What Raumhoch does

Raumhoch (raumHOCH GmbH) is a Berlin-headquartered, private German experience design studio founded in 2006 that conceives, designs, plans, and realizes immersive brand environments at the intersection of physical architecture and digital media. The firm specializes in trade fair booths, exhibition systems, event design, and permanent showrooms for DACH enterprise clients in industrial automation, energy, automotive, chemicals, and public sectors. Its technical stack centers on Unity-based real-time 3D development, proprietary orchestration platforms (ShowControl) integrated with Camunda industrial process tooling, XR Game Engine LED walls with perspective-correct rendering, and AR applications using marker-based and markerless computer-vision tracking on iOS and Android. Named proprietary solutions include Hybrid Shopfloor (a physical-digital factory environment combining real robots, digital twins, and real-time simulation), a modular storytelling engine, and Fokus Frames — a flexible modular exhibition system for Fraunhofer-Gesellschaft. The company operates from Berlin (Manteuffelstraße 77, headquarters) and Zürich (Buhnrain 30) under managing directors Andreas Landowski and Georgi Musev.

The business model is project-based professional services delivered through long-tenured enterprise engagements. Revenue is generated per project across conception, design, planning, and realization, with multi-year frameworks established with key accounts — notably Bosch Rexroth (across SPS 2018, Hannover Messe 2022, Boost my Booth, Hybrid Shopfloor at CU.BE Ulm) and SAP (Hannover Messe 2019-2023). Pricing is custom and quote-based with no published tiers; engagements vary from single AR applications (TESVOLT Intersolar 2019, PwC AR Guest Tour) to large-scale installations (Mercedes-Benz ServiceGipfel at 7,000 sqm, RWE Messebaukasten deployed at 150+ fairs annually). Go-to-market is direct enterprise field sales targeting marketing, communications, and innovation teams, with a recurring lead-agency partnership model in which firms such as MCI Deutschland act as creative leads and Raumhoch delivers spatial and media implementation. Awards (Red Dot, BrandEx, Annual Multimedia, IF Design, German Design, ADC, German Brand Award) function as the principal credibility and inbound marketing vehicle.

Customer concentration is anchored in marquee industrial enterprise logos — Bosch Rexroth, SAP, E.ON, RWE, Mercedes-Benz Vertrieb Deutschland, ABB, PwC, Vaillant, Vecinity, Clariant, and Fraunhofer — supplemented by government and public institution engagements (BMBF @ CERN, IHK Berlin, Sachsenhausen Memorial). Geographic reach spans Germany, Switzerland, Austria, France, the United Kingdom, and China, though the operating base remains primarily DACH with no disclosed funding, parent, or institutional investors.

Name

Raumhoch

Legal name

raumHOCH GmbH

Website

https://raumhoch.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Raumhoch is a Berlin-based experience design studio founded in 2006 that creates immersive trade fair booths, exhibitions, and AR/VR/XR brand environments primarily for DACH industrial enterprise clients such as Bosch Rexroth, SAP, E.ON, and Mercedes-Benz. The firm combines physical architecture, real-time 3D via Unity, and proprietary orchestration platforms to deliver project-based immersive experiences.

Ownership category

akta.pro rank

Product category

Experience Design & Trade Show Services

NAICS

Interior Design Services (541410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Experiential Digital & Hybrid Events (Virtual Platforms, Livestream) (BPAFAGAI)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Exhibition design services
• Trade show experiences
• Augmented reality experiences
• Extended reality design
• Brand environment design

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Project-based Professional Services: Raumhoch generates revenue through the conception, design, planning, and realization of physical and digital experience projects for enterprise clients. Projects include trade show booths, permanent showrooms, VR/AR installations, event design, and modular exhibition systems. Revenue is earned on a per-project basis, with multi-year frameworks established with key accounts (e.g., ongoing SAP Hannover Messe projects).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Raumhoch is a Berlin-based experience design agency that conceives and produces immersive physical-digital brand environments for trade shows, exhibitions, corporate events and workplaces. Its work combines architecture and spatial design with proprietary XR, AR and VR technology to create hybrid real-and-virtual experiences for enterprise clients.

Product overview

Raumhoch is an experience design studio that creates immersive brand experiences at the intersection of physical and digital spaces. The company operates as a project-based agency rather than a software product company, offering a portfolio of services including AR/VR/XR experience design, trade show and exhibition booth design, augmented reality applications, virtual showrooms, event design, and workplace design. Their work spans notable projects such as Hybrid Shopfloor (combining physical factory floors with digital twins for Bosch Rexroth), the Walk-in Time AR experience at Sachsenhausen Memorial, Fokus Frames modular exhibition systems for Fraunhofer, and virtual event platforms like Vector Virtual Week. The company serves industrial clients including Bosch Rexroth, SAP, ABB, and E.ON, as well as public institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Hybrid Shopfloor
• Fokus Frames
• Walk-in Time / Begehbare Zeit
• Trade Show & Exhibition Design Services
• AR/VR/XR Experience Design Services
• Corporate Event Design Services
• Workplace & Brand Environment Design

Quantifiable outcome

• RWE Messebaukasten used on 1,000+ trade fairs since 2010
• +2 more outcomes

Named customers25 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• MCI DeutschlandcoreStrategic or Co-development PartnerMCI Deutschland is the lead agency partner on several flagship projects including the Bosch Rexroth Hybrid Shopfloor (CU.BE Ulm), SAP Hannover Messe installations, and the Gut gerüstet für die Zukunft SAP booth. MCI acts as the lead creative or project agency with Raumhoch as the spatial and media implementation partner.
• NeueDeutschecoreTechnology or IntegrationNeueDeutsche is credited as the partner for concept, design, and development of the Raumhoch website. Listed as a key collaborator and neighbour in the Raumhoch ecosystem.
• Jung von Matt/brand identitycoreStrategic or Co-development PartnerCo-created brand and spatial experiences for Schuberth (Helmhimmel, EICMA 2015), innogy (innogyBOX VR roadshow), and Bostik (modular trade fair system). Jung von Matt developed the brand identity that Raumhoch translated into physical space.
• Dark Horse / Dark Horse WorkspacesminorStrategic or Co-development PartnerNeighbour and workspace partner. Raumhoch shares a collaborative workspace environment with Dark Horse Innovation, creating user-centered New Work environments. Associated with the New Workspace project for zero360.
• Florian MarklminorStrategic or Co-development PartnerGraphic design and artistic collaboration on Germany @CERN exhibition (2017) and Sachsenhausen Memorial project.
• kubixminorImplementation/ SI/ Consulting PartnerStand construction partner on Germany @CERN exhibition, using the kxeno exhibition system. Also collaborated on Sachsenhausen Memorial project.
• Fuenfwerken Design AGminorStrategic or Co-development PartnerDesign agency partner on Clariant projects including the Hi, I am Clark! AR app at Active Ingredients Amsterdam 2018.
• office for spatial identity (ofsi)minorStrategic or Co-development PartnerCo-designed the Vaillant modular trade fair system with Raumhoch.
• crossrelations brandworksminorGTM or Marketing PartnerSocial media and communications partner for SmartQuart project alongside Raumhoch's 360° communication work for E.ON.
• origin.berlinminorImplementation/ SI/ Consulting PartnerProgramming partner on the Gut gerüstet für die Zukunft SAP Hannover Messe 2023 project.
• TAS Emotional MarketingminorStrategic or Co-development PartnerEmotional marketing partner on the DESIGNETZ Route der Energie AR app project.
• vormminorStrategic or Co-development PartnerBrand and communication design partner on SmartQuart (E.ON) brand identity, website, and first explanatory film.
• Milla & PartnerminorImplementation/ SI/ Consulting PartnerCreative direction, project management, and consulting partner on multiple projects including E.ON Agora für Energie (with Milla as creative director), EnBW Führungskräftetag, Mercedes-Benz ServiceGipfel, and SiemensForum Munich.
• hartmannvonsiebenthalminorStrategic or Co-development PartnerCorporate architecture partner on the Samsung PIN Popup Store project.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Moment Factory: Montreal-based multidisciplinary creative studio specializing in immersive experiences at the intersection of physical space and digital media. Comparable to Raumhoch in combining spatial architecture with media technology to create multisensory brand and cultural experiences for enterprise clients.
• Milla & Partner: Stuttgart/Berlin-based experiential agency specializing in brand experiences, events, and exhibitions for enterprise clients. Directly comparable to Raumhoch as a German experiential/spatial design studio serving industrial and corporate clients with overlapping capabilities in event design and immersive installations.
• UNIT9: Global creative production studio with strong AR/VR/XR capabilities serving enterprise brands. Directly comparable in delivering immersive technology-driven experiences, digital twins, and interactive installations for marketing and event contexts — but at significantly larger international scale.
• MCI Deutschland: Düsseldorf-headquartered live communications and experiential agency. Listed as a lead-agency partner on several Raumhoch flagship projects but also competes for the same enterprise experiential marketing budgets — directly comparable in trade fair, event, and brand experience design.
• Tin Drum: Berlin-based creative technology studio building interactive and immersive experiences combining digital product, XR, and spatial design. Closely comparable to Raumhoch in scale, Berlin footprint, and creative-tech/experiential offering for enterprise and cultural clients.

Broad incumbents

• KMS Team: Munich-based brand and experience agency serving large German and international enterprises. Operates broadly across brand strategy, communication, and experiential design — a broad incumbent competing for the same industrial enterprise marketing and trade fair budgets.
• Kolle Rebbe: Hamburg-based creative agency with brand experience and activation capabilities serving German enterprise clients. Operates as a broader creative incumbent with overlapping capabilities in brand-driven spatial and event work but not specialized in XR like Raumhoch.
• Jung von Matt: Large Hamburg-based creative agency network with brand experience and event design capabilities. Currently a partner on projects like Schuberth, innogy, and Bostik, but operates at a much broader scale across advertising, brand identity, and spatial communications — a broad incumbent competing for the same enterprise experience budgets.
• Metronome: German digital creative and brand experience agency serving enterprise clients across communication, brand, and digital touchpoints. Overlaps with Raumhoch in integrated brand-and-experience work for industrial and corporate clients but is a broader communications incumbent rather than a specialist experiential/XR studio.

Emerging players

• Random42: London-based scientific and medical animation studio with growing AR/VR capabilities for pharma and life-sciences storytelling. Comparable to Raumhoch's AR/VR storytelling applications (e.g., Clark avatar) for technical/complex product narratives, though focused on the healthcare vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/raumhoch

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raumhoch