Tristar Gym

What Tristar Gym does

Tristar Gym is a private, single-facility MMA and martial arts training center headquartered at 5275 Ferrier St #312 in Montreal, Quebec, with an announced second Montreal location in development. The company offers six structured in-person programs: Brazilian Jiu-Jitsu, Mixed Martial Arts, Wrestling, MMA Striking, Muay Thai, and Boxing, supplemented by private one-on-one coaching sessions. Memberships and scheduling are managed through the Keido platform, and the gym describes itself as "Canada's #1 MMA training facility" with a roster that includes head coach Firas Zahabi and occasional instructor Georges St-Pierre.

The business model is direct-to-consumer and subscription-based: recurring membership fees provide access to group classes and elite programs, with private sessions sold as an add-on for incremental revenue. Customer acquisition is driven primarily by the celebrity status of its coaching staff, word of mouth, and organic social channels (Instagram @tristargym_mtl, YouTube @CoachZahabi), rather than paid performance marketing. The facility serves athletes and fitness enthusiasts across all skill levels, from beginners to competitive fighters, and is positioned as a premium destination for comprehensive multi-discipline martial arts training in the Canadian market.

Tristar operates independently under the Tristar Gym brand with no disclosed parent company, institutional investors, or external funding rounds, and is structured as a privately held for-profit entity with a headcount in the 11-50 range. Its competitive positioning rests on coaching talent, brand prestige, and a "Home of Champions" identity rather than proprietary technology, scale, or a technology moat.

Name

Tristar Gym

Legal name

Tristar Gym

Website

https://tristargym.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tristar Gym is a private Montreal-based MMA and martial arts training facility offering BJJ, MMA, wrestling, striking, Muay Thai, and boxing programs under head coach Firas Zahabi, serving members from beginners to competitive fighters through recurring memberships and private sessions.

Ownership category

akta.pro rank

Product category

Mixed Martial Arts and Martial Arts Training Facilities

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mixed Martial Arts (MMA) Training (HSADADAD)

akta.pro secondary industries

Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB), Combat Sports Clubs/Teams (MMA Gyms/Teams, Boxing Clubs, Pro Wrestling Stables) (MPAKABAC)

Keywords

• MMA training facilities
• Brazilian Jiu-Jitsu classes
• Martial arts gym
• Boxing and wrestling training
• Personal fitness coaching

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership fees: Recurring membership fees for access to training facilities, group classes, and elite programs. Private sessions available for additional revenue.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tristar Gym is an in-person MMA and martial arts training facility delivering group classes and private coaching across six disciplines: Brazilian Jiu-Jitsu, Mixed Martial Arts, Wrestling, MMA Striking, Muay Thai, and Boxing. Sessions are led by Coach Firas Zahabi and a team of specialized coaches (including occasional appearances by Georges St-Pierre), serving members from beginner to advanced levels through recurring memberships booked via the Keido platform.

Product overview

Tristar Gym is a martial arts and fitness training facility offering a unified set of in-person training programs. The core offering consists of six discipline-specific programs: Brazilian Jiu-Jitsu, Mixed Martial Arts (MMA), Wrestling, MMA Striking, Muay Thai, and Boxing. An add-on private sessions option provides personalized one-on-one training with coaches. The gym positions itself as Canada's premier MMA training facility led by world-renowned Coach Firas Zahabi, serving members from beginner to advanced levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Brazilian Jiu-Jitsu Training Martial arts training program focused on ground game techniques including submission grappling and positional control, offered to members from beginner to advanced.
• Mixed Martial Arts (MMA) Training Comprehensive MMA training program that seamlessly blends striking and grappling techniques for fighters at every level.
• Wrestling Training Training program focused on building takedown dominance, top control, and wrestling fundamentals.
• MMA Striking Training Precision striking program for MMA incorporating techniques from boxing, Muay Thai, and karate.
• Muay Thai Training Thai martial arts program focused on devastating kicks, knees, elbows, and clinch work with world-class coaches.
• Boxing Training Boxing program focused on sharpening hands, footwork, and ring IQ with precision striking fundamentals, offered to all levels.
• Private Sessions One-on-one personalized training sessions available with elite coaches for individualized instruction across disciplines.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Juji ClubminorGTM or Marketing PartnerJuji Club is listed as an affiliated partner, with Tristar Gym appearing on the Juji Club platform for member management.
• Apex MeditationsminorGTM or Marketing PartnerApex Meditations is listed as a partner organization, offering meditation services integrated with Tristar Gym's offerings. App available on App Store and Google Play.
• KeidocoreTechnology or IntegrationKeido provides the membership management and scheduling platform for Tristar Gym, powering the membership sign-up, login, and scheduling functionality through app.getkeido.com.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Xtreme Couture MMA: Las Vegas MMA gym founded by Randy Couture, offering multi-discipline programs and private coaching. Comparable to Tristar as a celebrity-coach-led combat sports training facility serving both amateurs and professionals.
• Alliance BJJ: Globally affiliated Brazilian Jiu-Jitsu academy with multiple champion black belts. Comparable to Tristar's BJJ program as a grappling-focused training brand with international recognition.
• American Top Team (ATT): Flagship Coconut Creek MMA gym operating as a multi-discipline training center with a large champion roster. Comparable to Tristar as a club-style MMA academy where elite coaching pedigree and champion alumni drive brand and membership value.
• Kings MMA: Huntington Beach MMA gym led by coach Rafael Cordeiro, producing multiple UFC champions. Comparable to Tristar as an elite MMA academy anchored by a single high-profile head coach.
• Jackson-Wink MMA Academy: Albuquerque-based MMA gym famous for producing UFC champions under world-renowned coaches. Directly comparable to Tristar as a high-profile MMA academy whose coach reputation and champion lineage anchor a premium membership business.
• Sanford MMA (now Kill Cliff FC): Deerfield Beach MMA team rebranded around the Kill Cliff brand. Comparable to Tristar as a high-performance MMA academy with pro-fighter roster, multi-discipline training, and sponsorship-driven brand extensions.
• SBG Ireland (Straight Blast Gym): International MMA academy network led by Matt Thornton, known for coach-development methodology. Comparable to Tristar as a multi-discipline combat sports training brand built around coaching philosophy.
• Hard Knocks 365: Montreal-based MMA gym directly competing with Tristar in the same city. Comparable because it targets the same Montreal market and amateur/professional MMA talent pool, increasing local competitive intensity.

Emerging players

• 10th Planet Jiu-Jitsu: No-gi BJJ-focused academy network with branded methodology. Comparable to Tristar's BJJ offering as a specialty grappling brand, though focused on no-gi instruction rather than full MMA.

Broad incumbents

• UFC Gym: Franchised fitness brand offering MMA-inspired group classes and personal training across multiple locations. Comparable to Tristar as a brand-driven combat sports fitness business, but at much broader scale and lower per-unit coaching intensity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@CoachZahabi
• Instagraminstagram.com/tristargym_mtl
• Xx.com/tristargym

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tristar Gym