Minnesota Crop Production Retailers

Name

Minnesota Crop Production Retailers

Legal name

Minnesota Crop Production Retailers

Website

https://mcpr-cca.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from agricultural retailers, manufacturers, distributors, and custom applicators of crop production inputs. Multiple locations with paid memberships each receive voting rights.
2. Event Registration Fees: Revenue from annual CPM Short Course and MCPR Trade Show, including general admission ($255), applicator recertification training ($265-$310), and technical service provider registration ($275). Early bird discounts available.
3. 4R Certification Program: Voluntary certification program administered by MCPR for agricultural retailers, providing 4R industry standards and third-party audits.
4. CCA Certification Administration: Administering Minnesota Certified Crop Adviser program including exam registration, continuing education tracking, and certification maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MCPR is a non-profit trade association that promotes proper use, storage, and application of crop production inputs in an environmentally safe and agronomically sound manner. It serves agricultural retailers, manufacturers, distributors, and custom applicators in Minnesota through annual conferences, certification programs (4R Nutrient Stewardship and CCA), regulatory and legislative advocacy, and member compliance services.

Product overview

Minnesota Crop Production Retailers (MCPR) is a trade association that provides programs, services, and events for agricultural retailers in Minnesota. The organization operates a portfolio of member services including the annual CPM Short Course and MCPR Trade Show (a three-day educational conference with pesticide applicator recertification), the Minnesota 4R Nutrient Stewardship Certification Program (a voluntary certification for ag retailers), the Minnesota Ag Retail Survey (annual data collection on conservation practices), and the CCA certification program. Additional offerings include scholarships, golf outings, Student Day events, TSP training, MN Crop PAC advocacy, 24/7 emergency response phone services, drug & alcohol testing programs, and pesticide/water quality educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• CPM Short Course and MCPR Trade Show Annual three-day educational conference and trade show collaboration between MCPR and University of Minnesota Extension, offering pesticide applicator recertification courses, expert sessions on weed and pest management, water quality, conservation, soil health, ag technology, AI, policy updates, and networking opportunities for agricultural retailers and industry professionals.
• Minnesota 4R Nutrient Stewardship Certification Program Voluntary, industry-led certification program administered by MCPR consisting of 19 science-based best management practices and nutrient standards for agricultural retailers, governed by the Minnesota Nutrient Stewardship Council and audited by third-party auditors.
• Minnesota Ag Retail Survey Annual survey program that collects data from randomly selected agricultural retailers and farm fields across Minnesota to generate trendlines for nutrient management practices, support advocacy efforts, and track progress toward nutrient loss reduction goals.
• Certified Crop Adviser (CCA) Program Administration Certification program administered by MCPR through the American Society of Agronomy, offering exams, continuing education units (CEUs), and credentialing for crop advisers in Minnesota.
• MCPR Scholarship Program
• Golf Outing Annual golf event bringing together members and industry professionals for networking and competition to support MCPR initiatives.
• Student Day
• Pesticide Applicator Recertification Training
• Technical Service Provider (TSP) Training
• MN Crop PAC
• 24/7 Emergency Response Phone Number Program
• Drug & Alcohol Testing Program
• Pesticide and Water Quality Education Resources

Quantifiable outcome

• 4R Nutrient Stewardship Certification provides transparency to public about agriculture's role in improving water quality
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered core, secondary and minor.

• Iowa Nutrient Research & Education Council (INREC)coreStrategic or Co-development Partner · 1 January 2025Coordinates data aggregation for Minnesota Ag Retail Survey to ensure confidentiality. Survey design matches similar retail surveys in Iowa and Illinois.
• Iowa State University Center for Survey Statistics and Methodology (ISU CSSM)coreStrategic or Co-development Partner · 1 January 2025Designed sampling framework for Minnesota Ag Retail Survey to provide practice implementation information on randomly selected farm fields. Extrapolated data for statewide adoption.
• United Farmers Cooperative (UFC)secondaryChannel Partner/ Reseller/ Distributor · 1 January 2024Founded 1915; 13 locations serving 285,000 acres in 100-mile radius; Brownton facility hosts legislative tour for MCPR with 53,000 tons dry storage and 3.5 million gallons liquid storage
• Minnesota Certified Crop Advisors (MCCA)Strategic or Co-development Partner · 1 January 2024Hosts After Hours Casino Night fundraiser during CPM Short Course; administered by MCCA board with proceeds supporting MCPR mission
• Land O'LakessecondaryStrategic or Co-development Partner · 1 January 2024Teddy Bekele, CTO, serves as AI panelist at Short Course representing Fortune 500 farmer-owned cooperative
• Bayer Crop SciencesecondaryStrategic or Co-development Partner · 1 January 2024Tami Craig Schilling, agronomic digital innovation lead, serves as AI panelist at Short Course
• University of Minnesota ExtensioncoreStrategic or Co-development PartnerCollaborative partner in CPM Short Course and MCPR Trade Show. U of MN team supports planning efforts, speaker coordination, and program development. Dean Malvick, professor of plant pathology, leads educational sessions.
• Minnesota State Agricultural Centers of ExcellencesecondaryStrategic or Co-development PartnerPartner in hosting Student Day at CPM Short Course and MCPR Trade Show for high school and post-secondary agricultural students.
• The Nature ConservancycoreStrategic or Co-development PartnerRepresents 11-member MNSC council; Peter Mead serves as Treasurer; involved in soil health and climate-smart agriculture panel moderation; collaborated on two-stage drainage ditch project in Mower County
• USDA Climate-Smart Commodities PartnershipssecondaryOthers$1.2 billion worth of USDA Climate-Smart Commodities partnership projects referenced in climate-smart agriculture session; represents funding flowing to Minnesota for practice adoption
• Nutrien Ag SolutionssecondaryStrategic or Co-development Partner4R certified company; Scott Barnes serves on MNSC as technology representative and branch manager; Rick Walker serves as Vice-Chair of MNSC
• Minnesota Department of Agriculture (MDA)coreStrategic or Co-development PartnerCommissioner Thom Petersen participates in events; MDA provides pesticide monitoring data, BMP resources, regulatory updates; MDA Commissioner attends legislative briefing; MDA staff support Short Course planning
• Minnesota Agricultural Water Resource CentersecondaryStrategic or Co-development PartnerWarren Formo represents MAWRC on MNSC 4R council
• MN Corn Growers AssociationsecondaryStrategic or Co-development PartnerGary Prescher represents MN Corn Growers on MNSC 4R council
• Centra Sota CooperativesecondaryStrategic or Co-development PartnerAmy Robak represents Centra Sota on MNSC 4R council; Andrew Lambert serves as panelist on climate-smart agriculture
• Minnesota Office for Soil HealthsecondaryStrategic or Co-development PartnerAnna Cates serves as panelist on climate-smart agriculture session
• Minnesota Farmers UnionsecondaryStrategic or Co-development PartnerAriel Kagan serves as panelist on climate-smart agriculture session
• Minnesota Board of Soil and Water ResourcessecondaryStrategic or Co-development PartnerJared House serves as panelist on climate-smart agriculture session
• Saddle Butte AgsecondaryStrategic or Co-development PartnerTJ Cartes serves as panelist on climate-smart agriculture session
• Minnesota StatecoreOthersOne of the supporting organizations of the Minnesota Ag Retail Survey, represented in logo on survey page
• Minnesota Turkey Growers AssociationsecondaryOthersSupporting organization of Minnesota Ag Retail Survey
• Minnesota Corn Growers AssociationsecondaryOthersSupporting organization of Minnesota Ag Retail Survey
• Minnesota Soybean Growers AssociationsecondaryOthersSupporting organization of Minnesota Ag Retail Survey
• Minnesota Farm BureausecondaryOthersSupporting organization of Minnesota Ag Retail Survey
• People Spark ConsultingsecondaryStrategic or Co-development PartnerErin Mies, co-founder, delivers keynote on leadership and company culture at Short Course
• Midland UniversitysecondaryStrategic or Co-development PartnerErik Hoegemeyer, assistant professor and agribusiness program coordinator, provides ag finance expertise and global political climate analysis
• Ace High Casino, Inc.minorOthersProvides casino games (Blackjack, Texas Hold 'em, etc.) for After Hours Casino Night fundraiser

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CropLife America: National trade association for the crop protection and pesticide industry. Comparable because MCPR runs pesticide applicator recertification and crop-protection advocacy as a core member service, mirroring CropLife's regulatory engagement role.
• The Fertilizer Institute (TFI): National trade association for the fertilizer industry, including producers, wholesalers, and retailers. Comparable as a broader industry association whose nutrient stewardship, 4R, and advocacy programs overlap with MCPR's mission around plant food and nutrient reduction.
• Agricultural Retailers Association (ARA): National trade association representing ag retailers and distributors across the U.S. on legislative, regulatory, and stewardship issues. Comparable as the national-level counterpart to MCPR's state-level ag retailer trade association mission.

Regional players

• Wisconsin Crop Production Association: Wisconsin state trade association for crop input retailers, offering ag retailer education, certification, and advocacy. Direct peer organization delivering a similar portfolio to MCPR in a neighboring state.
• Indiana Agricultural Nutrient Alliance (IANA): Indiana alliance advancing 4R nutrient stewardship among ag retailers and crop advisers. Direct functional peer on the 4R stewardship certification and education mission central to MCPR.
• Iowa Nutrient Research & Education Council (INREC): Iowa non-profit coordinating nutrient stewardship research, education, and a retailer survey structurally identical to MCPR's MN Ag Retail Survey. Direct peer in survey methodology and stewardship data; also a listed MCPR coordination partner.
• Agribusiness Association of Iowa: Iowa state-level trade association serving ag retailers and crop input distributors, including co-located Iowa Nutrient Research & Education Council stewardship work. Closest direct functional peer — a neighboring state trade association with overlapping crop input retail and nutrient stewardship programs.
• Illinois Fertilizer & Chemical Association (IFCA): Illinois trade association representing fertilizer and crop protection retailers, with a long-running nutrient stewardship and 4R-style program. Direct functional peer for MCPR's crop input retail, certification, and regulatory engagement model.

Others

• American Society of Agronomy (CCA Program): National scientific society that owns the Certified Crop Adviser (CCA) credentialing program which MCPR administers in Minnesota. Comparable as the parent certification body whose standards and exam infrastructure MCPR leverages for its CCA program.
• Minnesota Agricultural Water Resource Center (MAWRC): Minnesota-focused water quality and nutrient management organization represented on MCPR's MNSC 4R council. Adjacent peer working on the same nutrient reduction and water quality themes that drive MCPR's 4R program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MnCropRetailers
• YouTubeyoutube.com/channel/UC4FUsP4C_IyCbT9SSZg0l1g
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/minnesota-crop-production-retailers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Crop Production Retailers