Liganova Horizon

What Liganova Horizon does

LIGANOVA HORIZON GmbH is a German digital brand experience agency operating as a subsidiary of the LIGANOVA GROUP, headquartered in Frankfurt am Main with a secondary office in Stuttgart. Founded in 2009, the firm delivers integrated digital services across four practice areas: Digital Platforms & Services (corporate websites, intranets, mobile apps, product configurators), Digital Brand & Product Experiences (microsites, VR, AR, mixed reality, real-time applications, CGI production), Digital Storytelling & Campaigns (social, online advertising, influencer marketing, CRM), and Phygital Spaces & Virtual Worlds (exhibits, brand spaces, hybrid events, metaverse, Web 3.0). Its technology stack centers on immersive and real-time rendering capabilities — including VR, AR, MR, CGI production pipelines, and Web 3.0 tooling — applied to enterprise brand projects rather than packaged software products.

The company's commercial model is project-based professional services sold to enterprise clients through direct B2B engagement. Marquee engagements include an AI-powered content creation solution for Land Rover, the Future Heritage Portal for the Porsche Museum in Stuttgart, and e-commerce experience work for PUMA. Distribution is handled through direct enterprise sales led by Managing Director Markus Schuhmacher, with new business sourced via website inquiries and existing account relationships. The firm is structured as a German GmbH (private limited company), with Alexander Ludwig, Daniel Kaiser, and Markus Schuhmacher listed as company representatives. No revenue, headcount, funding, or ownership-stake details beyond its parent-group affiliation are publicly disclosed, which constrains any quantitative assessment of scale or unit economics.

Name

Liganova Horizon

Legal name

LIGANOVA HORIZON GmbH

Website

https://liganova-horizon.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Liganova Horizon is a Frankfurt-based digital brand experience agency, part of the LIGANOVA GROUP, that delivers VR/AR, CGI, phygital spaces, and digital platforms for enterprise clients including Jaguar Land Rover, Porsche, and PUMA.

Ownership category

akta.pro rank

Product category

Digital Brand Experience Agency

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital brand experiences
• Phygital experiences
• Interactive storytelling
• Augmented reality services
• Immersive brand spaces

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Agency Services: Project-based professional services for digital brand experiences including strategy, design, development, and implementation across digital platforms, campaigns, and phygital spaces

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Liganova Horizon is a digital brand experiences agency that delivers project-based services across four practice areas: Digital Platforms & Services (corporate websites, intranets, mobile apps, product configurators), Digital Brand & Product Experiences (microsites, VR/AR/MR, CGI, real-time applications), Digital Storytelling & Campaigns (social media, online advertising, influencer marketing, CRM), and Phygital Spaces & Virtual Worlds (exhibits, brand spaces, hybrid events, metaverse, Web 3.0). The agency combines creativity with technology to produce brand experiences that bridge physical and digital spaces for enterprise clients.

Product overview

Liganova Horizon is a digital brand experiences agency that operates as a single unified service offering across four interconnected practice areas: Digital Platforms & Services, Digital Brand & Product Experiences, Digital Storytelling & Campaigns, and Phygital Spaces & Virtual Worlds. As part of the LIGANOVA GROUP, the company creates phygital excellence combining creativity with technology to deliver brand experiences in physical and digital spaces. Their client projects include AI-powered content creation solutions for Land Rover, heritage portal experiences for Porsche, and e-commerce solutions for PUMA.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Platforms & Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LIGANOVA GROUPcoreStrategic or Co-development PartnerParent company of LIGANOVA HORIZON. LIGANOVA HORIZON is part of LIGANOVA GROUP and creates phygital excellence at scale, sharing the same ambition to create remarkable brand experiences. With reliable partners on board, capabilities are broadened when projects require resources beyond the horizon.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dept: Global digital creative and experience agency combining strategy, design, technology and marketing — directly comparable to Liganova Horizon's integrated four-practice model and similar enterprise brand-experience client base.
• AKQA: Premium digital creative and experience design agency working with luxury and automotive brands on digital products, AR/VR and brand platforms — closely aligned with Liganova Horizon's enterprise, design-led, tech-enabled proposition.
• Kolle Rebbe: Hamburg-based creative and digital agency serving premium German and international brands across brand storytelling, digital experiences and campaigns — comparable in size, German-market base and brand-experience positioning.
• Serviceplan Group: Largest independent German integrated agency group, covering digital, brand experience, campaigns and platforms — a primary domestic competitor and the most analogous German peer in scope and client mix.
• Huge: Digital experience design and product agency serving enterprise clients on platforms, apps, immersive experiences and brand systems — directly comparable in offering mix and enterprise customer profile.
• Scholz & Volkmer (Jung von Matt TECH): German digital agency focused on platform builds, brand experiences and digital product design for enterprise clients; now part of Jung von Matt — a near-direct digital-experience peer in the German market.
• Jung von Matt: German creative-led agency network with deep automotive and premium brand clients (including Porsche-adjacent work) — directly comparable in creative ambition, German base, and brand-experience focus.
• Razorfish: Customer experience and digital transformation agency with strong credentials in brand storytelling, platforms and immersive experiences for large enterprise clients.
• SinnerSchrader (Accenture Song): Long-standing German digital experience and commerce agency now part of Accenture Song, working on digital platforms, e-commerce and brand experiences for enterprise clients — directly comparable in digital-services offering.

Emerging players

• We Are Social: Globally networked social and creative agency with influencer marketing, campaign and content production capabilities — comparable on the Digital Storytelling & Campaigns practice area that Liganova Horizon offers to enterprise brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/liganovahorizon
• Instagraminstagram.com/liganovahorizon
• Facebookfacebook.com/herrenderschoepfung
• Xtwitter.com/hdsagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liganova Horizon