What TiDii Cleaning does

TiDii Cleaning Services Inc. is a privately held, bootstrapped cleaning services company incorporated in Ontario, Canada and headquartered in Burlington. Founded in 2021 by Kevin, the company provides residential and commercial cleaning across 11 cities in the Greater Toronto Area west corridor, including Burlington, Oakville, Milton, Hamilton, Dundas, Stoney Creek, Waterdown, Grimsby, Ancaster, Mississauga, and Etobicoke. The company reports 1,500+ clients served cumulatively since founding and operates with a small core team of 1–10 employees supplemented by a rotating crew (named members include Jen, Aira, JP, Micah, and Kahleen). It carries $2M general liability, $1M auto, $2M umbrella insurance, and full WSIB coverage, with background-checked staff.

The company's product portfolio spans 17 services organized into residential (Standard, Deep, Move-In/Out, Condo & Apartment, Recurring), commercial (Office, Commercial, Gym, Condo Building), specialty (Post-Construction, Real Estate, Eco-Friendly Green, Window Washing, Carpet), and time-based blocks (3-Hour Refresh, Half-Day, Full-Day). TiDii runs a flat-rate, additive pricing model — package base plus bedroom, bathroom, and square footage components — that is exposed to customers through a proprietary 60-second online instant pricing estimator on tidii.ca, with payment collected via Stripe after service completion. Commercial accounts receive custom proposals via inside and field sales, invoiced on net-15 terms.

Revenue is generated across four streams: subscription-style recurring residential cleans with tiered discounts of up to 20%, one-time specialty cleans (deep, move, post-construction), usage-based time blocks, and managed commercial janitorial contracts with 90-day rolling agreements. The go-to-market is hybrid: direct-to-consumer self-serve online booking and phone sales for residential, enterprise field sales for commercial accounts with site walk-throughs within 48 hours, and a real estate agent referral program paying 10% commission on first cleans. Marketing channels are predominantly owned (website, Google Business Profile, email) and referral-based; the company has no app, no disclosed API, and no public funding rounds.

Name

TiDii Cleaning

Legal name

TiDii Cleaning Services Inc.

Website

https://tidii.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

TiDii Cleaning is a Burlington, Ontario-based cleaning services company founded in 2021, serving residential and commercial customers across 11 cities in the GTA west corridor with flat-rate pricing, recurring plans, and a self-serve online booking platform.

Ownership category

akta.pro rank

Product category

Residential & Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

Routine Bathroom Cleaning (Toilets/Showers/Sinks) (HSAEAAAD)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Same-Day/Emergency Move-In/Move-Out Cleaning (HSAEACAJ), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Residential cleaning services
• Commercial cleaning services
• Janitorial services
• Eco-friendly green cleaning
• Carpet cleaning services

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recurring Residential Cleaning: Weekly, bi-weekly, tri-weekly, or monthly scheduled cleaning services with automatic recurring discounts (up to 20% for weekly). Same crew assigned to each home, building long-term client relationships. Payment collected after each clean completion.
2. One-Time Residential Services: Flat-rate one-time cleans including Standard Cleaning (starting $79), Deep Cleaning (starting $250), Move-In/Move-Out Cleaning (starting $450), Post-Construction Cleaning (starting $449), and specialty services.
3. Time-Based Cleaning Blocks: Flexible time-based blocks where clients book crew time rather than a checklist: 3-Hour Refresh ($150), Half-Day ($300), Full-Day ($600). Client directs priorities within the time block.
4. Commercial Janitorial Contracts: Custom commercial cleaning programs for offices, retail, medical clinics, industrial facilities, and multi-tenant buildings. 90-day rolling agreements with monthly billing; commercial accounts invoiced on net-15 terms.
5. Specialty Cleaning Services: Carpet cleaning (hot-water extraction starting $149), Eco-Friendly Green Cleaning (premium $169), Gym Cleaning (starting $249), Real Estate Listing Cleans ($229+), Window Washing (coming soon).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

TiDii Cleaning Services Inc. provides flat-rate residential, commercial, and specialty cleaning services across 11 cities in Ontario's GTA west corridor. The company delivers 17 distinct cleaning services — from $79 standard residential cleans to custom commercial janitorial programs — booked through a 60-second online instant pricing estimator or via dedicated commercial field sales. Operations are anchored by same-crew recurring assignments, eco-friendly plant-based products, full insurance coverage, and a 24-hour re-clean satisfaction guarantee.

Product overview

TiDii Cleaning offers a unified cleaning service platform with three core flat-rate residential packages (Standard, Deep, and Move-In/Move-Out) that build on each other, supplemented by specialty services (Post-Construction, Real Estate, Eco-Friendly Green, Carpet, Window Washing) and commercial offerings (Office, Commercial, Gym, Condo Building cleaning). Time-based blocks (3-Hour Refresh, Half-Day, Full-Day) provide flexibility for partial or touch-up cleans. The company operates on a flat-rate pricing model with optional recurring schedules and add-ons, serving residential and commercial clients across 11 cities in the GTA west corridor since 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Cleaning

Quantifiable outcome

• 131+ five-star Google Reviews with 5.0 average rating
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Certified Rope-Access Partner (Window Washing)minorOthersPartnership with certified rope-access company for 3rd floor and higher window cleaning services in residential homes. Pending launch with window washing service (summer 2026 target).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Cleaning Authority: Residential cleaning franchise with recurring and one-time cleans, environmentally responsible products, and bonded/insured crews. Comparable in recurring-home-clean focus, eco-product positioning, and insured-team model.
• JAN-PRO: Commercial cleaning franchise serving offices, medical facilities, and retail with insured crews and contract programs. Directly comparable to TiDii's office, gym, and commercial janitorial contracts.
• MaidPro: Residential cleaning franchise offering recurring and one-time cleans with online booking and standard-rate pricing across Canada and the US. Closely matches TiDii's recurring-crew model and digital booking flow.
• The Maids: US residential cleaning franchise with a team-based, 22-step Healthy Touch cleaning process and recurring service plans. Comparable in crew-based recurring delivery and standardized service packages.
• Merry Maids: ServiceMaster-owned residential cleaning franchise offering weekly, bi-weekly, monthly, and one-time cleans. Comparable in subscription cadence, insured-crew delivery model, and homeowner target market.
• Office Pride: Commercial janitorial franchise delivering office and facility cleaning with insured, background-checked crews. Comparable to TiDii's commercial side on customer profile, contract structure, and quality controls.
• Maid Brigade: Residential cleaning franchise offering recurring and one-time home cleans with eco-friendly product options. Comparable in recurring-subscription model, eco-friendly positioning, and homeowner target segment.
• Molly Maid: ServiceMaster-owned residential cleaning franchise operating across North America with recurring and one-time home cleaning packages. Directly comparable in service mix, recurring-subscription focus, and flat-rate pricing approach.

Broad incumbents

• Stanley Steemer: Established specialty cleaning franchise focused on carpet, upholstery, and tile cleaning across North America. Comparable to TiDii's specialty services (carpet, post-construction) and to its hot-water extraction methodology.
• Handy: Angi-owned home services platform connecting consumers to cleaning and home-maintenance professionals. A broader incumbent in residential cleaning bookings that competes with TiDii for online-direct consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TiDii Cleaning