ProNav

What ProNav does

ProNav Marine is a privately held company that develops ProNav Plus, a mobile-first GPS autopilot application for recreational anglers. The iOS and Android app connects via Bluetooth to compatible trolling motors — including all Power-Pole MOVE models and Minn Kota PowerDrive motors (via the ProNav Angler hardware) — to deliver chartplotter, route planning, anchor, and heading-lock functionality directly on a smartphone or tablet. Core features include Spot-On GPS Anchor (rope-less boat positioning), Custom Routes, GPS Vector and Compass Heading Lock, offline-capable maps, Navionics chart integration, and ProNav Cloud storage for syncing fishing spots, routes, and anchor points across devices and between users.

The technology stack is built around proprietary GPS-vector control algorithms that maintain precise boat position and heading over ground by automatically adjusting trolling-motor thrust and direction. The platform operates fully offline via Bluetooth and cached map data, making it functional in remote fishing locations without cellular service — a capability the company prominently markets to its user base. ProNav Plus integrates with Navionics for one-foot depth contour mapping alongside satellite imagery, and the company sells companion hardware (ProNav Angler GPS Autopilot) that extends autopilot control to non-Power-Pole trolling motors. Distribution is exclusively through the iOS App Store and Google Play, with marketing executed via Facebook, Instagram, YouTube, and email newsletter.

ProNav Marine runs a freemium subscription model. The base app is free to download with limited functionality; advanced features (unlimited routes and anchor points, cloud storage, heading locks) require a monthly ProNav Plus subscription. A free one-year ProNav Plus subscription is bundled with every new Power-Pole MOVE motor, creating an indirect B2B2C distribution channel through the manufacturer's retail network. The company targets a horizontally segmented customer base — recreational anglers across freshwater, saltwater, and remote fishing applications — with no enterprise or institutional accounts disclosed in available data.

Name

ProNav

Legal name

ProNav Marine

Website

https://pronavmarine.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ProNav Marine develops ProNav Plus, a mobile app that turns smartphones into GPS-controlled chartplotters for trolling motors, serving individual recreational anglers across freshwater, saltwater, and remote fishing applications.

Ownership category

akta.pro rank

Product category

Marine Navigation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)

Keywords

• GPS autopilot software
• Trolling motor control
• Marine navigation app
• Chartplotter mobile app
• Fishing GPS navigation

Headquarters

HQ city

Hancock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. ProNav Plus App Subscription: The primary revenue stream is a subscription model for the ProNav Plus mobile app. Users download the app free and subscribe to unlock advanced features. A free trial is available for all users. New Power-Pole MOVE motor purchasers receive a free one-year ProNav Plus subscription as a bundled offer.
2. Navionics Subscription: Navionics Boating Marine and Lakes app subscription is required to access Navionics map layers within ProNav Plus. This is a separate subscription (USA, USA & Canada options) sold by Navionics. Note: Navionics free trial cannot be used with ProNav Plus integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ProNav Plus is a mobile application that turns smartphones and tablets into chartplotters and connects via Bluetooth to compatible trolling motors to deliver GPS-guided autopilot navigation. The app enables anglers to create custom routes, set GPS anchor points, lock heading, and control motor speed. It operates fully offline using cached maps and integrates with Navionics for detailed lake charts, with cloud sync for route and waypoint storage and sharing.

Product overview

ProNav offers a dual-component product ecosystem: the ProNav Plus mobile app (available for iOS and Android) serves as the primary software platform, transforming mobile devices into advanced chartplotters with GPS navigation controls, while the ProNav Angler GPS Autopilot hardware device provides the underlying motor control capabilities. Both products integrate with Navionics mapping services for enhanced chartplotter functionality, and ProNav Cloud enables data synchronization, backup, and sharing across devices. The system connects to trolling motors via Bluetooth and supports offline functionality without requiring cell service.

Differentiator

Problem solved

Functional benefit

Products and services

• ProNav Plus ProNav Plus is a mobile-first chartplotter and GPS autopilot app for recreational anglers. It connects to compatible trolling motors via Bluetooth to deliver custom route navigation, GPS anchor positioning, heading lock, cruise control, and offline map access, including Navionics lake chart integration. Targeted at individual freshwater and saltwater fishermen.
• ProNav Angler GPS Autopilot ProNav Angler is a hardware GPS autopilot device that pairs with the ProNav Plus mobile app to provide advanced autopilot and GPS-guided motor control for compatible trolling motors, including Minn Kota PowerDrive. Designed for anglers needing precision navigation and boat positioning.

Quantifiable outcome

• No cell service required to function - operates fully offline via Bluetooth and cached maps

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• NavionicscoreTechnology or IntegrationNavionics provides detailed lake charts with one-foot depth contours and underwater structure data integrated into the ProNav Plus mobile app. Users can switch between Navionics map layers and satellite imagery. Requires separate Navionics Boating subscription (free trial not supported).
• Power-Pole (Williamson Industries)coreTechnology or IntegrationProNav Plus is fully compatible with all Power-Pole MOVE trolling motor models (PV, ZR, Offshore). The partnership includes a bundled offering: free one-year ProNav Plus subscription with all new Power-Pole MOVE motor purchases. Controls motor via Bluetooth connection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Humminbird: Marine electronics manufacturer specializing in fishfinders and chartplotters with mobile integration. Addresses overlapping needs for boat positioning and structure mapping in the same recreational fishing segment.
• Garmin: Dominant marine electronics manufacturer offering integrated chartplotters, sonar, and the ActiveCaptain mobile app. Competes with ProNav Plus in the mobile-chartplotter use case but operates across a much broader marine and outdoor electronics portfolio.
• Lowrance: Marine electronics brand (Navico) with chartplotters, fishfinding sonar, and a companion mobile app for anglers. Targets the same precision-navigation use case as ProNav but sells through dedicated hardware channels.
• Raymarine: Marine electronics company owned by Teledyne offering chartplotter multifunction displays and LightHouse Apps. Overlaps with ProNav in mobile navigation/anchoring functionality aimed at powerboat anglers.

Direct peers

• Fishidy: Fishing app providing maps, fishing reports, and a community-driven catch log. Directly comparable to ProNav Plus in serving the recreational angler with a mobile-first, location-aware subscription product.
• FishAngler: Social fishing app combining maps, catches, and community features for anglers. Competes with ProNav Plus for the same recreational fishing audience with a mobile-first, freemium subscription model.

Emerging players

• onX Fish: Mobile offline-mapping app for hunters and anglers, part of the onX outdoor suite. Directly comparable in providing offline-capable GPS maps and waypoints for anglers, with similar product-led growth and subscription model.

Others

• Minn Kota: Major trolling motor manufacturer (Johnson Outdoors). Existing ProNav compatibility partner via ProNav Angler for Minn Kota PowerDrive—an enabling ecosystem participant rather than a competing app.
• Power-Pole: Trolling motor and shallow-water anchor manufacturer (Williamson Industries). The most important ProNav partner: bundles a free one-year ProNav Plus subscription with every new MOVE motor sale, making it an ecosystem distributor.
• Navionics: Leading provider of marine electronic charts and the Navionics Boating mobile app. Already a strategic technology partner integrated into ProNav Plus; adjacent ecosystem participant rather than direct competitor in motor control.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCp9RST3GlUot8zXKgeGBM9w
• Facebookfacebook.com/ProNavMarine
• Instagraminstagram.com/pronavmarine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProNav