Carrus

What Carrus does

Carrus is a privately held French technology group, founded in 1888 as Compagnie du Pari Mutuel, that provides integrated hardware, software, and field services to the regulated gaming and betting industry. Operating under three wholly owned subsidiaries — Carrus Solutions, Carrus Gaming, and Carrus Services — the group serves national lottery operators, horse racing organizations, and sports betting companies across more than a dozen countries in Europe, North America, Asia Pacific, the Middle East, and Africa. Marquee customers include PMU, France Galop, Hong Kong Jockey Club, FDJ, Swisslos, Loto Quebec, Tabcorp, and OLG.

The company's core technology is the PMC 3000 totalisator, a real-time, high-availability central server that processes pari-mutuel bets, calculates odds and dividends, and manages networks ranging from tens to thousands of terminals. Around this platform, Carrus has built an integrated product portfolio: counter terminals (PMC 2031, PMC 2020, ELITE Series, S8 Series), self-service kiosks (PMC 2061, TOTE'M Series), low-volume terminals (S4 Series), ticket checkers (eCIM Series), and digital extensions including PMC Smarturf (racecourse Wi-Fi mobile wallet) and the CARRUS Mobile Application for operator-side monitoring. All terminals are produced at the group's ISO 14001- and ISO 9001-certified manufacturing facility in Saint-Étienne-du-Rouvray, France, which has delivered more than 300,000 gaming terminals over 25 years.

Carrus makes money through a mix of hardware sales (terminals and kiosks to operators), software licensing (PMC 3000 and related applications), managed services (24/7 technical support, maintenance, logistics), professional services (on-site pari-mutuel betting management at racetracks), and licensing royalties from white-label online betting solutions launched in 2010. The Carrus Services division additionally staffs ~750 sales agents and 60-100 field technicians at approximately 250 racetracks across France, Spain, Switzerland, and Belgium, processing 7 million tickets annually across 1,950+ race meetings. Carrus remains family-owned (Carrus family members hold the President and Marketing Director positions) and is led operationally by CEO Bruno Lagarde, with Timothée Carrus as President and Jérôme Carrus as Director of Publication.

Name

Carrus

Legal name

Groupe Carrus

Website

https://groupecarrus.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

101–250 employees

Short description

Groupe Carrus is a family-owned French technology provider founded in 1888 that designs, manufactures, and services pari-mutuel totalisator systems, gaming terminals, and on-site betting operations for horse racing companies, lotteries, and sports betting operators across more than 13 countries.

Ownership category

akta.pro rank

Product category

Betting Technology and Gaming Equipment

akta.pro primary industry

Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB)

akta.pro secondary industries

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN), Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks) (MPAEANAG)

Keywords

• Pari-mutuel betting systems
• Gaming terminal manufacturing
• Lottery betting equipment
• Totalisator technology
• Racetrack betting services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of betting terminals, self-service kiosks, and related equipment to racing and lottery operators worldwide
2. Software Licensing: Licensing of PMC 3000 totalisator software and related applications for pari-mutuel betting systems
3. Betting Services: Day-to-day pari-mutuel betting management services at racetracks including sales agents, logistics, installation, and maintenance
4. Technical Support Services: 24/7 technical assistance, maintenance and repairs, and logistics services for equipment and fiduciary operations
5. White-Label Solutions: Online betting solutions under white label for operators since 2010

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Carrus designs, manufactures, and operates pari-mutuel betting systems, gaming terminals, and self-service kiosks for horse racing companies, lottery operators, and sports betting organizations worldwide. The company provides the proprietary PMC 3000 totalisator central server that processes real-time betting transactions, along with counter terminals (PMC 2031, PMC 2020), self-service kiosks (PMC 2061, TOTE'M), the Smarturf mobile betting wallet, and the CARRUS mobile application for operator network monitoring. Additionally, Carrus provides on-site betting management services through 750 sales agents at 250 racetracks across Europe, plus 24/7 technical support, logistics, and maintenance.

Product overview

Carrus provides a unified platform architecture centered on the PMC 3000 totalisator system, which serves as the core processing engine connecting all terminal and kiosk products. The product portfolio comprises two main divisions: Carrus Solutions (parimutuel betting systems) including counter terminals PMC 2031 and PMC 2020, self-service kiosk PMC 2061, Smarturf mobile betting wallet, and the CARRUS mobile application for real-time network monitoring; and Carrus Gaming (lottery and sports betting terminals) featuring the ELITE Series, S8 Series, TOTE'M Series, S4 Series, and eCIM Series. All products are designed for interoperability with the PMC 3000 platform or proprietary systems.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 410,000+ pieces of equipment deployed across divisions
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

17 partnerships are on record, tiered core and minor.

• PMU (Pari Mutuel Urbain)coreStrategic or Co-development PartnerLong-standing strategic partnership with PMU, France's major horse racing betting operator. PMU terminals were renewed by Carrus in 1996 and the company continues to provide betting systems and services for PMU operations at French racetracks.
• France GalopcoreStrategic or Co-development PartnerPartnership with the governing body for flat racing in France, providing betting systems and services at France Galop racecourses.
• Le TrotcoreStrategic or Co-development PartnerPartnership with French harness racing organization, providing pari-mutuel betting systems and services at trotting racecourses.
• German TotecoreTechnology or IntegrationPartnership with German pari-mutuel betting operator for betting terminal systems.
• SwissloscoreTechnology or IntegrationPartnership with Swiss lottery operator for gaming terminals and systems.
• Hong Kong Jockey ClubcoreTechnology or IntegrationPartnership with major Asian horse racing and betting operator for gaming terminals.
• FDJ (Française des Jeux)coreTechnology or IntegrationPartnership with French national lottery operator for gaming terminals and equipment.
• TabcorpcoreTechnology or IntegrationPartnership with Australian gambling entertainment company for gaming terminals.
• The Lottery Corporation (Australia)coreTechnology or IntegrationPartnership with Australian lottery corporation for gaming terminals.
• Loto QuebeccoreTechnology or IntegrationPartnership with Quebec government lottery corporation for gaming terminals.
• OLG (Ontario Lottery and Gaming)coreTechnology or IntegrationPartnership with Ontario lottery and gaming corporation for gaming terminals.
• VeikkauscoreTechnology or IntegrationPartnership with Finnish lottery and betting operator for gaming terminals.
• Compania Nationala Loteria RomanacoreTechnology or IntegrationPartnership with Romanian national lottery for gaming terminals and systems.
• Ithuba (South Africa)coreTechnology or IntegrationPartnership with South African lottery operator for gaming terminals.
• World Lottery AssociationminorStrategic or Co-development PartnerAssociated member of the World Lottery Association, participating in industry standards and best practices development.
• CIBELAE ( Ibero-American Lottery and Betting Association)minorStrategic or Co-development PartnerAssociated member of CIBELAE, the Ibero-American Lottery and Betting Association.
• The European LotteriesminorStrategic or Co-development PartnerAssociated member of The European Lotteries association.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Amelco: Amelco provides sportsbook and trading platform technology to operators, with retail terminal and self-service offerings that intersect with Carrus Solutions' sports betting product line.
• Kambi Group: Kambi provides a B2B sportsbook platform to operators globally; while focused on fixed-odds rather than pari-mutuel, it competes for the same operator wallet and represents the cloud-native direction racing technology is migrating toward.
• BetConstruct: BetConstruct offers retail sportsbook terminals, kiosks and omnichannel platforms to operators; an emerging competitor in the same self-service sports-betting-terminal category where Carrus's PMC 2061 and TOTE'M compete.

Broad incumbents

• IGT (International Game Technology): IGT operates one of the world's largest lottery and sports betting technology stacks, including retail terminals and central systems, placing it in direct competition with Carrus Gaming for national lottery contracts across Europe, North America and Asia.
• Intralot: Intralot provides lottery software, terminals and sports betting platforms to public operators globally, overlapping with Carrus Gaming's terminal offering and competing for similar national-lottery and racing-adjacent RFPs.
• Scientific Games: Scientific Games is a global lottery and gaming technology provider offering instant tickets, draw games, retail terminals and iLottery platforms. It competes with Carrus Gaming's terminal business at major lotteries and overlaps in WLA-certified infrastructure.
• Playtech: Playtech supplies omnichannel gaming and betting platforms, including retail terminals and sportsbook software, competing with both Carrus Solutions and Carrus Gaming for integrated technology deals with racing and lottery operators.
• Novomatic: Novomatic is a major European gaming equipment manufacturer and operator producing terminals, kiosks and casino systems that overlap with Carrus Gaming's hardware portfolio for lottery and betting retail environments.

Direct peers

• Sportech: Sportech supplies pari-mutuel wagering technology, tote systems and pool-trading services to horse racing operators globally, including terminals and back-office totalisator infrastructure directly comparable to Carrus Solutions and Carrus Services.
• Inspired Entertainment: Inspired Entertainment designs and supplies gaming terminals, self-service kiosks and sports betting retail technology to lottery and betting operators, directly comparable to Carrus Gaming's ELITE, S8 and TOTE'M series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFfPNBXeDkQarFxTr_v8trA
• LinkedInlinkedin.com/company/groupe-carrus
• Xx.com/groupecarrus

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrus