iReach World Wide

What iReach World Wide does

iReach World Wide (legal entity iReach Insights Limited, previously known as iReach) is a Dublin-headquartered full-service market research agency founded in 2006 serving marketing, brand, PR, and product decision makers across Ireland, the UK, and broader European markets. The company operates three integrated capability layers: a Solutions layer offering new product development, brand trackers, customer experience, segmentation, ad and concept testing, and global studies; a Panels layer anchored by a 30,000+ member nationally representative consumer panel, a 9,000+ member business leader panel, and specialist panels for youths, mums, foodies, and families, plus a twice-monthly Omnibus research vehicle; and a Practices layer spanning online, telephone, focus groups, co-creation, eye tracking (Tobii Glasses 2 / X2-30 with Studio Professional Software), site intercept, and SMS-based iPick mobile research. The company monetizes through project-based custom research engagements delivered on a quote-based pricing model to enterprise clients spanning retail, telecom, automotive, pharma, FMCG, financial services, and government/trade bodies. The brand portfolio extends to iReach.Global (international research), iReach Conversations (research community content), and iWin Prizes (panelist rewards), supported by corporate memberships in ESOMAR, MRS, AQR, and AMA.

Name

iReach World Wide

Legal name

iReach Insights Limited

Website

https://ireachhq.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

iReach World Wide is a Dublin-based, full-service market research agency delivering quantitative, qualitative, and digital research via proprietary consumer and business panels for enterprise and government clients across Ireland, the UK, and Europe.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Consumer panel research
• Brand tracking studies
• Eye tracking research
• Qualitative and quantitative research

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Project-based research services including quantitative studies, qualitative research, and hybrid methodologies delivered to enterprise clients. Projects range from ad effectiveness tracking to brand segmentation studies, customer satisfaction surveys, and new product testing. Revenue is generated through custom research engagements tailored to client needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

iReach is a full-service market research agency delivering quantitative, qualitative, hybrid, and digital research engagements through proprietary consumer and business panels. The company provides custom market intelligence, brand tracking, customer experience, segmentation, advertising effectiveness, eye tracking, site intercept, and SMS mobile research to enterprise clients across Ireland, the UK, and broader European markets. Its core asset is a 30,000+ member consumer panel and 9,000+ member business panel enabling fast, nationally representative sampling, complemented by specialist panels (Youth, Mums, Foodies, Families) and a twice-monthly Omnibus survey.

Product overview

iReach Insights is a full-service market research agency offering a platform of research solutions organized around three core areas: Solutions (research services including New Product Development, Research Communities, Packaging & Promotions, Market Simulation, Brand Trackers, Customer Experience, Segmentation, Buyer Personas, Innovation Workshops, Ad & Concept Testing, Global Studies, and Consumer Journeys), Panels (proprietary consumer and business research panels with 30,000+ and 9,000+ members respectively, plus specialist demographic panels for Youths, Mums, Foodies, and Families, and a twice-monthly Omnibus), and Practices/Methods (research methodologies including Eye Tracking Studies, Website Usability/UX, Site Intercept Technology, Mobile Research via SMS, Competitive Intelligence Tracking, Focus Groups, Telephone Interviews, and Data Analytics). The company provides qualitative, quantitative, hybrid, and digital research methodologies for clients across Ireland, UK, and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• iReach.Global: International market research services for global studies
• iReach Conversations
• iWin Prizes

Products and services

• Quantitative Research Quantitative survey-based research delivered to enterprise clients using iReach's proprietary 30,000+ member consumer panel and 9,000+ member business panel, supporting ad effectiveness tracking, brand segmentation, customer satisfaction surveys, and new product testing across Irish, UK, and European markets.
• Qualitative Research Qualitative research services including focus groups, in-depth interviews, and co-creation sessions designed to encourage participant discussion, interaction, and idea generation for enterprise brand and product decisions.
• Eye Tracking Studies

Quantifiable outcome

• Site Intercept technology shown to increase website conversions by 30+% and NPS by 10 points
• +1 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor.

• Enterprise IrelandminorGTM or Marketing PartnerEnterprise Ireland is featured as a partner/client. The company appears to support Irish businesses and is recognized as part of the Irish export and business development ecosystem. iReach has conducted research projects for Enterprise Ireland including B2B awareness tracking studies.
• iReach.GlobalminorOthersInternational market research sister company operating under the iReach brand. Referenced in footer as an affiliated entity providing international market research services alongside iReach Insights.
• iReach ConversationsminorOthersRelated website under the iReach brand focused on research conversations and insights content. Part of the broader iReach ecosystem of research-related digital properties.
• MindshareminorGTM or Marketing PartnerMedia partner relationship with Mindshare, a media agency. Mindshare referred iReach for digital effectiveness research including site intercept studies for clients like Mic's Chilli. Joe.ie served as the host site for campaign research.
• ClickworksminorImplementation/ SI/ Consulting PartnerDigital marketing agency partner for the Welfare.ie strategic review project. Clickworks provided digital marketing strategic thinking alongside iReach's research methodologies and insights for the government website project.
• ESOMARminorOthersGlobal market research association. iReach is a Corporate Member of ESOMAR, demonstrating adherence to industry best practices and professional standards in market research.
• MRS (Market Research Society)minorOthersUK-based market research industry body. iReach is a member of MRS, demonstrating professional standards and industry best practices in research methodology.
• AQR (Association of Qualitative Research)minorOthersAssociation for qualitative research practitioners. iReach is a member of AQR, demonstrating expertise and professional standards in qualitative research methodologies.
• AMA (American Marketing Association)minorOthersAmerican Marketing Association membership demonstrating iReach's commitment to marketing professional standards and best practices in research and analytics.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ipsos: Global market research and analytics company with broad coverage across consumer, B2B, healthcare, and public sector research. Competes with iReach for large multi-country and pan-European briefs but offers wider portfolio including syndicated products.
• NielsenIQ: Global consumer measurement and analytics firm. Competes with iReach in retail and FMCG research, particularly in Ireland/UK where Nielsen's panels and retail measurement set the market benchmark.
• GfK (NIQ): Global market research firm with strong consumer and technology panels. Overlaps with iReach's consumer panel, B2B research, and technology transformation studies (Fujitsu, Sky), but at significantly greater scale.
• Kantar (Millward Brown): Global research, data and insights group; Millward Brown division is the dominant brand-tracking and ad-effectiveness specialist. Direct overlap with iReach's brand tracking, ad testing, and consumer research offerings, but at a much larger scale.

Emerging players

• Toluna: Digital consumer research platform combining a global online panel with automated survey tools. Represents the technological and self-service direction that could pressure traditional agencies like iReach on cost and speed for quantitative projects.

Direct peers

• Empathy Research: Ireland-based full-service market research agency offering qualitative and quantitative consumer research. Comparable in scale and methodology mix, directly competing for Irish brand and marketing research engagements.
• Red C Research & Marketing: One of Ireland's largest independent market research agencies offering quantitative and qualitative consumer and B2B research. Direct competitor to iReach for Irish enterprise and government research budgets, with overlapping panel and tracking services.
• Yonder Consulting: UK-based market research and data insight agency offering consumer, B2B, and public sector research. Comparable to iReach in methodology mix and client type, often competing for UK and European briefs that iReach pursues.
• Behaviour & Attitudes (B&A): Long-established Irish market research firm with proprietary consumer tracking studies and qualitative capabilities. Closest Irish peer to iReach in terms of local panel assets, brand tracking tradition, and enterprise client base.
• Amarach Research: Irish-based market research consultancy providing consumer and B2B research, opinion polling, and syndicated studies. Comparable mid-sized peer competing for the same Irish and European enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ireachinsights

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iReach World Wide