Manning Park Resort

What Manning Park Resort does

Manning Park Resort is a private, four-season outdoor recreation resort operating under tenure within E.C. Manning Provincial Park in British Columbia's Cascade Mountains, approximately 68 km east of Hope and 68 km west of Princeton. The resort runs a vertically integrated hospitality business across accommodations (Premium, Standard, and Deluxe cabins, Chalets, and Lodge Rooms), food and beverage (Pinewoods Restaurant, Bear's Den Pub, Country Store), recreational operations (a 35-run, 5-lift Alpine ski area on 346 skiable acres with 432m vertical; a Nordic Centre with groomed cross-country trails; 300+ km of hiking and snowshoe trails; mountain biking; a Boathouse at Lightning Lake for kayak/canoe/standup paddleboard rentals; stargazing at a designated Dark Sky location), and six-plus campgrounds including the year-round Skyview RV Campground, Lightning Lake (143 sites), Coldspring, Mule Deer, Hampton, Headwaters Horse Corral, and wilderness camping. It also operates the Loon Lagoon indoor pool/hot-tub/sauna/steam-room complex, a 3,500 sq. ft. Alpine Room event venue (up to 140 guests), and hosts seasonal festivals (Lantern Festival, Kite Festival) alongside naturalist and Learn-to-Fish programs.

The resort serves five primary customer segments: individual travelers and families seeking year-round outdoor recreation (the dominant segment), corporate groups/businesses for retreats and team-building, school and youth groups for outdoor education, wedding parties, and RV/camping enthusiasts. Go-to-market is direct-to-consumer via manningpark.com and the manningpark.resortstore.net booking platform, supplemented by phone reservations and a 24-hour front desk. Distribution for most campgrounds runs through BC Parks; Skyview RV books directly through RezExpert. The revenue model spans subscription-style recurring streams (season passes, lodging mini-stays) and usage-based/transactional streams (lift tickets, equipment rentals, F&B, retail, event fees, day-use Loon Lagoon access). Pricing is in CAD and varies materially by season; example anchors include Skyview RV at $71/night summer, Lightning Lake at $35/night, regular boat rentals at $26-$110, and Loon Lagoon day access at $10/$5. The customer base is domestic Canadian (primarily BC), with an annual park visitation of 1M+; the company is privately held, headquartered in Manning Park with a mailing address in Hope, BC, and operates with 51-100 employees. There is no disclosed parent, ownership entity, funding, or revenue figure.

Name

Manning Park Resort

Legal name

Manning Park Resort

Website

https://manningpark.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

51–100 employees

Short description

Manning Park Resort is a four-season outdoor recreation resort in British Columbia's E.C. Manning Provincial Park offering lodging, dining, alpine and Nordic skiing, camping, weddings, and events to individual travelers, families, corporate groups, and RV enthusiasts across Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Accommodations: Revenue from overnight stays in various lodging options including premium cabins, standard cabins, deluxe cabins, chalets, lodge rooms, and the Last Resort group building. Dog-friendly accommodations available for an additional fee.
2. Alpine Lift Tickets & Season Passes: Revenue from alpine skiing and snowboarding access, including day tickets and season passes for unlimited access to the ski area.
3. Nordic & Snowshoe Trail Passes: Revenue from cross-country skiing and snowshoe trail access tickets and season passes.
4. Equipment Rentals: Rental revenue from skis, snowboards, boots, poles, kayaks, canoes, paddleboards, snowshoes, telescopes, and ice skates.
5. Food & Beverage: Revenue from Pinewoods Restaurant (breakfast, lunch, dinner), Bear's Den Pub, and the Country Store (snacks, beverages, merchandise).
6. Camping Fees: Revenue from camping at various campgrounds including Skyview RV Campground, Lightning Lake, Coldspring, Mule Deer, Hampton, and wilderness camping. Skyview offers full-service RV sites year-round.
7. Retail & Merchandise: Revenue from the Country Store selling MPR-branded merchandise including T-shirts, hoodies, mugs, car decals, trail essentials, snacks, and beverages including beer and wine.
8. Activities & Events: Revenue from activity bookings including snow tubing (Polar Coaster), boat rentals, naturalist programs, fishing lessons, wedding events, group retreats, and seasonal events like Lantern Festival and Kite Festival.
9. Group Sales & Weddings: Revenue from corporate retreats, school groups, wedding receptions, and special events at venues including the Alpine Room (up to 140 guests) and outdoor spaces.
10. Loon Lagoon Access: Revenue from non-resort guests using the indoor pool, hot tubs, sauna, and steam room facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

No source content describing Manning Park Resort's core offerings was provided in the input; a description cannot be reliably extracted.

Product overview

Manning Park Resort is a four-season outdoor recreation resort in British Columbia's Cascade Mountains offering a comprehensive portfolio of lodging, dining, recreational activities, and event services. The resort provides diverse accommodation options including Premium Cabins (sleeping up to 11), Standard Cabins, Deluxe Cabins, Chalets (up to 14 guests), and Lodge Rooms. On-site dining includes Pinewoods Restaurant, Bear's Den Pub with games room, and the Country Store. The resort features extensive recreational facilities including Loon Lagoon (indoor pool/hot tub/sauna/steam room), an Alpine ski area with 35 runs, Nordic Centre for cross-country skiing, 300km of snowshoe trails, hiking and biking trails, the Boathouse for water rentals, horseback riding, and multiple campgrounds (Skyview RV year-round, Lightning Lake, Coldspring, Mule Deer, Hampton, Headwaters Horse Corral, Cambie Creek, Wilderness, Lone Duck). Event services encompass the Alpine Room venue (up to 140 guests), wedding/elopement packages, and corporate/group retreats. The resort also offers instructional services through Snow School and guided tours, plus seasonal events like the Lantern Festival and Kite Festival.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1 million visitors annually to Manning Park

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Hope Mountain Centre for Outdoor LearningcoreStrategic or Co-development PartnerSupports Manning Park's Interpretive Programs and naturalist offerings. Hope Mountain Centre collaborates on outdoor education and learning initiatives, providing expertise and resources for environmental education programs at the resort.
• Skagit Environmental Endowment CommissioncoreStrategic or Co-development PartnerCo-supporter of Manning Park's Interpretive Programs and naturalist offerings. The commission provides funding and resources for environmental conservation and education initiatives within the park.
• BC ParkscoreStrategic or Co-development PartnerBC Parks is a core partner as the governing body of E.C. Manning Provincial Park where the resort operates. They co-support interpretive programs, manage camping reservations (except Skyview), and provide regulatory oversight of the park.
• Freshwater Fisheries Society of BCminorStrategic or Co-development PartnerProvides Learn to Fish programs at Manning Park, typically every Tuesday throughout summer. Programs are free for kids aged 5-15 and their adults, teaching fishing skills and conservation awareness.
• Fraser Valley Regional LibraryminorStrategic or Co-development PartnerPartners with Manning Park for telescope loan programs, allowing library card holders to check out telescopes through the library system to enhance their stargazing experience at the resort.
• Royal Astronomical Society of Canada, Vancouver CentreminorStrategic or Co-development PartnerRASC members enjoy access to telescope loan programs and other astronomy perks at Manning Park, supporting the resort's Dark Sky destination positioning.
• Apex Mountain ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 2 complimentary tickets and 25% off window price for Manning Park Unlimited Season Pass holders. Reciprocal benefits available during specified blackout periods.
• Mt Baldy (Mount Baldy Ski Resort)minorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner for Manning Park Unlimited Season Pass holders, offering complimentary tickets and discounts during specified early-season window.
• Mt Washington Alpine ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 2 complimentary tickets and 25% off window price for Manning Park Unlimited Season Pass holders during specified blackout periods.
• Big White Ski ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 25% off lift ticket window price for Manning Park Unlimited Season Pass holders (blackout dates apply).
• Caledonia Nordic Ski ClubminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 25% off lift ticket window price for Manning Park Unlimited Season Pass holders (blackout dates apply).
• Cypress Mountain ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 25% off lift ticket window price for Manning Park Unlimited Season Pass holders (blackout dates apply).
• Panorama Mountain ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 25% off lift ticket window price for Manning Park Unlimited Season Pass holders (blackout dates apply).
• SilverStar Mountain ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 25% off lift ticket window price for Manning Park Unlimited Season Pass holders (blackout dates apply).
• Whitewater Ski ResortminorChannel Partner/ Reseller/ DistributorSeason pass reciprocal partner offering 25% off lift ticket window price for Manning Park Unlimited Season Pass holders (blackout dates apply).
• Back Country Horsemen of British ColumbiaminorStrategic or Co-development PartnerProvides information and resources for equestrian activities at Manning Park, including horse-friendly trails and camping regulations for riders bringing horses to the park.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SilverStar Mountain Resort: BC four-season resort with on-mountain lodging, alpine and Nordic skiing, and events. Reciprocal season pass partner with Manning Park; directly competes for the same Vancouver/Fraser Valley family ski segment.
• Big White Ski Resort: BC family-oriented ski resort with on-mountain accommodations, rentals, lessons, and F&B. Manning Park has a reciprocal season pass partnership, confirming direct comparability on ski product, lodging, and BC family ski market.
• Kicking Horse Mountain Resort: BC Rockies destination ski resort with on-mountain lodging, alpine skiing, and F&B. Comparable four-season resort operator competing for destination ski and event business in the BC/Alberta corridor.
• Apex Mountain Resort: BC family ski resort with on-mountain accommodations, ski school, and tubing. Reciprocal pass partner; similar scale and family-focused positioning in the BC interior market.
• Mt Washington Alpine Resort: Vancouver Island four-season resort with alpine skiing, Nordic, tubing, and lift-served activities. Reciprocal pass partner; comparable in product mix and target family market.
• Cypress Mountain: Vancouver-area ski resort with alpine skiing, snowshoeing, and tubing. Reciprocal season pass partner; closest geographic competitor to Manning Park's Vancouver-originating day/weekend traffic.
• Sun Peaks Resort: BC's second-largest ski area operating as a four-season resort village with accommodations, lift operations, and events. Comparable in target customer (BC family ski/destination market) and four-season positioning.
• Panorama Mountain Resort: BC destination ski resort with on-hill lodging, Nordic, and alpine skiing. Reciprocal pass partner and direct competitor for BC destination family ski demand.

Broad incumbents

• Whistler Blackcomb: North America's largest ski resort and a BC tourism anchor. Comparable as a four-season mountain destination with accommodations, lift operations, F&B, and events — but at materially greater scale and brand reach, serving as the dominant competitive benchmark.

Regional players

• Whitewater Ski Resort: Kootenay-BC ski resort focused on alpine skiing and Nordic. Reciprocal pass partner; comparable product but in a different regional draw zone from Manning Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/manningpark
• YouTubeyoutube.com/channel/UCjOt7PLOOnHR3_lVDGOJJwQ
• Facebookfacebook.com/ManningParkResort
• Instagraminstagram.com/manningpark/?hl=en
• TikToktiktok.com/@manningparkresort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manning Park Resort