KWB Germany

What KWB Germany does

KWB Germany, now operating as Einhell Accessories GmbH following an August 1, 2025 rebranding, is a Germany-based supplier of power tool accessories and hand tools headquartered in Stuhr. Founded in 1931 and functioning as a wholly-owned subsidiary of Einhell Germany AG, the company sells through two brands: Einhell Zubehör and kwb Zubehör, offering products such as drill bits, fasteners, LED lights, oils, and clamping tools to both DIY enthusiasts (Heimwerker) and professional tradespeople (Profis). Its core technology is a physical goods portfolio centered on accessories for the broader Einhell cordless tool ecosystem, with the upcoming E-Case Mix & Match System (2026 launch) extending into modular, customizable storage and organization solutions.

The business model is direct-to-consumer hardware sales through the einhell-accessories.com e-commerce storefront, supported by multi-channel marketing including Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, and printed catalogs. Revenue mechanics are one-time product sales with no subscription component; pricing is not publicly disclosed. The company holds an AEO (Authorized Economic Operator) certification enabling trusted customs/trade status, and it benefits from distribution and brand leverage through its Einhell Group parent.

The company employs 51-100 people and serves the DACH (Germany, Austria, Switzerland) region. There is no disclosed revenue, no funding activity (as a wholly-owned subsidiary), no enterprise customers, and no AI/ML capability layer. Strategic positioning leverages the Einhell "Cordless Excellence" brand and a dual-brand portfolio to differentiate accessories at accessible price points for DIY and at higher durability tiers for professional buyers, while the upcoming Mix & Match modular system represents the primary forward-looking product investment.

Name

KWB Germany

Legal name

Einhell Accessories GmbH

Website

https://kwb.eu

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

51–100 employees

Short description

Einhell Accessories GmbH (formerly KWB Germany), a wholly-owned subsidiary of Einhell Germany AG, supplies power tool accessories and hand tools under the Einhell and kwb brands to DIY enthusiasts and professional tradespeople across the DACH region via direct e-commerce.

Ownership category

akta.pro rank

Product category

Power Tool Accessories

NAICS

Hardware Retailers (44414), Hardware Retailers (444140)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)

akta.pro secondary industry

Fasteners, Nails, Screws & Anchors Retail (CRAIADAC)

Keywords

• Power tool accessories
• Hand tools
• Tool storage systems
• DIY tool supplies
• Professional tool accessories

Headquarters

HQ city

Stuhr

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Power Tool Accessories Sales: The company generates revenue through the sale of power tool accessories and hand tools. Products are sold under two brands (Einhell Zubehör and kwb Zubehör) targeting both DIY enthusiasts and professional users. The revenue model is primarily one-time hardware sales with no subscription component indicated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

KWB Germany (now Einhell Accessories GmbH) supplies power tool accessories and hand tools — including drill bits, fasteners, LED lights, oils, and clamping tools — under two distinct brand portfolios: Einhell Zubehör and kwb Zubehör. Products target both DIY enthusiasts (Heimwerker) and professional tradespeople (Profis), with a modular E-Case Mix & Match storage system scheduled for release in 2026. The company sells directly through its own e-commerce website augmented by print catalogs and an active social media presence across the DACH region.

Product overview

Einhell Accessories GmbH (formerly kwb Germany GmbH) offers a unified portfolio of power tool accessories and hand tools under two brands: Einhell Zubehör and kwb Zubehör. The E-Case Mix & Match System serves as a modular organization solution within the portfolio. The company positions itself as a supplier for both DIY users and professionals, maintaining quality, reliability, and partnership standards.

Differentiator

Problem solved

Functional benefit

Brands

• kwb: Power tool accessories and hand tools brand sold by the company
• Einhell
• E-Case Mix & Match System

Products and services

• Einhell Zubehör (Einhell Accessories) Power tool accessories and hand tools for DIY users and professionals, offered under the Einhell brand within the Einhell Accessories GmbH portfolio. Includes drill bits, fasteners, LED lights, oils, clamping tools, and related accessories.
• kwb Zubehör (kwb Accessories) Power tool accessories and hand tools offered under the kwb brand, part of the Einhell Accessories GmbH portfolio. Targeted at both DIY enthusiasts and professional tradespeople requiring reliable accessories.
• E-Case Mix & Match System A modular storage and organization system for power tool accessories and hand tools that enables users to customize their tool cases and storage solutions. Set to launch in 2026 as part of the Einhell Accessories portfolio.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Einhell Germany AG (Einhell Group)coreStrategic or Co-development Partner · 1 August 2025Einhell Accessories GmbH (formerly KWB Germany GmbH) is a wholly-owned subsidiary of Einhell Germany AG. The company rebranded from kwb Germany GmbH to Einhell Accessories GmbH effective August 1, 2025, to strengthen its association with the Einhell Group. All existing structures, processes, and services remain unchanged under the new ownership structure. The partnership provides access to Einhell's distribution network, brand equity, and corporate resources.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wolfcraft GmbH: Wolfcraft is a German manufacturer and supplier of power tool accessories, hand tools, and DIY hardware, serving both DIY and professional channels across Europe. It is directly comparable to Einhell Accessories as a similarly-positioned German accessories specialist competing in tool accessories and workshop organization.
• Bahco (Snap-on Incorporated): Bahco is a European hand tool and accessories brand owned by Snap-on, specializing in saws, wrenches, screwdrivers, and cutting tools for professional trades. Comparable to Einhell Accessories in hand tools and accessories for professional users across European markets.
• Metabo (Kawasaki Precision Machinery): Metabo is a German power tool manufacturer owned by Kawasaki, offering power tools and accessories for metalworking, woodworking, and construction professionals. Comparable to Einhell Accessories in German market positioning, professional trade focus, and accessories offerings under a strong parent brand.
• KS Tools Werkzeuge: KS Tools is a German hand tool and power tool accessories specialist selling primarily to professional users across Europe. Directly comparable to Einhell Accessories as a European-based tool accessories company serving professional trades with a comparable product mix.
• Bosch Accessories (Robert Bosch GmbH): Bosch operates one of the largest power tool accessories portfolios globally, selling drill bits, screwdriver bits, saw blades, and storage systems under the Bosch and Dremel brands. It competes head-to-head with Einhell Accessories in the same DIY and professional accessories categories across Europe.
• Makita Accessories: Makita offers an extensive line of power tool accessories and consumables aligned with its cordless and corded power tool platforms. Comparable to Einhell Accessories in offering branded, integrated accessory ecosystems targeting both professional trades and DIY users.

Broad incumbents

• Würth Group: Würth is a global leader in fastening and assembly materials, supplying screws, fasteners, tools, and accessories primarily to professional trades. Comparable to Einhell Accessories in fasteners and professional trade channels across the DACH market, though with a much broader product portfolio and direct B2B distribution model.
• Hilti AG: Hilti is a Liechtenstein-based global leader in professional power tools, fastening systems, and accessories serving construction and trade professionals. It overlaps with Einhell Accessories in professional-grade power tool accessories but operates at much higher price points and with direct-to-customer sales models.
• Festool GmbH: Festool is a premium German power tool and accessories manufacturer known for high-end woodworking tools and Systainer modular storage systems. Comparable to Einhell Accessories in the German premium tool market and in pioneering modular tool organization, though focused on higher price tiers.
• Stanley Black & Decker: Stanley Black & Decker is a global tools and accessories conglomerate owning DeWalt, Stanley, Craftsman, and Black & Decker brands. It competes broadly across the same accessories and storage categories as Einhell Accessories but at much larger scale and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/Einhell
• YouTubeyoutube.com/@Einhell_DACH
• LinkedInlinkedin.com/company/kwb-germany-gmbh
• Instagraminstagram.com/einhell_dach
• TikToktiktok.com/@einhell_ag
• Pinterestpinterest.com/einhell_dach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KWB Germany