Magicman Holdings

What Magicman Holdings does

Magicman Holdings Limited, founded in 1993 and headquartered in Brighton, UK, is a specialist provider of on-site hard surface repair and restoration services for damage including cracks, chips, dents, scratches, burns, stains, and fading. Coverage spans bathroom fixtures, kitchen worktops and cabinetry, doors and windows (including uPVC, aluminium, fire doors, and powder-coated units), floors (wood, laminate, tile, vinyl), brick and stonework, walls and cladding (including IPS panels), furniture, and glass. The company is differentiated by 30+ years of accumulated proprietary techniques, a proprietary colour-matching method capable of replicating discontinued products, and a dedicated in-house Magicman Training Academy accredited in partnership with the Chartered Institute of Building (CIOB).

Revenue is generated through on-site repair services priced per job, with most domestic repairs starting from approximately £150 and bespoke commercial quotes. Go-to-market is sales-led and dual-channel: B2B via approved partnerships with 11 major UK insurers, 300+ construction contractors, and 11 international maritime brands, alongside direct-to-consumer intake via phone and the MARV online photo-based estimate tool. The company is supported by a nationwide team of 100+ directly employed (not subcontracted) technicians and maintains international project delivery capability across Europe, the Middle East, the Far East, Australasia, Canada, and North America, with a dedicated Miami hub serving marine operators in the Americas.

Since July 2025, Magicman has operated as part of MA Group, a fully integrated UK property services platform that includes MA Assist, Virtus Validations, Revival, CRC, and NHCC. Within this ecosystem, Magicman contributes its repair specialism alongside digital tools such as the MARV (MAterial Repair Validator) computer vision triage tool and the Reflex 360 marine operations platform, while benefiting from the group's broader claims, reinstatement, validation, restoration, and customer care capabilities. Accreditations include ISO 9001, 14001, 45001, SafeContractor, CHAS, ConstructionLine, Achilles, SMAS, CQMS, and CSCS.

Name

Magicman Holdings

Legal name

Magicman Holdings Limited

Website

https://magicman.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Magicman Holdings is a UK specialist, founded in 1993, providing on-site hard surface repair and restoration services across bathrooms, kitchens, floors, doors, stone, and glass for insurers, contractors, commercial operators, marine vessel owners, and homeowners, operating through a nationwide team of 100+ directly employed technicians.

Ownership category

akta.pro rank

Product category

Surface Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Other Personal and Household Goods Repair and Maintenance (81149)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Stone Repair (Chips, Cracks, Fills) (HSAGAGAH)

Keywords

• Surface repair services
• Hard surface restoration
• Bath chip repair
• Worktop repair specialists
• On-site surface maintenance

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. On-Site Surface Repair Services: Primary revenue stream from providing on-site hard surface repair services to homeowners, insurers, contractors, and commercial clients. Services are priced per job based on damage type, surface material, and extent of repair. Free estimates provided, repairs quoted individually.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Magicman provides on-site hard surface repair and restoration services for damaged materials including bathrooms (baths, basins, shower trays), kitchens (worktops, cupboards, sinks), doors, windows, flooring, brickwork, stone, furniture, glass and walls. Repairs are completed in hours without replacement, saving cost and landfill waste, and are delivered by 100+ directly employed technicians across the UK and internationally.

Product overview

Magicman Holdings is the UK's leading specialist in on-site hard surface repair and restoration, operating since 1993. The core offering is the Surface Repair Services platform encompassing comprehensive repair capabilities across bathroom fixtures (baths, basins, shower trays), kitchen surfaces (worktops, cupboard doors, cabinets, sinks), doors, windows, flooring, stone and marble, brickwork, walls, cladding, furniture, and glass. The service portfolio also includes complementary add-on offerings such as Tuffskin Stone Surface Protection for premium stone protection and Slip Resistant Surface Coatings for safety-critical environments. As part of MA Group since 2025, Magicman's digital ecosystem includes MARV (MAterial Repair Validator) - an AI-powered assessment tool that analyses damage photographs to predict repair viability - and Reflex 360 Marine - a dedicated marine operations platform. The company operates nationwide with directly employed technicians and serves diverse sectors including insurance, construction, commercial, marine, healthcare, and domestic markets.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most repairs completed in 2-4 hours
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• MA GroupflagshipStrategic or Co-development Partner · 1 July 2025In July 2025, MA Group acquired Magicman, bringing together complementary expertise to deliver a stronger, more comprehensive service across residential, commercial and industrial sectors. MA Group is a fully integrated property services business with nearly 30 years of experience across claims management, reinstatement, validation, restoration and customer care.
• Trees 4 TravelcoreStrategic or Co-development PartnerThrough partnership with Trees 4 Travel, Magicman actively measures and offsets their operational carbon footprint as part of their sustainability commitment.
• CIOB (Chartered Institute of Building)coreStrategic or Co-development PartnerMagicman is strengthening their training partnership with the Chartered Institute of Building (CIOB). Their programme assurance reflects alignment with the highest professional and educational standards within the construction and built environment industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Belfor Property Restoration: Global property restoration group serving commercial, industrial and insurance clients with damage repair and recovery services. Comparable on the insurance-channel, multi-trade commercial repair model.
• Travis Perkins: UK builders' merchant group that owns Plastic Surgeon. Operates adjacent to Magicman in construction supply chain and owns its closest direct competitor, making it a strategic reference point.
• ServiceMaster Restore: Large international restoration and clean-up franchise network covering fire, water and specialist commercial restoration. Overlaps with Magicman's commercial/insurance-channel repair and restoration demand.
• HomeServe: UK-listed home repair, emergency and insurance-partnered services business. Adjacent in the insurance/homeowner repair channel and on-site technician delivery model Magicman uses for domestic work.

Regional players

• Trident Building Consultancy: UK building repair, refurbishment and dilapidations contractor working with commercial landlords and property managers. Comparable in construction-channel surface and building-component repair work.

Emerging players

• Refresh Renovations: Franchise home renovation and refurbishment network active in the UK. Competes for some of Magicman's domestic kitchen/bathroom refurbishment-adjacent demand with a project-managed delivery model.
• Fantastic Services: UK handyman and home-maintenance franchise serving domestic customers with on-site repairs. Adjacent competitor for the consumer/domestic tail of Magicman's surface repair demand.

Direct peers

• Plastic Surgeon: UK's other leading specialist hard-surface repair company, offering on-site repair of chips, scratches and damage to baths, worktops, doors and similar fixtures. Closest like-for-like competitor to Magicman, now owned by Travis Perkins.
• Surface Repair Services: UK on-site surface repair specialist covering baths, sinks, worktops, tiles, doors and flooring for domestic and commercial clients. Direct overlap with Magicman's core service offering and customer segments.
• Multivolt Building Services: UK commercial repair and maintenance contractor offering reactive and planned building repairs across retail, hospitality and commercial property. Comparable in its on-site multi-trade repair model and B2B commercial client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magicmanrepair

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magicman Holdings