Digital Boutique
Digital Boutique is a UK-based specialist ecommerce agency founded in 2010 that delivers complex headless commerce implementations and bespoke custom development across Magento, Shopify Plus, BigCommerce, and SAP Hybris to enterprise clients including Heineken, Swiss Re, Boots, and Premier League football clubs.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Digital Boutique does
Digital Boutique is a UK-based specialist ecommerce agency founded in 2010 (company registered as Digital Boutique Ltd in Scotland, Company No. SC372724) that delivers complex headless commerce implementations to enterprise and mid-market clients across retail, B2B, financial services, insurance, and sports verticals. The agency works across multiple commerce platforms including Magento (Adobe Experience Cloud), Shopify Plus, BigCommerce, and SAP Hybris, with particular depth in custom development that exceeds out-of-box platform capabilities, exemplified by bespoke kit builders, AS400 ERP integration bridges, and a PayByFinance Magento app.
Its core technical offering spans three service lines: Digital Experience & UX Design, Ecommerce Transformation (including replatforming, AI/advanced personalisation, A/B testing, and AWS infrastructure management), and Optimisation & Maintenance (24/7 support, conversion rate optimisation, performance, load and stress testing). The agency's custom development capabilities include React and BigCommerce-based kit builder applications, a Bespoke Rug Builder on Shopify, and the IptiQ insurance platform delivered for Swiss Re. Named clients include Heineken, Swiss Re, Boots/Sleek MakeUP, Leicester City Football Club, Antler, Floris London, Rodial, ETB Technologies, and Novuna.
The revenue model is professional services-based with project engagements supplemented by ongoing optimisation retainers. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led direct engagement, primarily through the website contact form, with marketing support from a case-study portfolio and industry award recognition (Retail Week Tech 2016, Ecommerce Awards, Football Business Awards, The Drum DADI, Mage Titans). The company operates from offices in Edinburgh (registered HQ), London, Hamilton (UK), and Melbourne (Australia), with a small senior team led by Gary Landa (Chief Digital Director) and Alistair Macneil (CTO).
Digital Boutique firmographics
Firmographics- Name
- Digital Boutique
- Legal name
- Digital Boutique Ltd
- Website
- https://digitalboutique.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Digital Boutique is a UK-based specialist ecommerce agency founded in 2010 that delivers complex headless commerce implementations and bespoke custom development across Magento, Shopify Plus, BigCommerce, and SAP Hybris to enterprise clients including Heineken, Swiss Re, Boots, and Premier League football clubs.
- Ownership category
- akta.pro rank
Digital Boutique industry classification
Industry- Product category
- Ecommerce Development Services
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
- akta.pro secondary industry
- Creative Boutique Agencies (MPAAAAAB)
Keywords
Where Digital Boutique is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Digital Boutique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Ecommerce Development: Digital Boutique generates revenue through project-based professional services for ecommerce design, development, and transformation. Services include UX strategy, platform implementation, custom development, and ongoing optimisation engagements with enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Digital Boutique product offering
Product offeringCore offering
Digital Boutique is a specialist headless ecommerce agency that designs, builds and optimises complex ecommerce experiences for enterprise and mid-market brands. The agency delivers three core services — Digital Experience & UX Design, Ecommerce Transformation, and Optimisation & Maintenance — across Magento (Adobe Commerce), Shopify Plus, BigCommerce and SAP Hybris platforms. They differentiate through custom development beyond out-of-box platform capabilities, including bespoke product configurators, ERP bridges and high-traffic retail platforms.
Product overview
Digital Boutique is a specialist headless ecommerce agency offering three core services: Digital Experience & UX Design, Ecommerce Transformation, and Optimisation & Maintenance. The agency works across major ecommerce platforms including Magento (Adobe Experience Cloud), Shopify Plus, BigCommerce, and SAP Hybris, implementing headless commerce and PWA architectures where needed. Key product features include custom Kit Builder applications (React-based for shirt customisation, BigCommerce for power tools), the PayByFinance Magento app for Novuna, and the IptiQ insurance platform for Swiss Re. The agency also delivers bespoke tools like the Cabin Luggage Finder for Antler and Bespoke Rug Builder for ANTA, demonstrating expertise in custom development beyond out-of-the-box platform capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Experience & UX Design
- Ecommerce Transformation
- Optimisation & Maintenance
Quantifiable outcome
- +130% sales, +65% conversions, +30% AOV for Leicester City FC
- +13 more outcomes
Companies that use Digital Boutique
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Digital Boutique technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
Digital Boutique partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adobe/MagentocoreDigital Boutique operates as an Adobe Magento Commerce Agency, specialising in Magento Commerce Cloud and Adobe Experience Cloud implementations. They have extensive track record with Magento Enterprise implementations across multiple clients.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Digital Boutique competitors and assessment
Company assessmentDirect peers
- Space48: UK ecommerce agency with deep Magento and Shopify expertise, focused on enterprise replatforming and custom development. Comparable boutique-to-mid-scale UK competitor on platform mix and complexity-driven engagements.
- Something Digital: Magento-focused agency delivering enterprise ecommerce builds and ongoing optimisation. Direct peer in Magento-Enterprise specialisation and long-term client-retention model.
- We Make Websites: London-based Shopify Plus partner agency delivering enterprise ecommerce builds, replatforming, and CRO services for premium retail and DTC brands. Direct competitor for Shopify Plus-led enterprise mandates.
- Corra: US-based ecommerce agency delivering Adobe Commerce (Magento) and Shopify Plus enterprise implementations. Comparable complexity handling and enterprise customer base, though US-centric.
- Media Lounge: UK digital agency offering ecommerce design, development, and digital marketing services for retail brands. Comparable UK boutique positioning with overlapping service lines.
- Atomic Smash: Bournemouth-based Shopify Plus agency delivering design-led ecommerce builds for premium and enterprise brands. Comparable boutique positioning and platform-aligned service offering.
- Vaimo: Global ecommerce agency specialising in Adobe Magento Commerce, Shopify Plus, and headless commerce implementations for enterprise brands. Closest like-for-like competitor in terms of platform mix, complexity handling, and enterprise client base.
Regional players
- Magenable: Australia-based Magento agency that overlaps with Digital Boutique's Melbourne office footprint. Comparable Magento-enterprise specialisation but geographically focused on AU/NZ.
Broad incumbents
- Blue Acorn (Phase One): Larger Adobe/Magento agency (now part of Phase One) serving enterprise retail clients. Overlaps in Magento platform expertise but operates at greater scale across a wider portfolio of services.
- NetSuite / Shopify Partner Agencies (collective category): Broader ecosystem of certified Shopify Plus and BigCommerce partner agencies competing for the same enterprise RFPs as Digital Boutique. Larger aggregate scale and more standardised delivery models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Digital Boutique social profiles
Digital presenceDigital Boutique compliance and trust
Trust signalCompliance3 records
Digital Boutique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Boutique leadership team
Management profileNumber of profiles
Profiles9 records
Digital Boutique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Boutique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Boutique
What does Digital Boutique do?
Digital Boutique is a specialist headless ecommerce agency that designs, builds and optimises complex ecommerce experiences for enterprise and mid-market brands. The agency delivers three core services — Digital Experience & UX Design, Ecommerce Transformation, and Optimisation & Maintenance — across Magento (Adobe Commerce), Shopify Plus, BigCommerce and SAP Hybris platforms. They differentiate through custom development beyond out-of-box platform capabilities, including bespoke product configurators, ERP bridges and high-traffic retail platforms.
Is Digital Boutique a public or private company?
Digital Boutique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Boutique founded?
Digital Boutique was founded in 2010. It employs 11 to 50 people.
Where is Digital Boutique based?
Digital Boutique is headquartered in London, United Kingdom, in the Europe region.
How does Digital Boutique make money?
One revenue line is on record: professional Services - Ecommerce Development.
Who are Digital Boutique's main competitors?
Direct peers on record are Space48, Something Digital, We Make Websites, Corra, Media Lounge, Atomic Smash and Vaimo. Magenable is listed as a regional player. Broad incumbents are Blue Acorn (Phase One) and NetSuite / Shopify Partner Agencies (collective category).
Does Digital Boutique have an API?
No public API is recorded for Digital Boutique.
What industry is Digital Boutique in?
Digital Boutique's product category is Ecommerce Development Services. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of MPAAAAAB, Creative Boutique Agencies.