HWS Verhuur

What HWS Verhuur does

HWS Verhuur B.V. is a Dutch equipment rental company specializing in aerial work platforms (hoogwerkers), telehandlers (verreikers), and forklifts (heftrucks), headquartered in Noordwijk with three additional Dutch branches in Moerdijk, Nunspeet, and Amsterdam, plus a Polish subsidiary (HWS Wynajem) established in 2018. The company operates a fleet of more than 1,500 machines spanning over 100 distinct types — scissor lifts, telescopic and knuckle boom lifts, spider lifts, van-mounted lifts, mast lifts, trailer-mounted lifts, low-level access platforms, telehandlers, and forklifts — in battery, diesel, hybrid, and electric drive variants. HWS claims the largest hybrid aerial work platform rental fleet in the Netherlands and operates an IPAF-certified training center at Moerdijk.

The business runs a usage-based rental model with daily rates starting at roughly €50 (low-level access) and reaching €1,740+ for large equipment, with weekly rates offering better unit economics. Customers are primarily construction and renovation firms, painting contractors, facade specialists, tree-care companies, and facility managers, with named enterprise users including KLM, Schiphol Group, Shell, TBI, VolkerWessels, RAI Amsterdam, and Ziggo, alongside government and heritage projects at the Binnenhof, Paleis Noordeinde, and Rotterdam Centraal. Distribution is fully direct: customers order via a website form and receive phone-based confirmation, or call one of the four branches for advisory, with nationwide delivery to job sites. A wholly-owned subsidiary, Eurosupply Hoogwerksystemen, extends the platform into new and used equipment sales (Niftylift, Multitel, LGMG), maintenance, parts, and IPAF/TUV/SSVV-SOG-certified training at the Moerdijk training center or on customer sites.

Ownership has passed through three generations since founding in 1972 by Hennie Kooloos in Leiden as HoogWerkerSpecialist: Kooloos (1972–2003), longtime employees Toby van de Kooij and Paul van Boven (2003–2016), and the current owners Coert Nodelijk, Allard Maij, and Dick Schalekamp, who acquired the company on 1 January 2016 when the fleet stood at roughly 1,000 machines. The company employs 51–100 staff and is privately held with no disclosed institutional investors or external capital.

Name

HWS Verhuur

Legal name

HWS Verhuur B.V.

Website

https://hws.nl

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

HWS Verhuur is a Dutch aerial work platform rental specialist operating a fleet of 1,500+ machines across four Dutch branches and a Polish subsidiary, serving construction, facility management, and industrial customers with usage-based rental, training, and equipment sales.

Ownership category

akta.pro rank

Product category

Industrial Equipment Rental

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Aerial Access & Lift Equipment MRO (Boom/Scissor Lifts, Telehandlers) (TLAKAHAD)

Keywords

• Aerial work platform rental
• Telehandler rental
• Forklift rental
• Industrial equipment rental
• Operator training services

Headquarters

HQ city

Noordwijk

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Equipment Rental: Core revenue stream from renting out aerial work platforms (hoogwerkers), telehandlers (verreikers), and forklifts (heftrucks) to customers. Rental periods can be daily or weekly. The company also offers rental of safety harnesses and ground plates (rijplaten) as ancillary rental items.
2. Used Equipment Sales: Sale of used machines from the rental fleet via subsidiary Eurosupply Hoogwerksystemen. Also sells new (sustainable) aerial work platforms through Eurosupply.
3. Training and Certification Services: IPAF and TUV certified operator training programs for aerial work platforms, forklifts, and telehandlers, coordinated through subsidiary Eurosupply Hoogwerksystemen. Training is provided at the Moerdijk training center or on-site at customer locations.
4. Maintenance and Parts: Through Eurosupply Hoogwerksystemen, HWS offers maintenance, repairs, and spare parts sales to support both HWS's own fleet and external customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HWS Verhuur rents out more than 1,500 aerial work platforms (hoogwerkers), telehandlers (verreikers) and forklifts (heftrucks) across 100+ machine types from four Dutch branches with nationwide delivery. The offering also includes safety harnesses and ground plates, IPAF/TUV/SSVV/SOG operator training through subsidiary Eurosupply Hoogwerksystemen, and used/new equipment sales via Eurosupply.

Product overview

HWS Verhuur is a specialized equipment rental company offering aerial work platforms (hoogwerkers), telehandlers (verreikers), and forklifts (heftrucks) through a fleet of more than 1,500 machines. The product portfolio includes scissor lifts (schaarhoogwerkers), spider lifts (spinhoogwerkers), telescopic boom lifts (telescoophoogwerkers), knuckle boom telescopic lifts (kniktelescoophoogwerkers), van-mounted lifts (autohoogwerkers), mast lifts (masthoogwerkers), trailer-mounted lifts (aanhanghoogwerkers), low level access platforms, telehandlers, and forklifts across various power options (battery, diesel, hybrid, electric). The company operates as a unified rental platform with add-on services including safety equipment (harnesses, track plates), operator training programs, and equipment sales through its subsidiary Eurosupply Hoogwerksystemen. Training programs cover IPAF, TUV, and VCA certifications. The company claims the largest hybrid rental fleet in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Duurzame Hoogwerkers (Sustainable Aerial Work Platforms) Rental of hybrid and battery-powered aerial work platforms including knuckle boom telescopes and electric telescopic boom lifts from Niftylift, with working heights ranging from 9 to 28 meters, targeted at customers needing sustainable equipment for indoor and emission-sensitive sites.
• Schaarhoogwerkers (Scissor Lifts) Rental of scissor lifts with battery, diesel and rough terrain (crawler) drive options, with working heights from 5.6 to 33.5 meters, suitable for indoor and outdoor maintenance and renovation work.
• Spinhoogwerkers (Spider Lifts) Rental of compact, lightweight spider lifts suitable for indoor use with working heights between 14.7 and 35.5 meters, featuring folding-arm design for accessing difficult-to-reach locations.
• Kniktelescoophoogwerkers (Knuckle Boom Telescopic Lifts) Rental of articulating telescopic boom lifts with diesel, battery and hybrid drive options, working heights from 11 to 48 meters for accessing difficult-to-reach locations with obstacles.
• Telescoophoogwerkers (Telescopic Boom Lifts) Rental of straight telescopic boom lifts with long extending arms for reaching very high and difficult locations, available in rough terrain versions with working heights from 14.1 to 58.5 meters.
• Autohoogwerkers (Van-Mounted Aerial Lifts) Rental of compact truck-mounted aerial work platforms from Multitel, requiring only a standard B driver's license, with hydraulic outriggers and working heights up to 28 meters.
• Masthoogwerkers (Push-Around Mast Lifts) Rental of vertical mast lifts suitable for indoor use with low weight and high maneuverability, with working heights between 5.6 and 13.1 meters; smallest types are driveable from the platform.
• Aanhanghoogwerkers (Trailer-Mounted Aerial Lifts) Rental of trailer-mounted aerial work platforms with towing capability, weights from 1,400 to 3,500 kg and working heights from 12.2 to 30 meters.
• Low Level Hoogwerkers (Low Level Access Platforms) Rental of low-level access platforms as safe alternatives to ladders and scaffolding for indoor work up to 5.10 meters working height, including self-propelled models.
• Heftrucks (Forklifts) Rental of forklifts for internal transport and loading/unloading with battery, LPG or diesel drive, lifting capacities from 1,500 to 3,000 kg, including rough terrain 4x4 models.
• Verreikers (Telehandlers) Rental of telehandlers that can reach further from the base without losing stability, with lifting capacities from 2,600 to 4,999 kg and reach heights from 5.8 to 20.6 meters.
• Veiligheidsharnassen en Rijplaten (Safety Harnesses and Track Plates) Rental of safety harnesses and track plates to ensure safe operation of aerial work platforms, particularly for spider lifts requiring ground stability.
• Opleidingen (IPAF/TUV/SSVV Operator Training Programs) Safety and efficiency training programs for working at height, coordinated through subsidiary Eurosupply Hoogwerksystemen, including IPAF (categories 1a, 1b, 3a, 3b), TUV and SSVV/SOG certifications, delivered at the Moerdijk training center or on-site.
• Eurosupply Hoogwerksystemen (Used and New Equipment Sales) Sale of used and new aerial work platforms from HWS's own rental fleet through subsidiary Eurosupply, specializing in Niftylift, Multitel and LGMG products, with maintenance, repairs and spare parts also available.

Quantifiable outcome

• Largest hybrid rental fleet in the Netherlands with more than 1,500 machines across 100+ types
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Eurosupply HoogwerksystemencoreStrategic or Co-development PartnerEurosupply Hoogwerksystemen is the subsidiary company of HWS Verhuur. Through Eurosupply, HWS offers IPAF operator training (certified training center), sale of new and used aerial work platforms (Niftylift, Multitel, LGMG), maintenance and repairs, and spare parts sales. Eurosupply operates the training center in Moerdijk and has its own website at eurosupplyhoogwerkers.nl.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Niftylift: Niftylift is a UK-based MEWP manufacturer whose products (hybrid, electric, and diesel booms) are distributed in the Netherlands by HWS's subsidiary Eurosupply Hoogwerksystemen. Comparable as a hybrid/electric specialist supplier feeding into HWS's fleet.
• Haulotte: Haulotte is a major French MEWP and material handling equipment manufacturer that also operates rental and used-sales channels. It is a broad incumbent in the MEWP space that intersects with HWS's fleet composition and end-customer base.
• Manitou Group: Manitou is a major French OEM of telehandlers, aerial platforms, and forklifts, comparable to HWS via the telehandler and material handling product overlap. As an OEM with global dealer/rental networks, it shapes competitive dynamics HWS faces in the telehandler segment.

Direct peers

• Manlift Group: Manlift Group is an international MEWP rental specialist operating across EMEA, Asia-Pacific, and the Americas with comparable fleet management and customer-advise model. Comparable to HWS as a specialist aerial rental operator with a strong sustainability and safety training focus.
• Riwal: Riwal is a Netherlands-headquartered specialist in aerial work platform rental with international operations across Europe and the Middle East. It directly competes with HWS on MEWP fleet size, sustainability positioning, and customer advisory in the Benelux market.
• Mateco: Mateco is a major European specialist in aerial work platform, forklift, and telehandler rental, operating across Benelux and beyond. It is one of HWS's closest direct competitors in the Dutch MEWP rental market with overlapping product range and customer segments.
• Boels Rental: Boels is one of the largest equipment rental companies in Europe, headquartered in the Netherlands, offering a broad portfolio that includes MEWPs, telehandlers, and forklifts. It is a broader generalist competitor to HWS, but with substantial MEWP overlap in the Dutch market.
• Van der Spek: Van der Spek is a Netherlands-based specialist in aerial work platform and high-access equipment, with comparable fleet composition and customer focus. It is one of the closest Dutch specialist competitors to HWS in MEWP rental.
• TVH Equipment Rental: TVH is a Belgium-headquartered material handling, forklift, and aerial equipment specialist with strong Benelux presence. Comparable to HWS as a Benelux-based specialist renting forklifts, telehandlers, and MEWPs to similar industrial, construction, and facility-management customers.

Regional players

• Collé Rental & Sales: Collé is a Netherlands/Germany-based equipment rental and sales company with strong MEWP and material handling offerings. Comparable to HWS as a mid-sized specialist, primarily competing in the Benelux/DACH border region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HWSverhuur
• Facebookfacebook.com/hwsverhuur
• LinkedInlinkedin.com/company/hws-verhuur-bv
• Instagraminstagram.com/hws_verhuur/?hl=nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HWS Verhuur