Valley Isle Community Federal Credit Union

What Valley Isle Community Federal Credit Union does

Valley Isle Community Federal Credit Union (VICFCU) is a federally chartered, NCUA-regulated community credit union headquartered in Kahului, Maui, Hawaii. Originally chartered on January 23, 1940 as HC&S Federal Credit Union to serve plantation workers of the Hawaiian Commercial & Sugar Company, the institution converted to a community charter on August 15, 2000, opening membership to anyone who lives or works on the island of Maui. It operates three physical branches (Kahului, Wailuku, Lahaina), a 24/7 digital banking platform delivered through Candescent technology, native iOS and Android mobile apps, telephone banking, and accesses 5,000+ shared branches and 30,000+ surcharge-free ATMs via CO-OP Financial Services and Bank of Hawaii.

The product portfolio spans consumer checking (Share Draft, Ko Rewards, Kupu Teen), savings (Share Savings, Ko Rewards Savings, Keiki Club, Christmas Savings), share certificates (6 months to 5 years), and a full lending suite including auto loans, personal loans, mortgages, HELOCs up to $400K, VISA credit cards, PV/solar loans, overdraft lines, and credit builder products. Business banking is delivered through a dedicated Small Business Manager (Maile Kekona) and includes Business Value and Premier Checking, Business Savings, and the FastTrack Business Loan program (auto loans up to $150K, lines of credit up to $50K). Identity verification for shared branching transactions is powered by Socure's DocV product via the IDCheck system implemented in May 2025.

The revenue model is a cooperative structure: primary revenue comes from interest income on the loan portfolio (auto, personal, mortgage, HELOC, business, credit card), supplemented by transactional fees (overdraft at $20/item, ATM fees after 8 free per month, wire transfer, account research). As a not-for-profit member-owned institution, surplus is returned to members through higher dividend rates on deposits, lower loan APRs, and reduced fees. Distribution combines physical branches on Maui with digital self-serve channels (online, mobile, telephone) and partner-mediated reach (CO-OP shared branching, Bank of Hawaii ATMs). Marketing is primarily community-driven via website, Facebook/Instagram, email newsletters, and local event sponsorships.

Name

Valley Isle Community Federal Credit Union

Legal name

Valley Isle Community Federal Credit Union

Website

https://vicfcu.org

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Valley Isle Community Federal Credit Union is a federally chartered, NCUA-regulated community credit union serving Maui, Hawaii residents and workers through three branches, a digital banking platform, and a full suite of consumer and business banking products.

Ownership category

akta.pro rank

Product category

Community Credit Union Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Community credit union
• Retail banking services
• Consumer lending
• Small business banking
• Mortgage and HELOC

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Loans: Primary revenue source from interest charged on loans including auto loans, personal loans, mortgages, HELOCs, business loans, and credit cards. As a not-for-profit cooperative, interest earnings are returned to members through better rates.
2. Fee Income: Various banking fees including overdraft fees, ATM fees, wire transfer fees, account research fees, check-related fees, and credit card fees. Fee schedule is publicly disclosed with specific rates for each service.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Valley Isle Community Federal Credit Union is a Maui-based member-owned cooperative that provides full-service retail and small-business banking, including checking and savings accounts, share certificates, auto, personal, mortgage, home equity, and business loans, VISA credit cards, and digital banking channels. Membership is open to anyone who lives or works on Maui, and surplus earnings are returned to members in the form of higher dividend rates, lower loan rates, and reduced fees.

Product overview

Valley Isle Community Federal Credit Union offers a comprehensive suite of personal and business banking products delivered across three branch locations on Maui and digital channels. The personal banking portfolio centers on Checking (Share Draft) accounts as the core transaction product, supplemented by specialized sub-brands including Ko Rewards Checking (premium rewards), Kupu Teen Checking (for ages 11-17), and various savings products including Share Savings, Ko Rewards Savings, Keiki Club Savings (for children 10 and under), and Christmas Savings. Certificate of Deposit equivalents (Share Certificates) provide term savings options. The lending suite spans Auto Loans, Personal Loans, PV (Photovoltaic) Loans for solar installations, VISA Credit Cards (Platinum, Gold, and Secured tiers), Mortgage Loans, Home Equity Lines of Credit (HELOC) for owner-occupied and investment properties, Overdraft Line of Credit, and Credit Builder Loans including Share Secured and Temporary Relief Loans for members building or rebuilding credit. Business banking includes Business Value Checking, Business Premier Checking, Business Savings, and FastTrack Business Loans (auto, equipment, lines of credit, term loans). Convenience services are anchored by Online Banking and Mobile Banking App platforms, complemented by Telephone Banking, Direct Deposit, and Check Reorder. Credit Life and Disability Insurance is offered as an optional add-on. All products are accessible via the credit union's three Maui branches in Kahului, Wailuku, and Lahaina, as well as the CO-OP Shared Branching network of over 5,000 locations nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Kupu Teen: Checking and savings account program designed for teenagers ages 11-17, with 'Kupu' meaning growth and development in Hawaiian.
• Ko Rewards
• Keiki Club
• Christmas Savings
• FastTrack Business Loan

Products and services

• Checking (Share Draft) Dividend-earning checking account with no monthly service fees, unlimited check writing, and $5 minimum balance. Includes EMV chip debit card, $500 courtesy pay protection, and online bill pay for personal banking members.
• Share Savings Basic savings account with competitive dividend rate compounded monthly, no monthly service fees, and a $5 minimum balance requirement for personal banking members.
• Share Certificates Term deposit equivalent with terms from 6 months to 5 years, $1,000 minimum opening deposit, earning higher dividend rates than regular savings accounts.
• Ko Rewards Checking Premium checking account offering higher dividend rates, automatic round-up transfers to savings, complimentary checkbook, two free teller checks, 25% off safe deposit box, and up to $25 in monthly ATM fee rebates for members meeting monthly qualifications.
• Ko Rewards Savings Savings account designed to pair with Ko Rewards Checking, receiving monthly dividend transfers and round-up deposits from the checking account to help members save automatically.
• Christmas Savings Special savings account with $5 minimum balance and a competitive dividend rate compounded quarterly to help members save for holiday expenses through automatic monthly deposits.
• Kupu Teen Checking Checking account designed for teenagers aged 11-17 with a parent or guardian as joint owner. Features a $5 minimum balance, no monthly fees, $100 daily debit card limit, and free coin machine access.
• Keiki Club Savings Savings account for children age 10 and younger that rewards deposits of $5 or more with Keiki Bucks redeemable for prizes at the Keiki club store.
• Auto Loans Financing for new and used vehicles with terms up to 84 months, competitive tiered rates starting at 4.75% APR for qualified borrowers, no pre-payment penalty, and a convenience pre-approval process.
• Personal Loans Signature personal loans with flexible terms and tiered rates starting at 7.25% APR for qualified borrowers, used for various personal financing needs.
• Photovoltaic (PV) Solar Loan Solar financing loan for installing photovoltaic systems on Maui homes with competitive interest rates, flexible terms, and a quick application process.
• VISA Credit Cards (Platinum, Gold, and Secured) VISA credit cards including Platinum, Gold, and Secured options with no annual fees, low interest rates (Platinum at 9.99% APR), rewards points program, EMV chip technology, and balance transfer availability.
• Mortgage Loans Mortgage loans for home purchases and refinancing on Maui with low rates, fast approvals, fixed or adjustable-rate options, and local decision-making at the Kahului branch.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity for owner-occupied and investment properties. Owner-occupied HELOCs offer up to $400,000 (1st lien) or $250,000 (2nd lien) with 10-year draw and 20-year repayment periods and up to 90% CLTV.
• Overdraft Line of Credit Line of credit linked to a member's checking account with limits up to $5,000 to protect against insufficient funds, offered at a competitive fixed rate.
• Share Secured Loan Credit builder loan secured by a member's own savings with no credit check required, low interest rate, and flexible terms up to 10 years.
• Temporary Relief Loan Emergency loan providing up to $2,000 deposited in under 60 seconds, with no credit check required, a $20 flat fee, and repayment terms up to 12 months as an alternative to payday loans.
• Business Value Checking Low-cost business checking account with convenient features for everyday business transaction needs, including bill pay, online and mobile banking, and ATM access.
• Business Premier Checking Business checking designed for high transaction volume and deposit balances, paying competitive dividend rates and including all Business Value Checking features plus dividend accrual.
• Business Savings Business savings account with competitive dividend rates, no minimum balance requirements, and ATM access to over 30,000 ATMs via the Co-op Network.
• FastTrack Business Loans Streamlined business lending program including auto loans up to $150,000, equipment loans, lines of credit up to $50,000, SBA loans, and term loans for working capital, with fast decisions and minimal paperwork for Maui small businesses.
• Online Banking Digital banking platform available 24/7 for managing accounts, viewing processed check images, scheduling payments, setting account alerts, sending secured messages, and accessing online statements.
• Mobile Banking App Free mobile application for iOS and Android enabling remote check deposit, balance viewing, fund transfers, transaction history, purchase rewards, and ATM/branch location finding with Touch ID or Eyeprint ID login, plus Apple Pay and Google Pay support.
• Telephone Banking Audio response system available 24 hours daily at 1-833-674-0919 for checking balances, account history, transfers, loan payments, and tax information.
• Credit Life and Disability Insurance Optional insurance products underwritten by CMFG Life Insurance Company through TruStage that may cover loan payments if the borrower becomes disabled or pay off the remaining balance upon death.

Quantifiable outcome

• Share certificate rates up to 3.50% APY (6-month term)
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Socure (IDCheck)coreTechnology or Integration · 1 May 2025IDCheck is a fraud prevention verification system powered by Socure's DocV product. Implemented May 1, 2025, for all CO-OP Shared Branching transactions. Uses QR code and one-time passcode for multi-factor authentication when members use out-of-state IDs.
• CO-OP Financial ServicescoreChannel Partner/ Reseller/ DistributorCO-OP Financial Services provides the shared branching network and ATM network access. VICFCU members can access over 5,000 shared branches nationwide and 30,000+ ATMs through this partnership. VICFCU displays CO-OP branch and ATM badges on its website and ATM locator tools.
• VisacoreTechnology or IntegrationVISA provides debit and credit card processing, purchase alerts, and card technology. VICFCU offers VISA Platinum credit cards and debit cards with EMV chip technology and VISA Purchase Alerts.
• TruStage (CMFG Life Insurance)minorChannel Partner/ Reseller/ DistributorTruStage provides optional Credit Life and Credit Disability Insurance for VICFCU loan products. VICFCU refers members to TruStage for AD&D and life insurance products as part of member benefits.
• Bank of HawaiiminorChannel Partner/ Reseller/ DistributorBank of Hawaii provides surcharge-free ATM access for VICFCU members at all Bank of Hawaii branches and ATMs across Hawaii including Kahului, Maui Lani, Pukalani, Paia, Kihei, and Kahana locations.
• Get Away Today VacationsminorGTM or Marketing PartnerVacation package discounts offered as part of Love My Credit Union Rewards program for VICFCU members.
• J. Walter Cameron CenterminorOthersNonprofit organization providing affordable office space to 20+ nonprofit and social service agencies. VICFCU team volunteers at The Sentry 2025, an annual PGA tournament that supports JWCC.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Others

• Candescent: Digital banking platform provider that powers Valley Isle's online and mobile banking; ecosystem enabler rather than a direct competitor, useful for benchmarking platform modernization paths.

Direct peers

• Connexus Credit Union: Nationally chartered community credit union with strong digital banking platform and full-service lending (auto, mortgage, HELOC), comparable membership-based cooperative model and product mix.
• Alliant Credit Union: Federally chartered, community-based credit union offering full-service personal and business banking with nationwide digital access; comparable cooperative model and product breadth.
• HawaiiUSA Federal Credit Union: Hawaii-based community credit union offering a similar suite of personal, business, and lending products with multiple branches and digital banking; competes for the same Maui-resident member base.
• Digital Federal Credit Union (DCU): Large federal credit union with a community-charter style of membership and a digital-first banking platform offering similar deposit, lending, and mobile products.
• Maui County Federal Credit Union: Operates on Maui with full personal and business banking products including checking, savings, lending, and digital channels; the closest geographic peer competing for Maui residents.
• Hawaii State Federal Credit Union: Largest community-chartered federal credit union in Hawaii, serving state-wide with retail and business banking products analogous to Valley Isle, including deposit products, auto loans, mortgages, and digital banking channels — the most directly comparable peer.

Regional players

• Central Pacific Bank: Regional commercial bank with strong Hawaii branch network serving retail, small business, and commercial customers; comparable deposit and business-lending products to Valley Isle.

Broad incumbents

• First Hawaiian Bank: Major statewide commercial bank offering retail and business banking with full branch coverage across Hawaii; competes for the same Maui consumer and SMB relationships.
• Bank of Hawaii: Hawaii's largest commercial bank offering retail, business, and wealth services with statewide branch and ATM coverage; major incumbent competitor in the same Maui deposit and lending market and an actual partner (no-surcharge ATMs).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Valley-Isle-Community-Federal-Credit-Union-238402309826/?__tn__=%2Cd%2CP-R&eid=ARDY4y2NeNA9BCPBJjxLnN0GZBkrQOcKVYL8OKrkla_0v7puS9LN8TPXQhr_oMjL7fRE41vuR6Di35yh
• Instagraminstagram.com/valleyislecommunityfcu
• LinkedInlinkedin.com/company/valley-isle-community-federal-credit-union

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Isle Community Federal Credit Union