Nuffnang
Nuffnang is an influencer marketing agency founded in 2007 that connects brands seeking influencer campaigns with content creators across Southeast Asia, primarily Malaysia, operating a two-sided marketplace with 11-50 employees.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Nuffnang does
Nuffnang is a private influencer marketing agency founded in 2007 that operates a two-sided platform connecting brands seeking influencer collaborations with content creators seeking brand partnerships and monetization opportunities. The company is headquartered structurally in London per its listed city, while its primary operating entity is Nuffnang Malaysia, serving the broader Southeast Asian market and positioned among the top four influencer marketing agencies in Malaysia. The platform presents two distinct value propositions on its website — a "For Brands" track for companies seeking professional influencer marketing services and a "For Creators" track for influencers pursuing career and partnership opportunities — functioning as a curated marketplace rather than a modular SaaS offering. The company maintains an 11-50 employee base and actively recruits through its website, LinkedIn, and the Hiredly job platform, with official communications channels anchored on email and the corporate website.
The business model is service-based, monetizing the matchmaking between brand budgets and creator audiences, though pricing and revenue mechanics are not publicly disclosed. No information on funding history, ownership structure, leadership team, patents, awards, certifications, partnerships, or strategic transactions is disclosed in the available source material. The core technology stack is also not disclosed, and there is no indication of AI/ML capability, proprietary algorithms, or technology differentiators beyond the curated creator network and long-standing Malaysian market presence. Customer-facing operations are supported by a public warning against fraudulent recruiters misusing the Nuffnang Malaysia brand on messaging platforms, indicating active brand-protection efforts but also the kind of operational friction common to consumer-facing agencies in the region.
Nuffnang firmographics
Firmographics- Name
- Nuffnang
- Legal name
- Nuffnang
- Website
- https://nuffnang.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nuffnang is an influencer marketing agency founded in 2007 that connects brands seeking influencer campaigns with content creators across Southeast Asia, primarily Malaysia, operating a two-sided marketplace with 11-50 employees.
- Ownership category
- akta.pro rank
Nuffnang industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where Nuffnang is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Nuffnang business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Distribution channels1 record
Nuffnang product offering
Product offeringCore offering
Nuffnang operates an influencer marketing agency platform that connects brands seeking influencer collaborations with content creators (bloggers/social media influencers) seeking brand partnerships and monetization opportunities. The platform facilitates influencer marketing campaigns across Southeast Asia, with primary focus on Malaysia. It serves two distinct audiences—brands running social media and influencer campaigns, and creators looking for vetted brand collaboration deals—through a single integrated platform rather than separate product lines.
Product overview
Nuffnang operates as a single-platform influencer marketing agency offering services to two primary segments: brands seeking to partner with influencers for marketing campaigns, and creators looking for brand partnership opportunities. The platform focuses on the Southeast Asian market, facilitating influencer marketing collaborations rather than offering a modular SaaS product with separate add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Nuffnang Influencer Marketing Platform
Companies that use Nuffnang
Customer profileSegments2 records
Ideal customer profiles2 records
Nuffnang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nuffnang partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights4 records
Nuffnang competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Aspire is a global influencer marketing platform with strong APAC presence serving brands and creators. It is comparable to Nuffnang as a two-sided creator economy platform with managed-service offerings.
- StarNgage: StarNgage is a Singapore-based influencer marketing platform and agency serving brands across Asia-Pacific. It is directly comparable to Nuffnang in offering both a creator marketplace and managed campaign services in SEA.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform used by global brands. While primarily enterprise-focused, it directly competes for the same brand budgets that agencies like Nuffnang target, especially as brands internalize influencer operations.
- Vamp (Influencer Marketing): Vamp is an APAC-based influencer marketing platform and agency connecting brands with creators. It is comparable to Nuffnang as a regional agency-platform hybrid serving brand and creator sides of the market.
- Gushcloud: Gushcloud is a Malaysia/Singapore-headquartered influencer marketing agency and talent management company operating across SEA. It directly competes with Nuffnang in connecting brands with creators for campaigns in the same regional footprint.
- IZEA Worldwide: IZEA is a publicly traded influencer marketing technology and services company. It is comparable to Nuffnang in offering managed influencer campaigns alongside a creator marketplace, though with a heavier technology orientation.
- Takumi: Takumi is an influencer marketing platform connecting brands with creators, with presence across multiple markets. It is comparable to Nuffnang as a two-sided platform offering both self-serve and managed campaign capabilities.
Broad incumbents
- Wavemaker: Wavemaker is a global media agency offering influencer activation as part of its broader media planning and buying services. It is comparable to Nuffnang as a competitor for influencer-driven media budgets, particularly for enterprise brands.
- Ogilvy (Influencer Practice): Ogilvy is a global full-service advertising agency with influencer marketing capabilities within its broader portfolio. It competes with Nuffnang for brand influencer budgets, especially from multinational advertisers entering SEA markets.
Regional players
- Activate (formerly Gleam): Activate is a global influencer marketing agency with APAC operations. It is comparable to Nuffnang as a full-service agency competitor, though it primarily serves larger multinational brand clients across more geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Nuffnang social profiles
Digital presenceNuffnang financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuffnang leadership team
Management profileNumber of profiles
Nuffnang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuffnang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuffnang
What does Nuffnang do?
Nuffnang operates an influencer marketing agency platform that connects brands seeking influencer collaborations with content creators (bloggers/social media influencers) seeking brand partnerships and monetization opportunities. The platform facilitates influencer marketing campaigns across Southeast Asia, with primary focus on Malaysia. It serves two distinct audiences—brands running social media and influencer campaigns, and creators looking for vetted brand collaboration deals—through a single integrated platform rather than separate product lines.
Is Nuffnang a public or private company?
Nuffnang is a private company. It is classified as unknown and is currently operating.
When was Nuffnang founded?
Nuffnang was founded in 2007. It employs 11 to 50 people.
Where is Nuffnang based?
Nuffnang is headquartered in London, United Kingdom, in the Europe region.
Who are Nuffnang's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), StarNgage, CreatorIQ, Vamp (Influencer Marketing), Gushcloud, IZEA Worldwide and Takumi. Broad incumbents are Wavemaker and Ogilvy (Influencer Practice). Activate (formerly Gleam) is listed as a regional player.
Does Nuffnang have an API?
No public API is recorded for Nuffnang.
What industry is Nuffnang in?
Nuffnang's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.