Decoroom
- Company typePrivate
- Founded1998
- HeadquartersTroy, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Decoroom firmographics
Firmographics- Name
- Decoroom
- Legal name
- Decoroom L.L.C.
- Website
- https://decoroom.biz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Decoroom is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Decoroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Drapery and Window Treatments: Custom-made window treatments including soft and upholstered drapery, sold directly to residential and commercial clients through showrooms and designer partnerships. Revenue generated through one-time product sales with pricing based on custom specifications, materials, and labor.
- Bedding and Soft Furnishings: Custom bedding including quilted bed covers, skirts, kids and baby sets, cushions, pillows, and table skirts. Sold as made-to-order products.
- Retail Showroom Products: The showroom offers art, accessories, furniture, and lighting with European flair available for immediate purchase.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Decoroom product offering
Product offeringCore offering
Decoroom is a custom drapery workroom that handcrafts Old World-style window treatments, bedding, cushions, pillows, upholstery, table linens, and decorative details for residential and commercial clients. The company also retails art, accessories, furniture, and lighting with European flair from its Michigan showrooms and works closely with clients from conception through installation.
Product overview
Decoroom is a multi-faceted custom drapery workroom that offers a comprehensive suite of handcrafted soft goods and custom design services. The company's core products include custom window treatments (draperies, valances, cornice boards), bedding, cushions, pillows, upholstery, and table linens—all produced with meticulous Old World-style handcraftsmanship. The business operates two showrooms (Troy and Utica, Michigan) where clients can also purchase immediately available art, accessories, and furniture pieces with European flair. Services span both residential and commercial segments, with the company working closely with clients from project conception through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Draperies & Window Treatments Handcrafted, Old World-style custom draperies and window treatments including soft and upholstered options, valances, and cornice boards, all meticulously made without machine production. Served residential and commercial clients in metro Detroit.
- Bedding Custom bedding including quilted bed covers, skirts, and children's and baby sets, crafted with the same Old World craftsmanship as window treatments for residential clients.
- Cushions and Pillows Custom cushions and pillows designed and crafted to complement the company's drapery and bedding offerings, available in residential and commercial configurations.
- Upholstery Custom upholstery services for furniture pieces, bringing the company's Old World craftsmanship to upholstered furniture.
- Table Skirts, Napkins and Runners Custom table linens including table skirts, napkins, and runners tailored to client specifications.
- Handmade Floral Accents and Decorative Details Handmade floral accents, decorative bows, and finishing details created to complete unique custom projects.
- Art, Accessories and Furniture (Showroom Inventory) A curated selection of art, accessories, and furniture pieces with European flair available immediately from the showroom inventory, including pieces with old-world European design inspiration.
Quantifiable outcome
- 25+ years of continuous operation in metro Detroit
- +1 more outcomes
Companies that use Decoroom
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Decoroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Decoroom partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Decoroom competitors and assessment
Company assessmentBroad incumbents
- Ethan Allen: National custom furniture and home design company with in-house interior designers and made-to-order soft goods (drapery, bedding, upholstery). Comparable custom-build + designer-channel motion, but at substantially larger scale.
- Restoration Hardware (RH): Luxury home furnishings retailer with galleries offering drapery, bedding, upholstery, and interior design services. Broad incumbent competing for the same high-end residential soft-goods spend, though with a much wider portfolio.
- Pottery Barn: Large home furnishings retailer with curated bedding, window treatments, and upholstery offerings plus in-home design services. Competes for the same end consumer with a mass-market rather than custom-craft model.
- Hunter Douglas: Largest manufacturer of custom window treatments (blinds, shades, drapery hardware). Overlaps with Decoroom's window-treatment category but operates at industrial scale and does not run its own custom fabric workrooms.
- Crate & Barrel / CB2: National home furnishings retailer offering furniture, bedding, window treatments, and decor. Overlaps with Decoroom's showroom product categories but at mass-market scale and without custom workroom services.
- Williams-Sonoma Home: Premium home furnishings retailer under the Williams-Sonoma umbrella offering furniture, bedding, and decorative accessories. Adjacent premium positioning, though without the custom-workroom / bespoke soft-goods focus.
Direct peers
- Smith & Noble: Custom window treatments, drapery, and bedding retailer with showrooms and in-home design services. Closely comparable product mix (custom drapery, bedding, soft furnishings) and designer-channel sales motion.
- Calico (Calico Corners): Custom home furnishings retailer operating in-store workrooms that fabricate custom drapery, bedding, and upholstery — same hybrid custom-workroom + retail showroom business model as Decoroom.
- The Shade Store: National custom window treatment retailer with showrooms offering made-to-order drapery, shades, and blinds — directly comparable to Decoroom's core custom soft-window-treatment offering, but at significantly larger scale.
Others
- Kravet: Major to-the-trade fabric, furniture, and trim supplier serving interior designers — directly adjacent ecosystem participant. Comparable because interior designers are Decoroom's primary B2B channel and Kravet is a key upstream enabler.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decoroom social profiles
Digital presenceDecoroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decoroom leadership team
Management profileNumber of profiles
Profiles2 records
Decoroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decoroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decoroom
What does Decoroom do?
Decoroom is a custom drapery workroom that handcrafts Old World-style window treatments, bedding, cushions, pillows, upholstery, table linens, and decorative details for residential and commercial clients. The company also retails art, accessories, furniture, and lighting with European flair from its Michigan showrooms and works closely with clients from conception through installation.
Is Decoroom a public or private company?
Decoroom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decoroom founded?
Decoroom was founded in 1998. It employs 11 to 50 people.
Where is Decoroom based?
Decoroom is headquartered in Troy, United States, in the North America region.
How does Decoroom make money?
Three revenue lines are on record. Custom Drapery and Window Treatments are the primary driver. The others are bedding and Soft Furnishings and retail Showroom Products.
Who are Decoroom's main competitors?
Broad incumbents on record are Ethan Allen, Restoration Hardware (RH), Pottery Barn, Hunter Douglas, Crate & Barrel / CB2 and Williams-Sonoma Home. Direct peers are Smith & Noble, Calico (Calico Corners) and The Shade Store. Kravet is listed as an others.
Does Decoroom have an API?
No public API is recorded for Decoroom.