What Buropro Citation does

Buropro Citation is a Quebec-based omnichannel retailer and B2B services provider headquartered in Victoriaville, Canada. Operating for approximately 75 years, the company runs 13 retail locations across Quebec (10 large-format plus 3 smaller-format stores) and a Canada-wide e-commerce platform built on Magento. It serves three primary customer segments: individual consumers (retail), businesses and enterprises (B2B services), and educational institutions (schools, libraries, CPEs, CEGEPs) through its accredited French and English bookstore. Headcount is reported in the 101-250 range, and the company is privately held with no public financial disclosure.

The retail business spans office supplies, books, games, toys, arts and crafts, baby products, furniture, IT equipment, and gifts. The B2B services line — active for 35+ years — covers photocopier sales, rental and maintenance; custom printing; office furniture with installation; and managed IT services built around Microsoft 365, ACOMBA, and Punch Solution. The institutional segment operates as an accredited French and English bookstore with 50,000+ book titles, serving regulated education procurement in Quebec. The company maintains multi-OEM equipment partnerships with HP, Konica Minolta, Canon, Kyocera, Lexmark, Sharp, and Toshiba, and runs ancillary platforms including Promoplace (promotional products), a photo printing service (photo.buroprocitation.ca), and the Club de Lecture loyalty program.

Revenue is generated through a mix of in-store retail, e-commerce sales, recurring B2B service contracts (photocopier maintenance, managed IT), and institutional procurement. The business model combines transactional retail margin with stickier contracted services revenue, partially insulating it from pure retail cyclicality. In November 2024 the company integrated Mégaburo, signaling a consolidation posture in the Quebec office supplies market. Geographic concentration remains heavily skewed toward Quebec, though the e-commerce channel enables national reach.

Name

Buropro Citation

Legal name

Buropro Citation

Website

https://buroprocitation.ca

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Buropro Citation is a privately held Quebec-based omnichannel retailer and B2B services provider operating 13 stores and a Canada-wide e-commerce platform, serving consumers, SMB/enterprise customers, and educational institutions with office supplies, books, furniture, photocopier services, and managed IT.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies and Stationery Retailers (459410), Office Supplies, Stationery, and Gift Retailers (4594), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

School Supplies Retail (CRALABAF)

akta.pro secondary industries

Calendars, Planners & Organization Supplies Retail (CRALABAJ), Collectible Card Games (CCGs/LCGs) Retail (CRALALAG), Scrapbooking & Paper Crafts Retail (CRALACAD)

Keywords

• Office supplies retail
• Commercial printing services
• Custom office furniture
• School supplies procurement
• Managed business IT

Headquarters

HQ city

Victoriaville

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Sale of office supplies, stationery, books, games, toys, arts and crafts supplies, baby products, furniture, IT equipment, and gift items through physical stores and e-commerce website. One-time transactional purchases.
2. Equipment Rental and Service Contracts: Sale and rental of photocopiers and printing equipment with maintenance and service contracts. With over 35 years of expertise in printing equipment distribution.
3. Custom Printing and Creation Services: Wide range of printing services including business cards, brochures, banners, large format, personalized objects, graphic design, variable data printing, fulfillment, and finishing. Revenue from both one-off projects and ongoing corporate accounts.
4. Office Furniture Sales and Installation: Sale of office furniture with design consultation, 3D visualization, delivery, and installation services. Installation fees typically 12% of order total before taxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Buropro Citation is a Quebec retail and distribution company that sells office supplies, books, games, toys, arts and craft supplies, baby products, IT/computing equipment, games and hobbies, gifts, and office furniture through its stores and e-commerce site. In parallel, it offers bundled professional services — commercial printing and creation, online photo printing, photocopier sale/rental, custom office furniture design and installation, and managed IT services for businesses. Dedicated institutional and commercial account teams serve schools, libraries, CEGEPs, municipalities, and corporate customers with quote-based procurement and 30-day invoicing terms.

Product overview

Buropro Citation is a Quebec-based omnichannel retailer offering a comprehensive portfolio of office supplies, books, games, toys, art supplies, baby products, IT equipment, and furniture through physical stores and e-commerce. The company operates as a unified retail platform combining consumer-facing retail (B2C) with specialized business services (B2B) including custom printing, office furniture consulting, IT services (Microsoft 365, ACOMBA accounting software, Punch Solution time clocks), photocopier sales/rentals, and institutional services for schools and libraries. Key products include automated school supply lists, Colle-Partout custom labels, and a loyalty program (Club de lecture). The company has over 10 retail locations across Quebec serving both individual consumers and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Supplies Retail catalogue of office consumables and accessories (writing instruments, paper, filing, organization, calendars) sold via Quebec stores and e-commerce site to consumers, businesses, and institutions.
• Books Retail assortment of books sold through Quebec stores and e-commerce site to individual consumers, including French-language titles, supported by the Club de Lecture loyalty program.
• Games and Toys Retail assortment of games, toys, and hobby products sold to consumers via stores and e-commerce site.
• Arts and Artist Supplies Retail assortment of arts, crafts, and artist supplies for consumers, students, and creative professionals.
• Baby Products Retail assortment of baby products sold to consumers and families via Quebec stores and e-commerce site.
• Computing and IT Equipment Retail and commercial assortment of computing and IT equipment offered alongside managed IT services for businesses, sold via the e-commerce site.
• Office Furniture Retail and commercial assortment of office furniture for consumers and businesses, including bundled custom-furniture design, space-planning, and installation services.
• Gifts and Decor Retail assortment of gifts and decorative items sold via Quebec stores and e-commerce site, including bottles, novelty, and decor categories.
• Printing and Creation Services Commercial and consumer printing service offering document and creative prints at competitive pricing, supplied as a professional service to retail and business customers.
• Online Photo Printing Service Self-service online portal for consumers to print photos and photo-finishing products; fulfills consumer-driven photo upload and print orders submitted via the e-commerce site.
• Photocopier Sales and Rental Standalone offering of photocopier/multifunction printer hardware for sale or rental to businesses, supported by managed print services and increasingly routed through the Mégaburo brand.
• Business IT Services Professional managed IT services for Quebec businesses covering workstations, network infrastructure, cloud, and ongoing support.
• Custom Office Furniture (Design and Installation) Bundled professional service for designing, planning, and installing custom office furniture for businesses, consultations, and turnkey delivery.
• Institutional Supply and School List Services Dedicated institutional service for schools, CEGEPs, colleges, universities, libraries, CPEs, municipalities, and associations, including planning and supplying annual school supply lists (listes scolaires) for distribution to families ahead of the school year.
• Colle-Partout Sticker Labels Custom sticky/colle-partout labels for individuals, schools, and businesses available via the e-commerce site.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• HPcoreTechnology or IntegrationHP is a key equipment partner for printing and imaging solutions. Buropro Citation distributes HP ink and toner cartridges (original, compatible, and remanufactured), HP printers (inkjet and laser), and HP printing equipment. The company also partners with HP on sustainability through remanufactured cartridge programs.
• Konica MinoltacoreTechnology or IntegrationBuropro Citation is a certified distributor of Konica Minolta photocopiers and multifunction printing devices for Quebec businesses.
• CanoncoreTechnology or IntegrationCanon is listed as a major brand partner for photocopiers and imaging equipment distributed through Buropro Citation's equipment division.
• KyoceracoreTechnology or IntegrationKyocera is listed as a brand partner for printing equipment, distributed by Buropro Citation to Quebec business customers.
• LexmarkcoreTechnology or IntegrationLexmark is a brand partner for printing equipment offered by Buropro Citation.
• SharpcoreTechnology or IntegrationSharp is listed as a key equipment brand partner for photocopiers and multifunction devices.
• ToshibacoreTechnology or IntegrationToshiba is a brand partner for printing equipment distributed by Buropro Citation.
• MicrosoftcoreTechnology or IntegrationBuropro Citation is a Microsoft 365 service provider, reselling Microsoft 365 subscriptions to small and large businesses.
• ACOMBA / CCAcoreTechnology or IntegrationBuropro Citation resells and supports ACOMBA and CCA accounting software for small and medium business management, including inventory control, data entry, and backup services.
• Punch SolutioncoreTechnology or IntegrationBuropro Citation distributes Punch Solution time clock products and manages related service and support for business customers.
• PromoplaceminorChannel Partner/ Reseller/ DistributorBuropro Citation operates a promotional products storefront on Promoplace.com (promoplace.com/buropro-citation) for personalized corporate merchandise and branded objects.
• Ricardo (Brand)minorChannel Partner/ Reseller/ DistributorBuropro Citation is an authorized retailer of Ricardo brand kitchen accessories, tableware, decoration, books, lunch containers, cooking tools, and small appliances.
• Chantal Lacroix (Brand)minorChannel Partner/ Reseller/ DistributorBuropro Citation carries Chantal Lacroix branded products including kitchen accessories, jewelry, candles, throws, reusable bags, and gift ideas.
• Caroline Néron (Brand)minorChannel Partner/ Reseller/ DistributorBuropro Citation is an authorized retailer of Caroline Néron jewelry.
• Papo (Brand)minorChannel Partner/ Reseller/ DistributorBuropro Citation stocks Papo brand figurines as part of its toy and game product line.
• Schleich (Brand)minorChannel Partner/ Reseller/ DistributorBuropro Citation is an authorized retailer of Schleich figurines, including animal and fantasy figure lines.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amazon.ca: Amazon operates as the dominant online general retailer in Canada with broad office supplies, books, and consumer goods assortment. It competes with Buropro Citation on selection, price, and convenience for both consumer and small business buyers across Quebec and Canada.
• Indigo Books & Music: Indigo is Canada's largest bookstore chain operating primarily through big-box retail and online channels. It overlaps with Buropro Citation on books, toys, gifts, and lifestyle categories, and competes for general consumer spending across Canada though with less focus on Quebec institutional supply.
• Dollarama: Dollarama is a Canadian discount variety retailer with broad reach including low-cost stationery, school supplies, and household goods. It competes on price-sensitive school supply and stationery categories in Quebec and across Canada, eroding low-end share of Buropro Citation's consumer business.

Direct peers

• Lyreco: Lyreco is a European leader in workplace supplies and solutions serving businesses with office products, printing, and facility supplies. It parallels Buropro Citation's B2B commercial accounts model and managed print services for SMBs across multiple geographies.
• Grand & Toy: Grand & Toy is a Canadian office supplies and furniture retailer serving businesses nationwide through both online and dedicated account management. It directly parallels Buropro Citation's B2B commercial account model, office furniture offerings, and broad office supplies catalog targeting Quebec and Canadian SMBs.
• Archambault: Archambault is a Quebec-based media retailer selling books, music, and electronics through physical stores and online. It directly competes with Buropro Citation on French-language books, gifts, and consumer entertainment products in the Quebec market.
• Renaud-Bray: Renaud-Bray is a Quebec-based French-language bookstore chain with both physical stores and e-commerce. It competes directly with Buropro Citation on French-language book inventory, school supply programs, and Quebec institutional/educational supply contracts for schools and libraries.
• Bureau en Gros (Staples Canada): Bureau en Gros is the Canadian retail arm of Staples and the largest office supplies retailer in Canada, with broad omnichannel coverage. It competes most directly with Buropro Citation in Quebec office supply, stationery, and business services, with overlapping product categories and B2B commercial account programs.

Others

• Decathlon Canada: Decathlon is a global sporting goods and hobby retailer entering the Canadian market with physical stores and online. While not a direct office supply competitor, it overlaps with Buropro Citation on hobby supplies, arts/crafts, and family-oriented recreational product categories in Quebec and Canada.

Regional players

• Bureau Vall\u00e9e: Bureau Vall\u00e9e is a French office supplies and stationery retail chain serving SMBs and consumers across France. It is highly comparable in business model (office supplies, school lists, print services, furniture) but operates exclusively in France, not competing directly in Quebec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BuroproCitation
• LinkedInlinkedin.com/company/buropro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buropro Citation