Nicole Draperies

Name

Nicole Draperies

Legal name

Nicole Draperies

Website

https://nicoledraperies.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

Keywords

• Custom window treatments
• Custom draperies
• Window blinds
• Roman shades
• Curtain installation

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Window Treatments: One-time sale of custom-made draperies, blinds, and window treatments with professional installation services. Products are manufactured in their onsite workroom. Revenue includes consultation fees, product costs, and installation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Nicole Draperies designs, custom-manufactures, and installs made-to-order draperies, Roman blinds, window blinds, and shades for residential homeowners in the Greater Toronto Area. The company operates an onsite workroom where its specialists handcraft draperies and Romans, complemented by in-home consultation, professional measurement, and installation services. Sale is direct to homeowners through a Concord showroom and field sales by the owners Alain and Nicole Petcho.

Product overview

Nicole Draperies is a custom window coverings company offering a comprehensive portfolio of made-to-order draperies, curtains, blinds, and shades. The core product line centers on custom draperies (various pleat styles including Pinch Pleat, Goblet Pleat, Box Pleat, Wave Pleat, Ripplefold Pleat) and Roman blinds (Flat, Dowel, Waterfall, Relaxed, Swaggy Romans), complemented by an extensive blinds range (Wood, Faux Wood, Composite, Aluminum, Vinyl Horizontal, Vertical, Sliding Panels, Fabric, Motorized, Condo Blinds) and shades (Bamboo, Blackout, Motorized, Graphic, Roller, Pleated, Cellular, Woven Wood, Sheer, Solar Shades). Additional offerings include Fabric Valances, Bedding Items, Curtain Rods and Hardware, and Motorized Drapes. The company operates an onsite custom workroom producing all draperies and Romans in-house. Following the September 2025 acquisition by Concord Shading, the company now also offers motorized and automated shading systems and commercial/large-scale project capabilities through Concord's resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Draperies and Curtains Custom-made draperies and curtains in various pleat styles including Pinch Pleat, Goblet Pleat, Top Pinch Pleat, Hidden Pleat, Box Pleat, Wave Pleat, Ripplefold Pleat, and Gathered Drapes, manufactured to exact specifications in the company's onsite workroom. Target customers are residential homeowners in the Greater Toronto Area.
• Roman Blinds Custom Roman blinds available in Flat Romans, Dowel Romans, Waterfall Romans, Relaxed Romans, and Swaggy Romans styles. Fabric window treatments that stack neatly at the top when raised, made to exact specifications in the onsite workroom for residential homeowners.
• Blinds Complete range of window blinds including Wood Blinds, Faux Wood Blinds, Composite Blinds, Aluminum Blinds, Vinyl Horizontal Blinds, Vertical Blinds, Sliding Panels, Fabric Blinds, Motorized Blinds, and Condo Blinds, offered to residential homeowners in the Greater Toronto Area.
• Shades Window shades including Bamboo Shades, Blackout Shades, Motorized Shades, Graphic Shades, Roller Shades, Pleated Shades, Cellular Shades, Woven Wood Shades, Sheer Shades, and Solar Shades, available to residential homeowners across the GTA.
• Window Treatments Comprehensive made-to-order window treatment solutions available in different styles, colours, and materials, customized to any window size for residential homeowners in the Greater Toronto Area.
• Motorized Drapes Remote-operated draperies with one-touch technology allowing control of multiple drapes with a single remote; power options include hardware wiring, batteries, or plug-in. Ideal for tall windows, doors, and glass walls in residential properties.
• Hunter Douglas Products Brand-name Hunter Douglas window coverings including blinds, draperies, shades, shutters, curtains, and valances, known for honeycomb window treatments that insulate and block UV rays; offered to residential homeowners in Toronto.
• Custom Workroom Services In-house consultation, measurement, discussion, and professional installation of draperies and blinds. All draperies and Romans are custom made in the company's onsite workroom by experienced specialists, with professional installation for residential customers.
• Curtain Rods and Drapery Hardware Drapery hardware including rods, finials, rings, brackets, and tiebacks available in various materials including wood, metal, and decorative finishes, sold to residential homeowners to complement window treatments.
• Trax Drapery Hardware Trax drapery hardware brand offering tracks and related mounting systems for window treatments, available to residential homeowners.

Quantifiable outcome

• Loyal customers who have repeatedly used services in different homes for over 30 years

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Concord ShadingflagshipOthers · 1 September 2025Concord Shading acquired Nicole Draperies in September 2025. The acquisition ensures long-term stability and provides access to additional technical expertise, systems, and operational support. Nicole Draperies continues operating as a brand under Concord ownership while maintaining client service continuity. Through this acquisition, clients gain access to motorized and automated shading systems, commercial project capabilities, expanded installation resources, and technical shading expertise.
• Hunter DouglascoreTechnology or IntegrationBrand partnership for window covering products including blinds, draperies, shades, shutters, curtains, and valances. Nicole Draperies is identified as Toronto's choice for Hunter Douglas products.
• Maxxmar Window FashionscoreTechnology or IntegrationBrand partnership for window covering products carried at Nicole Draperies.
• GrabercoreTechnology or IntegrationBrand partnership for window covering products offered at the store.
• Shade-O-MaticcoreTechnology or IntegrationBrand partnership for window covering products.
• KravetcoreTechnology or IntegrationPremium fabric brand partnership for drapery materials.
• Maxwell FabricscoreTechnology or IntegrationFabric brand partnership for drapery materials.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smith+Noble: Direct-to-consumer custom window treatments retailer offering blinds, shades, drapery, and hardware with free swatches and measuring guidance. Comparable in custom-made residential window coverings with a national (US) focus that parallels Nicole Draperies' premium positioning within a defined geography.
• The Shade Store: US-based premium custom window treatments retailer offering drapery, Roman shades, blinds, and motorized solutions through showrooms and trade channels. Comparable in custom-only positioning, premium fabric sourcing, and made-to-measure service model.
• Blinds To Go: Canadian-headquartered specialty retailer of custom blinds, shades, and drapery with showrooms across Ontario and beyond. Directly comparable as a made-to-measure window treatments retailer serving residential customers in the Greater Toronto Area with similar in-store consultation and installation models.
• Concord Shading: Parent acquirer of Nicole Draperies (September 2025) and a direct operator in the same Toronto-area custom window treatments space. Operates motorized and commercial shading capabilities and now runs all project execution for the Nicole Draperies brand, making it the most directly comparable peer in product, customer, and geography.

Broad incumbents

• IKEA: Global mass-market home furnishings retailer offering ready-made curtains, blinds, and shading at accessible price points. Comparable as the type of big-box competitor Nicole Draperies' value proposition explicitly contrasts against, though IKEA competes on price/convenience rather than custom fit.
• Hunter Douglas: Global incumbent manufacturer of premium blinds, shades, and architectural window treatments. Nicole Draperies is an authorized Hunter Douglas dealer in Toronto; Hunter Douglas is the dominant upstream brand that defines the category Nicole Draperies competes within.
• Budget Blinds: Largest US/Canadian franchised custom window treatments retailer with broad geographic coverage and in-home consultation model. Comparable as a scaled multi-location operator serving residential customers with made-to-measure products, though broader and less premium-positioned.

Others

• Shade-O-Matic: Canadian manufacturer of custom window coverings and a brand partner of Nicole Draperies. Comparable as a domestic supplier whose product line Nicole Draperies retails; relevant as a regional alternative to Hunter Douglas and Maxxmar.
• Graber: Mid-market US manufacturer of custom blinds, shades, and drapery (a Springs Window Fashions brand) and a brand partner of Nicole Draperies. Comparable as an upstream supplier whose products Nicole Draperies retails and installs in the GTA.
• Maxxmar Window Fashions: Canadian manufacturer and supplier of custom blinds, shades, and drapery hardware and a brand partner of Nicole Draperies. Comparable as an upstream supplier within the same product category, providing inventory and product depth that Nicole Draperies retails under its own brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NicoleDraperies
• Facebookfacebook.com/363168797161890
• LinkedInlinkedin.com/company/nicole-draperies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicole Draperies