Performia
Performia is a Sweden-founded pre-employment assessment company providing an online platform with personality, aptitude, and performance tests in 25+ languages. It serves SMBs and enterprises across 26+ countries through direct offices and regional channel partners.
- Company typePrivate
- Founded2001
- HeadquartersSödertälje, Sweden
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Performia does
Performia is a Sweden-based talent acquisition and pre-employment assessment company founded in 2001 by Mårten Runow. The company operates an online hiring platform featuring the EXEC U-TEST personality assessment, Performance Checking methodology, Leadership Index, and IQ/Aptitude tests, delivered in over 25 languages. It serves SMBs through large enterprises across 26+ countries spanning Europe, Asia, Latin America, Africa, and Oceania, helping employers screen candidates, reduce staff turnover, and build more productive teams. The platform is powered by core technology partner LibertyLine (Italy) and supported by infrastructure vendors including Equinix, Sendgrid, SMSAPI, and Fortnox.
The company's proprietary assessment methodology has been independently validated: the University of Oslo assessed EXEC U-TEST reliability at 89%, and a STEM/MARK independent survey showed 80% validity, with 96% of surveyed users willing to recommend the system. In the Czech Republic alone, over 120,000 people have been assessed. Performia processes close to 1,000 candidates per week globally and serves long-tenured customers including CHOOKS fresh & tasty (Australian F&B franchising, customer since 2006), Fomco Group (Romanian diversified holdings, 10+ years), and Faktum Bútor Kft. (Hungarian furniture manufacturer). Distribution combines direct enterprise field sales via local country offices with a small set of regional channel partners (HR Capital, Productive People, U Man AG).
Performia's revenue model centers on recurring software/testing licenses with annual billing cadence, supplemented by professional services including training, personnel audits, interviewing support, and a Business Hiring Analysis questionnaire. Pricing is not publicly disclosed and varies by local office. The company is privately held by founder and CEO Mårten Runow, with no disclosed external funding, acquisitions, or restructuring events. Strategic emphasis has been on steady geographic expansion, incremental product additions, and operational durability rather than venture-backed growth.
Performia firmographics
Firmographics- Name
- Performia
- Legal name
- Performia International AB
- Website
- https://performia.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Performia is a Sweden-founded pre-employment assessment company providing an online platform with personality, aptitude, and performance tests in 25+ languages. It serves SMBs and enterprises across 26+ countries through direct offices and regional channel partners.
- Ownership category
- akta.pro rank
Performia industry classification
Industry- Product category
- HR / Talent Acquisition Assessment Software
- NAICS
- Employment Placement Agencies (561311), Employment Services (5613)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industries
- Skills & Job-Specific Competency Testing (Hard Skills) (BPACAMAD), Job Search Strategy & Application Skills (EDAAAKAC)
Keywords
Where Performia is headquartered
LocationHeadquarters
- HQ city
- Södertälje
- HQ country
- Sweden
- HQ region
- Europe
Offices30 records
Markets served
Performia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Software Licenses: Performia offers licenses for unlimited access to their online questionnaires and assessment tools. Companies obtain licenses to use the Performia system for their hiring processes.
- Testing Services: Access to the online hiring system with tests and online interviews in over 25 languages. Results from the tests provide precise and pertinent candidate evaluations.
- Training Services: Personal training programs (live or online) for clients to learn how to effectively use the hiring system and interpret test results.
- Personnel Audit Services: Evaluation services for existing personnel to assess how employees might be more productively utilized, helping companies with reorganization or placement decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | License-based pricing for organizational use |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Performia product offering
Product offeringCore offering
Performia provides an online hiring assessment platform built around the EXEC U-TEST personality test and Performance Checking evaluation questionnaire, available in over 25 languages. The platform is delivered to organizations via licensed access, complemented by professional services including Training (live or online), Personnel Audit of existing employees, Interviewing Support, and Business Hiring Analysis. The offering targets HR departments, recruiters, and business owners seeking to reduce hiring mistakes and staff turnover through validated pre-employment assessment.
Product overview
Performia offers a suite of pre-employment testing and hiring assessment solutions built around its core online hiring platform. The main product portfolio centers on the EXEC U-TEST personality assessment and Performance Checking questionnaire, supplemented by additional evaluation tools including the Leadership Index and IQ/Aptitude tests. The company delivers its services through an internet-based online system supporting over 25 languages, complemented by professional services including Training, Personnel Audit, and Interviewing Support. Customers access the system through Testing Licenses that grant unlimited or limited access to Performia's online questionnaires and evaluation tools.
Differentiator
Problem solved
Functional benefit
Products and services
- EXEC U-TEST A comprehensive personality assessment test (approximately 200 questions) that evaluates candidate characteristics including stability, planning ability, self-confidence, and behavioral traits to assist in hiring decisions. Demonstrated reliability of 89% per University of Oslo evaluation and 80% validity per STEM/MARK survey; designed to be interpretable by business professionals without psychological training.
- Performance Checking An evaluation questionnaire designed to assess candidate productivity records and past work performance, used as the primary evaluation tool alongside personality analysis for hiring decisions.
- Online Hiring System Internet-based platform providing access to testing, candidate evaluation, and hiring management tools, with tests and online interviews available in over 25 languages. Customers log in via tech.performia.com / tech.interspeedia.com to administer assessments and view results.
- Testing Licenses
Quantifiable outcome
- 96% of surveyed users would recommend the EXEC U-TEST to friends from other companies
- +3 more outcomes
Companies that use Performia
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Performia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Performia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- LibertyLine s.r.l.coreTechnology partner powering the Performia platform, located at Via Macaggi 17, 16121 Genova, Italy. Powers the login and core system functionality.
- HR CapitalminorKazakhstan partner representing Performia in the CIS region, located at www.performia-cis.ru.
- Productive PeopleminorNetherlands partner representing Performia, located at www.productivepeople.eu.
- U Man AGminorSwitzerland partner representing Performia, located at www.performia.ch.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Performia competitors and assessment
Company assessmentBroad incumbents
- Aon Assessment Solutions: Broader HR consulting and assessment suite owned by Aon, covering pre-employment testing, leadership assessment, and workforce analytics. Overlaps with Performia's screening offering but as part of a much larger HR/RMI portfolio.
- CEB Talent Assessment (now Gartner): Gartner's HR research and assessment offerings include enterprise pre-hire assessment and leadership benchmarks. Comparable on enterprise scale and methodology breadth, though not a standalone assessment vendor.
Direct peers
- SHL (SHL Global): One of the largest pure-play talent assessment providers globally, offering personality, cognitive, and behavioral tests to enterprises. Closest direct competitor to Performia's EXEC U-TEST in the pre-employment psychometrics category.
- Thomas International: Provides personality, aptitude, and behavioral assessments used globally for hiring and development. Comparable in product scope (personality + aptitude + workplace analytics) and global rollout model to Performia.
- Hogan Assessments: Specialist in personality assessments for hiring and leadership development with scientifically validated instruments. Highly comparable to Performia on the personality-testing layer of EXEC U-TEST.
Emerging players
- Codility: Skills-based technical assessment platform focused on coding and engineering hires. Adjacent competitor for the hard-skills/competency portion of Performia's offering.
- Pymetrics: AI-driven assessment platform using behavioral and cognitive games to evaluate candidates. Represents the AI-native direction the assessment category is moving toward that Performia's static questionnaire may need to match.
- Criterio Corp (Criteria Corp): Subscription-based pre-employment assessment platform delivering cognitive and personality tests to employers. Overlaps with Performia on subscription-delivered pre-employment testing for SMB and mid-market.
- HireVue: Video-based and AI-assisted interviewing and assessment platform used by enterprises for pre-hire screening. Competes with Performia for the same hiring-decision slot, particularly at enterprise scale.
- TestGorilla: Modern, self-serve pre-employment testing platform with a broad library of cognitive, personality, and skills tests; PLG-driven delivery model contrasts with Performia's office-led sales motion but serves similar hiring teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Performia social profiles
Digital presencePerformia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performia leadership team
Management profileNumber of profiles
Profiles2 records
Performia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performia
What does Performia do?
Performia provides an online hiring assessment platform built around the EXEC U-TEST personality test and Performance Checking evaluation questionnaire, available in over 25 languages. The platform is delivered to organizations via licensed access, complemented by professional services including Training (live or online), Personnel Audit of existing employees, Interviewing Support, and Business Hiring Analysis. The offering targets HR departments, recruiters, and business owners seeking to reduce hiring mistakes and staff turnover through validated pre-employment assessment.
Is Performia a public or private company?
Performia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performia founded?
Performia was founded in 2001. It employs 251 to 500 people.
Where is Performia based?
Performia is headquartered in Södertälje, Sweden, in the Europe region.
How does Performia make money?
Four revenue lines are on record. Software Licenses are the primary driver. The others are testing Services, training Services and personnel Audit Services.
Who are Performia's main competitors?
Broad incumbents on record are Aon Assessment Solutions and CEB Talent Assessment (now Gartner). Direct peers are SHL (SHL Global), Thomas International and Hogan Assessments. Emerging players are Codility, Pymetrics, Criterio Corp (Criteria Corp), HireVue and TestGorilla.
Does Performia have an API?
No public API is recorded for Performia.
What industry is Performia in?
Performia's product category is HR / Talent Acquisition Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of BPACAMAD, Skills & Job-Specific Competency Testing (Hard Skills). Its NAICS code is 561311 and its SIC code is 7361.