistributorThe Soccer Corner is the exclusive apparel supplier for Dallas Texans merchandise. They operate an online uniform ordering system (MyUniform) that enables managers and players to order Nike uniforms and training gear with better communication during the ordering process.
• Marriott HotelsminorGTM or Marketing PartnerMarriott Hotels provides accommodation services for the club, particularly for tournaments and out-of-town events. The club uses Marriott properties for team travel and recommends Marriott for tournament participants.
• The Sport SourcecoreStrategic or Co-development PartnerThe Sport Source is the club's exclusive provider of college preparation and advising services. They provide college planning tools and services to more than 4.4 million families annually. The partnership includes 'College Night' sessions, team sessions, and individual counseling for Sophomore, Junior, and Senior years. Contact: Lisa Lavelle ([email protected]).
• The Sport SourcecoreTechnology or IntegrationThe Sport Source provides the club's exclusive college preparation and advising platform, serving players in their Sophomore, Junior, and Senior years of high school with college recruitment tools, counseling sessions, and 'College Night' programs.
• Premier International TourscoreStrategic or Co-development PartnerPremier International Tours is the exclusive travel partner for Dallas Texans international tours. They organize annual European travel to prestigious tournaments including Gothia Cup (Sweden), Dana Cup (Denmark), Helsinki Cup (Finland), Norway Cup (Norway), Donosti Cup (Spain), and Iber Cup (Spain/Portugal). Contact: Loek van Zijl ([email protected], 1-800-724-6076).
• LeagueAppscoreTechnology or IntegrationLeagueApps provides the club's registration and management platform. Players and families use LeagueApps for team registration, member login, and administrative functions. The platform supports ECNL, ECRL, and ECRL-NTX team registrations.
• Travel All SeasonsminorGTM or Marketing PartnerTravel All Seasons is the approved hotel booking service for the DTSC Fall Festival. They manage hotel reservations for tournament participants and are the official travel agency partner for the tournament. Contact: [email protected] or 972-392-9800.
• ECNL (Elite Clubs National League)flagshipStrategic or Co-development PartnerDallas Texans is a member club of ECNL for both boys and girls programs. ECNL provides the top national league platform for elite youth soccer development. The ECNL emphasizes development through quality training and limited, meaningful competition, with mission to 'Raise the Game.'
• ECNL-RL (Regional League)coreStrategic or Co-development PartnerDallas Texans participates in ECNL-RL for both boys and girls, providing a developmental pathway within the ECNL ecosystem. The league includes conference games, National Showcase events, and post-season competition for U13-U19 age groups.
• ECNL-RL North TexascoreStrategic or Co-development PartnerDallas Texans participates in the ECNL-RL North Texas league (launched 2022-2023) for U11-U19 boys and girls. This local DFW league was created through partnership between ECNL and Texas Club Soccer League to provide a pathway for clubs to compete with ECNL/ECNL-RL clubs.
• US Soccer FederationcoreStrategic or Co-development PartnerUS Soccer is the governing body for soccer in the United States. Dallas Texans supports US Soccer's Coaching License Pathway and hosts A & B License courses at Ross Stewart Soccer Complex. The club is recognized as having developed players for US National Teams.
• US Club SoccercoreStrategic or Co-development PartnerDallas Texans is affiliated with US Club Soccer, a National Association member of US Soccer. The club competes in US Club Soccer leagues and utilizes their registration and organizational framework for competitive programs.
• US Youth Soccer (USYS)coreStrategic or Co-development PartnerDallas Texans is affiliated with US Youth Soccer, the largest youth sport organization in the country. North Texas Soccer, the local state association with 125,000 registered players, is a member of USYS.
• North Texas SoccercoreStrategic or Co-development PartnerNorth Texas Soccer is the local state association (formed 1964) that promotes, fosters, and advances soccer for youth and adults in the territory. It has grown to 125,000 registered players and is a member of US Youth Soccer and US Soccer Federation.
• Ottawa South TexanscoreChannel Partner/ Reseller/ DistributorAffiliated club in Ottawa, Canada. Contact: Jim Lianos ([email protected]). Part of the Dallas Texans affiliate network providing coaching exchange, guest play opportunities, and shared tournament coordination.
• Waco TexanscoreChannel Partner/ Reseller/ DistributorAffiliated club in Waco, Texas. Contact: Brian Cunningham (254-722-3973). Part of the Dallas Texans affiliate network providing coaching exchange, guest play opportunities, and shared tournament coordination.
• Austin Texans Soccer ClubcoreChannel Partner/ Reseller/ DistributorAffiliated club in Austin, Texas. Contact: Rouzbeh Ghotbi (203-695-6142). Part of the Dallas Texans affiliate network providing coaching exchange, guest play opportunities, and shared tournament coordination.
• West Texas TexanscoreChannel Partner/ Reseller/ DistributorAffiliated club in West Texas. Visit dallastexanswtx.com. Part of the Dallas Texans affiliate network providing coaching exchange, guest play opportunities, and shared tournament coordination.
• GoFundMe (Luka Doncic Donation)minorGTM or Marketing PartnerNBA star Luka Doncic made a GoFundMe donation that propelled Dallas Texans Soccer into the National Cup, generating national publicity for the club.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Others

• ECNL (Elite Clubs National League): ECNL is the governing league platform in which Dallas Texans competes. Not a competitor but a strategic partner and infrastructure provider whose rules and platform decisions directly shape Dallas Texans' competitive positioning and showcase access.

Direct peers

• Solar SC: Solar SC is another elite DFW-based youth soccer club competing directly with Dallas Texans for top talent in the same metro area. Both clubs field ECNL teams and compete for the same pool of elite players and college-bound families in North Texas.
• TopHat SC: TopHat SC is an elite Southeast youth soccer club based in Atlanta with ECNL membership, multiple national championships, and a similar multi-platform competitive structure. Comparable to Dallas Texans in scale and elite-tier positioning.
• Bethesda SC: Bethesda SC is an elite Mid-Atlantic youth soccer club with ECNL membership, extensive college placement track record, and similar multi-platform structure. Comparable to Dallas Texans in serving as a regional talent hub with national-level competitiveness.
• Player Development Academy (PDA): PDA is one of the most prestigious East Coast youth soccer clubs with ECNL membership, multiple national championships, and a strong college placement pipeline. Operates a similar multi-tiered development structure to Dallas Texans and produces professional players.
• Sockers FC Chicago: Sockers FC is a historic elite youth soccer club in the Midwest with extensive national championship pedigree and ECNL participation. Operates a similar multi-tiered youth development model to Dallas Texans with strong college placement focus.
• Crossfire Premier: Crossfire Premier is a top-ranked Pacific Northwest elite youth soccer club with ECNL membership and a similar multi-platform structure (ECNL, ECNL-RL, Regional League). Comparable to Dallas Texans in scale, ECNL participation, and college placement focus.
• Weston FC: Weston FC is a major Florida-based elite youth soccer club with ECNL membership and strong college placement outcomes. Comparable to Dallas Texans in serving as a regional talent hub with national-level competitive ambitions.
• San Diego Surf Soccer Club: San Diego Surf is a top-ranked West Coast elite youth soccer club with ECNL membership, multiple national championships, and a similar player development pipeline. Competes in the same ECNL platform and serves a comparable role as a regional elite hub.
• FC Dallas Youth (MLS NEXT): FC Dallas operates a youth academy tied to its MLS franchise, competing with Dallas Texans for elite youth players in the DFW market. While structured as an MLS-affiliated academy, it draws from the same talent pool and competes in overlapping league platforms.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheDallasTexans
• Instagraminstagram.com/the_dallas_texans/?hl=en
• Xx.com/dallastexanssc
• LinkedInlinkedin.com/company/dallas-texans-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Texans Soccer Club