Liquid Blue Events

What Liquid Blue Events does

Liquid Blue Events is a privately-held, full-service event marketing, production, and management firm headquartered in Reno, Nevada. The company produces, markets, and manages more than 20 major events annually, drawing over 250,000 attendees and 150+ paid sponsors each year, and has produced more than 300 events over its operating history. Its portfolio spans music festivals (Night in the Country), boat shows (Lake Tahoe Concours d'Elegance), sports tournaments (Coors Light 48hr Boneyard Blast, Blood N Guts), themed bar crawls (Devil/Spirits/Grinch Made Me Do It), quirky competitions (World Championship Outhouse Races, International Camel & Ostrich Races), culinary events (Fantasies in Chocolate, Rocky Mountain Oyster Fry), and immersive experiences (REDRUN zombie run), plus private corporate event production for clients such as Panasonic Energy.

Operationally, the company runs an integrated event production stack that includes in-house award-winning graphic design, branding, website development, social media management, ticketing via the TicketSpice platform, entertainment booking, budget management, sponsorship and vendor development, public relations, and on-site logistics. Core technology is the in-house creative and production workflow rather than a software platform; the firm maintains dedicated websites for marquee events (renoriverfestival.com, nightinthecountry.org, laketahoeconcours.com, fantasiesinchocolate.com) and operates from a Reno office while executing events across Nevada and Northern California.

The business model blends four revenue streams: professional services fees from event production and management contracts (including corporate clients like Panasonic Energy), transaction-based ticket sales through integrated ticketing platforms, transaction-based sponsorship and vendor fees (150+ paid sponsors annually), and quote-based corporate event services. Distribution is regional across Nevada and Northern California via direct venue partnerships (Tri-County, Lassen County, Nevada County Fairgrounds, Virginia City, Golden Eagle Regional Park, Greater Nevada Field), with ticket sales channeled through self-serve online platforms and on-site gate sales. Customer segments include general public consumers attending festivals and themed experiences, corporate clients seeking event production, venue and fairground owners needing production expertise, and sponsors and vendors seeking audience reach.

Name

Liquid Blue Events

Legal name

Liquid Blue Events

Website

https://liquidblueevents.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquid Blue Events is a Reno, Nevada-based full-service event marketing, production, and management firm that produces 20+ major events annually across Nevada and Northern California, serving consumer audiences, corporate clients like Panasonic Energy, venue owners, and 150+ paid sponsors.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

All Other Amusement and Recreation Industries (713990), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Local Community & Multi-Category Fairs (MPAGAFAO), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Event production services
• Event marketing management
• Festival management services
• Corporate event planning
• Event sponsorship management

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Production and Management Fees: Produces, markets, and manages major events for venue partners and event owners, earning production and management fees
2. Ticket Sales: Online ticket sales through integrated ticketing platforms for consumer events
3. Sponsorship and Vendor Development: Develops and manages sponsorship packages and vendor relationships, bringing 150+ paid sponsors annually to events
4. Corporate Event Services: Private event production for corporate clients such as Panasonic Energy's annual holiday party

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Liquid Blue Events is a full-service event marketing, production, and management firm that produces, markets, and manages more than 20 major events annually across Nevada and Northern California. The company delivers end-to-end event services including branding campaigns, website development, social media management, ticketing, entertainment booking, budget management, sponsorship and vendor development, public relations, and logistics, serving both consumer-facing festivals and corporate clients such as Panasonic Energy.

Product overview

Liquid Blue Events is an event-focused marketing, production, and management company offering comprehensive services for creating and producing live events. The company's core product is its full-service event management offering, which encompasses marketing campaigns, branding, website development, social media management, graphic design, creative planning, budget management, event layout, ticketing, entertainment booking, logistics coordination, and sponsorship/vendor development. Their portfolio includes over 20 major annual events spanning diverse categories: music festivals (Night in the Country), boat shows (Lake Tahoe Concours d'Elegance), sporting events (Coors Light 48hr Boneyard Blast, Blood N Guts softball), themed bar crawls (Devil Made Me Do It, Spirits Made Me Do It, Grinch Made Me Do It), quirky competitions (World Championship Outhouse Races, International Camel & Ostrich Races), culinary events (Fantasies in Chocolate, Rocky Mountain Oyster Fry, Chili on the Comstock), and immersive experiences (REDRUN zombie run). The company also provides corporate event services for clients like Panasonic Energy. Their events collectively draw over 250,000 attendees annually across Nevada and California.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing, Production, and Management Services Comprehensive event management services for organizations and venue partners, including marketing campaigns, branding, website development, social media management, graphic design, creative planning, budget management, event layout, ticketing, entertainment booking, logistics coordination, and sponsorship/vendor development.
• Reno River Festival Annual river festival event featuring outdoor activities and entertainment for general public attendees in Reno, Nevada.
• Night in the Country Music Festival Nevada The largest and longest running country music festival in Nevada, featuring 26 acts on 5 stages for 3 days and 3 nights of live music at The Grange in Yerington, Nevada; benefits Boys & Girls Clubs of Mason Valley.
• Lake Tahoe Concours d'Elegance The most acclaimed and prestigious wooden and classic boat show in North America, now in its 52nd year, featuring unique maritime experiences including intimate boat tours, awards BBQ, and the Roar-Off under the Olson Bridge; presented by Tahoe Yacht Club Foundation.
• Fantasies in Chocolate Northern Nevada's premier fall event featuring extravagant decor, captivating entertainment, and unlimited delicacies and libations from top chocolatiers and mixologists; includes VIP dinner hour and silent auction benefiting local non-profits.
• Rocky Mountain Oyster Fry Annual culinary event featuring Rocky Mountain oyster cooking competitions and tastings for general public attendees.
• International Camel & Ostrich Races 67th annual Nevada tradition featuring camel, ostrich, zebra, and emu races at the Virginia City Fairgrounds and Arena, with four shows over three days and various seating options.
• World Championship Outhouse Races 37th annual quirky commode competition in Virginia City featuring costumed racers and themed outhouses in a sprint down C Street; drawing 3,000+ attendees daily.
• Chili on the Comstock Annual chili cooking competition event in Virginia City for general public attendees.
• The Coors Light 48hr Boneyard Blast The biggest softball party on the planet featuring 160 teams, 48 hours, 14 fields across 3 complexes, including the nation's largest Homerun Derby, Team Homerun Derby, and only Hitting Accuracy Contest.
• Boneyard's Dublin Dirty St. Patrick's Day themed event for general public attendees.
• Tri-County Fairgrounds Events Labor Day weekend event featuring chart-topping artists, adrenaline-pumping attractions, handcrafted exhibits, rodeo, Demolition Derby, and shopping; home to the Summer Concert Series featuring platinum artists.
• Lassen County Fair Annual county fair event at Lassen County Fairgrounds.
• Virginia City Saloon Crawl Series Series of themed saloon crawl events through historic Virginia City including Devil Made Me Do It (Valentine's Day), Spirits Made Me Do It (Halloween), and Grinch Made Me Do It (Christmas).
• Blood N Guts Two-weekend fall softball event featuring The Blood Event (80 teams) and The Guts Event (50 teams) at Golden Eagle Regional Park, including Friday Night Kickoff Party with Home Run Derby and Rawlings' Exit Velocity Challenge.
• REDRUN Most authentic zombie run on the planet set in one of the most haunted locations in the world; named Yahoo!'s Top 5 Halloween Event in the Nation; features immersive story development with annual chapters I through VII.
• Panasonic Energy Christmas Party Private two-day corporate holiday party production for Panasonic Energy employees featuring live performance by DAUGHTRY, children's entertainment, and unlimited food and drinks at Greater Nevada Field.
• Corporate Event Production Services Bespoke private event production for enterprise clients including employee celebrations, team-building events, and corporate parties (e.g., Panasonic Energy's annual holiday party).

Quantifiable outcome

• 250,000+ attendees annually across all events
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Panasonic EnergycoreStrategic or Co-development PartnerProduces Panasonic Energy's annual private holiday party and 10 Billion Cellebration event. Held at Greater Nevada Field, featuring live performances, children's entertainment, and unlimited food and drinks for thousands of employees.
• Tahoe Yacht Club FoundationcoreStrategic or Co-development PartnerProduces the Lake Tahoe Concours d'Elegance, North America's premier wooden boat show. Presented by Tahoe Yacht Club Foundation with perpetual partner Tahoe Luxury Properties. Event is centerpiece of Wooden Boat Week.
• Coors LightmajorGTM or Marketing PartnerTitle sponsor of The Coors Light 48hr Boneyard Blast softball tournament, one of the company's flagship events
• Tri-County FairgroundscoreStrategic or Co-development PartnerProduces Tri-County Fair events including the Summer Concert Series featuring platinum artists like Elle King, Ashley McBryde, Vanilla Ice, and Gabby Barrett
• Boys & Girls Clubs of Mason ValleyminorGTM or Marketing PartnerNight in the Country Music Festival is a benefit for Boys & Girls Clubs of Mason Valley
• Lassen County FairgroundscoreStrategic or Co-development PartnerManages events at Lassen County Fairgrounds as part of 2026 calendar
• Nevada County FaircoreStrategic or Co-development PartnerManages events at Nevada County Fair as part of 2026 calendar
• Virginia CitycoreStrategic or Co-development PartnerProduces multiple events in Virginia City including saloon crawls, REDRUN, World Championship Outhouse Races, International Camel & Ostrich Races. Major partner for historic Comstock district events.
• Greater Nevada FieldminorStrategic or Co-development PartnerVenue for Panasonic Energy's 10 Billion Cellebration employee party
• Golden Eagle Regional ParkcoreStrategic or Co-development PartnerMajor venue for Blood N Guts and Coors Light 48hr Boneyard Blast events; world's largest all-field turf facility
• Shadow Mountain Sports ComplexcoreStrategic or Co-development PartnerSports complex venue for Blood N Guts and 48hr Boneyard Blast events
• City of Reno Sports Complex at Rancho San RafaelcoreStrategic or Co-development PartnerCity venue for Boneyard Blast softball tournament across 14 fields

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• MKG: MKG is a creative experience and event marketing agency serving brands with live event production, sponsorship activation, and content. Comparable as a services-side competitor for corporate event contracts, though it focuses on brand activations rather than owned event IP.
• Sparks: Sparks is a global experience and event marketing agency that produces brand experiences and corporate events. Comparable as a competitor for corporate event production work, though it is larger and focused on brand experiential rather than owned consumer festivals.

Regional players

• Townsquare Media: Townsquare Media operates regional entertainment, media, and live event properties across small and mid-sized U.S. markets. Comparable as a regional live events operator with sponsorship-driven monetization, though it is far larger and broader in scope.

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, producing concerts and festivals globally. Comparable as a competing live event producer but operates at fundamentally different scale, with much broader geographic and category reach.
• Endeavor (WME/IMG): Endeavor owns WME, IMG, and On Location, providing event production, talent representation, and experiential services worldwide. Comparable as a broader entertainment/events incumbent with corporate and consumer event offerings overlapping Liquid Blue's scope.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing events, exhibits, and sponsorship activations. Comparable as a competitor in the corporate event production space, though it operates at significantly larger scale and primarily serves brand-marketing use cases.
• AEG (Anschutz Entertainment Group): AEG is one of the largest live entertainment and sports event operators globally, producing concerts, festivals, and venue-based events. Comparable as a major player in live event production, though it operates at vastly greater scale than Liquid Blue.

Direct peers

• Superfly: Superfly produces Bonnaroo, Outside Lands, and other marquee festivals with a portfolio-style approach to event IP and sponsorship. It mirrors Liquid Blue's strategy of running multiple owned event brands with corporate and consumer revenue streams.
• Another Planet Entertainment: Another Planet Entertainment is a Bay Area-based independent event producer that operates festivals like Outside Lands and Life Is Beautiful. Comparable to Liquid Blue as a regional event producer owning and operating a portfolio of branded live events.
• C3 Presents: C3 Presents is an Austin-based event production company that produces major festivals (ACL, Lollapalooza) and corporate events. It is directly comparable to Liquid Blue as a full-service event producer operating its own event IP and serving corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaZfgmweqt9zd462B7oBKag
• Facebookfacebook.com/LiquidBlueEvents
• Instagraminstagram.com/liquid_blue_events
• Xx.com/liquid_blue_nv
• LinkedInlinkedin.com/company/liquid-blue-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Blue Events