The Sport Source

What The Sport Source does

The Sport Source (TSS) is a privately held sports education and college recruitment services company founded in 1989 in Richardson, Texas, by former professional soccer player Charlie Kadupski. The company operates a portfolio of products aimed at student-athletes in grades 9–12 across 23 sports, alongside enterprise services for apparel brands, professional sports organizations, and educational institutions. Core offerings include the MATCHFIT® digital college search platform, the annual TOSE showcase event (running since 1990), College Profiler™, and a line of College Planning Workbooks distributed both directly and through private-label partnerships. The company is COPPA-compliant and holds a portfolio of registered trademarks around its product brands.

The product stack is anchored by MATCHFIT, which functions as a subscription-based digital platform guiding student-athletes through the college selection process, and by the College Planning Workbooks, which are sold to school districts, youth sports clubs, and co-branded with partners such as Adidas. TOSE serves as the company's flagship in-person showcase event, drawing athletes, collegiate coaches, and professional sports organization affiliates into a recurring recruitment marketplace, while the College Athlete Profile (CAP) program embeds TSS content inside MLS and NWSL affiliate club pipelines, including clubs such as Ottawa South United.

The business model blends consumer subscriptions (MATCHFIT), institutional bulk workbook sales, one-time workbook and merchandise e-commerce, paid workshops and professional services, and brand marketing/activation engagements with apparel and consumer-brand clients. Customer segments span student-athletes and their families, youth sports organizations, professional sports organizations (including NFL and MLS/NWSL affiliates), educational institutions (including community colleges via the NJCAA partnership), and apparel/consumer brands. The company is not venture-backed based on available information, and there is no public disclosure of revenue, headcount, or external funding.

Name

The Sport Source

Legal name

The Sport Source®

Website

https://thesportsource.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Sport Source is a Texas-based sports education and college recruiting services company operating the MATCHFIT® digital platform, the annual TOSE showcase, branded College Planning Workbooks, and the CAP program for student-athletes across 23 sports and partner leagues.

Ownership category

akta.pro rank

Product category

Sports Education & Athletic Recruiting Services

NAICS

Sports and Recreation Instruction (611620), Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Sports Combine, Tryout & Showcase Programs (MPAKAJAM), Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM)

Keywords

• College athletic recruiting
• Youth athlete development
• College scholarship matching
• Sports education services
• Brand activation events

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. MATCHFIT® Subscription Access: Digital platform subscription providing access to college search, profiles, and matching tools. The platform offers free quizzes to match students with colleges and paid access for full profile downloads.
2. College Guidance Workbooks/Planners: Sale of instructional materials and planners for grades 9-12 covering 23 sports. Includes NJCAA and 3C2A specific editions.
3. Workshops & Seminars: College admissions workshops and college sports recruiting workshops delivered to schools, sports organizations, and apparel companies. Includes branded programs for Adidas and other partners.
4. E-Commerce Store: Online merchandise store offering products supplied by The Sport Source.
5. Brand Marketing & Activation Services: Custom sports and brand marketing programs for apparel companies (Adidas, KELME, XARA, ProTime) and consumer brands (Cool Cups, Sunny Delight, Yucatan Foods, Sprouts, U.S. Dairy Farmers), including on-site activation and sampling at sporting events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

The Sport Source operates an integrated athletic recruiting and college-readiness ecosystem combining the MATCHFIT® digital college search platform, the annual The Original Showcase Event (TOSE), and College Planning Workbooks/Planners covering 23 sports and NJCAA/3C2A pathways. The company also delivers college admissions and sports recruiting workshops, market research/SWOT analysis for professional sports organizations, and brand marketing/activation programs for apparel and consumer brands at youth sporting events.

Product overview

The Sport Source operates as a multi-platform sports education and recruitment services company. The core product portfolio centers on MATCHFIT® (college search platform), TOSE/The Original Showcase Event (annual showcase), and College Profiler™ (guidance tool), supported by branded instructional materials including College Planning Workbooks covering 23 sports. The company also offers college readiness support and workshops for professional organizations, youth sports clubs, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• MATCHFIT®: The easy way to Search. Find. Explore Colleges/Universities in North America. Platform providing access to college profiles and recruiting resources.
• TOSE (The Original Showcase Event)
• College Profiler™

Products and services

• MATCHFIT® Platform Search, find, and explore platform for discovering colleges and universities in North America, featuring scholarship information covering millions of dollars in aid across 23 sports, with NJCAA and 3C2A-specific pathways. Targets student-athletes grades 9-12 and beyond, plus parents/guardians.
• The Original Showcase Event (TOSE) Annual showcase event connecting youth athletes with college coaches. Held annually in North Texas at Dallas Soccer Park, University of Texas at Dallas, and R.E. Good/Mcinnish Soccer Park (next edition December 4-6, 2026). Targets youth athletes seeking exposure to college coaches.
• College Planning Workbooks/Planners Instructional materials and planners for grades 9-12 covering 23 sports, including NJCAA and 3C2A-specific editions. Targets student-athletes, schools, and apparel-brand partners (e.g., Adidas private-label edition).
• College Admissions & Sports Recruiting Workshops Educational workshops covering college admissions and sports recruiting processes for grades 9-12, delivered to schools, sports organizations, and apparel companies. Targets student-athletes, families, school districts, and apparel brand partners.
• College Readiness Support & Market Research Services Qualitative and quantitative research, SWOT analysis, and market share research delivered to professional and youth sports organizations, plus college readiness support for youth player ID camps. Targets professional sports leagues, MLB teams, and youth sports bodies.
• College Advisory Program (CAP) for Youth Sports Organizations College Advisory Program (CAP) providing athletes of partner youth sports organizations with college recruiting guidance. Delivered to RUSH Soccer, Dallas Texans Soccer Club, Ottawa South United, Albion FC, Baseball USA, and MLS/NWSL affiliates.
• Brand Marketing & Activation Services Custom sports and brand marketing programs including on-site activation, product sampling, direct marketing, and brand awareness for apparel companies and consumer brands at youth sporting events. Targets apparel (Adidas, KELME, XARA, ProTime) and consumer brands (Cool Cups, Sunny Delight, Yucatan Foods, Sprouts, U.S. Dairy Farmers, Select Sports).

Quantifiable outcome

• Millions of Dollars in Scholarship in Aid facilitated through MATCHFIT® platform
• +1 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, minor and major.

• tose.uscoreStrategic or Co-development PartnerTOSE (The Original Showcase Event) is the company's flagship annual showcase event, founded in 1990, connecting youth athletes with college coaches. TOSE is operated as a network entity under The Sport Source ecosystem alongside MATCHFIT®.
• matchfit.comcoreStrategic or Co-development PartnerMATCHFIT® is the company's primary digital platform for college search, find, and explore. Operated as a network entity under The Sport Source ecosystem, providing the technology backbone for student-athlete college matching.
• US Youth SoccercoreStrategic or Co-development PartnerThe Sport Source provides qualitative and quantitative research and SWOT analysis on market share for US Youth Soccer.
• National Junior College Athletic Association (NJCAA)coreStrategic or Co-development PartnerCreated the NJCAA College Planning Workbook specifically designed to help students transition to the next level. Company provides specialized pathway tools for NJCAA institutions.
• College Advisory Program (CAP) Youth Sports OrganizationscoreChannel Partner/ Reseller/ DistributorRUSH Soccer, Dallas Texans Soccer Club, Ottawa South United, Albion FC, Baseball USA, and MLS & NWSL affiliates (Atlanta United, Bethesda FC, Colorado Rapids, FC Dallas, Houston Dynamo, LA Galaxy, NEFC, Nomads SC, Orlando SC, Portland Timbers, Seattle Sounders, Solar SC, Weston FC) distribute CAP services to their athletes through College Advisory Program.
• NFLminorStrategic or Co-development PartnerThe Sport Source provides qualitative and quantitative research for NFL market expansion initiatives.
• AdidasmajorGTM or Marketing PartnerAdidas utilizes private label College Planning Workbook for Soccer and Community/Grassroots Seminars & Workshops. The partnership includes branded program delivery at grassroots sporting events.
• KELMEminorGTM or Marketing PartnerCustom Sports & Brand Marketing & Brand program including on-site marketing and activation services.
• XARAminorGTM or Marketing PartnerCustom Sports & Marketing program including on-site and online marketing and brand awareness activities.
• ProTimeminorGTM or Marketing PartnerCustom Sports & Brand Marketing program including on-site, online and direct marketing services.
• Educational Institutions (IMG Academies, Lubbock ISD, Dallas ISD, Plano ISD, Reedley College)majorChannel Partner/ Reseller/ DistributorSchools utilize MATCHFIT® platform for student college planning services. IMG Academies and various Texas school districts provide the service to their students.
• Consumer Brands (Cool Cups, Sunny Delight, Yucatan Foods, Sprouts, U.S. Dairy Farmers, Select Sports)minorGTM or Marketing PartnerProduct marketing, on-site activation, and sampling services for consumer brands at sporting events. Includes brand marketing, direct marketing, and sampling programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hudl: Hudl is the dominant video and analytics platform for high school, club, and college sports teams, with growing presence in recruiting workflows. It is a broader incumbent that competes for the recruiting and showcase-event tooling budget that The Sport Source also targets.
• Stack Sports: Stack Sports is a large youth sports technology platform offering registration, websites, and recruiting tools used by national governing bodies and youth clubs. It is a broader incumbent that overlaps with The Sport Source's youth-organization distribution channel and recruiting tools.

Direct peers

• SportsRecruits: SportsRecruits is a college recruiting platform for student-athletes and college coaches, offering profiles, video highlights, and communication tools. It competes directly with MATCHFIT®'s digital college search and matching functionality.
• FieldLevel: FieldLevel connects amateur athletes with college coaches through video-based recruiting profiles and discovery tools. It targets the same student-athlete/college-coach matching market as MATCHFIT® and is a comparable showcase-adjacent recruiting platform.
• NCSA (Next College Student Athlete): NCSA is the largest digital college athletic recruiting platform, helping student-athletes build recruiting profiles and connect with college coaches across NCAA, NAIA, and JUCO programs. It is the most direct competitor to MATCHFIT® and the broader Sport Source value proposition.
• CaptainU: CaptainU provides college athletic recruiting software for athletes, parents, and clubs, including profile building, matching, and communication tools. Overlaps directly with MATCHFIT® on the student-athlete college matching workflow.
• BeRecruited: BeRecruited is a college athletic recruiting network that lets athletes build profiles and message college coaches. It is a smaller but directly comparable digital peer to MATCHFIT® in the high school-to-college recruiting funnel.
• NCSA College Planning: NCSA's college planning resources, recruiting checklists, and eligibility guides directly compete with The Sport Source's printed College Planning Workbooks/Planners covering 23 sports.

Regional players

• IMG Academy: IMG Academy is a large multi-sport training academy and school that combines athletic development with college placement services. It is both a customer of The Sport Source (uses MATCHFIT®) and an adjacent player in the athlete-college pathway market.

Emerging players

• TeamSnap: TeamSnap is a youth sports management platform used by clubs, leagues, and families for roster/scheduling/payment workflows. It competes for the youth-sports-organization software budget that surrounds The Sport Source's CAP program and serves overlapping customers (RUSH Soccer, Dallas Texans, MLS affiliates).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tsscollegebound
• YouTubeyoutube.com/@thesportsource1989
• Facebookfacebook.com/thesportsource
• LinkedInlinkedin.com/company/the-sport-source
• Instagraminstagram.com/tsscollegebound
• TikToktiktok.com/@the.sport.source?is_from_webapp=1&sender_device=pc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sport Source