HD360
HD360 (General Marketing Nederland) is a Rotterdam-based Google-certified Trusted Photographer agency founded in 2015 that produces and publishes 360-degree virtual tours on Google Street View, plus Google My Business optimization and corporate video, primarily for Dutch SMBs and select multi-location enterprise clients.
- Company typePrivate
- Founded2015
- HeadquartersRotterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HD360 does
HD360 (legal entity: General Marketing Nederland) is a Rotterdam-based digital marketing agency founded in 2015 that specializes in producing and publishing 360-degree virtual tours for businesses on Google Street View and Google Maps. The company operates as a Google-certified "Trusted Photographer" (Google Vertrouwde Fotograaf), a credential that authorizes it to capture and publish Street View imagery directly on Google's platforms. Its core product is Google Street View voor Bedrijven — a shoot-and-publish service in which HD360 photographers visit a client site, capture 360-degree panoramas, and manage the publication to Google Maps and Google Search. Sessions range from 30 minutes for small businesses to roughly 1.5 hours for larger venues, with post-production montage as the primary time investment. The company also packages managed Google My Business optimization, Google Maps optimization, and standard business photography as add-ons.
Beyond the Google ecosystem, HD360 has extended into a small media production portfolio — Bedrijfsfilm (corporate video), Live-Streamen (live streaming), and VR Bedrijfsfilm (VR business films) — positioning the firm as a one-stop shop for immersive and video brand content for local businesses. The platform underpinning the work is Google's Street View publishing pipeline, accessed via the Trusted Photographer certification; HD360 does not operate proprietary software or SaaS, and there is no public API or developer tooling.
HD360 operates on a sales-led, project-based commercial model. The Dutch-language website drives prospects to a quote-on-request contact form and phone (085-3030252); no online self-service or e-commerce is offered. Pricing is quote-based and tied to business size and scope. The GTM targets Dutch SMBs primarily, with a secondary enterprise channel proven through multi-location engagements with chains such as Shell, BP, T-Mobile, McDonald's, Ford/Volkswagen dealers, and GlowGolf. The firm has served over 500 customers across retail, hospitality, automotive, real estate, personal services, and fuel/convenience verticals, with no disclosed external funding and parent/legal entity listed as General Marketing Nederland.
HD360 firmographics
Firmographics- Name
- HD360
- Legal name
- General Marketing Nederland
- Website
- https://hd360.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HD360 (General Marketing Nederland) is a Rotterdam-based Google-certified Trusted Photographer agency founded in 2015 that produces and publishes 360-degree virtual tours on Google Street View, plus Google My Business optimization and corporate video, primarily for Dutch SMBs and select multi-location enterprise clients.
- Ownership category
- akta.pro rank
HD360 industry classification
Industry- Product category
- Virtual Tour Photography Services
- NAICS
- Photographic Services (54192), Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Photo Production (BPAFAIAF)
- akta.pro secondary industry
- Local Search & Business Directories (BPAMAAAE)
Keywords
Where HD360 is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
HD360 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Virtual Tour and Photography Services: HD360 sells professional photography sessions and virtual tour creation as a one-time service, producing 360-degree images that are published on Google Street View. The company handles the full process from shooting to publication. Sessions are priced per project based on business size.
- Google My Business Optimization Services: Ongoing management and optimization of Google My Business profiles, including photos, business information updates, and Street View integration — sold as an ongoing service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing based on business size and scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HD360 product offering
Product offeringCore offering
HD360 is a Google-certified Trusted Photographer that creates and publishes 360-degree virtual tours of business premises on Google Street View and Google Maps. Beyond virtual tour production, the company manages Google My Business profiles (information, hours, photos, reviews), provides professional business photography and Google Maps optimization, and offers complementary media services including corporate video, live streaming, and VR business films. Services are delivered as turnkey projects for Dutch businesses across retail, hospitality, automotive, and local service industries.
Product overview
HD360 is a Google Trusted Photographer company specializing in Google Street View virtual tours for businesses. The core offering is Google Street View voor Bedrijven (Google Street View for businesses), which provides 360-degree virtual tour photography and publishing. This core service is complemented by Google Mijn Bedrijf Optimalisatie (Google My Business optimization), Google Bedrijfsfotografie (business photography), and Google Maps Optimalisatie. Additional media services include Bedrijfsfilm (business video production), Live-Streamen (live streaming), and VR Bedrijfsfilm (VR business films). The company operates exclusively in the Netherlands and serves diverse industries including retail, automotive, hospitality, real estate, and food service.
Differentiator
Problem solved
Functional benefit
Products and services
- Google Street View voor Bedrijven (Google Street View for Businesses) End-to-end 360-degree virtual tour photography service for businesses, published directly to Google Street View and Google Maps as part of Google's Trusted Photographer program. Sessions range from approximately 30 minutes for small businesses to up to 1.5 hours for large businesses, with HD360 handling shooting, post-production, and publication on Google's platforms. Intended for Dutch retail, hospitality, automotive, and local service businesses that want customers to virtually experience their location before visiting.
- Google Mijn Bedrijf Optimalisatie (Google My Business Optimization) Full A-to-Z management and optimization of a business's Google My Business profile, including opening hours, phone number, directions, photos, reviews, and Street View integration. Sold as an ongoing professional service for Dutch businesses seeking stronger local search visibility.
- Google Maps Optimalisatie (Google Maps Optimization) Service to optimize a business's visibility on Google Maps, including location setup, listing management, and map visibility tuning for Dutch businesses.
- Google Bedrijfsfotografie (Business Photography) Professional interior and exterior business photography designed to showcase Dutch businesses in the best light across Google platforms, complementing the Street View virtual tour offering.
- Bedrijfsfilm (Corporate Video Production) Corporate video production service for Dutch businesses to showcase their products, services, and brand on digital platforms.
- Live-Streamen (Live Streaming) Live streaming service for Dutch businesses to broadcast events, product launches, or corporate communications in real time.
- VR Bedrijfsfilm (VR Business Film) Virtual reality business film production for immersive brand experiences using VR technology, targeted at Dutch businesses seeking differentiated content.
Quantifiable outcome
- 98% of Dutch people use Google to search for local businesses on mobile
Companies that use HD360
Customer profileNamed customers51 records
Segments5 records
Ideal customer profiles2 records
HD360 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
HD360 partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Curaçao Toeristen Bureau (Curaçao Tourist Bureau)minorHD360 worked with the Curaçao Tourist Bureau to create 360-degree panoramic imagery of the island's streets and landmarks (e.g., Fort Beekenburg, Kokomo Beach, Playa Porto Mari) using the Google Street View Trekker backpack camera. This was a promotional collaboration to showcase Curaçao on Google Street View and attract tourists.
- Google (Trusted Photographer Program)coreHD360 operates as a Google-certified 'Trusted Photographer' (Google Vertrouwde Fotograaf), authorized by Google to create and publish 360-degree virtual tours on Google Street View for businesses. This partnership grants HD360 access to Google's Street View publishing platform and positions the company as a preferred vendor within Google's ecosystem. The certification requires a minimum of 50 360-degree photos published to Street View.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
HD360 competitors and assessment
Company assessmentDirect peers
- Kuula: Kuula hosts and distributes 360-degree virtual tours for real estate, hospitality and retail customers, competing for the same end-client use case as HD360's Google Street View tours.
- CloudPano: CloudPano provides a white-label 360 virtual tour platform for photographers and agencies, competing directly with HD360's shoot-and-publish virtual tour workflow.
- EyeSpy360: EyeSpy360 is a virtual tour SaaS that lets agents and businesses build 360 tours, floor plans and marketing assets — directly overlapping with HD360's core SMB virtual tour product.
- Matterport: Matterport operates a leading 3D virtual tour platform used by SMBs to create immersive digital twins for real estate, retail and hospitality — the same buyer HD360 targets, though delivered through a self-serve SaaS and capture device rather than a service-only model.
Broad incumbents
- Yext: Yext operates a broad digital presence platform that includes Google My Business management, listings and reviews at enterprise scale — overlapping with HD360's Google My Business Optimization add-on at a much larger incumbent tier.
- Birdeye: Birdeye is a customer experience and listings platform that manages Google Business Profiles, reviews and messaging for multi-location brands — competing with HD360's recurring GMB management offering at the upper end of the market.
Regional players
- VHT Studios: VHT Studios is a US-based real estate media services firm providing photography, 3D tours and floor plans — a regional counterpart to HD360's photography-led SMB service model in a different geography.
Others
- Vendasta: Vendasta sells a white-label SMB marketing and CRM platform (including listings/presence management) to agencies serving local businesses — comparable to HD360's positioning as a Google-ecosystem partner for Dutch SMBs, but operating at a wholesale platform layer.
- LocalaOnline / Local.com: Local.com is a digital marketing platform focused on SMB lead generation and local search presence — an adjacent ecosystem player rather than a direct tour-competition, but competes for the same 'local SEO for SMBs' wallet that HD360 accesses via Google My Business.
Emerging players
- Agent Image: Agent Image is a real estate marketing agency producing photography, video, virtual tours and web design for property businesses — overlapping with HD360's retail/real estate client base for virtual tour and photography production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HD360 social profiles
Digital presenceHD360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
HD360 leadership team
Management profileNumber of profiles
HD360 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HD360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HD360
What does HD360 do?
HD360 is a Google-certified Trusted Photographer that creates and publishes 360-degree virtual tours of business premises on Google Street View and Google Maps. Beyond virtual tour production, the company manages Google My Business profiles (information, hours, photos, reviews), provides professional business photography and Google Maps optimization, and offers complementary media services including corporate video, live streaming, and VR business films. Services are delivered as turnkey projects for Dutch businesses across retail, hospitality, automotive, and local service industries.
Is HD360 a public or private company?
HD360 is a private company. It is classified as unknown and is currently operating.
When was HD360 founded?
HD360 was founded in 2015. It employs 11 to 50 people.
Where is HD360 based?
HD360 is headquartered in Rotterdam, Netherlands, in the Europe region.
How does HD360 make money?
Two revenue lines are on record. Virtual Tour and Photography Services are the primary driver. The others are google My Business Optimization Services.
Who are HD360's main competitors?
Direct peers on record are Kuula, CloudPano, EyeSpy360 and Matterport. Broad incumbents are Yext and Birdeye. VHT Studios is listed as a regional player. Others are Vendasta and LocalaOnline / Local.com. Agent Image is listed as an emerging player.
Does HD360 have an API?
No public API is recorded for HD360.
What industry is HD360 in?
HD360's product category is Virtual Tour Photography Services. Its primary akta.pro industry code is BPAFAIAF, Photography & Photo Production, with a secondary code of BPAMAAAE, Local Search & Business Directories. Its NAICS code is 54192 and its SIC code is 7330.