BonusSeeker

What BonusSeeker does

BonusSeeker (DBA Bonus.com), legally operated by Catena Operations Ltd., is a US-based affiliate marketing website founded in 2016 and headquartered in Las Vegas. The company operates a comparison and review platform covering 700+ gambling offers across five verticals: online casinos, sportsbooks, sweepstakes casinos, prediction markets, and parimutuel-powered games. It targets adults aged 21+ in US states where online gambling is legal, providing detailed bonus comparisons, wagering requirement explanations, state-specific guides for 50+ states/territories, and the proprietary Bonus Power Index (BPI) — a quantitative scoring system for sweepstakes casinos that uses six weighted metrics and a logarithmic curve to prevent outlier distortion.

The platform's core technology is a web-based comparison engine optimized for organic search, with state-specific landing pages, operator reviews, promo codes, and category-level comparison interfaces. It does not operate its own gambling services and does not accept wagers. Content is regularly updated with gambling industry news, new slot releases, and platform updates, and the company maintains an active presence on Facebook and Twitter/X for community engagement.

The business model is affiliate referral: BonusSeeker earns commissions when users click through to licensed gaming operators and complete first-time deposits. Revenue is generated entirely from operator-side affiliate commissions — the site is free to users and does not charge subscription or listing fees. The company operates with 1-10 employees, reflecting the highly capital-efficient nature of affiliate marketing at scale, and has secured partnerships with major US iGaming operators including DraftKings, FanDuel, BetMGM, Caesars, Hard Rock Bet, Fanatics, bet365, and Golden Nugget, alongside 14+ sweepstakes casinos and several prediction market platforms.

Name

BonusSeeker

Legal name

Catena Operations Ltd.

Website

https://bonusseeker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAMAD

Bonus/Promo Code & Deal Aggregators (Betting)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEAMAA

Sportsbook Affiliate & Comparison Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEAMAG

SEO/Content Publishing Networks for Betting Leads

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

Keywords

• Online gambling affiliate
• Casino bonus comparison
• Sportsbook reviews
• Sweepstakes casino rankings
• Prediction market reviews

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commissions: BonusSeeker earns affiliate commissions when users sign up and make first-time deposits with gaming operators through their links. This is the primary revenue stream supporting site operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

BonusSeeker (Bonus.com) operates a US-focused affiliate comparison and review platform that aggregates 700+ online gambling offers across five verticals—online casinos, sweepstakes casinos, sportsbooks, prediction markets, and parimutuel-powered games—covering 40+ US states/territories. The platform delivers expert reviews, promo codes, state-specific guides, and the proprietary Bonus Power Index (BPI) rating system, then directs qualified traffic to licensed, regulated gaming operators and earns affiliate commissions on referred sign-ups and first-time deposits.

Product overview

Bonus.com is a comparison and review platform that aggregates and evaluates gambling offers across multiple verticals. The platform consists of five core product verticals: Online Casino Reviews & Comparisons (covering real money casinos), Sweepstakes Casino Reviews, Sportsbook Reviews, Prediction Markets Reviews, and Parimutuel Powered Games. The site operates as an informational affiliate platform, directing users to licensed, regulated operators and providing detailed bonus comparisons, promo codes, and the proprietary Bonus Power Index (BPI) rating system for sweepstakes casinos. Bonus.com does not operate its own casino or accept wagers.

Differentiator

Problem solved

Functional benefit

Brands

• Bonus Power Index (BPI): Proprietary rating system for sweepstakes casinos based on six quantifiable metrics: Sweeps Coin Bonus Total, Game Total, Popularity, Gold Coin Bonus Total, Google Play Store Rating, and iOS App Store Rating.

Products and services

• Online Casino Reviews & Comparisons Comparison and review platform for real-money online casinos, providing details on welcome bonuses, promo codes, wagering requirements, and platform features across regulated US states such as NJ, PA, MI, WV, and CT.
• Sweepstakes Casino Reviews Reviews and promotional details for social casino platforms operating under sweepstakes models in US states where real-money online gambling is unavailable, including coverage of LoneStar, Crown Coins, WOW Vegas, McLuck, Stake.us, Pulsz, Chumba, Hello Millions, and others.
• Sportsbook Reviews Comparison platform for US sports betting sites covering competitive odds, betting markets, welcome bonuses, and user experience reviews for DraftKings, FanDuel, BetMGM, Hard Rock Bet, Fanatics, and bet365 Sportsbook.
• Prediction Markets Reviews Reviews and analysis of prediction market platforms where users can trade contracts on real-world event outcomes across sports, politics, entertainment, and economics, including Kalshi, Polymarket, PredictIt, FanDuel Predicts, Robinhood, Crypto.com, and DraftKings Predictions.
• Parimutuel Powered Games Reviews of peer-to-peer gaming platforms where players compete through shared prize pools rather than betting against the house, covering a fifth gaming vertical on Bonus.com.
• Bonus Power Index (BPI) Proprietary rating system for sweepstakes casinos based on six quantifiable metrics—Sweeps Coin Bonus Total (30%), Game Total (20%), Popularity (20%), Gold Coin Bonus Total (10%), Google Play Store Rating (10%), and iOS App Store Rating (10%)—using a logarithmic curve to normalize star ratings and prevent outliers from skewing rankings.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

28 partnerships are on record, tiered core, major and minor.

• DraftKingscoreGTM or Marketing PartnerDraftKings is featured prominently across BonusSeeker with exclusive welcome bonuses including up to $1,000 deposit match plus $150 in bonus bets. BonusSeeker earns affiliate commissions when users sign up through their referral links. DraftKings appears across sportsbook, casino, and prediction markets coverage.
• FanDuelcoreGTM or Marketing PartnerFanDuel is featured with sports betting offers including $200 in Bet Reset Tokens daily for 5 days. BonusSeeker earns affiliate commissions for referred customers. Coverage includes sportsbook, prediction markets (FanDuel Predicts), and casino products.
• BetMGMcoreGTM or Marketing PartnerBetMGM featured with casino bonuses including $25 on the house plus 100% deposit match up to $1,000 (up to $2,500 in WV). Affiliate relationship for customer referrals across casino and sportsbook verticals.
• Hard Rock BetcoreGTM or Marketing PartnerHard Rock Bet featured with $150 in Bonus Bets for new bettors placing $5+ qualifying wager. Affiliate partner across both casino and sportsbook verticals.
• Caesars CasinomajorGTM or Marketing PartnerCaesars Casino featured with promotional offers. Affiliate partnership for customer referrals.
• Fanatics SportsbookmajorGTM or Marketing PartnerFanatics Sportsbook featured with bet match up to $1,000 in FanCash over 10 days. Affiliate partnership for sportsbook referrals.
• bet365majorGTM or Marketing Partnerbet365 Sportsbook featured with odds boosts on selected markets and Bet Boost features. Affiliate relationship for sports betting referrals.
• Golden Nugget CasinomajorGTM or Marketing PartnerGolden Nugget Casino featured with promotional offers and bonus codes. Affiliate partnership for casino referrals.
• BetRivers CasinomajorGTM or Marketing PartnerBetRivers Casino featured with promotional offers and referral bonuses. Affiliate relationship for casino referrals.
• Chumba CasinomajorGTM or Marketing PartnerChumba Casino featured with welcome offer of 2,000,000 Gold Coins and 2 Sweepstakes Coins. Major affiliate partner for sweepstakes casino vertical.
• PulszmajorGTM or Marketing PartnerPulsz sweepstakes casino featured with progressive Gold Coin Jackpots starting at 1,000,000 GC weekly. Affiliate partnership for sweepstakes referrals.
• Stake.usmajorGTM or Marketing PartnerStake.us featured with daily races for 50,000,000 GC prize pool. Major affiliate partner for sweepstakes casino vertical.
• McLuckmajorGTM or Marketing PartnerMcLuck sweepstakes casino featured with welcome reward of 7,500 Gold Coins plus 2.5 Sweepstakes Coins. Affiliate partnership for sweepstakes referrals.
• Hello MillionsmajorGTM or Marketing PartnerHello Millions sweepstakes casino featured with 150% extra coins welcome bundle. Affiliate partnership for sweepstakes casino referrals.
• LoneStar CasinomajorGTM or Marketing PartnerLoneStar Casino featured with daily prizes and streak multipliers. Affiliate partnership for sweepstakes casino referrals.
• Lucky Bits VegasminorGTM or Marketing PartnerLucky Bits Vegas featured with welcome package of 20,000 Game Coins, 2 Sweeps Coins, 100 Diamonds, and SpinBack. Affiliate partnership for sweepstakes casino referrals.
• MegaBonanzaminorGTM or Marketing PartnerMegaBonanza featured with weekly giveaways and tournament prize drops. Affiliate partnership for sweepstakes casino referrals.
• SpinBlitzminorGTM or Marketing PartnerSpinBlitz featured with Blitz Jackpot across Hourly, Daily, and Blitz Community tiers. Affiliate partnership for sweepstakes casino referrals.
• Crown Coins CasinominorGTM or Marketing PartnerCrown Coins Casino featured in top sweepstakes casino listings. Affiliate partnership.
• WOW VegasminorGTM or Marketing PartnerWOW Vegas featured in top sweepstakes casino listings. Affiliate partnership.
• Jackpota CasinominorGTM or Marketing PartnerJackpota Casino featured in sweepstakes casino listings. Affiliate partnership.
• SpreeminorGTM or Marketing PartnerSpree casino featured in sweepstakes casino listings. Affiliate partnership.
• FreeSpinminorGTM or Marketing PartnerFreeSpin.com featured in sweepstakes casino listings. Affiliate partnership.
• CoinsBack CasinominorGTM or Marketing PartnerCoinsBack Casino featured in new sweepstakes casino reviews. Affiliate partnership.
• BabaCasinominorGTM or Marketing PartnerBabaCasino featured in sweepstakes casino listings. Affiliate partnership.
• Sweet SweepsminorGTM or Marketing PartnerSweet Sweeps featured in sweepstakes casino listings. Affiliate partnership.
• KalshiminorGTM or Marketing PartnerKalshi prediction market featured with trade $25 unlock up to $500 bonus credit offer. Affiliate partnership for prediction market referrals.
• PolymarketminorGTM or Marketing PartnerPolymarket prediction market featured in reviews. Affiliate partnership for prediction market referrals.

Scale indicators3 records

Expansion highlights6 records

Direct peers

• OddsChecker: Odds comparison and sportsbook affiliate platform focused on UK/US sports betting. Directly comparable on operator review, odds comparison, and welcome-bonus aggregation with Tier-1 sportsbook partnerships (bet365, BetMGM, DraftKings).
• Gambling.com Group: Publicly traded (Nasdaq: GAMB) affiliate marketing network operating gambling comparison sites across casino, sportsbook, and poker verticals. Closest publicly comparable peer with similar affiliate-revenue model, multi-vertical coverage, and Tier-1 operator partnerships (DraftKings, BetMGM, FanDuel).
• Covers.com: Sports betting and online casino content/affiliate platform with operator reviews, picks, and bonus content. Comparable as a US-focused, SEO-driven affiliate site with multi-vertical coverage and direct operator partnerships.
• Catena Media: Swedish-listed gambling affiliate network (and the apparent parent entity via 'Catena Operations Ltd.' per BonusSeeker's copyright notice). Operates AskGamblers, Casinomeister, and other comparison brands; same affiliate model, vertical coverage, and likely operational platform as BonusSeeker.
• PlayUSA: US-focused online gambling affiliate network covering online casino, sports betting, and sweepstakes verticals with state-by-state content. Direct competitor on US state-specific bonus aggregation and operator partnership model.
• Better Collective: Publicly listed (STO: BETCO) sports betting affiliate network with US brands including Action Network and PlayUs. Closest large-cap direct peer with comparable multi-vertical affiliate model, Tier-1 operator relationships, and SEO/content-driven traffic acquisition.
• Action Network: US-focused sports betting content, picks, and affiliate platform owned by Better Collective. Directly comparable on sportsbook review, bonus aggregation, and Tier-1 operator partnership model in the US market.
• WSN (World Sports Network): Sports betting affiliate and content platform with sportsbook reviews, odds comparisons, and bonus aggregation. Comparable on US sportsbook affiliate model, multi-vertical content, and operator partnership structure.
• Sportsbook Review (SBR): Long-running sportsbook review and odds comparison platform. Comparable on sportsbook review, bonus comparison, and US state-by-state sports betting affiliate content model.

Emerging players

• RotoGrinders: DFS and sports betting content/affiliate platform with strong presence in picks, tools, and bonus aggregation. Partial overlap on sportsbook affiliate revenue model and US operator partnerships; smaller and more DFS-niche than BonusSeeker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bonusseekers
• Facebookfacebook.com/BonusUpdate
• LinkedInlinkedin.com/company/bonusseeker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BonusSeeker