Domadoo
Domadoo is a French e-commerce retailer founded in 2005 that sells multi-protocol smart home and home automation products across Zigbee, Z-Wave, WiFi, Matter, Thread, and LoRaWAN to European consumers and professional installers through a multilingual storefront in 20+ languages.
- Company typePrivate
- Founded2005
- HeadquartersRillieux, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Domadoo does
Domadoo is a French e-commerce retailer founded in 2005 and headquartered in Rillieux, France, specializing in multi-protocol smart home and home automation (domotique) products. The company's core offering is a curated online storefront aggregating devices across Zigbee, Z-Wave, WiFi, Matter, Thread, LoRaWAN, EnOcean, Bluetooth, and Modbus protocols from manufacturers including Sonoff, Shelly, Aqara, Meross, Nuki, Eve Systems, ThirdReality, and Nabu Casa (Home Assistant). The catalog spans sensors, lighting, locks, cameras, heating controls, irrigation, energy monitors, shutters/blinds, hubs, and single-board computers (e.g., Raspberry Pi), with dedicated compatibility category pages for major smart home platforms including Home Assistant, Zigbee2MQTT, Jeedom, Apple HomeKit, Google Home, Amazon Alexa, Samsung SmartThings, Tuya/Smart Life, and Matter.
Domadoo operates a hybrid go-to-market: direct-to-consumer e-commerce through a multilingual storefront available in 20+ European languages, and a B2B Pro space serving professional installers, supported by an external certification pathway via Smart Home Europe. Revenue is generated through one-time hardware sales at competitive retail prices with promotional campaigns (Summer Sale, SONOFF DAYS, Black Friday) and free shipping thresholds (orders over €149 in mainland France). Demand generation relies on SEO-optimized category pages, email newsletters, and co-marketed educational webinars with brand partners such as the Shelly Pro presentation. The business carries 14,420 verified reviews at a 4.7/5 average through Avis Vérifiés. Domadoo is privately held, discloses no funding history or revenue figures, and operates with an 11-50 person team across a pan-European footprint anchored in France.
Domadoo firmographics
Firmographics- Name
- Domadoo
- Legal name
- Domadoo
- Website
- https://domadoo.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Domadoo is a French e-commerce retailer founded in 2005 that sells multi-protocol smart home and home automation products across Zigbee, Z-Wave, WiFi, Matter, Thread, and LoRaWAN to European consumers and professional installers through a multilingual storefront in 20+ languages.
- Ownership category
- akta.pro rank
Where Domadoo is headquartered
LocationHeadquarters
- HQ city
- Rillieux
- HQ country
- France
- HQ region
- Europe
Markets served
Domadoo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Domadoo generates revenue through the sale of smart home and home automation products. The company acts as a multi-brand e-commerce retailer, offering products across various smart home protocols from brands such as SONOFF, Shelly, Meross, Nuki, Aqara, Eve, ThirdReality, and many others. Revenue is generated through one-time product purchases at competitive prices, with periodic sales promotions (Summer Sale, Black Friday) and free shipping thresholds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Standard consumer pricing with promotional sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Domadoo product offering
Product offeringCore offering
Domadoo is an e-commerce retailer of multi-brand smart home and home automation devices, aggregating products across Zigbee, Z-Wave, WiFi, Matter, Thread, LoRaWAN, and EnOcean protocols. The platform curates devices from manufacturers including SONOFF, Shelly, Aqara, Meross, Nuki, Eve Systems, ThirdReality, and Nabu Casa (Home Assistant), and filters them by ecosystem compatibility with Home Assistant, Zigbee2MQTT, Jeedom, Apple HomeKit, Google Home, Amazon Alexa, and Samsung SmartThings. Sales are conducted directly through the domadoo.fr multilingual online storefront to both individual consumers and professional installers via a dedicated Pro space.
Product overview
Domadoo is an e-commerce retailer specializing in smart home and home automation products (domotique). The company offers a diverse portfolio of connected devices across multiple wireless protocols including Zigbee, Z-Wave, WiFi, Matter, Thread, Bluetooth, LoRaWAN, and EnOcean. Their product catalog features smart sensors, lighting, locks, cameras, heating/cooling controls, energy monitors, irrigation systems, and motor controllers. Domadoo positions itself as a multi-brand distributor offering devices compatible with major smart home ecosystems including Home Assistant, Zigbee2MQTT, Apple HomeKit, Google Home, Amazon Alexa, Samsung SmartThings, Jeedom, Tuya/Smart Life, and Ewelink. The company also supports DIY communities through Tasmota and ESPHome compatible products. They sell branded devices from manufacturers including Sonoff, Shelly, Aqara, Meross, Nuki, Eve Systems, ThirdReality, and provide both residential consumer products and industrial-grade IoT solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Zigbee Smart Home Products Wide range of Zigbee-compatible smart home devices for residential home automation including sensors, bulbs, switches, controllers, and hubs.
- Z-Wave Smart Home Products Z-Wave protocol smart home devices for interoperable home automation solutions.
- WiFi Smart Home Products WiFi-connected smart home devices for easy setup and control without the need for an additional hub.
- Matter Smart Home Products Matter protocol smart home devices for cross-platform compatibility and standardization.
- Connected Heating Solutions Smart thermostats, heating controllers, and radiator valve systems for energy-efficient home heating management.
- Connected Garden Products Smart irrigation systems, weather stations, pool sensors, and outdoor automation devices for garden management.
- Smart Cameras Connected surveillance cameras including 4G, night vision, outdoor solar, POE, and AI-powered models for home security.
- Smart Alarms Connected security alarm systems, motion detectors, smoke detectors, and flood sensors for home protection.
- Smart Lighting Connected light bulbs, LED strips, dimmers, and smart switches for automated lighting control.
- Smart Locks & Access Control Connected door locks, video doorbells, intercoms, and access control systems for smart entry management.
- Home Automation Hubs & Controllers Multi-protocol smart home hubs, Zigbee coordinators, Z-Wave dongles, and controllers for centralized home automation.
- Energy Management Smart electricity monitors, water meters, and energy tracking devices for household consumption optimization.
- SONOFF Brand Products SONOFF brand smart home devices including switches, sensors, cameras, and hubs across Zigbee, WiFi, and Matter protocols.
- Shelly Brand Products Shelly brand WiFi, Zigbee, Z-Wave, and Matter smart home devices including relays, sensors, and controllers.
- Aqara Brand Products Aqara brand Zigbee and Matter smart home devices including sensors, cameras, locks, and hubs.
- Meross Brand Products Meross brand smart home devices compatible with HomeKit, Matter, and WiFi including bulbs, plugs, thermostats, and roller shutter controllers.
- Nuki Smart Locks Nuki brand smart locks and access control solutions compatible with Matter, Alexa, Google Home, HomeKit, SmartThings, and Homey.
- Raspberry Pi Products Raspberry Pi single-board computers for DIY smart home projects and home automation hubs.
- Connected Shutters & Blinds Smart motorized roller shutters and blinds with automation control for window covering management.
Quantifiable outcome
- Customer satisfaction rating of 4.7/5 based on 14,420 verified reviews
Companies that use Domadoo
Customer profileSegments2 records
Ideal customer profiles2 records
Domadoo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Domadoo partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SONOFFcoreSONOFF is a key brand partner whose products are prominently featured on Domadoo's platform. Domadoo sells SONOFF's range of Zigbee, WiFi, and Matter devices including smart switches, relays, sensors, and controllers. Regular promotional campaigns like 'SONOFF DAYS' are featured on the platform.
- ShellycoreShelly is a major brand partner offering WiFi, Zigbee, Z-Wave, and Matter smart home devices. Domadoo features extensive Shelly product categories and hosts educational webinars like the Shelly Pro product range presentation.
- MerosscoreMeross is positioned as an 'easy and affordable home automation' brand on Domadoo, offering WiFi and Matter-compatible smart home devices including bulbs, plugs, thermostats, and roller shutter controllers.
- AqaracoreAqara provides Zigbee, Matter Over Thread, and HomeKit compatible smart home devices including cameras, sensors, locks, and hubs. Domadoo offers extensive Aqara product categories.
- NukiminorNuki smart locks are featured on Domadoo, offering smart door access solutions compatible with Matter, Alexa, Google Home, HomeKit, SmartThings, and Homey platforms.
- Eve SystemsminorEve Systems products including the Eve Flare portable smart LED lamp and Eve Aqua irrigation controller are sold through Domadoo, with HomeKit compatibility highlighted.
- ThirdRealityminorThirdReality is positioned as a brand to 'make everyday life smarter' and offers various smart home devices sold through Domadoo's platform.
- Nabu Casa (Home Assistant)coreNabu Casa's Home Assistant products including Home Assistant Green, Home Assistant Voice Preview Edition, and Zigbee adapters are prominently featured as best-selling items on Domadoo.
- Home AssistantcoreDomadoo features extensive 'Products compatible Home Assistant' categories across multiple protocols and device types, indicating strong integration partnership with the Home Assistant platform ecosystem.
- Zigbee2MQTTcoreDomadoo maintains dedicated product categories for Zigbee2MQTT compatible devices, helping customers find products that work with this popular open-source Zigbee bridge solution.
- JeedomcoreJeedom compatible products are organized in dedicated categories on Domadoo, covering various device types and protocols for the French home automation platform.
- Amazon AlexacoreProducts compatible with Amazon Alexa are organized in dedicated categories, enabling voice control integration for smart home setups.
- Google HomecoreGoogle Home compatible products are featured in dedicated categories, allowing customers to find devices that integrate with Google's smart home ecosystem.
- Apple HomeKitcoreApple HomeKit compatible products are organized in dedicated categories on Domadoo, serving customers with iOS-based smart home setups.
- Samsung SmartThingscoreSmartThings compatible products are featured in dedicated categories, helping customers find devices that work with Samsung's smart home platform.
- Matter StandardcoreMatter protocol products have dedicated categories on Domadoo, reflecting the company's support for this new smart home interoperability standard alongside Thread and Zigbee.
- Smart Home Europe (Training)minorDomadoo directs customers to Smart Home Europe for professional installer certification training, supporting the B2B professional installer segment.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Domadoo competitors and assessment
Company assessmentDirect peers
- Konyks: French smart home brand selling WiFi and Tuya-compatible devices direct-to-consumer across Europe, overlapping with Domadoo's residential consumer smart home segment and offering an alternative purchase channel for similar product categories.
- Vesternet: UK-based specialist e-commerce retailer focused on Z-Wave, Zigbee, and other smart home protocols with installation guides and ecosystem content — directly comparable to Domadoo's educational, multi-protocol specialist positioning.
- Maison & Domotique: Long-running French specialist retailer of multi-protocol smart home and home automation products, with a comparable focus on Zigbee, Z-Wave, and Matter devices and a B2C plus installer audience.
- Gearbest: Cross-border e-commerce platform with deep smart home and consumer electronics catalogs covering Zigbee, WiFi, and Matter devices — directly comparable to Domadoo's product breadth and target audience of cost-conscious European smart home enthusiasts.
- Banggood: Global e-commerce retailer carrying extensive smart home and consumer electronics categories from brands like SONOFF, Shelly, and Aqara that Domadoo also stocks, serving the same DIY consumer segment with comparable pricing dynamics.
Broad incumbents
- Leroy Merlin: Major French home improvement retailer with expanding connected home and smart lighting categories serving DIY consumers — overlapping with Domadoo's residential segment as part of a much wider home goods portfolio.
- Castorama: French DIY and home improvement retailer with smart home offerings across lighting, security, and heating categories — a broader incumbent competing with Domadoo in the consumer smart home retail segment in France.
- Amazon: Global e-commerce marketplace with growing smart home category including private-label devices (Echo, Ring, Blink, eero) and third-party brands Domadoo carries — a broader incumbent that competes on price, fulfillment speed, and selection across the same smart home category.
Emerging players
- Nous Technology: Tuya-based smart home device brand selling direct-to-consumer with products comparable to Domadoo's WiFi/Matter categories, representing partial overlap as a competing brand-led supplier in the same low-cost smart home segment.
Others
- Smart Home Europe: European organization providing professional installer certification and training for smart home technologies — adjacent to Domadoo through an existing partnership that connects Domadoo's Pro installer channel to certified deployment services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Domadoo social profiles
Digital presenceDomadoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domadoo leadership team
Management profileNumber of profiles
Domadoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domadoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domadoo
What does Domadoo do?
Domadoo is an e-commerce retailer of multi-brand smart home and home automation devices, aggregating products across Zigbee, Z-Wave, WiFi, Matter, Thread, LoRaWAN, and EnOcean protocols. The platform curates devices from manufacturers including SONOFF, Shelly, Aqara, Meross, Nuki, Eve Systems, ThirdReality, and Nabu Casa (Home Assistant), and filters them by ecosystem compatibility with Home Assistant, Zigbee2MQTT, Jeedom, Apple HomeKit, Google Home, Amazon Alexa, and Samsung SmartThings. Sales are conducted directly through the domadoo.fr multilingual online storefront to both individual consumers and professional installers via a dedicated Pro space.
Is Domadoo a public or private company?
Domadoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Domadoo founded?
Domadoo was founded in 2005. It employs 11 to 50 people.
Where is Domadoo based?
Domadoo is headquartered in Rillieux, France, in the Europe region.
How does Domadoo make money?
One revenue line is on record: product Sales.
Who are Domadoo's main competitors?
Direct peers on record are Konyks, Vesternet, Maison & Domotique, Gearbest and Banggood. Broad incumbents are Leroy Merlin, Castorama and Amazon. Nous Technology is listed as an emerging player. Smart Home Europe is listed as an others.
Does Domadoo have an API?
No public API is recorded for Domadoo.