Pro Count West
Pro Count West is a family-owned professional services firm, founded in 1981 and based in Phoenix, Arizona, that provides physical auto parts inventory counting and warranty reimbursement consulting to automotive dealerships across the United States.
- Company typePrivate
- Founded1981
- HeadquartersGoodyear, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Pro Count West does
Pro Count West, L.L.C. is a family-owned professional services firm founded in 1981 and headquartered in Phoenix, Arizona, that provides physical auto parts inventory and warranty reimbursement services to automotive dealerships nationwide. The company was founded by Mike Bachara, who remains the owner and president. Service offerings span five core lines: Annual Parts Inventory (physical counting reconciled against dealership general ledger and DMS), Buy|Sell Inventory (valuation support for dealership ownership transitions), Termination Return (maximizing credit from manufacturers on parts returns), Inventory Reorganization (storage optimization), and Warranty Reimbursement Analysis (a consulting service aimed at identifying under-claimed manufacturer reimbursements, which the company claims can double or triple dealer ROI versus the ~28% industry average).
The underlying technology stack is intentionally modest: rather than building proprietary software, Pro Count West positions its expertise around DMS (Dealership Management System) integration and reconciliation, achieved through direct working relationships with DMS creators. The firm also operates a content marketing channel — Mike's Inventory Management Blog (posts dated 2018-2026) — as a top-of-funnel demand generation asset.
The business model is project-based professional services priced via custom quotes, with engagements billed under multi-year contracts. Go-to-market is sales-led, leveraging direct outreach to dealerships, a 'Get a Quote' CTA across the website (phone: 480-797-2168), and owner-led thought leadership. Revenue streams are concentrated in physical inventory services and warranty reimbursement consulting, both delivered by field crews deployed on customer sites during or after business hours to minimize operational disruption. Operational footprint covers at least seven states (Arizona, Illinois/Chicago, New York, Florida, Texas, Alabama, and Minneapolis).
Pro Count West firmographics
Firmographics- Name
- Pro Count West
- Legal name
- Pro Count West, L.L.C.
- Website
- https://procountwest.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pro Count West is a family-owned professional services firm, founded in 1981 and based in Phoenix, Arizona, that provides physical auto parts inventory counting and warranty reimbursement consulting to automotive dealerships across the United States.
- Ownership category
- akta.pro rank
Pro Count West industry classification
Industry- Product category
- Automotive Inventory Services
- NAICS
- Automotive Parts and Accessories Retailers (44133), Motor Vehicle and Parts Dealers (441)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Inventory & Cost of Goods Valuation (BPAHANAE)
Keywords
Where Pro Count West is headquartered
LocationHeadquarters
- HQ city
- Goodyear
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Pro Count West business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Inventory Services: Pro Count West generates revenue by providing professional auto parts inventory services to automotive dealerships nationwide. Services include annual physical inventory counts, termination returns, inventory reorganization, buy/sell inventory valuations, cycle counts, and supply chain audits. Revenue is project-based, tied to specific inventory engagements at individual dealership locations.
- Warranty Reimbursement Consulting: Specialized consulting service analyzing dealership warranty reimbursement claims to help maximize returns from factories, manufacturers, and automakers. Pro Count West specialists manage the reimbursement process on behalf of dealerships, earning fees for identifying additional reimbursement opportunities that dealerships were previously missing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Pro Count West product offering
Product offeringCore offering
Pro Count West provides professional on-site auto parts inventory services to automotive dealerships nationwide. The company deploys experienced inventory specialists to dealership locations to perform physical inventory counts, termination returns, inventory reorganization, buy/sell valuations, cycle counts, supply chain audits, and warranty reimbursement analysis, with results reconciled against dealership management systems (DMS) and general ledger records.
Product overview
Pro Count West is a family-owned automotive inventory services provider founded in 1981, offering a portfolio of physical inventory and consulting services for automotive dealerships nationwide. The company's service offerings include Annual Parts Inventory (physical counting and reconciliation), Buy|Sell Inventory (valuation for dealership transactions), Termination Return (parts return services), Inventory Reorganization (storage optimization), and Warranty Reimbursement (analysis to maximize dealer reimbursements from manufacturers). The company operates as a service-based business rather than a software platform, providing on-site professional inventory specialists who perform physical counts, data entry, variance analysis, and provide post-inventory consultation. Services are available nationwide with dedicated account managers and 24/7 support.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Parts Inventory
- Buy | Sell Inventory
- Termination Return
- Inventory Reorganization
- Warranty Reimbursement Warranty reimbursement analysis service that helps automotive dealerships maximize the amounts they receive from factories, manufacturers and automakers for warranty work completed. Claims to help dealers double or triple their warranty reimbursement profits.
Quantifiable outcome
- Dealerships can double or triple their warranty reimbursement profits compared to the industry average of ~28% ROI
- +2 more outcomes
Companies that use Pro Count West
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Pro Count West technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pro Count West partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dealership Management System (DMS) CreatorscorePro Count West professionals have worked closely with DMS creators to ensure they understand and can optimize how dealership management systems are used for parts inventory management. This partnership enables the company to integrate physical inventory counts directly with dealership DMS and financial records, ensuring accurate data reconciliation and reporting.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Pro Count West competitors and assessment
Company assessmentDirect peers
- DealerStrong: DealerStrong is a fixed-ops and parts-management consulting firm for automotive dealerships, providing performance improvement and operational consulting across parts and service departments. It is conceptually a peer to PCW's consulting-and-inventory-services bundle, targeting the same dealership-buyer audience.
- Frazer Computing: Frazer Computing provides DMS software focused on independent and used-car dealerships, covering parts inventory, billing, and warranty administration. Like PCW, Frazer sits in the dealer parts-inventory workflow, but as a software vendor rather than a field-services firm.
- Professional Warranty Services / PWS: Professional Warranty Services administers warranty claims and reimbursement for automotive dealers, addressing the same warranty-reimbursement pain point PCW targets with its consulting offering. It is a direct functional peer for the warranty part of PCW's service portfolio.
Emerging players
- PartsTech: PartsTech is an e-commerce parts search and procurement platform for dealership and repair-shop parts departments. While PCW services the parts inventory and warranty functions rather than online parts commerce, both compete for the same dealership parts-department budget and customer base.
- DealerCenter: DealerCenter is an emerging dealer management and inventory platform aimed at independent and used-car dealerships, including parts inventory and dealer workflow modules. It represents the next-generation software-led approach to the same parts/inventory challenges PCW addresses via services.
- Dominion Dealer Solutions: Dominion Dealer Solutions is a dealer technology provider offering CRM, desking, inventory, and DMS-adjacent software. Like PCW, it focuses on improving parts and inventory workflow outcomes for dealerships, though primarily via software rather than field services.
- Auto/Mate (now part of Reynolds): Auto/Mate was a DMS competitor focused on parts inventory and fixed-ops workflows before being acquired by Reynolds; its core functionality overlapped the parts/data layer PCW integrates into. It is a direct-adjacent peer in the dealer parts-inventory software stack.
Broad incumbents
- Solera Holdings: Solera is a broad automotive software and warranty-claims management provider (Audatex, DealerSocket, Holman, and numerous claims-administration products). Its warranty-claims tooling is a direct adjacency to PCW's warranty reimbursement consulting, and its DealerSocket suite competes for parts/inventory software attention at the same dealerships PCW serves.
- Reynolds and Reynolds: Reynolds and Reynolds is a long-standing DMS provider whose software underpins dealership parts inventory, warranty claims, and reconciliation workflows. PCW's DMS-integration expertise gives it functional overlap with Reynolds at the dealership systems layer, but Reynolds is a software incumbent while PCW is a field-services specialist.
- Cox Automotive: Cox Automotive is the dominant dealer-services technology and services platform (Dealertrack, Kelley Blue Book, Manheim, vAuto, Xtime) providing integrated inventory, parts, and warranty tools to dealerships. Like PCW, Cox touches parts inventory management and warranty reimbursement at scale, but as part of a much wider portfolio rather than as a specialist field-services provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro Count West social profiles
Digital presencePro Count West financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Count West leadership team
Management profileNumber of profiles
Profiles1 record
Pro Count West funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Count West M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Count West
What does Pro Count West do?
Pro Count West provides professional on-site auto parts inventory services to automotive dealerships nationwide. The company deploys experienced inventory specialists to dealership locations to perform physical inventory counts, termination returns, inventory reorganization, buy/sell valuations, cycle counts, supply chain audits, and warranty reimbursement analysis, with results reconciled against dealership management systems (DMS) and general ledger records.
Is Pro Count West a public or private company?
Pro Count West is a private company. It is classified as family owned and is currently operating.
When was Pro Count West founded?
Pro Count West was founded in 1981. It employs 251 to 500 people.
Where is Pro Count West based?
Pro Count West is headquartered in Goodyear, United States, in the North America region.
How does Pro Count West make money?
Two revenue lines are on record. Professional Inventory Services are the primary driver. The others are warranty Reimbursement Consulting.
Who are Pro Count West's main competitors?
Direct peers on record are DealerStrong, Frazer Computing and Professional Warranty Services / PWS. Emerging players are PartsTech, DealerCenter, Dominion Dealer Solutions and Auto/Mate (now part of Reynolds). Broad incumbents are Solera Holdings, Reynolds and Reynolds and Cox Automotive.
Does Pro Count West have an API?
No public API is recorded for Pro Count West.
What industry is Pro Count West in?
Pro Count West's product category is Automotive Inventory Services. Its primary akta.pro industry code is BPAHANAE, Inventory & Cost of Goods Valuation. Its NAICS code is 44133 and its SIC code is 5010.