Automobility

What Automobility does

Automobility is an Australian wheelchair accessible vehicle (WAV) conversion company, founded in 2001 and headquartered in Montrose (Victoria), with additional offices in New South Wales and Queensland. The company modifies standard production vehicles from three OEM platforms — Kia Carnival KA4, Volkswagen (including the Caddy), and Hyundai Staria — into wheelchair accessible vehicles with four distinct wheelchair positioning configurations: drive-from-wheelchair, front passenger, row 2 (their most popular option, accommodating up to six occupants plus one wheelchair user), and row 3. Technical capabilities include automated entry and exit systems, specialized docking stations, adaptive driving controls, comprehensive safety testing, and in-house fabrication of replacement suspension and structural parts.

The company operates a hybrid direct-to-consumer and enterprise go-to-market model. The DTC channel targets individual wheelchair users and their families (segmented into personas: families with children, spouses/partners, ageing parent caregivers, and active adults) through a mobile showroom, 360-degree virtual tours, live video consultations, and a 24-hour phone support line. The enterprise channel targets community groups, aged care facilities, taxi operators, and private hire companies, supported by rental fleet partnerships with Hertz and Europcar and integration with NDIS-registered providers for government funding pathways. Revenue is generated through one-time vehicle conversions (hardware sales), ongoing service and repair contracts through the national service centre network, and sale of pre-converted inventory.

Pricing is quote-based and not publicly disclosed, varying by vehicle model, conversion type, and individual accessibility requirements. NDIS plan funding may apply for eligible customers. The company maintains authorized converter status with Kia, Volkswagen, and Hyundai, and partners with Pedders for specialized suspension components. Charitable and referral relationships include Fight MND and Blue Badge Insurance. The company is privately held, has 11-50 employees, and has not disclosed revenue, funding, or ownership structure in available sources.

Name

Automobility

Legal name

Automobility

Website

https://automobility.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Automobility is an Australian wheelchair accessible vehicle converter, modifying Kia, Volkswagen, and Hyundai vehicles into customized WAVs for individual wheelchair users, families, and commercial fleet operators across Australia through a nationwide service network.

Ownership category

akta.pro rank

Product category

Wheelchair Accessible Vehicle Conversions

NAICS

Motor Vehicle Seating and Interior Trim Manufacturing (336360)

SIC

Motor Vehicle Parts & Accessories (3714), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Paratransit & NEMT Vehicle Upfitting / Accessibility Equipment Providers (TLAFAKAL)

akta.pro secondary industries

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA), Paratransit / Accessible Ride-Hailing (WAV & Special Assistance) (THADADAH)

Keywords

• Wheelchair accessible vehicles
• Mobility vehicle conversions
• Accessible transport solutions
• Disability mobility equipment
• Vehicle modification services

Headquarters

HQ city

Montrose

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Conversions: Core revenue stream from converting standard vehicles (Kia Carnival, Volkswagen Caddy, Hyundai Staria) into wheelchair accessible vehicles. Customers include individuals funding privately, through NDIS plans, or through other disability funding schemes.
2. Service and Repair: Ongoing revenue from maintenance, repairs, and servicing of converted vehicles through their national service centre network.
3. Vehicles for Sale: Sale of pre-converted wheelchair accessible vehicles from their existing inventory.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Automobility converts standard vehicles, including the Kia Carnival KA4, Volkswagen Caddy and other VW models, and Hyundai Staria, into wheelchair accessible vehicles (WAVs) for individuals with disabilities and commercial operators. The company offers multiple wheelchair positioning options (drive-from-wheelchair, front passenger, row 2, and row 3) tailored to each customer's specific needs, and supports the converted vehicles through a nationwide service and repair network with 24-hour phone support.

Product overview

Automobility is a vehicle conversion company offering a portfolio of wheelchair accessible vehicle (WAV) conversions. The core offering consists of conversion products based on three vehicle platforms: Kia Carnival KA4, Volkswagen (Caddy and other models), and Hyundai Staria. Each base vehicle can be converted with different wheelchair positioning options including drive-from-wheelchair, front passenger, row 2, and row 3 configurations. Solutions are tailored by user need category (Child, Spouse, Ageing Parent, Active Adult, Community & Commercial), with supporting resources including a video library and national service network.

Differentiator

Problem solved

Functional benefit

Products and services

• Kia Carnival KA4 WAV Conversion Authorized wheelchair accessible vehicle conversion built on the Kia Carnival KA4, featuring automated entry systems, multiple wheelchair positioning options, and safety-tested conversion. Targeted at individuals/families and commercial fleet buyers seeking a large people-mover WAV.
• Volkswagen Caddy Wheelchair Accessible Conversion Compact wheelchair accessible vehicle conversion based on the Volkswagen Caddy platform with side-entry configuration, intended for wheelchair users needing a smaller-footprint accessible vehicle.
• Volkswagen WAV Conversions Authorized wheelchair accessible vehicle conversions built on Volkswagen platforms (beyond the Caddy), offering side-entry and automated entry options for individual and commercial buyers.
• Hyundai Staria Wheelchair Access Vehicle Conversion Authorized wheelchair accessible vehicle conversion built on the Hyundai Staria platform, providing a modern-design WAV with accessible entry for wheelchair users.
• Drive from Wheelchair Conversion Conversion configuration that allows a wheelchair user to drive the vehicle directly from their wheelchair using specialized docking stations and adaptive driving controls, providing maximum independence.
• Front Passenger Wheelchair Conversion Conversion configuration that positions the wheelchair user in the front passenger seat for closer proximity to the driver and improved communication/visibility.
• Row 2 Wheelchair Conversion Conversion configuration positioning the wheelchair in the second row of the vehicle, accommodating up to 6 occupants plus 1 wheelchair user; described as Automobility's most popular conversion type.
• Row 3 Wheelchair Conversion Conversion configuration positioning the wheelchair in the third row of the vehicle, offering a flexible option suited to less frequent wheelchair users.
• Pre-Converted Vehicles for Sale Inventory of pre-converted wheelchair accessible vehicles available for immediate purchase from Automobility, offering ready-made WAVs to customers who do not want to wait for a custom build.
• Service and Repair for Converted Vehicles Ongoing maintenance, repair, and servicing of converted wheelchair accessible vehicles delivered through Automobility's nationwide service centre network, including 24-hour phone support and custom fabrication of replacement parts.

Quantifiable outcome

• Vehicles maintaining functionality for 10+ years with 157,000+ km demonstrating long-term durability

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• KiacoreTechnology or IntegrationKia is a core technology and integration partner for Automobility's wheelchair accessible vehicle conversions. Automobility performs authorized WAV conversions on Kia vehicles, particularly the Kia Carnival KA4 model which is highlighted as a flagship product on their website.
• VolkswagencoreTechnology or IntegrationVolkswagen is a core technology partner for Automobility, providing vehicles for conversion including the VW Caddy and other VW models. Automobility performs authorized WAV conversions on Volkswagen vehicles.
• HyundaicoreTechnology or IntegrationHyundai is a core technology partner for Automobility's wheelchair accessible vehicle conversions, with Automobility performing authorized conversions on the Hyundai Staria model.
• HertzmajorChannel Partner/ Reseller/ DistributorHertz is a major channel partner distributing Automobility's wheelchair accessible vehicles through their rental fleet. Automobility has created a Hertz Quick Start Guide video and the partnership enables accessible vehicle rental availability across Australia.
• EuropcarmajorChannel Partner/ Reseller/ DistributorEuropcar is a channel partner distributing Automobility's wheelchair accessible vehicles through their rental fleet, increasing accessible vehicle availability for travellers across Australia.
• NDIScoreGTM or Marketing PartnerNDIS (National Disability Insurance Scheme) is a core partnership for Automobility, as many customers fund their wheelchair accessible vehicle purchases through NDIS plans. Automobility works with NDIS registered providers to support customers in accessing funding for conversions.
• Fight MNDminorOthersFight MND (Fight Motor Neurone Disease) is a charitable partner with Automobility, likely through cause marketing or sponsorship initiatives supporting motor neurone disease awareness.
• Blue BadgeminorGTM or Marketing PartnerBlue Badge is a marketing or referral partner, likely related to the Australian Blue Badge parking scheme for people with disabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Allied Mobility: UK-based WAV converter and rental provider offering wheelchair-accessible vehicles for private purchase, Motability (UK disability funding scheme, like NDIS), and rental channels. Directly comparable business model including conversion-plus-fleet-plus-rental reach.
• BraunAbility: World's largest wheelchair-accessible vehicle converter, manufacturing a full range of WAVs and adaptive driving solutions for individuals, families, and commercial fleets. Directly comparable to Automobility in conversion type, customer base, and end markets, with significantly larger scale and global reach.
• AMF-Bruns: European leader in wheelchair-accessible vehicle conversions and mobility solutions, working across multiple OEM platforms and serving both individual and commercial/paratransit customers. Directly comparable conversion capability with additional European scale and regulatory footprint.
• Vantage Mobility International: US-based WAV manufacturer and converter producing accessible minivans and full-size vans for personal, commercial, and paratransit use. Operates a directly comparable conversion model to Automobility across multiple OEM platforms and serves similar end customers (individual drivers, fleets, rental partners).
• Rollx Vans: North American wheelchair-accessible vehicle converter specializing in minivan and full-size van conversions for individual and family customers. Comparable in conversion approach, product breadth across wheelchair positions, and integration with mobility funding sources analogous to NDIS.
• Auto Adapt (Trev-Tech Ltd / Autoadapt): European adaptive mobility solutions provider with WAV conversions, lifts, and adaptive driving controls across multiple OEM platforms. Comparable to Automobility in conversion scope and use of multiple base vehicle brands.
• Freedom Motors USA: Specialty WAV converter in North America offering side- and rear-entry wheelchair-accessible conversions across multiple minivan platforms. Directly comparable conversion product to Automobility's side-entry and Row 2/3 configurations.

Regional players

• Conquest Mobility (Australia): Australia-based mobility vehicle conversions and wheelchair-accessible vehicle specialist operating in the same domestic market as Automobility. Closest geographic direct competitor in the Australian WAV segment.
• Kiwi Auto Conversions / Enable Mobility (NZ): New Zealand-based WAV and disability mobility providers that serve the adjacent trans-Tasman accessibility market. Relevant as the most logical next-geography expansion target for Automobility given similar regulatory environments and donor-vehicle platforms.

Others

• Volkswagen Caddy / Multivan Mobility Programs: OEM-side accessibility/mobility programs offered by Volkswagen Australia in partnership with certified converters. Relevant partner and adjacent ecosystem player rather than a pure competitor, but defines the conversion template Automobility works within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/automobility
• LinkedInlinkedin.com/company/automobility-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobility