What Public Link does

Public Link is an owner-managed PR and social media agency headquartered in Berlin-Mitte, founded in 2003, that specializes in guiding international brands through DACH-region (Germany, Austria, Switzerland) market entry. The firm concentrates on five verticals: consumer & lifestyle, design & living, food & beverage, retail & e-commerce, and travel & mobility. Its service portfolio spans corporate and brand communications, media relations, social media management, influencer relations, and multiformat content creation (text, visual, video, audio, live), supplemented by advisory offerings such as trend sparring, innovation workshops, and the proprietary Brand Potential Sprint methodology for evaluating earned-media potential before launch.

The go-to-market is direct enterprise sales, led personally by Managing Partner Ingo Harding, targeting international companies seeking DACH market entry. Public Link monetizes through project-based fees and retainer arrangements for brand management and launch services, with pricing kept opaque and negotiated per engagement. As a boutique firm, the agency leverages its GlobalCom PR Network membership—covering 70 independent agencies across 60 countries with 1,400 PR consultants and 12 practice groups—to deliver cross-border campaigns for clients including HomeAway, Ryanair, Etsy, Expedia, Vitamix, Visit Finland, and NETTO, alongside a long tail of startup launch accounts. The firm is also a founding member of the Fairgency network promoting fair agency working conditions.

On the technology side, Public Link has integrated generative AI as a creative sparring partner across text, audio, image, and video content production while maintaining human quality control, and has used Matterport's digital-twin technology to digitize its Berlin headquarters. The legal entity carries the suffix "i. L." (in Liquidation) as "public link communication & consulting GmbH i. L."—a material solvency-ambiguity signal that warrants due-diligence verification despite the active website, maintained social channels, and ongoing recruitment.

Name

Public Link

Legal name

public link communication & consulting GmbH i. L.

Website

https://publiclink.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Public Link is a Berlin-based, owner-managed PR and social media agency founded in 2003 that helps international brands execute DACH market entry through integrated communications, media relations, content creation, and its proprietary Brand Potential Sprint methodology.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Media Relations & Press Office Services (MPAAADAI), Technology & B2B PR (BPAFADAI)

Keywords

• Public relations services
• Social media communications
• Brand launch strategy
• Media relations consulting
• DACH market entry

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional services revenue model providing integrated communications, public relations, social media relations, launch campaigns, media relations, influencer relations, content creation, and strategic consulting. Services are billed through project-based fees and ongoing retainer arrangements for brand management and launch services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Public Link is a Berlin-based, owner-managed PR and social media agency that provides integrated communications services to international brands seeking to enter and grow in the German-speaking DACH market. Services span media relations, brand and corporate communications, digital and social media management, influencer relations, multiformat content creation, and market launch strategy. The agency's signature offering is the proprietary Brand Potential Sprint® methodology used to analyze earned media potential and design launch strategies.

Product overview

Public Link is a PR and social media agency offering integrated communications and campaign services. The agency operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include corporate and brand communications, digital services, influencer and social media relations, and content creation across text, visual, video, audio, and live formats. Strategic offerings encompass launch strategy, trend sparring, innovation workshops, and co-creation through their Creativity Lab. The agency's signature methodology is the Brand Potential Sprint®, used to analyze brand earned media potential at launch. Additional services include media training, communications coaching, and event management. The agency maintains a network of 70 independent partner agencies across 60 countries with access to 1,400 PR consultants and 12 practice groups, and is a member of the GlobalCom PR Network.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Potential Sprint® A proprietary methodology used to analyze a brand's earned media potential at launch, involving market monitoring, consumer observation, and identification of brand and product truths to develop long-term launch strategies for clients entering the DACH market.
• Launch Strategy Comprehensive market launch services for DACH region including brand positioning, market entry strategy, and launch campaign execution for international brands.
• Corporate Communications Strategic communications services for corporate messaging, internal communications, and corporate reputation management.
• Brand Communications Services focused on building and positioning brand identity, brand stories, and brand messaging across channels.
• Influencer Relations Strategic influencer partnership development and management, including blogger and social media influencer collaborations for brands entering or growing in DACH.
• Social Media Relations Social media strategy and community management services to build engagement and reach target audiences.
• Content Creation (Text, Visual, Video, Audio, Live) Multiformat content creation services spanning written content, visual design, video production, audio content, and live event content for clients across channels.
• Digital Services Digital communications capabilities including social media management, content creation, and online marketing for brand clients.
• Trend Sparring Consulting sessions to discuss emerging trends and their implications for client brands and communications strategies.
• Innovation Workshops Structured workshops designed to foster innovative thinking and develop creative solutions for client challenges.
• Creativity Lab Co-Creation Joint creative development sessions where agency and client collaborate to generate innovative ideas and solutions through the agency's Creativity Lab.

Quantifiable outcome

• Over 15 million earned media reach for Rens coffee sneaker launch in first six months
• +1 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• GlobalCom PR NetworkcoreStrategic or Co-development PartnerPublic Link is a member of GlobalCom PR Network, one of the world's leading PR networks. This partnership provides access to 70 independent agencies across 60 countries, 1,400 PR consultants, and 12 practice groups, enabling comprehensive international communications capabilities for DACH market campaigns.
• Fairgency NetworkcoreStrategic or Co-development PartnerAs one of the founding agencies of the Fairgency network, Public Link is committed to fair working conditions, diversity, appreciation, transparency, and flexibility. Fairgency is a network promoting fair agency practices in the PR industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum Germany: Global PR network's German operation offering public relations, influencer, and brand communications. Overlaps with Public Link on consumer/lifestyle and corporate PR for international clients entering DACH.
• Weber Shandwick Germany: Global PR network's German practice offering media relations, influencer engagement, and integrated campaigns; comparable in serving international brands entering the DACH region.
• Scholz & Friends: Major German independent agency group with Berlin, Hamburg, and Munich offices, offering brand strategy, PR, and integrated campaigns for enterprise clients entering DACH markets.
• Serviceplan Group: Largest independent agency group in Europe, headquartered in Munich, with full-service communications including PR, brand, and digital — competes for integrated launch mandates and is a benchmark for scale in German marketing services.
• Edelman Germany: Large global communications firm's German arm providing brand marketing, PR, and earned media services to multinational clients — competes for the same enterprise launch mandates Public Link targets.
• FleishmanHillard Germany: International PR and communications agency with a strong Frankfurt/Munich presence, providing strategic communications, media relations, and brand storytelling to enterprise clients across consumer and tech verticals.
• MSL Germany: Publicis-owned global PR network's German operation offering earned media, influencer, and corporate communications; competes for integrated DACH campaigns for international brands.

Direct peers

• fischerAppelt: Major German independent communications and PR agency with Berlin and Hamburg offices, offering integrated PR, brand, and digital services to enterprise clients — a direct competitor in the DACH market for cross-border brand launches.
• Piabo PR: Berlin-based PR and communications agency focused on technology, digital, and lifestyle clients; comparable in size, geography, and client mix (consumer/tech brands needing earned media and influencer campaigns).

Regional players

• Loevenich PR: Cologne-based German PR boutique serving consumer, lifestyle, and travel clients; comparable boutique scale and similar earned-media-first positioning for DACH-focused brand communications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/publiclink
• LinkedInlinkedin.com/company/public-link-gmbh
• Instagraminstagram.com/publiclink
• Xx.com/publiclink

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Link