Ultra Violet

What Ultra Violet does

Ultra Violet (also operating as Ultra Violet Agency) is a London-based trend forecasting agency founded in 2018 by FemTech veteran Anna Butterworth. The company self-describes as the only dedicated trend forecasting agency globally focused on women's health and FemTech, an area of innovation it argues is underserved by mainstream trend firms. Ultra Violet publishes the FemTech Futures report series — annual and long-range forecasts spanning 2022 to 2035 — alongside specialized reports on cycle care (Future of Cycle Care 2022) and menopause (The Future of Menopause 2035, plus a paid Menopause Consumer Archetype Framework 2035). Complementing the publications are strategic foresight consulting, bespoke research, and report sponsorship services aimed at pharmaceutical manufacturers, VCs and investors, FemTech businesses, innovation agencies, and policy makers.

The firm's core methodology combines futures methodology with deep women's health domain expertise, codified in a proprietary Implementation Framework for converting foresight into actionable build/buy/partner decisions, product launch roadmaps, and go-to-market strategy. Its competitive position rests on Anna Butterworth's industry network (entrepreneurs, investors, healthcare professionals, regulators) and on flagship reports that reach audiences at the UN, World Economic Forum, and within pharmaceutical manufacturers and VC firms (~3,000 readers per release). The firm operates with 1-10 employees and has no disclosed external funding.

Ultra Violet's revenue model is professional services plus recurring sponsorship: bespoke consulting engagements, custom research reports, and report sponsorship packages (including the FemTech Futures 2035 series sponsored by brands such as Vibease, Womanizer, and Thinx). Pricing is quote-based and not publicly disclosed; the public website offers free report downloads as a top-of-funnel mechanism. Customers include enterprise client Perrigo and startups Yoppie and August, with brand trust signals from Elvie, Mooncup, and We-Vibe. Founder-led speaking engagements at industry events (Tech4Eva, FemTech Lab, Soho House, Sifted) form a complementary awareness channel.

Name

Ultra Violet

Website

https://ultraviolet.agency

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultra Violet is a London-based, founder-led trend forecasting agency dedicated exclusively to women's health and FemTech. It publishes the FemTech Futures report series (2022-2035) and offers strategic foresight consulting, bespoke research, and report sponsorship to pharma, investors, and FemTech companies.

Ownership category

akta.pro rank

Product category

Strategic Foresight Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Trend forecasting services
• Strategic foresight consulting
• Women's health research
• Market intelligence reports
• Futures methodology

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Foresight Services: Consulting engagements providing strategic foresight and futures methodology to help businesses identify opportunities and develop implementation roadmaps in the women's health sector
2. Bespoke Reports: Custom research reports tailored to specific business needs, delivering actionable insights on emerging market shifts in women's health innovation
3. Report Sponsorship: Sponsorship opportunities within the FemTech Futures 2035 report series, allowing brands to align with the leading industry report reaching 3,000 readers including UN, World Economic Forum, pharmaceutical manufacturers, VCs, and startups

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ultra Violet Agency is a dedicated trend forecasting agency that produces proprietary research reports (the FemTech Futures series and specialized reports on cycle care and menopause) and offers strategic foresight consulting services for businesses operating in the women's health and FemTech sector. The company applies a futures methodology combined with women's health industry expertise to translate emerging trends into actionable commercial opportunities through strategic foresight engagements, bespoke custom reports, and report sponsorship programs.

Product overview

Ultra Violet Agency is the only dedicated trend forecasting agency focused on Women's Health and FemTech, offering a portfolio of research reports and consulting services. The core product line is the FemTech Futures report series, which includes annual trend forecasts (FemTech Futures 2023, FemTech Future 30: 2024, FemTech Futures 2035) and specialized reports on cycle care (Future of Cycle Care 2022) and menopause (The Future of Menopause 2035, Menopause Consumer Archetype Framework 2035). Complementing the reports are consulting services including Strategic Foresight, Bespoke Reporting, and Report Sponsorship. The agency also offers Speaking Engagements featuring founder Anna Butterworth. Together, these products translate emerging trends into validated commercial opportunities for businesses in the women's health sector.

Differentiator

Problem solved

Functional benefit

Products and services

• FemTech Futures 2023
• Future of Cycle Care 2022
• FemTech Future 30: 2024
• FemTech Futures 2035
• The Future of Menopause 2035
• Menopause Consumer Archetype Framework 2035
• Strategic Foresight
• Bespoke Reporting
• Report Sponsorship
• Speaking Engagements

Quantifiable outcome

• 3,000 readers from UN and World Economic Forum, Pharmaceutical Manufacturers, VCs, Start-ups and Innovation Agencies reached through FemTech Futures 2035 report series

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PerrigocoreStrategic or Co-development PartnerPerrigo, a pharmaceutical and consumer healthcare company, has engaged with Ultra Violet Agency for strategic trend forecasting services, with positive feedback from Perrigo team indicating successful collaboration on cross-functional strategic planning exercises.
• ElviecoreStrategic or Co-development PartnerElvie, a women's health technology company developing smart pelvic floor trainers and breast pumps, is listed among brands that trust Ultra Violet Agency for industry insights and trend forecasting.
• MooncupcoreStrategic or Co-development PartnerMooncup, a sustainable menstrual cup manufacturer, is listed among brands that trust Ultra Violet Agency for strategic foresight in the women's health market.
• VibeaseminorGTM or Marketing PartnerVibease, a women's sexual health technology company, has sponsored the FemTech Futures 2035 report series as part of their marketing strategy to reach industry leaders.
• WomanizerminorGTM or Marketing PartnerWomanizer, a women's sexual wellness brand, has participated as a sponsor in the FemTech Futures 2035 report series.
• ThinxminorGTM or Marketing PartnerThinx, a menstrual underwear company, has sponsored the FemTech Futures 2035 report series as part of their brand positioning in the women's health innovation space.
• We-VibecoreStrategic or Co-development PartnerWe-Vibe, a sexual health and wellness brand, is listed among the brands that trust Ultra Violet Agency for industry trend insights and strategic foresight.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• CB Insights: CB Insights is a tech-focused market intelligence platform producing research and trend reports on emerging technology and venture capital. It overlaps with Ultra Violet's futures-thesis and investor-audience segments but is centered on enterprise tech rather than women's health specifically.
• FemTech Insider: FemTech Insider is a media platform covering women's health technology news, deal flow, and industry reports. It shares Ultra Violet's vertical focus on FemTech and overlapping audience of investors and founders, but is primarily a content/newsletter business rather than a forecasting consultancy.

Broad incumbents

• Frost & Sullivan: Frost & Sullivan is a global research and consulting firm producing industry growth reports, including coverage of healthcare and life sciences. Comparable to Ultra Violet in delivering strategic foresight and market intelligence to enterprise clients, with a much broader industry portfolio.
• WGSN: WGSN is the largest global trend forecasting service covering fashion, beauty, food, and consumer lifestyle. It is comparable to Ultra Violet as a horizontal trend forecasting incumbent, but it lacks Ultra Violet's dedicated FemTech specialization and operates at substantially greater scale.
• Euromonitor International: Euromonitor is a global market research firm producing syndicated industry and consumer reports across dozens of countries. Comparable to Ultra Violet as a research-driven strategic intelligence provider, though with far broader category coverage and an established data subscription business.
• Mintel: Mintel is a global market research firm publishing syndicated category reports and consumer trend analysis. It overlaps with Ultra Violet in market research and consumer insight delivery to enterprise clients but operates at vastly larger scale across many verticals.

Others

• The Case for Her: The Case for Her is a fund and ecosystem builder backing sexual and reproductive health ventures. It is comparable as a FemTech-focused industry node reaching founders, investors, and corporates, but operates as an investor/network rather than a research and consulting firm.

Direct peers

• The Future Laboratory: The Future Laboratory is a London-based trend forecasting and consumer insight agency that publishes research and runs foresight engagements for consumer brands. It is directly comparable as a UK-headquartered futures agency that sells reports and bespoke consulting to brand and enterprise clients, though it focuses on lifestyle, beauty, and retail rather than FemTech.
• Stylus: Stylus is a trend forecasting and consumer insight agency producing research and advisory services for consumer-facing industries. It mirrors Ultra Violet's report-plus-consulting model, though its coverage spans broader consumer categories rather than women's health.

Regional players

• Springboard Enterprises: Springboard Enterprises is a women's health and life sciences accelerator and network supporting female founders and FemTech companies. It overlaps with Ultra Violet in serving the women's health innovation ecosystem and reaching investors and pharma partners, though primarily as an accelerator rather than a forecaster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ultra-violet-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Violet