InspireXR

What InspireXR does

InspireXR is a Sydney-based creative technology consultancy that designs and delivers bespoke extended reality (XR) experiences for enterprise clients. Founded in 2010, the firm operates with a small core team (1-10 employees) under Chief Experience Director Peter Thompson, supported by what it describes as a global network of technical and creative specialists. Its portfolio spans augmented reality, virtual reality, mixed reality, digital projection and interactive installations, built primarily on Unity with platform reach through ARKit, Microsoft HoloLens, WebGL, and Microsoft Kinect. Representative deliverables include the CBRE Digital Sales Suite (Suite 177), Novartis' Inside MS AR educational tool, Charcot's Room VR diagnosis-training tool, the Robina Town Centre Virtual Change Room, experience centres for Telstra and Westpac ('The Cave'), AstraZeneca's lung cancer VR experience, and the Vivid Sydney 'Tidal' generative data installation.

The company's commercial model is project-based professional services: bespoke strategy, design, development, build and support engagements priced through client workshops rather than published rate cards, supplemented by limited licensing or turnkey delivery of proprietary tools such as ME360. Customers are predominantly large enterprises and non-profits across healthcare and pharmaceuticals (Novartis, AstraZeneca, Sanofi Genzyme), financial services (Westpac), telecommunications (Telstra), commercial real estate (CBRE), retail and shopping centres (QIC/Robina Town Centre), and government and cultural institutions (Minderoo Foundation's Generation One). Sales are direct-to-enterprise with no intermediary channel; marketing relies on a portfolio-and-case-study website, LinkedIn presence, and client referrals. The firm shows no evidence of institutional funding, headcount expansion beyond a 1-10 range, or a parent company, suggesting a founder-led, owner-operated consultancy.

Name

InspireXR

Legal name

InspireXR

Website

https://inspirexr.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

InspireXR is a Sydney-based creative technology consultancy that designs and delivers bespoke AR, VR, mixed reality and interactive installations for enterprise clients across healthcare, finance, telecommunications, real estate and retail.

Ownership category

akta.pro rank

Product category

Immersive Experience Design / Creative Technology Consulting

NAICS

Software Publishers (5132), Graphic Design Services (54143)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)

Keywords

• Immersive technology consulting
• AR VR development
• Experiential design services
• Mixed reality solutions
• Spatial computing consultancy

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Bespoke Project Delivery: Full-service consultancy providing strategy, creative design, development, build and support for immersive technology projects. Revenue generated through project-based engagements for enterprise clients requiring custom XR, AR, VR, and interactive installations.
2. Technology Licensing and Integration: Revenue from deploying proprietary technologies like Virtual Change Room, ME360 booths, and experience center solutions that may be licensed or delivered as turnkey installations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

InspireXR is a Sydney-based creative technology consultancy that designs and produces immersive augmented reality (AR), virtual reality (VR), and extended reality (XR) experiences for enterprise clients. The firm engages on a project basis to deliver interactive 3D content, brand activations, and spatial computing experiences tailored to the specific use cases of each client.

Product overview

InspireXR is a creative technology consultancy that creates custom extended reality experiences rather than a standardized product platform. Their portfolio consists of bespoke client projects and one standalone branded product (ME360). The core offerings include immersive VR and AR experiences for healthcare/medical education (Charcot's Room, Inside MS, AR Asthma App), retail innovation (Virtual Change Room), corporate experience centres (Telstra, Westpac), and large-scale digital installations (Vivid Tidal, Generation One). Projects are developed using technologies including ARKit, Hololens, WebGL, Unity, Microsoft Kinect, and VR headsets. The company operates as a services firm, delivering end-to-end solutions from strategy and creative design through development, build, and support.

Differentiator

Problem solved

Functional benefit

Brands

• ME360: A complete social media-ready brand experience allowing customers to capture and share branded 360 degree video. An affordable 360 degree bullet array photo booth for events, brand activations, corporate parties, weddings and red carpet events. Has its own website at www.me360.com.au.

Products and services

• Immersive AR/VR/XR Experience Design and Production

Quantifiable outcome

• 250,000 sign-ups for GenerationOne campaign over 2 years
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Kinect technology partnership for Virtual Change Room solution. Kinect's image recognition and motion tracking software enables real-time virtual try-on experiences, allowing shoppers to select fashion options and filter searches through retail stores, designs, trends and gender.
• Sydney Neuroimaging Analysis Centre (SNAC)coreStrategic or Co-development PartnerSNAC partnered with InspireXR and Novartis Australia to develop Inside MS - a pilot educational AR tool showing the evolution of multiple sclerosis in a patient over a 10 year period, using real MRI scans and medical data.
• Dr John ParrattcoreStrategic or Co-development PartnerNeurologist Dr John Parratt co-developed Charcot's Room VR medical education tool with InspireXR and Novartis. The tool provides student neurologists opportunity to practice diagnosis skills with avatar patient using real medical data.
• Sanofi GenzymeminorGTM or Marketing PartnerSanofi Genzyme partnered with Novartis for the MS Innovations inaugural symposium - an annual event delivering education on MS patient care and clinical practice advancements to healthcare professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Magnopus: Los Angeles-based immersive studio combining VFX, real-time 3D, and XR to build location-based entertainment, enterprise training, and brand experiences. Comparable in its focus on Unity-based immersive development and enterprise deployments.
• Rewind: UK-based immersive content studio delivering AR/VR/XR brand experiences and interactive installations for global enterprise clients. Directly comparable as a creative technology consultancy that designs and builds bespoke immersive experiences using similar Unity/Unreal and AR/VR toolchains.
• Start VR: Australian VR/AR studio producing immersive training, education, and enterprise experiences. Closely comparable on geography, technology stack (Unity, ARKit, HoloLens), and enterprise target customer base.
• Unit9: Global creative production company with a dedicated XR/interactive division producing AR/VR experiences, installations, and branded content for enterprise clients. Closely aligned business model as a creative-tech agency building bespoke immersive experiences.

Regional players

• Spinifex Group: Australian creative agency specializing in brand experience, retail environments, and digital activations. Comparable on enterprise brand-experience delivery and Australian market presence, though less XR-specialized.
• Zero Latency: Australian-headquartered free-roam VR experience operator with global venue partnerships. Comparable as an Australian immersive technology company but differs in business model (consumer/venue operator versus bespoke enterprise consultancy).

Broad incumbents

• The Mill: Global creative technology and VFX studio with immersive and experiential capabilities serving brands and entertainment clients. Comparable on the immersive/experiential side but with a much wider service portfolio and larger scale.
• Framestore: Global VFX and immersive content powerhouse with established XR/AR/VR capabilities serving entertainment, brand, and enterprise clients. Comparable in AR/VR creative delivery but operates at much larger scale and across a much broader portfolio.
• PIXOMONDO: Global VFX and virtual production house with growing XR/ICVFX and immersive experience capabilities serving entertainment and enterprise. Comparable on immersive and projection technology but at significantly larger scale.

Emerging players

• Felix & Paul Studios: Immersive VR content studio known for high-end VR experiences with institutional and brand partners. Comparable on immersive content production and enterprise-grade deployment but focused primarily on cinematic VR rather than bespoke enterprise systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/inspirexr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InspireXR