Sedona's New Day Spa

What Sedona's New Day Spa does

Sedona's New Day Spa is a privately held, single-location day spa founded in 2008 and based at 3004 W State Route 89A in Sedona, Arizona. The spa operates under standard retail hours (Monday–Saturday 9am–7pm, Sunday 11am–6pm) and serves both destination tourists visiting Sedona's red rock formations and spiritual vortex sites, as well as local Verde Valley residents. The spa offers a broad menu of services including 15+ massage modalities (Swedish, Deep Tissue, Desert Hot Stone, CBD, Prenatal, Craniosacral, Lymphatic, Myofascial Release, Reiki, Shiatsu, Sports, Reflexology, Structural Balancing, Polarity, and Couples/Tandem), six Southwest botanical body treatments, Pevonia Botanica facials, Native American-inspired wellness rituals (Vision Quest, Gemstone Reading, Wheel of Life, Southwest Steam Experience), waxing, and tinting services. Differentiated offerings include contextually unique cultural rituals, organic and wildcrafted indigenous products, and a private outdoor garden retreat with hot tub and water features.

The business operates an asset-light, direct-to-consumer service model with revenue generated from individual treatments, multi-treatment packages (e.g., Gentleman's Retreat, Butter on the Rocks, Winter Wonderland, Aromatic Splendor), and gift cards/certificates. Pricing is unit-based per treatment or package, ranging from $85 (30-minute reflexology) to $435 (180-minute New Day Massage + Lumafirm Facial package), with 20–22% gratuity typically added. Distribution channels include online self-serve booking via the Booker platform, phone reservations, walk-in inquiries, and a dedicated group booking service for bridal parties, corporate retreats, and family reunions. The spa leverages TripAdvisor as its primary organic discovery channel and maintains organic presence across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and X.

The spa has been recognized as Best Day Spa in Sedona for 17 consecutive years by local readers' choice awards and has received the TripAdvisor Travelers' Choice Award (top 10% of spas worldwide) in 2014, 2024, and 2026. It is presently campaigning for USA TODAY's Best Day Spa of 2026. Technology infrastructure is limited to commercial SaaS integrations (Booker, Matterport virtual tour, Google Maps, reCAPTCHA, UserWay accessibility) with no proprietary technology, AI capabilities, patents, or funding events disclosed. No ownership structure, headcount, or financials are publicly disclosed, and no M&A activity, partnerships beyond supplier agreements, or expansion to additional locations are indicated.

Name

Sedona's New Day Spa

Legal name

Sedona's New Day Spa

Website

https://sedonanewdayspa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sedona's New Day Spa is a privately held day spa in Sedona, Arizona, offering massage, body treatments, facials, and Native American-inspired rituals to tourists and local residents since 2008.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

akta.pro industry

PRIMARYHSADAKAA

Day Spas (Facials, Body Treatments & Packages)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYHSALAFAA

Day Spas

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYHSALAFAN

Spa Packages & Ritual Experiences

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

SECONDARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSALAFAK

Couples Spa Treatment Services

Home & Personal Services/Personal Care & Beauty Services/Spa & Body Treatment Services

Keywords

• Day spa services
• Massage therapy
• Spa packages
• Wellness treatments
• Facial treatments

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Spa Treatment Services: Core revenue from providing massage treatments (Swedish, Deep Tissue, Hot Stone, CBD, Prenatal, Sports, Lymphatic, Craniosacral, Myofascial Release, Shiatsu, Polarity, Reiki, Reflexology, Structural Balancing), body treatments (wraps, scrubs, aromatherapy), facials (using Pevonia Botanica products), Native American-inspired rituals, waxing, and tinting services. Services available as individual treatments or packaged bundles.
2. Gift Certificates and Cards: Printable gift certificates available for purchase online; collectible gift cards available for in-spa pickup or mail delivery. Sold at various price points for use toward any spa services or retail products.
3. Spa Packages and Bundles: Pre-configured spa packages combining multiple treatments such as massage, facial, and body treatments at discounted package pricing versus individual treatment costs. Examples include Butter on the Rocks (2.5 hours), Gentleman's Retreat, Winter Wonderland packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Sedona's New Day Spa is a full-service day spa in Sedona, Arizona that delivers massage therapy across more than 15 modalities, body treatments using Southwest botanicals, facials using Pevonia Botanica products, and Native American-inspired wellness rituals. It also offers waxing, eyelash and brow tinting, couples/tandem treatments, group getaways, and pre-configured spa packages, with gift cards and printable gift certificates sold online and in-spa.

Product overview

Sedona's New Day Spa is a day spa offering a unified portfolio of wellness services centered around massage therapy, body treatments, facials, and Native American-inspired rituals. The core offerings include over 15 distinct massage modalities (Swedish, Deep Tissue, Hot Stone, CBD, Prenatal, Reflexology, Reiki, Shiatsu, Sports, and more), six body treatments featuring Southwest botanicals, facial treatments using Pevonia Botanica skincare, and Native Wisdom Rituals. Additional services include waxing, tinting, couples treatments, and group getaways. Pre-configured spa packages bundle multiple treatments (e.g., Gentleman's Retreat combining facial and wrap, Butter on the Rocks combining massage and wrap). Gift cards and certificates are available for retail purchase. The spa differentiates through organic/wildcrafted indigenous products, a private outdoor garden retreat with hot tub, and cultural heritage-inspired Native American rituals.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Treatments Comprehensive massage therapy menu with 16+ modalities including Swedish, Deep Tissue, Desert Hot Stone, CBD, Craniosacral, Lymphatic, Myofascial Release, New Day (Swedish-style), Polarity Therapy, Prenatal, Reflexology, Reiki, Shiatsu, Sports, Structural Balancing, Head/Neck/Shoulder, and Couples/Tandem massages. Designed for adults seeking relaxation, muscle-tension relief, and specialized therapy (e.g., prenatal, sports).
• Body Treatments Desert Nature Body Treatments featuring Southwest botanicals, including A Southwest Steam Experience, Cedarwood Citrus Wild Chaparral, Essence Aromatherapy Wrap, Prickly Pear Pomegranate, Turquoise Sage Mountain Arnica, Ultra Moisturizing Wrap, and Couples Ultra Moisturizing Wrap. Targeted at adults seeking hydration, exfoliation, and aromatherapy relaxation using organic, wildcrafted ingredients.
• Facial Treatments Facials featuring Pevonia Botanica formulations with skin analysis and customization, including Hydrating Collagen Facial, Lumafirm Lift & Glow Facial, and Stem Cells Phyto-Elite Facials for skin repair and anti-aging. For adults seeking customized skincare and rejuvenation.
• Native Wisdom Rituals Native American-inspired spa rituals including Vision Quest (with symbolic card readings and massage/Reiki), Gemstone Reading, Wheel of Life, and A Southwest Steam Experience inspired by sweat lodge traditions. Targeted at guests seeking culturally-rooted, indigenous-inspired wellness experiences tied to Sedona's spiritual heritage.
• Waxing Treatments Hair removal services for facial and body areas using high-quality, gentle waxes, including bikini waxing and other body/facial hair removal options. For adults seeking hair removal as an add-on or standalone service.
• Eyelash and Eyebrow Tinting Tinting services to enhance the natural beauty of brows and lashes with subtle, long-lasting color effects using high-quality, gentle tints. For adults seeking low-maintenance cosmetic enhancement.
• Spa Packages Curated spa packages combining multiple treatments such as massages, facials, and body wraps at a discount versus à la carte pricing. Examples include Butter on the Rocks (Desert Stone Massage + deep hydration wrap), Aromatic Splendor, Gentleman's Retreat (Men's Classic Facial + Essence Aromatherapy Wrap), and seasonal packages such as Winter Wonderland and Spring Savings. For adults seeking a full spa day experience at a bundled price.

Quantifiable outcome

• TripAdvisor Travelers' Choice Award - Top 10% of spas worldwide (2014, 2024, 2026)
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Pevonia BotanicacoreOthersSkincare brand providing facial treatment products. Pevonia Botanica is an elite, natural skincare brand offered by prestigious spas worldwide. The spa uses Pevonia formulations for all facial treatments, including their Stem Cells Phyto-Elite collection for skin repair and anti-aging. Pevonia maintains harmony with nature through pure, cruelty-free formulations in eco-packaging.
• Booker (by Minimost)coreTechnology or IntegrationOnline booking and scheduling platform provider. The spa uses Booker for online appointment booking, gift certificate purchases, and spa package bookings. Provides the technology infrastructure for the spa's direct-to-consumer online sales channel.
• VitaJuwelminorOthersGemstone-infused water technology provider. The spa uses VitaJuwel gemstone-infused water in their treatment areas and offers it complimentary to guests as part of the wellness experience, particularly during spa packages.
• Sedona Chamber of CommerceminorGTM or Marketing PartnerLocal business membership organization. The spa is a proud member of the Sedona Chamber of Commerce, participating in local business community activities and local award programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Massage Envy: National membership-based massage and facial services franchise. Overlaps on core massage and facial services but at a much lower price point and standardized offering, serving a fundamentally different customer segment than Sedona's New Day Spa.
• Woodhouse Day Spa: Multi-location day spa chain offering massage, facials, body treatments, and spa packages. Comparable on bundled service offerings and gift card retail, though lacks Sedona's destination tourism and Native American-inspired positioning.
• Hand & Stone Massage and Facial Spa: National day spa chain offering massage, facials, and skincare memberships. Comparable in service categories but operates at a lower price point and standardized format versus Sedona's New Day Spa's premium, destination-oriented positioning.

Direct peers

• The Spa at Hilton Sedona Resort at Bell Rock: Full-service resort spa offering massage, body treatments, facials, and wellness packages to Sedona visitors and resort guests. Overlaps with Sedona's New Day Spa on service menu, customer base (tourists), and Sedona positioning.
• Mii amo Spa at Enchantment Resort: A destination spa in Sedona, Arizona offering massage, body treatments, facials, and Native American-inspired wellness rituals in a Boynton Canyon setting. Highly comparable on location, treatment mix, and spiritual/wellness positioning to Sedona's New Day Spa.
• Canyon Villa Spa Inn Bed & Breakfast: Sedona bed-and-breakfast with spa services focused on couples and small groups. Comparable on intimate Sedona location, couples/tandem offerings, and tourist customer base.
• L'Apothecary Spa at L'Auberge de Sedona: Day spa located at L'Auberge de Sedona along Oak Creek, offering massage, facials, body treatments, and nature-inspired wellness experiences. Direct competitor in the Sedona day spa market with overlapping regional tourist customers.
• Amara Spa at Amara Resort Sedona: Sedona resort spa offering massage, body treatments, and facials to resort guests and walk-in visitors. Direct competitor for Sedona tourist spa spend and group bookings.

Regional players

• Burke Williams Spa: California-based day spa chain offering massage, facials, and body treatments in a premium urban-resort setting. Comparable on service mix and day-spa model, though operating in a different geography.
• The Spa at Four Seasons Resort Scottsdale at Troon North: Luxury resort spa in the Arizona/Scottsdale market offering high-end massage, body treatments, and Native-inspired wellness experiences. Comparable on premium Southwest spa positioning and tourist customer base, but operates in a different sub-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SedonaNewDaySpa
• YouTubeyoutube.com/c/Sedonanewdayspa
• Facebookfacebook.com/SedonaNewDaySpa
• LinkedInlinkedin.com/company/sedona-new-day-spa
• Instagraminstagram.com/sedonasnewdayspa
• Pinterestpinterest.com/sedonanewdayspa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sedona's New Day Spa