White Mark Fashion

What White Mark Fashion does

White Mark Fashion is a privately held, U.S.-based direct-to-consumer women's apparel brand founded in 2010 and headquartered in Los Angeles, operating with 11-50 employees. The company sells women's fashion across seven core categories—tops, dresses, bottoms, sleep and loungewear, activewear, and outerwear—with a differentiated positioning around inclusive sizing (sizes 2-26) and dedicated sub-collections for plus-size and maternity customers. Product pricing spans approximately $28 to $180, with most core items priced between $56 and $92, positioning the brand in the accessible mid-market tier of women's apparel.

The technology stack is intentionally lightweight and built on the Shopify e-commerce platform, with the storefront offering free nationwide shipping, email capture, product reviews, size guides, and virtual try-on capabilities. Distribution is structured around two channels: a direct-to-consumer Shopify storefront serving individual buyers across the United States, and a B2B wholesale channel operated through the Faire Direct catalog, which provides retailers with Net 60 payment terms and exclusive promotions. The company does not operate proprietary mobile applications, has no disclosed AI/ML capabilities, and relies on organic social (Facebook, Pinterest, Twitter/X), email marketing, and blog/content marketing for customer acquisition.

The revenue model is straightforward unit-pricing retail with no subscription or recurring component on the DTC side, supplemented by transactional wholesale sales through Faire. The customer base is segmented horizontally into Plus Size Women (primary), Maternity (secondary), and Wholesale Retailers (secondary). Marketing is concentrated in top-of-funnel activity—email signup promotions offering 20-30% off first orders, content marketing, and social sharing—with no evidence of paid acquisition scale or enterprise sales motions. No funding rounds, parent company, M&A activity, patents, awards, or leadership disclosures were found in the input material.

Name

White Mark Fashion

Website

https://whitemarkfashion.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

White Mark Fashion is a privately held, Los Angeles-based DTC women's apparel brand selling tops, dresses, bottoms, sleepwear, activewear, and outerwear in sizes 2-26, with a primary focus on plus-size women and secondary offerings in maternity and B2B wholesale via Faire Direct.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Plus Size & Extended Sizes Apparel Retail (CRAAABAJ)

akta.pro secondary industry

Fast Fashion Plus Size & Extended Sizing (CRAAAGAI)

Keywords

• Women's apparel
• Plus size fashion
• Maternity clothing
• Online fashion retail
• Women's loungewear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Retail: The company generates revenue through direct online sales of women's fashion apparel to individual consumers via its e-commerce website. Products are sold at one-time purchase prices with free nationwide shipping.
2. Wholesale B2B: B2B wholesale sales to retailers through Faire Direct catalog, offering Net 60 payment terms and exclusive retailer promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

White Mark Fashion is an online direct-to-consumer women's apparel retailer selling Tops, Dresses, Bottoms, Sleep and Loungewear, Activewear, Outerwear, Maternity, and Plus Size collections through a Shopify storefront with free nationwide shipping. The brand differentiates itself by offering inclusive sizing (sizes 2-26, with dedicated plus size and maternity lines) and fashion-forward designs featuring practical details such as pockets at unit prices ranging from approximately $28 to $180.

Product overview

White Mark Fashion is an online women's fashion retailer offering a comprehensive portfolio of Missy and Plus-size women's wear across multiple categories. The product lineup centers on Tops (tunic tops, blouses, cold shoulder styles), Dresses (swing, maxi, midi, knee-length), Bottoms (palazzo pants, harem pants, skirts, leggings), Sleep and Loungewear (pajama sets, velour tracksuits), Activewear (sports bras, fitness leggings), and Outerwear (jackets, coats, cardigans). The company differentiates through inclusive sizing (sizes 2-26) and dedicated sub-lines for Plus Size and Maternity customers. Additional offerings include a Wholesale program for retailers through Faire Direct. The company operates on a Shopify e-commerce platform and provides free nationwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• Tops Women's tops category featuring tunic tops, blouses, cold shoulder styles, and peasant tops across long sleeve, 3/4 sleeve, short sleeve, and sleeveless options, available in standard and plus sizes for everyday wear.
• Dresses Women's dresses category including swing dresses, maxi dresses, midi dresses, and knee-length dresses in multiple prints and styles, offered in standard and plus sizes.
• Bottoms Women's bottoms including palazzo pants, harem pants, skirts, shorts, and leggings offered in various prints and styles for casual and dressier wear.
• Sleep and Loungewear Women's sleepwear and loungewear collection featuring pajama sets, sleep shirts, velour tracksuit sets, and fleece sweatsuit sets for at-home and casual wear.
• Activewear Women's activewear including sports bras, fitness leggings, and activewear sets made with moisture-wicking and high-stretch fabric for exercise and athleisure.
• Outerwear Women's outerwear line including jackets, coats, cardigans, puffer vests, sherpa jackets, and denim jackets for layering across seasons.
• Maternity Collection Maternity-specific clothing line including maternity swing dresses, tunic tops, and dresses engineered to provide comfort and flattering fit through every stage of pregnancy.
• Wholesale Program B2B wholesale ordering program for retailers, distributed via the Faire Direct catalog with Net 60 payment terms, easy online ordering and reordering, and exclusive retailer promotions.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Faire DirectcoreChannel Partner/ Reseller/ DistributorWhite Mark offers wholesale access to retailers through Faire Direct catalog. Ordering through this link supports the brand directly while providing retailers access to Faire's flexible payment terms (Net 60), easy online ordering and reordering, exclusive retailer promotions, and direct support from the White Mark team.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Universal Standard: Premium D2C plus-size brand (sizes 00–40) emphasizing inclusive sizing and elevated essentials. Comparable to White Mark in extended-size commitment and D2C-only distribution, though positioned at a higher price tier.
• Eloquii: Digital-first plus-size women's fashion brand (sizes 14–28) offering trend-driven apparel across dresses, tops, bottoms, and occasionwear. Closely comparable to White Mark's D2C e-commerce model, plus-size focus, and price-point band.
• Torrid: The largest U.S. specialty retailer focused exclusively on plus-size women's apparel (sizes 10–30). Directly comparable to White Mark in target customer (plus-size women), category breadth (tops, dresses, bottoms, activewear, loungewear, outerwear), and D2C-plus-stores model, though at materially larger scale.
• Lane Bryant: Long-established plus-size women's apparel retailer (sizes 14–32) with D2C e-commerce, physical stores, and a Cacique intimates sub-brand. Directly comparable to White Mark in customer profile, size range, and category mix, with deeper brand recognition and store footprint.
• Ashley Stewart: Plus-size women's fashion retailer (sizes 12–24) with D2C e-commerce and a store base, focusing on trend-led apparel at accessible price points. Comparable to White Mark in size range, price positioning, and D2C-plus-stores channel mix.
• Catherines: Plus-size women's apparel retailer (sizes 16W–34W) serving a similar customer to White Mark with a focus on everyday, workwear, and occasionwear. Comparable in target demographic and category mix, with a heritage brand and store-based legacy.
• City Chic: Global plus-size women's fashion retailer (sizes 14–24) with a strong e-commerce business across the U.S., Australia, and New Zealand. Comparable to White Mark in customer, size range, and category breadth, with broader geographic reach.

Broad incumbents

• ModCloth: Vintage-inspired women's fashion D2C brand offering dresses, tops, bottoms, and accessories across inclusive size ranges. Comparable to White Mark in D2C-only women's apparel focus and trend-driven assortment, though broader in sizing and aesthetic positioning.
• Old Navy: Mass-market apparel retailer with an expanded plus-size women's line (sizes up to 4X) at value price points. Comparable to White Mark in targeting plus-size women at accessible prices, though Old Navy operates at vastly greater scale and across all demographics.
• Anthropologie: Lifestyle retailer with a sizable women's apparel assortment (dresses, tops, bottoms, activewear, outerwear) including plus-size offerings. Comparable to White Mark in multi-category women's apparel breadth, though operating at much higher price points and scale with a stores-plus-D2C model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/whitemark_la
• Facebookfacebook.com/WhiteMarkClothing
• LinkedInlinkedin.com/company/whitemarkuniversal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Mark Fashion