Start Beyond
Start Beyond is an Australian VR and AR training company that builds immersive learning solutions for enterprise, government, and education customers, delivered through its proprietary Oncio metaverse platform and specialized vertical modules like SACADI VR.
- Company typePrivate
- Founded2015
- HeadquartersSurry Hills, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Start Beyond does
Start Beyond is an Australian immersive technology company that builds VR and AR training and learning solutions for enterprise, government, and education customers. Founded in 2015 as Start VR Pty Ltd and rebranded to Start Beyond in 2025, the company operates from offices in Sydney, Melbourne, and Brisbane and self-describes as Australia's leading VR and AR training company. Its core technology stack combines 360° video capture, interactive 3D content, and 2D media delivered through the proprietary Oncio metaverse learning platform across VR headsets, mobile, and desktop devices, with a stated focus on cross-platform interoperability and LMS integration.
The company's product portfolio centers on the Oncio platform supplemented by vertical-specific modules including SACADI VR (aged care compliance), Minaca VR, and Manual Handling VR, alongside professional studio services for custom AR and VR content creation. Notable deployments include Australia's largest at-scale VR training program with Woolworths (2,000 headsets across 1,000+ stores, 46,000+ team members trained), CPR/First Aid training for St John Ambulance that halved training time, nuclear science education content for ANSTO, aged care training with Western District Health Service, and immersive tourism experiences for regional councils. Strategic technology partnerships with STRIVR (VR infrastructure), Meta (Meta Quest), and Nokia OZO underpin production and deployment capabilities.
Start Beyond monetizes through a combination of custom enterprise content production services and SaaS-style platform licensing via Oncio, with multi-year enterprise contracts priced on a quote basis against scope, user count, and deployment complexity. The go-to-market motion is direct enterprise field sales supplemented by strategic channel partnerships and thought leadership content (blogs, research, podcast, industry events). Customers are concentrated in Australia across retail, healthcare/aged care, government, education, and agriculture verticals, with the Woolworths program serving as the flagship reference deployment. The company is privately held with founder/management ownership; the only disclosed institutional funding is a 2017 seed round led by muru-D with participation from Galata Business Angels.
Start Beyond firmographics
Firmographics- Name
- Start Beyond
- Legal name
- Start Beyond (Trading as Start VR Pty Ltd)
- Website
- https://startbeyond.co
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Start Beyond is an Australian VR and AR training company that builds immersive learning solutions for enterprise, government, and education customers, delivered through its proprietary Oncio metaverse platform and specialized vertical modules like SACADI VR.
- Ownership category
- akta.pro rank
Start Beyond industry classification
Industry- Product category
- Immersive VR/AR Training Software
- NAICS
- Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Computer Training (611420)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)
- akta.pro secondary industries
- Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)
Keywords
Where Start Beyond is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Start Beyond business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- VR/AR Content Creation Services: Custom VR and AR content development for enterprise clients. Start Beyond combines their knowledge with client subject matter expertise to build AR and VR learning solutions. Services include immersive learning design, large-scale VR production shoots, and VR post-production.
- Oncio Platform Licensing: SaaS-style platform access for delivering VR/AR training content. The platform provides the metaverse for learning and enables content delivery across VR headsets, mobile and desktop devices with analytics capabilities.
- Cross-Platform Training Solutions: Training solutions delivered across multiple formats (VR, mobile, desktop) with LMS integration capabilities. Platform available on Windows, Mac, Android, iOS and Meta Quest for VR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Solutions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Start Beyond product offering
Product offeringCore offering
Start Beyond delivers immersive VR and AR training solutions for enterprises through its proprietary Oncio metaverse learning platform, combined with custom content creation via its VR and AR studio. The company provides end-to-end training programs covering compliance, safety, customer service, soft skills, and certification use cases, deployable across VR headsets, mobile, and desktop. It also offers specialized training products such as Sacadi VR for aged care compliance, Minaca VR, and Manual Handling VR.
Product overview
Start Beyond operates as a VR and AR training solutions company offering a unified platform architecture centered on the Oncio metaverse learning platform, supplemented by specialized VR training modules including Sacadi VR (aged care compliance), Minaca VR, and Mannual Handling VR. The company also provides professional studio services for custom AR and VR content creation. Content can be delivered across VR headsets, mobile devices, and desktop.
Differentiator
Problem solved
Functional benefit
Brands
- Oncio Training Platform: Metaverse platform for learning that delivers interactive 3D & 360° content alongside 2D media, enabling companies to integrate AR and VR training solutions.
- SACADI VR
- Minaca VR
- Manual Handling VR
Products and services
- Oncio Training Platform A metaverse learning platform that delivers interactive 3D and 360-degree content alongside 2D media. It enables organizations to integrate AR and VR training solutions into existing programs and deliver content across VR headsets, mobile devices, and desktop, with LMS integration capabilities.
- Sacadi VR A VR training platform designed for the aged care sector to help providers meet Australian government compliance regulations. Places staff in realistic scenarios to enhance decision-making skills for workforce skills and care quality.
- Minaca VR A VR training product offering immersive learning experiences for enterprise clients.
- Manual Handling VR A VR training module focused on manual handling procedures and safety protocols, allowing workers to practice safe handling techniques in a virtual environment.
- VR & AR Studio Services Professional services for creating custom AR and VR content, combining client subject matter expertise with Start Beyond's immersive learning design capabilities. Includes immersive learning design, large-scale VR production shoots, and VR post-production.
Quantifiable outcome
- 2x faster training times in First Aid certification programs (St John Ambulance)
- +5 more outcomes
Companies that use Start Beyond
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Start Beyond technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Start Beyond partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- STRIVRcoreStrategic partnership with STRIVR enables Australia’s largest at-scale VR training program for Woolworths. STRIVR provides robust VR infrastructure including hardware, security, deployment tools, and analytics that powers the 2,000+ headset deployment across 1,000+ supermarket stores.
- Western District Health ServicecorePartnership to develop immersive VR training solution for TAFE students and aged care workers caring for people with dementia. VR scenarios filmed from first-person perspective to mimic real-life interactions.
- South West TAFEcoreCollaboration with Western District Health Service to develop VR training for aged care workers. Aimed at improving carers' soft skills, empathy and communication using VR scenarios.
- Sydney Opera HousecoreDigital Dinos VR experience collaboration bringing physical and visual theatre company ERTH's dinosaur show to an innovative VR medium for primary school students.
- ERTHminorPhysical theatre company collaborated with Sydney Opera House and Start Beyond to create Digital Dinos VR experience.
- NSW Department of EducationcoreDigital Dinos integrated into NSW Department of Education's VR STEAM Kit program, reaching over 500 schools within NSW.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Start Beyond competitors and assessment
Company assessmentDirect peers
- STRIVR: US-based enterprise VR training platform that provides the VR infrastructure (hardware, deployment, analytics) underpinning Start Beyond's Woolworths program. Directly comparable as an enterprise VR training provider and simultaneously a strategic technology partner.
- Mursion: US immersive VR simulation provider focused on soft-skills, leadership, and customer-service training for enterprises. Closely comparable to Start Beyond's Woolworths soft-skills and leadership modules and SACADI VR empathy-based aged care scenarios.
- Talespin: Enterprise XR/VR training platform offering immersive learning modules for workforce development across soft skills, compliance, and frontline training. Comparable in product scope, enterprise GTM, and cross-platform content delivery.
- Interplay Learning: US VR and 3D simulation training provider for skilled trades, technical, and facilities maintenance workforce. Comparable to Start Beyond's Manual Handling VR and TVET-oriented training portfolio, particularly in regulated safety and compliance contexts.
- Immerse: UK-based enterprise VR language and communication training platform. Comparable in enterprise VR training focus and cross-platform delivery model, though with a stronger language-training vertical.
- Transfr: US VR workforce training and career exploration platform targeting employers, schools, and workforce development organizations. Directly comparable on VR-based vocational training, compliance, and government-funded deployment models.
- Make Real: UK immersive technology studio offering VR/AR learning, training, and simulation content for enterprise clients. Comparable as a VR/AR content studio with similar professional-services-plus-platform business model.
- Roundtable Learning: US immersive VR/AR training and consulting firm delivering enterprise learning programs, including soft skills, compliance, and frontline training. Comparable in enterprise training use cases and managed-service delivery.
Emerging players
- Uptale: European 360° and VR authoring platform for enterprise training and onboarding. Comparable in cross-platform immersive content delivery, with stronger self-service authoring tools than Start Beyond currently markets.
- Pixo VR: VR training and simulation provider focused on industrial, safety, and operational training use cases. Comparable in VR-led safety/compliance training verticals, with overlap in manual handling and EHS-style applications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Start Beyond social profiles
Digital presenceStart Beyond compliance and trust
Trust signalCompliance1 record
Start Beyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
Start Beyond leadership team
Management profileNumber of profiles
Profiles1 record
Start Beyond funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Start Beyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Start Beyond
What does Start Beyond do?
Start Beyond delivers immersive VR and AR training solutions for enterprises through its proprietary Oncio metaverse learning platform, combined with custom content creation via its VR and AR studio. The company provides end-to-end training programs covering compliance, safety, customer service, soft skills, and certification use cases, deployable across VR headsets, mobile, and desktop. It also offers specialized training products such as Sacadi VR for aged care compliance, Minaca VR, and Manual Handling VR.
Is Start Beyond a public or private company?
Start Beyond is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Start Beyond founded?
Start Beyond was founded in 2015. It employs 11 to 50 people.
Where is Start Beyond based?
Start Beyond is headquartered in Surry Hills, Australia, in the Oceania region.
How does Start Beyond make money?
Three revenue lines are on record. VR/AR Content Creation Services are the primary driver. The others are oncio Platform Licensing and cross-Platform Training Solutions.
Who are Start Beyond's main competitors?
Direct peers on record are STRIVR, Mursion, Talespin, Interplay Learning, Immerse, Transfr, Make Real and Roundtable Learning. Emerging players are Uptale and Pixo VR.
Does Start Beyond have an API?
No public API is recorded for Start Beyond.
What industry is Start Beyond in?
Start Beyond's product category is Immersive VR/AR Training Software. Its primary akta.pro industry code is EDAFAJAA, VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership), with a secondary code of EDAFAJAD, Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response). Its NAICS code is 611430 and its SIC code is 8200.