Propertylink
Propertylink is an independent UK estate agency in Wembley providing residential sales, lettings, commercial lettings, property management, HMO services, and valuations across North West London, serving individual buyers, sellers, tenants, and small landlord clients.
- Company typePrivate
- Founded2007
- HeadquartersWembley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Propertylink does
Propertylink is an independent, privately held UK estate agency headquartered at 7 Sevenex Parade, London Road, Wembley, with a reported headcount of 1–10 employees and continuous trading history of more than 17 years. The firm operates a horizontal property services model in North West London covering residential sales, residential lettings, commercial lettings, property management, Houses in Multiple Occupation (HMO) management, and professional property valuations.
The underlying technology stack is entirely third-party: listings, search, and back-office operations run on the Expert Agent platform, while landlord and tenant self-service runs through the PropertyFile client portal. Customer acquisition is distributed across the four major UK property portals (Rightmove, Zoopla, PrimeLocation, OnTheMarket), the firm's own website (including a free instant online valuation tool), email communication, and word-of-mouth referrals anchored by a single physical office.
Revenue is generated through transaction-based commissions on residential and commercial sales and lettings, supplemented by recurring property management fees for landlord mandates. Pricing is individually negotiated rather than publicly disclosed. The customer base is entirely SMB and consumer — individual buyers, sellers, tenants, and a long tail of landlords — with no disclosed enterprise accounts, no parent company, no institutional investors, and no public listing.
Propertylink firmographics
Firmographics- Name
- Propertylink
- Legal name
- PropertyLink Estate Agents
- Website
- https://mypropertylink.co.uk
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Propertylink is an independent UK estate agency in Wembley providing residential sales, lettings, commercial lettings, property management, HMO services, and valuations across North West London, serving individual buyers, sellers, tenants, and small landlord clients.
- Ownership category
- akta.pro rank
Propertylink industry classification
Industry- Product category
- Estate Agency Services
- NAICS
- Residential Property Managers (531311), Services to Buildings and Dwellings (5617), Other Services to Buildings and Dwellings (56179)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where Propertylink is headquartered
LocationHeadquarters
- HQ city
- Wembley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Propertylink business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales Commission: Commission earned on successful residential property sales transactions. Typically a percentage of the property sale price.
- Residential Lettings Commission: Fees charged for rental property placement and ongoing property management services for landlords.
- Commercial Lettings: Commercial property rental and management services.
- Property Management Fees: Ongoing management fees for landlord clients including tenant management, maintenance coordination, and rent collection services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | One time/ perpetual license | Sales Commission - Typically percentage-based |
| Transaction based/ take rate | One time/ perpetual license | Lettings Fees - Tenant referencing and deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Propertylink product offering
Product offeringCore offering
Propertylink is an independent estate agency in Wembley, North West London providing residential property sales, residential and commercial lettings, and full-service property management. It also offers specialized Houses in Multiple Occupation (HMO) management and professional property valuations for sellers and landlords in the Wembley area and surrounding North West London locations.
Product overview
Propertylink is an independent estate agency providing a unified platform of property services centered around residential and commercial sales and lettings. The core offerings include Residential Sales, Residential Lettings, Commercial Lettings, Property Management, HMO services, and Valuations, all supported by the PropertyFile digital portal for tenant and landlord management. The agency operates primarily in the Wembley area of North-West London, serving areas including Stanmore, Ruislip, and greater London.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales End-to-end property sales service for residential properties including houses, apartments, and flats in Wembley, Stanmore, Ruislip, and surrounding North West London areas. Targets individual homeowners selling properties and prospective buyers seeking homes.
- Residential Lettings Rental services connecting landlords with tenants for residential properties including houses, flats, studios, and rooms to let. Includes tenant referencing and lease negotiation support.
- Commercial Lettings Commercial property rental services including retail units and mixed-use investment properties. Targets commercial tenants and investors seeking retail or mixed-use premises in the Wembley area.
- Property Management Full-service property management for landlords including tenant finding, rent collection, maintenance coordination, and property portfolio management. Targets individual landlords and property investors requiring ongoing rental administration.
- HMO Services Specialized services for Houses in Multiple Occupation, including management of multi-tenant residential properties. Targets landlords operating shared housing or multi-occupancy rental properties.
- Property Valuations Professional property valuation services for sellers and landlords looking to price their properties accurately. Provided by experienced staff through free instant online valuation and in-person valuation appointments.
Companies that use Propertylink
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Propertylink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Propertylink partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RightmovecoreMajor UK property portal partnership for property listings distribution. Propertylink lists properties on Rightmove to reach millions of active property seekers.
- ZooplacoreUK property portal partnership for extended property listing reach and visibility across the property search market.
- PrimeLocationminorProperty portal listing partnership for additional property marketing reach.
- OnTheMarketminorProperty portal listing partnership for property marketing and exposure.
- PropertyFilecoreClient portal and property management software platform for customers to access property information, documents, and communicate with the agency.
- Expert AgentcoreEstate agency software platform powering the website property listings, search functionality, and property management operations.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Propertylink competitors and assessment
Company assessmentDirect peers
- Winkworth: UK estate agency franchise network specializing in residential sales, lettings, and management. Comparable as a multi-office UK residential agency serving similar landlord and seller segments with comparable service offerings.
- Hunters Property Group: UK estate agency franchise with strong London and Home Counties presence, offering sales, lettings, and property management. Comparable as a similarly positioned UK residential agency serving overlapping landlord and seller segments.
- Chestertons: Long-established London estate agency providing residential sales, lettings, and property management with strong local presence. Comparable as a heritage independent-style brand serving London residential property owners and tenants.
- Foxtons: Major London-focused estate agency offering residential sales, lettings, and property management across the capital. Highly comparable as a London-centric residential brokerage serving similar buyers, sellers, and landlords in overlapping postcodes.
Broad incumbents
- Countrywide: Major UK residential estate agency group with extensive branch network. Comparable as a large incumbent offering the full suite of residential sales, lettings, and property management services to homeowners and landlords.
- Savills: Global real estate services firm with strong UK residential presence including London prime property. Comparable in offering residential sales, lettings, and management, though operating at a higher price point and broader scale.
- Knight Frank: International residential and commercial property consultancy with significant London operations. Comparable as a London property services provider covering sales, lettings, and management across the same geographic market.
- Connells Group: Largest UK estate agency group operating multiple high-street and online brands across residential sales, lettings, and mortgage services. Comparable as a broad incumbent operating in the same UK residential brokerage market at scale.
Others
- Rightmove: UK's largest property portal and a key distribution partner for Propertylink. Included as an ecosystem participant — not a direct competitor but a critical channel that shapes the property listing market Propertylink operates in.
Emerging players
- Purplebricks: UK hybrid/online estate agency offering lower-fee property sales with digital service model. Comparable as a direct competitor to traditional high-street agents in the same residential transaction market, representing the disruptive alternative.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Propertylink social profiles
Digital presencePropertylink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Propertylink leadership team
Management profileNumber of profiles
Propertylink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Propertylink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Propertylink
What does Propertylink do?
Propertylink is an independent estate agency in Wembley, North West London providing residential property sales, residential and commercial lettings, and full-service property management. It also offers specialized Houses in Multiple Occupation (HMO) management and professional property valuations for sellers and landlords in the Wembley area and surrounding North West London locations.
Is Propertylink a public or private company?
Propertylink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Propertylink founded?
Propertylink was founded in 2007. It employs 1 to 10 people.
Where is Propertylink based?
Propertylink is headquartered in Wembley, United Kingdom, in the Europe region.
How does Propertylink make money?
Four revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are residential Lettings Commission, commercial Lettings and property Management Fees.
Who are Propertylink's main competitors?
Direct peers on record are Winkworth, Hunters Property Group, Chestertons and Foxtons. Broad incumbents are Countrywide, Savills, Knight Frank and Connells Group. Rightmove is listed as an others. Purplebricks is listed as an emerging player.
Does Propertylink have an API?
No public API is recorded for Propertylink.
What industry is Propertylink in?
Propertylink's product category is Estate Agency Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 531311 and its SIC code is 6531.