What Guud TV does

Guud TV is a Madrid-based, privately held social media experience company founded in 2014 by Edgar de León and Pablo Acuña. It operates as GUUD TV, S.L., a Spanish limited liability company with a small, founder-led team of 11-50 employees. The company delivers interactive branded campaigns, real-time audience engagement tools, event visualizations, and live streaming production services to enterprise clients globally, anchored by its Guud Content Suite platform. Its flagship product, OnAir, is an all-in-one live streaming solution featuring professional-grade sports graphics, real-time in-game statistics, and AI-generated dynamic insights, with monetization through advertising banners and sponsor logo placements; supporting modules include Socialhubs, PhotoWalls, event visualizations, and 3D video streaming productions.

The underlying technology stack centers on real-time social platform integration, live video streaming infrastructure, and applied AI for sports broadcast graphics. Guud monetizes through two streams: custom project-based professional services for branded social media experiences (hashtag activations, 3D streaming, interactive campaigns) and subscription/SaaS-style licensing for OnAir. Notable customers include Samsung Spain, Mahou, Real Madrid, FC Barcelona, NBC, Coca-Cola, Mutua Madrileña, MAPFRE, Estrella Damm, Mediapro, Grupo Prisa, El Corte Inglés, Grammy Awards, Oscars, FOX, and Interjet. The company is bootstrapped, with the only disclosed external funding being a 2022 CDTI/FEDER grant for the Live Data Widgets R&D project (reference SAV-20221063).

Go-to-market is sales-led, direct to enterprise brands and sports broadcasters, with case-study-driven website marketing and outreach via [email protected]. The company operates from a single Madrid headquarters at C/ San Agustín 2, serving clients worldwide, with no disclosed offices, subsidiaries, M&A activity, or institutional VC backing. The product portfolio reflects a deliberate pivot from pure agency services toward a recurring-revenue platform model, though no pricing, ARR, or revenue figures are publicly disclosed.

Name

Guud TV

Legal name

GUUD TV, S.L.

Website

https://guud.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Guud TV is a Madrid-based social media experience company providing interactive branded campaigns, live streaming production, and AI-powered sports broadcast analytics for enterprise brands and sports broadcasters worldwide.

Ownership category

akta.pro rank

Product category

Social Media Experience and Live Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)

akta.pro secondary industries

Generalist Live Streaming Platforms (Multi-Category) (MPACACAA), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Live Shopping & Streaming Creator Activations (MPAAAHAM)

Keywords

• Social media experiences
• Live streaming platform
• Brand activation services
• Interactive social hubs
• Real-time engagement tools

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Branded Social Experiences: Custom social media experience projects for brands including campaign creation, execution, and real-time engagement services. Projects include hashtag activations, 3D streaming, and interactive experiences.
2. OnAir Platform Licensing: SaaS platform for live sports broadcasts featuring professional graphics, real-time stats, and AI-generated insights with monetization through advertising banners and sponsor logo placements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Guud TV designs and delivers interactive social media experiences and live streaming solutions for enterprise brands. Its flagship Guud Content Suite includes OnAir, an all-in-one live streaming platform for sports broadcasts with professional-grade graphics, real-time in-game statistics, and AI-generated dynamic insights, alongside Socialhubs, PhotoWalls, event visualizations, and 3D video streaming productions. Services span branded hashtag activations, real-time audience engagement, analytics, and monetization through advertising and sponsor placements.

Product overview

Guud TV is a social media experience company that operates as a platform-plus-modules architecture. The core Guud Content Suite unifies all offerings, with OnAir serving as the flagship live streaming product featuring professional sports graphics and AI-generated insights. Supporting modules include Socialhubs and PhotoWalls for interactive social engagement, event visualizations, and video streaming productions. The suite delivers engagement, lead generation, real-time interaction, analytics, and monetization capabilities for brand activations.

Differentiator

Problem solved

Functional benefit

Brands

• OnAir: Part of the Guud Content Suite, OnAir is an all-in-one live streaming solution featuring professional-grade sports graphics, real-time in-game statistics, and AI-generated dynamic insights. Includes Data Connectivity, AI for live sports broadcasts, monetization opportunities and new revenue streams through advertising banners and sponsor logo placements.

Products and services

• Guud Content Suite A comprehensive platform suite of social media experience tools that includes OnAir for live streaming, data connectivity, AI-powered live sports broadcasts, and monetization through advertising and sponsor placements, targeted at enterprise brands and sports broadcasters.
• OnAir An all-in-one live streaming solution featuring professional-grade sports graphics, real-time in-game statistics, and AI-generated dynamic insights for sports broadcasts, designed for sports media companies, broadcasters, and brands seeking monetizable live sports coverage.
• Branded Social Media Experience Services Custom professional services for enterprise brands covering the creation, execution, and real-time engagement of social media activation campaigns, hashtag activations, 3D streaming events, and interactive social experiences across multiple digital and social platforms.

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hootsuite: Hootsuite is a broad social media management platform used by brands to schedule, publish, and analyze content across networks. Comparable to Guud's multi-platform distribution and reporting/analytics capabilities, though as a horizontal incumbent rather than a niche specialist.
• Brightcove: Brightcove is a video hosting, live streaming, and OTT platform serving enterprise publishers and broadcasters. Comparable to Guud's video streaming production and monetization layers, but as a much larger video infrastructure incumbent.
• Sprinklr: Sprinklr is an enterprise social media management, CXM, and content platform serving global brands. Comparable to Guud's enterprise brand activation and cross-channel social experience work, but at much larger scale and scope.

Direct peers

• Eko: Eko builds interactive and shoppable video technology for brands and publishers, including interactive storytelling formats. Comparable to Guud's interactive 3D streaming, Q&A, and engagement-driven branded experiences.
• Brandlive: Brandlive produces live shopping, streaming, and event experiences for enterprise brands. Directly comparable to Guud's branded social experience / live event activation services for major consumer brands.
• Grabyo: Grabyo provides cloud-based live sports production, real-time graphics, clipping, and distribution tools used by broadcasters and rights holders. Closely comparable to Guud's OnAir platform for live sports broadcasts with stats overlays and AI insights.
• LiveU: LiveU provides bonded cellular live video transmission and cloud-based video production for news, sports, and events. Comparable to Guud's video streaming production services for live sports and brand broadcasts.
• Restream: Restream is a multi-platform live streaming service that broadcasts a single live feed to 30+ social platforms simultaneously. Directly comparable to Guud's core Socialhubs / multi-platform restreaming proposition for brands and creators.

Emerging players

• StreamElements: StreamElements provides live streaming production tools, overlays, alerts, and monetization features primarily for creators. Partially comparable to Guud's overlay/graphics and live engagement capabilities, focused on the creator economy rather than enterprise brands.
• Lightstream (Lightstream Studio): Lightstream (Studio) provides browser-based live production and streaming tools aimed at creators and small brands. Partially comparable to Guud's professional streaming production services for live events and brand campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/guud
• LinkedInlinkedin.com/company/guud-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guud TV