What Telex does

Telex (legal name: Centro Auditivo Telex LTDA; DBA: Telex Soluções Auditivas) is a Brazilian hearing healthcare group operating as the exclusive national distributor of Oticon hearing aids in Brazil. The company sells a full Oticon product portfolio — including the Oticon Intent flagship, Real, Zircon, Xceed, CROS, Own, and pediatric lines (Play PX, Opn Play, Xceed Play) — alongside accessories such as batteries, domes, chargers, ConnectClip, TV Adapter, and the Oticon Companion mobile app. Telex runs 55-110 retail and franchise locations across Brazil staffed by licensed audiologists who deliver hearing assessments, device trials, custom fitting, and ongoing rehabilitation, with home-visit service for mobility-limited patients.

The underlying technology is Oticon's BrainHearing platform (developed in Denmark by Demant A/S), which combines audio processing algorithms (OpenSound Navigator, OpenSound Optimizer, 4D Sensor Technology), a Deep Neural Network trained on 12 million real sound scenes, and Bluetooth LE Audio / ASHA streaming integration with Apple and Android devices. Telex does not own or develop the underlying technology; it operates the retail-audiology layer that converts that technology into fitted, clinically supported hearing solutions for end customers.

Telex generates revenue through hardware sales (Oticon hearing aids and accessories), professional audiology services (assessments, fittings, follow-up rehabilitation, and home visits), and a franchise channel ('Abra uma Telex') that licenses third-party entrepreneurs to operate Telex-branded stores. Pricing is quote-based and individualized post-consultation, dependent on audiogram and sound preferences; hearing aids cannot be purchased online. The company is privately held as a subsidiary of the publicly listed Danish conglomerate Demant A/S (Nasdaq Copenhagen), with the William Demant Foundation as ultimate controlling shareholder.

Name

Telex

Legal name

Centro Auditivo Telex LTDA

Website

https://telex.com.br

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Telex (Centro Auditivo Telex LTDA) is the exclusive Brazilian distributor of Oticon hearing aids, operating 55-110 retail and franchise locations staffed by licensed audiologists to sell, fit, and service Oticon devices and accessories for individual patients across Brazil.

Ownership category

akta.pro rank

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hearing Aid Sales: Revenue from selling Oticon hearing aids and accessories. Products include various models for different levels of hearing loss (mild to profound), including custom in-ear devices, behind-ear models, and pediatric solutions. Sales occur through in-store consultations with audiologists who recommend appropriate devices based on audiogram analysis and individual sound preferences.
2. Professional Audiology Services: Revenue from audiologist consultations including initial hearing assessments, hearing aid trials, device fitting, adjustment sessions, and ongoing rehabilitation follow-up care. Services include home visits for customers with mobility difficulties.
3. Hearing Aid Accessories: Sales of accessories including batteries, cleaning tools, domes, ear molds, filters, PerfectDry disinfection units, SmartCharger, TV adapters, and ConnectClip devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Telex (operating as Centro Auditivo Telex LTDA) is a Brazilian hearing healthcare group that sells Oticon-brand hearing aids, auxiliary devices, and accessories through a network of 55-110 physical retail stores across Brazil. The company provides professional audiologist consultations, hearing assessments, in-store device trials, personalized fitting and adjustment, ongoing rehabilitation, and home visit services for customers with mobility difficulties. It also operates a franchise program (Abra uma Telex) for entrepreneurs to open licensed stores.

Product overview

Telex Soluções Auditivas is a hearing health company and official Oticon distributor in Brazil, offering a comprehensive portfolio of Oticon hearing aids developed and produced in Denmark. The product lineup includes flagship hearing aids (Oticon Intent, Real, Zircon), specialized solutions (Oticon Xceed for severe-profound loss, Oticon CROS for unilateral loss, Oticon Own custom in-ear devices), and pediatric products (Oticon Play PX, Opn Play, Xceed Play). All hearing aids feature proprietary BrainHearing technology supporting natural brain sound processing. The ecosystem is complemented by connectivity accessories (ConnectClip, TV Adapter, Oticon Companion App), chargers (SmartCharger, Desktop Charger), educational tools (Oticon EduMic), and accessory products. The company operates over 110 retail locations across Brazil, providing hearing tests, hearing aid fitting, and ongoing rehabilitation services through licensed audiologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Intent Flagship hearing aid with 4D user intent sensors that detect listening intentions through movement, environment, and conversation analysis. Powered by Sirius platform with BrainHearing technology. Designed for adults with hearing loss.
• Oticon Real Hearing aid for individuals with mild to severe hearing loss, featuring RealSound Technology, Wind & Handling Stabilizer, and SuddenSound Stabilizer for clear hearing in daily situations including work, home, and outdoor activities.
• Oticon Zircon Hearing aid for mild to severe hearing loss with OpenSound Navigator providing 360-degree sound access. Available in rechargeable and non-rechargeable models.
• Oticon Xceed Most powerful hearing aid for severe to profound hearing loss, available in BTE SP (super power) and BTE UP (ultra power) models. Features BrainHearing technology, OpenSound Navigator, and OpenSound Optimizer.
• Oticon CROS Solution for unilateral hearing loss consisting of a CROS transmitter that captures sound from the poorer hearing ear and transmits it wirelessly to the better hearing ear, paired with a compatible Oticon hearing aid.
• Oticon Own Custom in-the-ear hearing aid family with Deep Neural Network trained on 12 million sounds. Available in IIC, CIC, ITC, ITE HS, and ITE FS styles for mild to severe hearing loss. Offers personalization, comfort, discretion, and exceptional sound experience.
• Oticon Play PX Pediatric hearing aid for infants and children with hearing loss. Features integrated Deep Neural Network trained on 12 million sound scenes. Includes direct streaming from iPhone, iPad, and Android devices, IP68 certification, battery lock compartment, and LED indicator for battery status.
• Oticon Opn Play Pediatric hearing aid for infants and children with mild to moderately severe hearing loss. Features OpenSound Navigator for 360-degree sound access, up to 30% better speech recognition, and direct wireless connectivity.
• Oticon Xceed Play Pediatric hearing aid for infants and children with severe to profound hearing loss. Available in BTE SP and BTE UP models with IP68 certification, battery lock compartment, allergen-free design, and Oticon EduMic classroom connectivity.
• Oticon ConnectClip Wireless Bluetooth accessory that provides hands-free calling with smartphones, stereo audio streaming from computers, and acts as a remote microphone for one-on-one conversations, expanding the connectivity of Oticon hearing aids.
• Oticon TV Adapter 3.0 Wireless accessory that streams TV audio directly to Oticon hearing aids, connecting to virtually any audio device using provided cables.
• Oticon Companion App Mobile application for iPhone, iPad, and Apple Watch that allows users to discreetly control hearing aid volume and programs, personalize listening experience, customize audio streaming, and access RemoteCare teleconsultation with an audiologist. Available on Apple App Store and Google Play.
• Oticon EduMic Educational wireless remote microphone system designed for children with hearing loss. Works with pediatric Oticon hearing aids to improve speech understanding in classrooms by overcoming noise, distance, and reverberation. Uses 2.4GHz technology.
• SmartCharger Portable charger for Oticon hearing aids with integrated power bank, protective case, and deshumidifier function. Provides full day charge in 3 hours and 6 hours of power from a 30-minute quick charge.
• Desktop Charger Table-top charger for Oticon hearing aids providing a full day battery charge in 3 hours with a 30-minute quick charge yielding 6 additional hours of power.
• Hearing Aid Accessories Range of hearing aid maintenance and usage accessories including miniFit cords, receivers, domes, ear molds, filters, cleaning tools, batteries, PerfectDry disinfection unit, KidCat dehumidifier kit, and custom ear protectors.
• Professional Audiology Services Professional audiology services including hearing assessments, hearing aid trials, personalized device fitting, adjustment sessions, ongoing rehabilitation care, and home visits for customers with mobility difficulties. Delivered by specialized audiologists across 55-110 Telex retail locations in Brazil.

Quantifiable outcome

• Up to 30% better speech recognition (even when facing away from speaker)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core.

• Oticon (Demant Group)coreTechnology or IntegrationTelex exclusively sells Oticon hearing aids, developed and produced in Denmark. Oticon is part of the Demant Group, a global leader in hearing health since 1904. This partnership provides Telex with access to Oticon's proprietary BrainHearing technology, OpenSound Navigator, and other advanced hearing solutions. Products include Oticon Intent, Real, Zircon, Xceed, Own, CROS, and pediatric lines (Play PX, Opn Play, Xceed Play).
• ApplecoreTechnology or IntegrationOticon hearing aids sold by Telex offer direct connectivity and streaming with iPhones, iPads, and Apple Watch through Bluetooth LE Audio and the Oticon Companion app. Features include hands-free calling, audio streaming, and remote hearing aid control.
• Google (Android)coreTechnology or IntegrationOticon hearing aids sold by Telex offer direct connectivity and streaming with Android devices supporting ASHA (Audio Streaming for Hearing Aids) protocol. Features include audio streaming and hands-free calling on compatible devices.
• Demant GroupcoreOthersTelex is owned by Centro Auditivo Telex LTDA, which is part of the Demant Group, a global hearing healthcare company listed on Nasdaq Copenhagen. Demant employs approximately 20,500 people in 130 countries and offers hearing aids, implants, and diagnostic equipment. William Demant Foundation holds majority shares.
• Franchisees (Abra uma Telex)coreChannel Partner/ Reseller/ DistributorTelex operates a franchise model where licensed partners can open Telex stores with territory exclusivity. Partners receive brand access, site selection assistance, field consulting, training, marketing support, and full product portfolio access.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sonova (Phonak): Global hearing aid manufacturer (Phonak, Unitron brands) that competes with Demant/Oticon. Sonova's Brazilian operations and authorized retailers directly compete with Telex on the supply side.
• WS Audiology (Signia / Widex): Hearing aid manufacturer formed from the merger of Sivantos (Signia) and Widex. Competes with Oticon across the full product range and operates its own retail channels in Brazil.
• GN Hearing (ReSound): Major hearing aid manufacturer under GN Group. ReSound and Beltone brands compete in the same clinical channel that Telex serves in Brazil.
• Starkey Hearing Technologies: US-based hearing aid manufacturer with global retail and wholesale distribution. Competes with Oticon through independent audiologists and direct retail.

Direct peers

• Miracle-Ear: Long-established North American hearing aid retail franchise network. Comparable as a multi-decade brand-led retail chain combining audiology services with proprietary hearing aid distribution.
• Audika: European hearing care retail chain also owned by Demant Group. Sister company to Telex within Demant, with directly comparable clinic-led retail model and shared Oticon product platform.
• Amplifon: Global hearing aid retail chain with thousands of stores across multiple countries. Directly comparable as a multi-brand hearing care retailer, though Amplifon offers products from multiple manufacturers whereas Telex is Oticon-exclusive.
• Beltone: Hearing aid retail franchise network owned by GN Group. Closely comparable business model to Telex — owned retail/franchise channel combined with a single-vendor manufacturer (GN).

Regional players

• Direito de Ouvir: Brazilian hearing aid retail competitor operating in the same domestic market as Telex. A regional player directly contesting Telex's store-level customer acquisition.

Emerging players

• Eargo: US-based DTC/online hearing aid company selling directly to consumers. Represents the emerging OTC-direct channel that could disrupt Telex's clinic-led, in-person consultation model over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/telexsolucoesauditivasoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telex