Really Simple Plugins
Really Simple Plugins is a Dutch WordPress plugin developer, part of team.blue, building freemium security (Really Simple Security), consent management (Complianz), and booking plugins installed on over 6 million WordPress sites worldwide.
- Company typePrivate
- Founded2016
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Really Simple Plugins does
Really Simple Plugins is a Netherlands-based WordPress plugin developer founded in 2016 and headquartered in Groningen, operating as part of the European digital services group team.blue. The company builds and maintains a focused portfolio of three WordPress plugins: Really Simple Security (a comprehensive security plugin, originally launched as Really Simple SSL in 2016 and rebranded in 2024 to cover firewall, login protection, and security headers); Complianz (a GDPR/privacy consent management solution launched in 2018, deeply integrated with WordPress core and major plugins); and the SimplyBook.me booking plugin, co-developed with sister company SimplyBook.me within the team.blue group. Together, these products are installed on more than 6 million WordPress sites globally, with 3M+ sites protected by Really Simple Security and 1M+ sites using Complianz.
The business model is freemium: the plugins are distributed for free through the official WordPress.org plugin repository, generating top-of-funnel acquisition at near-zero cost, while paid Pro tiers (annual subscriptions) unlock advanced functionality, premium support, and multi-site licenses. Go-to-market is product-led growth, supplemented by content marketing (knowledge base, tips newsletter), an affiliate program, and community/LinkedIn presence. Customer segments are horizontal — primarily SMBs and individual WordPress site owners globally who need affordable, lightweight, easy-to-use security and privacy compliance tooling without enterprise overhead. The company operates with a small specialist team in Groningen, benefiting from the broader team.blue group's shared resources, distribution, and operational scale (4,000+ colleagues).
Really Simple Plugins firmographics
Firmographics- Name
- Really Simple Plugins
- Legal name
- Really Simple Plugins
- Website
- https://really-simple-plugins.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Really Simple Plugins is a Dutch WordPress plugin developer, part of team.blue, building freemium security (Really Simple Security), consent management (Complianz), and booking plugins installed on over 6 million WordPress sites worldwide.
- Ownership category
- akta.pro rank
Really Simple Plugins industry classification
Industry- Product category
- WordPress Plugins
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
Keywords
Where Really Simple Plugins is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Really Simple Plugins business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Pro/Paid Plugin Licenses: Freemium model with Pro version upgrades offering additional features. Premium support and advanced functionality available in paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free version available with basic features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Really Simple Plugins product offering
Product offeringCore offering
Really Simple Plugins develops and maintains freemium WordPress plugins focused on website security, privacy/consent compliance, and booking functionality. Its core products are Really Simple Security (formerly Really Simple SSL), Complianz (GDPR/cookie consent management), and the official SimplyBook.me WordPress booking plugin, distributed primarily through the WordPress.org plugin directory with paid Pro upgrades.
Product overview
Really Simple Plugins operates a multi-product portfolio focused on the WordPress ecosystem. The company offers three distinct WordPress plugins: Really Simple Security (a comprehensive security/SSL plugin, formerly Really Simple SSL), Complianz (a consent management/privacy compliance solution), and SimplyBook.me (a booking system plugin co-developed with SimplyBook.me as part of the team.blue group). All three products are distributed primarily through WordPress.org and are designed with an emphasis on user-friendliness and minimal impact on site performance.
Differentiator
Problem solved
Functional benefit
Brands
- Really Simple Security: WordPress security plugin offering comprehensive website protection including firewall, login protection, and security headers
- Complianz
- SimplyBook.me
Products and services
- Really Simple Security Full-featured, lightweight WordPress security plugin offering SSL migration, vulnerability protection, login protection, security headers, and firewall protection without impacting site performance. Targets WordPress site owners seeking comprehensive yet easy-to-use website security.
- Complianz WordPress consent management solution for GDPR and privacy compliance, deeply integrated with WordPress core and popular plugins to manage cookie consent and data protection. Used by over 1 million WordPress sites.
- SimplyBook.me WordPress Plugin Official WordPress plugin bringing the SimplyBook.me booking system into a WordPress-native experience for service businesses needing online appointment booking. Co-developed with SimplyBook.me as part of team.blue.
Quantifiable outcome
- >3,000,000 sites protected by Really Simple Security plugin
- +3 more outcomes
Companies that use Really Simple Plugins
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Really Simple Plugins technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Really Simple Plugins partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- team.bluecoreParent company affiliation. Really Simple Plugins operates as part of team.blue, sharing resources and mindset with >4,000 colleagues across Europe and beyond. Shared ambition to create simple user experiences.
- SimplyBook.mecoreReally Simple Plugins develops and supports the official SimplyBook.me WordPress plugin in co-development with the SimplyBook.me team. Both teams are direct colleagues as part of team.blue.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Really Simple Plugins competitors and assessment
Company assessmentDirect peers
- CookieBot (Usercentrics): Usercentrics' CookieBot offers a WordPress plugin for cookie consent and GDPR compliance. It targets the same privacy-conscious SMB and mid-market WordPress segment as Complianz, with comparable freemium/paid tiers.
- Wordfence: Defiant's Wordfence is the most-installed WordPress security plugin (firewall, malware scanner, login protection). It directly competes with Really Simple Security for the same SMB site-owner audience via the same wordpress.org distribution channel.
- Sucuri: Sucuri (owned by GoDaddy/Newfold) offers a WordPress security plugin plus cloud-based firewall and malware remediation. It overlaps with Really Simple Security in WAF and hardening, while competing at a higher enterprise tier.
- Yoast SEO: Yoast is the most-installed WordPress SEO plugin with a similar freemium/Pro upgrade model, sold to the same SMB site-owner audience via wordpress.org. It is a structurally comparable plugin business and a useful benchmark for freemium conversion economics in the ecosystem.
- CookieYes: CookieYes is a leading consent management platform with a dedicated WordPress plugin used on hundreds of thousands of sites. It directly competes with Complianz for GDPR/CCPA consent banner traffic on SMB WordPress properties.
- iThemes Security (SolidWP): SolidWP's iThemes Security is a long-standing WordPress security suite covering brute-force protection, file integrity, and 2FA. It targets the same SMB/agency WordPress segment as Really Simple Security and is distributed through similar freemium/Pro mechanics.
- WPForms: WPForms (Awesome Motive) is a leading WordPress forms plugin following a near-identical freemium/Pro, wordpress.org-first distribution strategy. It is a close comparable on business model, audience, and conversion funnel design.
- Elementor: Elementor is a top-tier WordPress page builder plugin with millions of installs and a freemium/Pro model. While it does not overlap functionally, it is a directly comparable WordPress plugin business in scale, GTM motion, and target buyer.
Broad incumbents
- Jetpack: Automattic's Jetpack bundles security, performance, backup, and growth features for WordPress sites. It is a broader incumbent whose pre-installed footprint and bundled pricing pressure dedicated security plugins like Really Simple Security.
- Akismet: Akismet, owned by Automattic, is a leading WordPress anti-spam plugin pre-installed across the ecosystem. It is a comparable incumbent plugin distribution story, illustrating the scale advantages of being bundled with the WordPress core experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Really Simple Plugins social profiles
Digital presenceReally Simple Plugins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Really Simple Plugins leadership team
Management profileNumber of profiles
Profiles1 record
Really Simple Plugins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Really Simple Plugins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Really Simple Plugins
What does Really Simple Plugins do?
Really Simple Plugins develops and maintains freemium WordPress plugins focused on website security, privacy/consent compliance, and booking functionality. Its core products are Really Simple Security (formerly Really Simple SSL), Complianz (GDPR/cookie consent management), and the official SimplyBook.me WordPress booking plugin, distributed primarily through the WordPress.org plugin directory with paid Pro upgrades.
Is Really Simple Plugins a public or private company?
Really Simple Plugins is a private company. It is classified as corporate owned and is currently operating.
When was Really Simple Plugins founded?
Really Simple Plugins was founded in 2016. It employs 11 to 50 people.
Where is Really Simple Plugins based?
Really Simple Plugins is headquartered in Groningen, Netherlands, in the Europe region.
How does Really Simple Plugins make money?
One revenue line is on record: pro/Paid Plugin Licenses.
Who are Really Simple Plugins's main competitors?
Direct peers on record are CookieBot (Usercentrics), Wordfence, Sucuri, Yoast SEO, CookieYes, iThemes Security (SolidWP), WPForms and Elementor. Broad incumbents are Jetpack and Akismet.
Does Really Simple Plugins have an API?
No public API is recorded for Really Simple Plugins.
What industry is Really Simple Plugins in?
Really Simple Plugins's product category is WordPress Plugins. Its primary akta.pro industry code is BPAFAFAL, Consent, Preference & Privacy Management (CMP). Its NAICS code is 5132.