What Hartmannvonsiebenthal does

Hartmannvonsiebenthal (legal entity: hartmannvonsiebenthal the brand experience company GmbH) is a Berlin-headquartered, privately held brand architecture and spatial communication firm founded in 2006 by Ralph Hartmann and Urs von Siebenthal. The company designs, plans, and delivers retail concepts, exhibitions, interior architecture, trade fair stands, and corporate environments for large international brand clients, with an in-house multi-disciplinary team of approximately ten professional disciplines (architects, interior architects, technical illustrators, surveying engineers, designers, carpenters, geospatial professionals, civil engineers, and media informatics specialists) that allows concept-through-realization delivery from a single provider.

The firm's underlying technology layer consists of two proprietary platforms. SPACE is a management software for retail property lifecycle management, creating unified communication and transparent process structures across planning, reconstruction, operations, and utilization phases. MIXR (Modular Individual XReality) is a VR/AR platform bundling a Prototyping Architecture Tool, Digital Store, Virtual Sample Studio, and Campaign Communication features, with a Retail as a Service (RaaS) offering presented at EuroShop 2020 that integrates all VR services into one application.

HVS operates a B2B enterprise sales motion targeting brand managers, retail directors, and marketing teams at large multinational clients. Notable engagements include O2/Telefónica (ongoing retail network evolution since 2006), Deutsche Telekom (recurring trade fair, pop-up, and brand experience projects), Samsung via Cheil Worldwide (PIN pavilions and flagship stores across multiple markets), Swarovski (European branch rollout since 2009), dm-drogerie markt (general planner for Northern Germany expansion), Volkswagen Group (Champs-Élysées brand experience), AstraZeneca, PostFinance, Alnatura, Sennheiser, and Vapiano, among others. Revenue is generated through project-based professional services engagements, with no public pricing; the company is founder-controlled, has no external investment, and operates across Germany and internationally including France, Switzerland, Austria, Spain, Singapore, the UK, and the United States.

Name

Hartmannvonsiebenthal

Legal name

hartmannvonsiebenthal the brand experience company GmbH

Website

https://hartmannvonsiebenthal.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Hartmannvonsiebenthal is a Berlin-based, founder-owned brand architecture firm that designs and delivers retail concepts, exhibitions, trade fair stands, and interior architecture for large multinational enterprise clients, supported by proprietary SPACE process management and MIXR VR/AR prototyping platforms.

Ownership category

akta.pro rank

Product category

Brand Architecture & Spatial Communication Services

NAICS

Industrial Design Services (541420)

akta.pro primary industry

Custom Booth & Stand Design (Concept, 3D, Branding) (THAHAHAA)

akta.pro secondary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Brand architecture design
• Retail concept design
• Trade fair booth design
• Exhibition design services
• Spatial brand communication

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Architecture & Design Services: Full-service B2B offering including user-oriented design, conception, development of digital solutions, project management, and planning of corporate architecture. Revenue is generated through professional services engagements, likely project-based or retainer contracts with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

hartmannvonsiebenthal designs, plans, and builds retail concepts, exhibitions, interior architecture, and trade fair stands for major brands. The firm also programs its own software applications and digital solutions, covering the full lifecycle from feasibility study and concept through planning, project management, and realization support. Proprietary tools include SPACE (process control platform for retail property lifecycle) and MIXR (VR/AR platform bundling prototyping, digital store, virtual sample studio, and campaign communication modules).

Product overview

Hartmannvonsiebenthal is a service- and innovation-driven brand architecture company offering a portfolio of products and services centered around spatial brand communication. The core product offerings include SPACE (a management platform for retail real estate lifecycle management) and MIXR (Modular Individual XReality), an innovative VR/AR platform that bundles virtual prototyping, digital store visualization, and campaign testing tools. These products are complemented by comprehensive services including user-oriented design, conception, development of digital solutions, project management, and corporate architecture planning. The company transports messages through design, materials and spatial interactions, creating brand experiences across retail concepts, exhibitions, interior architecture, and trade show stands. Their SPACE platform manages the complete lifecycle of retail properties while MIXR provides immersive VR tools for retail design prototyping and customer journey optimization.

Differentiator

Problem solved

Functional benefit

Brands

• SPACE: Software for process control - a management platform developed by hartmannvonsiebenthal for intelligent retail management along all process phases in construction and management of retail properties. Covers the complete lifecycle from planning, to reconstruction, to operations and utilization.
• MIXR (Modular Individual XR)
• Retail as a Service (RaaS)

Products and services

• Brand Architecture & Spatial Communication Services End-to-end design, planning, and realization of retail concepts, exhibitions, interior architecture, and trade fair stands for major international brands. Covers the full project lifecycle from feasibility study and concept through planning, project management, and realization support.
• SPACE (Software for Process Control) Management platform covering all process phases in construction and management of retail properties across the complete lifecycle from planning through reconstruction to operations and utilization. Creates transparent organizational structures and a unified communication platform for all project participants.
• MIXR (Modular Individual XReality) Platform bundling all virtual and augmented reality services from HVS, including the Prototyping Architecture Tool (clients work in space), Digital Store (day-to-day decision making), Virtual Sample Studio (replacing physical mock-ups and eye tracking for customer journey optimization), and Campaign Communication (evaluating campaigns in the virtual store).
• Retail as a Service (RaaS) Virtual Reality Platform integrating all HVS VR services in one application, enabling users to create store prototypes in the Virtual Showroom and immediately experience their store design, test products in the Virtual Sample Studio, and prototype campaign communication.

Quantifiable outcome

• O2 Live Concept Store won triple design award recognition: iF Communication Design Award 2014, Iconic Award 2014, and German Design Award 2015 in the retail category
• +6 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Cheil WorldwidecoreStrategic or Co-development Partnerhartmannvonsiebenthal cooperates with Cheil Worldwide for Samsung PIN pavilions and flagship store projects. Cheil Worldwide is Samsung's global advertising and communications agency. The partnership involves concept development, design, planning, implementation, roll-out and overall project management for Samsung brand experiences globally, including Olympic Torch Relay PINs, Galaxy Studios, and flagship stores in Madrid and Paris.
• Meiré+MeiréminorStrategic or Co-development Partnerhartmannvonsiebenthal cooperated with Meiré+Meiré as design partner for the implementation of Deutsche Telekom's stand at Mobile World Congress 2019 in Barcelona, serving as general contractor for the project.
• Instinct LabminorImplementation/ SI/ Consulting Partnerhartmannvonsiebenthal developed the PostFinance brand-new customer experience together with PostFinance and the neuromarketing agency Instinct Lab. The collaboration focused on creating individual consultation areas, a central product table, and a consultation corner for the bank's digital services.
• IntelminorStrategic or Co-development PartnerIntel collaborated with Deutsche Telekom, wired, and adidas on the Fashion Fusion initiative. hartmannvonsiebenthal realized the entire 3D brand space at FashionTech Berlin for this smart fashion initiative, though the Intel relationship is indirect through the broader initiative.
• EHI Retail InstituteminorOthershartmannvonsiebenthal is a member of the EHI Retail Institute, a leading research and knowledge platform for the retail industry in Europe. The company participated in EHI Innovation Camp Berlin exploring retail landscape trends.
• fwd: Bundesvereinigung der VeranstaltungswirtschaftminorOthershartmannvonsiebenthal is a member of fwd: Bundesvereinigung der Veranstaltungswirtschaft (forward.live), the German association for the event and experience industry.
• FAMAB Integrated Brand ExperiencesminorOthershartmannvonsiebenthal is a member of FAMAB Integrated Brand Experiences, a leading association for brand experience companies in Germany. The company participates in FAMAB events including the FAMAB New Talent Award. Co-founder Ralph Hartmann was a long-standing board member of FAMAB.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atelier Markgraph: German agency specializing in brand experience, communication, and exhibition design. Comparable to HVS in creating spatial brand experiences, trade fair booths, and corporate environments for major enterprise brands.
• Cheil Worldwide: South Korea-headquartered global agency and Samsung's communications partner. Both HVS partner (for Samsung PINs and flagship stores) and direct competitor for global brand experience work, making it a particularly relevant peer given overlapping client relationships.
• MKG: US-based experiential marketing and creative agency specializing in brand experiences, events, and digital activations. Direct peer to HVS in creating immersive brand experiences for enterprise clients.
• Sparks: Global experiential marketing agency delivering brand experiences, exhibits, and events. Comparable to HVS in designing physical and digital brand experiences for major enterprise clients across multiple industries.
• George P. Johnson Experience Marketing: Global experience marketing agency with strengths in events, exhibits, and activations. Direct peer to HVS in designing trade show booths, brand pavilions, and experiential environments for major brands.
• Schmidhuber: Munich-based brand experience agency that designs exhibitions, trade fair booths, brand environments, and corporate spaces. Highly comparable to HVS in service offering (custom booth design, brand architecture, exhibition design) and target market (large enterprise brands in German-speaking markets).
• Jack Morton Worldwide: Global brand experience agency offering services across events, exhibits, content, and digital experiences. Direct peer to HVS in delivering experiential brand experiences, trade show exhibits, and corporate environments to enterprise clients worldwide.
• Meiré + Meiré: Cologne-based creative agency specializing in brand communication, retail design, and trade fair experiences. Both partner to HVS (Deutsche Telekom Mobile World Congress) and direct competitor for German enterprise brand experience work.

Broad incumbents

• Interbrand: Global brand consulting firm offering brand strategy, naming, design, and experience services. Broader incumbent operating at scale across the full brand lifecycle, overlapping with HVS on brand experience and design engagements.
• Landor & Fitch: Global brand transformation and design consultancy. Broader incumbent with capabilities in brand strategy, identity design, and experience design — overlapping with HVS on spatial brand experiences and corporate environments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartmannvonsiebenthal