Rate It Green
Rate It Green is a web-based directory, community platform, and resource hub for the green building industry, founded in 2006 and headquartered in Weston, United States. It connects manufacturers, service providers, contractors, and enthusiasts via sponsored product and company listings, online discussions and groups, videos, and an industry events calendar.
- Company typePrivate
- Founded2006
- HeadquartersWeston, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Rate It Green does
Rate It Green is a web-based directory, community, and resource platform serving the green building industry. Founded in 2006 and headquartered in Weston, United States, the platform operates four interconnected products: a searchable Green Building Directory of companies, products, and services with Gold, Silver, and Bronze sponsored listing tiers; an online Community enabling articles, discussions, groups, and member networking; a Video library of hosted and YouTube-curated educational content; and a Resources hub that includes an open events calendar and newsletter signup. The platform targets a horizontal customer segment of green building professionals, manufacturers, service providers, contractors, and enthusiasts ranging from beginners to seasoned experts.
Rate It Green firmographics
Firmographics- Name
- Rate It Green
- Website
- https://rateitgreen.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rate It Green is a web-based directory, community platform, and resource hub for the green building industry, founded in 2006 and headquartered in Weston, United States. It connects manufacturers, service providers, contractors, and enthusiasts via sponsored product and company listings, online discussions and groups, videos, and an industry events calendar.
- Ownership category
- akta.pro rank
Where Rate It Green is headquartered
LocationHeadquarters
- HQ city
- Weston
- HQ country
- United States
- HQ region
- North America
Markets served
Rate It Green business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership and Directory Services: Rate It Green provides an open community space for green building professionals. The platform offers company listings (with Gold, Silver, Bronze sponsored tiers), product directories, service directories, and community engagement features including discussions, groups, articles, and events. Revenue appears to be generated through sponsored directory listings at various membership tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not specified | Gold, Silver, Bronze sponsored directory listings available for companies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rate It Green product offering
Product offeringCore offering
Rate It Green operates a web-based directory and online community for the green building industry. It provides searchable company, product, and service listings alongside community features such as articles, discussions, groups, member profiles, and an events calendar. Revenue is generated primarily through sponsored directory listings sold to companies offering sustainable building products and services.
Product overview
Rate It Green is a community-driven green building directory and networking platform that offers a unified suite of four interconnected core offerings: the Green Building Directory (for discovering and listing sustainable products, services, and companies), the Green Building Community (for articles, discussions, groups, and member networking), Green Building Videos (for webinar and educational video content), and Green Building Resources (including an events calendar and newsletter). These components work together to connect green builders, share expertise, and promote healthier and more sustainable building products and practices.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Building Directory A searchable directory of green building products, services, and companies/organizations that allows users to browse by category (Products, Services, Other Green Building, Companies) and filter by sponsored listings (Gold, Silver, Bronze tiers).
- Green Building Community An online community platform enabling members to share articles, participate in discussions, join groups, network with other sustainable building professionals, and access educational content about green building practices.
- Green Building Videos A video library featuring Rate It Green-hosted videos and curated YouTube content related to sustainable building, including webinars, tutorials, and industry event coverage.
- Green Building Resources Educational resources including an open events calendar for sustainable building events, newsletter signup, and links to external resources for green building professionals.
Companies that use Rate It Green
Customer profileSegments1 record
Ideal customer profiles2 records
Rate It Green technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rate It Green partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Rate It Green competitors and assessment
Company assessmentRegional players
- U.S. Green Building Council (USGBC): Industry body administering LEED certification, with member directories, education, and events; adjacent ecosystem participant whose member directory and educational content overlap with Rate It Green's community resources.
Broad incumbents
- Houzz: Massive home design and remodeling platform combining a product/service directory, professional listings, and community content; broader incumbent that overlaps Rate It Green's directory and community functions at much greater scale.
- BuildZoom: Online marketplace connecting homeowners with general contractors, combining permit data, professional profiles, and reviews; comparable as a directory/community layer for building professionals.
- Porch: Home services platform with a directory of professionals and editorial content covering home improvement; adjacent incumbent competing for the same professional-listing and home-improvement content audiences.
- Angi: Leading home services marketplace with company listings, reviews, and advertising; broad incumbent that competes for the same contractor and service-provider directory revenue as Rate It Green.
Direct peers
- TreeHugger: Sustainability-focused editorial site covering green building, design, and lifestyle content; comparable as a content-led sustainability community that overlaps with Rate It Green's audience of environmentally minded readers and professionals.
- GreenBuildingAdvisor: Long-running online community, articles, and Q&A focused on energy-efficient and high-performance building; directly comparable as a green-building content and professional networking resource targeting similar building professionals and homeowners.
- BuildingGreen (GreenSpec): Curated directory of green building products plus editorial content; competes head-to-head with Rate It Green's directory + content offering and is widely used by architects and specifiers seeking vetted sustainable products.
Emerging players
- GreenHome Institute: Nonprofit offering green building certification, education, and community programming; directly comparable as a green building community that publishes events, webinars, and educational content for the same audience.
- EcoHome Magazine: Green building resource covering sustainable design, products, and education; comparable niche publication and community focused on the same green building topics Rate It Green covers.
Market position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rate It Green social profiles
Digital presenceRate It Green financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rate It Green leadership team
Management profileNumber of profiles
Rate It Green funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rate It Green M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rate It Green
What does Rate It Green do?
Rate It Green operates a web-based directory and online community for the green building industry. It provides searchable company, product, and service listings alongside community features such as articles, discussions, groups, member profiles, and an events calendar. Revenue is generated primarily through sponsored directory listings sold to companies offering sustainable building products and services.
Is Rate It Green a public or private company?
Rate It Green is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rate It Green founded?
Rate It Green was founded in 2006. It employs 1 to 10 people.
Where is Rate It Green based?
Rate It Green is headquartered in Weston, United States, in the North America region.
How does Rate It Green make money?
One revenue line is on record: membership and Directory Services.
Who are Rate It Green's main competitors?
U.S. Green Building Council (USGBC) is listed as a regional player. Broad incumbents are Houzz, BuildZoom, Porch and Angi. Direct peers are TreeHugger, GreenBuildingAdvisor and BuildingGreen (GreenSpec). Emerging players are GreenHome Institute and EcoHome Magazine.
Does Rate It Green have an API?
No public API is recorded for Rate It Green.