Performia

What Performia does

Performia is a Sweden-based talent acquisition and pre-employment assessment company founded in 2001 by Mårten Runow. The company operates an online hiring platform featuring the EXEC U-TEST personality assessment, Performance Checking methodology, Leadership Index, and IQ/Aptitude tests, delivered in over 25 languages. It serves SMBs through large enterprises across 26+ countries spanning Europe, Asia, Latin America, Africa, and Oceania, helping employers screen candidates, reduce staff turnover, and build more productive teams. The platform is powered by core technology partner LibertyLine (Italy) and supported by infrastructure vendors including Equinix, Sendgrid, SMSAPI, and Fortnox.

The company's proprietary assessment methodology has been independently validated: the University of Oslo assessed EXEC U-TEST reliability at 89%, and a STEM/MARK independent survey showed 80% validity, with 96% of surveyed users willing to recommend the system. In the Czech Republic alone, over 120,000 people have been assessed. Performia processes close to 1,000 candidates per week globally and serves long-tenured customers including CHOOKS fresh & tasty (Australian F&B franchising, customer since 2006), Fomco Group (Romanian diversified holdings, 10+ years), and Faktum Bútor Kft. (Hungarian furniture manufacturer). Distribution combines direct enterprise field sales via local country offices with a small set of regional channel partners (HR Capital, Productive People, U Man AG).

Performia's revenue model centers on recurring software/testing licenses with annual billing cadence, supplemented by professional services including training, personnel audits, interviewing support, and a Business Hiring Analysis questionnaire. Pricing is not publicly disclosed and varies by local office. The company is privately held by founder and CEO Mårten Runow, with no disclosed external funding, acquisitions, or restructuring events. Strategic emphasis has been on steady geographic expansion, incremental product additions, and operational durability rather than venture-backed growth.

Name

Performia

Legal name

Performia International AB

Website

https://performia.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Performia is a Sweden-founded pre-employment assessment company providing an online platform with personality, aptitude, and performance tests in 25+ languages. It serves SMBs and enterprises across 26+ countries through direct offices and regional channel partners.

Ownership category

akta.pro rank

Product category

HR / Talent Acquisition Assessment Software

NAICS

Employment Placement Agencies (561311), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

akta.pro secondary industries

Skills & Job-Specific Competency Testing (Hard Skills) (BPACAMAD), Job Search Strategy & Application Skills (EDAAAKAC)

Keywords

• Pre-employment testing
• Personality assessment
• Talent acquisition software
• Hiring assessment platform
• Recruitment testing services

Headquarters

HQ city

Södertälje

HQ country

Sweden

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Software Licenses: Performia offers licenses for unlimited access to their online questionnaires and assessment tools. Companies obtain licenses to use the Performia system for their hiring processes.
2. Testing Services: Access to the online hiring system with tests and online interviews in over 25 languages. Results from the tests provide precise and pertinent candidate evaluations.
3. Training Services: Personal training programs (live or online) for clients to learn how to effectively use the hiring system and interpret test results.
4. Personnel Audit Services: Evaluation services for existing personnel to assess how employees might be more productively utilized, helping companies with reorganization or placement decisions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Performia provides an online hiring assessment platform built around the EXEC U-TEST personality test and Performance Checking evaluation questionnaire, available in over 25 languages. The platform is delivered to organizations via licensed access, complemented by professional services including Training (live or online), Personnel Audit of existing employees, Interviewing Support, and Business Hiring Analysis. The offering targets HR departments, recruiters, and business owners seeking to reduce hiring mistakes and staff turnover through validated pre-employment assessment.

Product overview

Performia offers a suite of pre-employment testing and hiring assessment solutions built around its core online hiring platform. The main product portfolio centers on the EXEC U-TEST personality assessment and Performance Checking questionnaire, supplemented by additional evaluation tools including the Leadership Index and IQ/Aptitude tests. The company delivers its services through an internet-based online system supporting over 25 languages, complemented by professional services including Training, Personnel Audit, and Interviewing Support. Customers access the system through Testing Licenses that grant unlimited or limited access to Performia's online questionnaires and evaluation tools.

Differentiator

Problem solved

Functional benefit

Products and services

• EXEC U-TEST A comprehensive personality assessment test (approximately 200 questions) that evaluates candidate characteristics including stability, planning ability, self-confidence, and behavioral traits to assist in hiring decisions. Demonstrated reliability of 89% per University of Oslo evaluation and 80% validity per STEM/MARK survey; designed to be interpretable by business professionals without psychological training.
• Performance Checking An evaluation questionnaire designed to assess candidate productivity records and past work performance, used as the primary evaluation tool alongside personality analysis for hiring decisions.
• Online Hiring System Internet-based platform providing access to testing, candidate evaluation, and hiring management tools, with tests and online interviews available in over 25 languages. Customers log in via tech.performia.com / tech.interspeedia.com to administer assessments and view results.
• Testing Licenses

Quantifiable outcome

• 96% of surveyed users would recommend the EXEC U-TEST to friends from other companies
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LibertyLine s.r.l.coreTechnology or IntegrationTechnology partner powering the Performia platform, located at Via Macaggi 17, 16121 Genova, Italy. Powers the login and core system functionality.
• HR CapitalminorChannel Partner/ Reseller/ DistributorKazakhstan partner representing Performia in the CIS region, located at www.performia-cis.ru.
• Productive PeopleminorChannel Partner/ Reseller/ DistributorNetherlands partner representing Performia, located at www.productivepeople.eu.
• U Man AGminorChannel Partner/ Reseller/ DistributorSwitzerland partner representing Performia, located at www.performia.ch.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Aon Assessment Solutions: Broader HR consulting and assessment suite owned by Aon, covering pre-employment testing, leadership assessment, and workforce analytics. Overlaps with Performia's screening offering but as part of a much larger HR/RMI portfolio.
• CEB Talent Assessment (now Gartner): Gartner's HR research and assessment offerings include enterprise pre-hire assessment and leadership benchmarks. Comparable on enterprise scale and methodology breadth, though not a standalone assessment vendor.

Direct peers

• SHL (SHL Global): One of the largest pure-play talent assessment providers globally, offering personality, cognitive, and behavioral tests to enterprises. Closest direct competitor to Performia's EXEC U-TEST in the pre-employment psychometrics category.
• Thomas International: Provides personality, aptitude, and behavioral assessments used globally for hiring and development. Comparable in product scope (personality + aptitude + workplace analytics) and global rollout model to Performia.
• Hogan Assessments: Specialist in personality assessments for hiring and leadership development with scientifically validated instruments. Highly comparable to Performia on the personality-testing layer of EXEC U-TEST.

Emerging players

• Codility: Skills-based technical assessment platform focused on coding and engineering hires. Adjacent competitor for the hard-skills/competency portion of Performia's offering.
• Pymetrics: AI-driven assessment platform using behavioral and cognitive games to evaluate candidates. Represents the AI-native direction the assessment category is moving toward that Performia's static questionnaire may need to match.
• Criterio Corp (Criteria Corp): Subscription-based pre-employment assessment platform delivering cognitive and personality tests to employers. Overlaps with Performia on subscription-delivered pre-employment testing for SMB and mid-market.
• HireVue: Video-based and AI-assisted interviewing and assessment platform used by enterprises for pre-hire screening. Competes with Performia for the same hiring-decision slot, particularly at enterprise scale.
• TestGorilla: Modern, self-serve pre-employment testing platform with a broad library of cognitive, personality, and skills tests; PLG-driven delivery model contrasts with Performia's office-led sales motion but serves similar hiring teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/performia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performia