Base Camp

What Base Camp does

Base Camp Caravans is a family-owned caravan and toy hauler dealership headquartered in Perth, Western Australia, operating from a single showroom in Wangara. The company functions as a multi-brand retail broker rather than a manufacturer, selling pre-built showroom stock and bespoke custom-designed units sourced from Australian-made manufacturing partners, including Red Centre Caravans, Great Aussie Gravity Caravans, and Pro RV Falcon. Its portfolio spans five product lines — family vans, couple vans, off-road adventures, touring/semi-off-road, and toy haulers — available in 15ft to 24ft configurations, with technical differentiators centered on off-grid power systems, heavy-duty chassis, all-terrain suspension, and a customisation service that allows buyers to configure colours, layouts, and options.

The business operates exclusively on a direct-to-consumer model with no e-commerce capability, requiring showroom visits or phone inquiries for all major purchases. Revenue is generated through one-time hardware sales and professional design consultation services, supplemented by affiliate referral income from a financing partnership with BiziLoans. Marketing is conducted through organic social channels (Facebook, Instagram, TikTok), blog content, caravan show participation, and word-of-mouth referrals driven by a strong Google review profile. The legal entity behind the operation is SandyToesCo., and the company employs 1-10 people, serving the Western Australian recreational tourism market.

Name

Base Camp

Legal name

SandyToesCo.

Website

https://basecampaustralia.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Base Camp Caravans is a family-owned caravan and toy hauler dealership in Perth, WA, selling Australian-made caravans from multiple manufacturer partners through a single Wangara showroom, serving individual consumers and families seeking off-road, off-grid, and touring vehicles.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Caravan Sales: Revenue generated from selling Australian-made caravans and toy haulers. The company offers both showroom stock (pre-built) caravans and custom-designed units. Sales are primarily one-time transactions with no recurring revenue component.
2. Custom Design Services: Revenue from providing personalized caravan design consultation and ordering services. Customers work with the sales team to configure custom specifications including colours, layouts, and options.
3. Financing Partnership Referral: Referral revenue from BiziLoans financing partnership. Customers are referred for loan approval to enable purchases, with the finance provider offering same-day approvals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Base Camp Caravans is a Western Australian, family-owned dealership that sells Australian-made caravans and toy haulers from a physical showroom in Wangara, Perth. The company offers pre-built showroom stock caravans, a bespoke custom caravan design service, and accessories, sourcing inventory exclusively from Australian manufacturers including Red Centre Caravans, Great Aussie Gravity, and Pro RV Falcon. Sales are direct-to-consumer with no online purchasing capability.

Product overview

Base Camp Caravans is a Western Australian, family-owned caravan and toy hauler dealership. The business operates as a multi-brand retail platform, offering pre-built showroom stock caravans, custom caravan design services, and exclusive products from partnered Australian-made manufacturers (primarily Red Centre Caravans). The portfolio spans five product lines: Family Vans (with bunks), Couple Vans, Off-Road Adventures, Touring & Semi-Off Road, and Toy Haulers — all available in sizes from 15ft to 24ft. Base Camp positions itself as a dealer-broker rather than a manufacturer, facilitating both off-the-lot purchases and bespoke custom builds through its manufacturing partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Showroom Stock Caravans Pre-built caravans from Australian-made partner manufacturers (Red Centre Caravans, Great Aussie Gravity, Pro RV Falcon) available for immediate purchase from the Base Camp showroom in Wangara, Perth, targeting individual consumers and families.
• Custom Caravan Design Bespoke caravan design service in which customers work with the Base Camp sales team to configure colours, layouts, and options for a caravan ordered from partner manufacturers, targeting individual buyers seeking personalised specifications.
• Toy Haulers Specialised caravans designed to transport recreational equipment such as ATVs and motorcycles along with sleeping and living accommodations, targeting individual Australian buyers needing combined toy transport and camping capability.
• Family Vans Caravans ranging from 15ft to 24ft featuring bunk sleeping layouts, modern features, and Australian-made build quality, targeting families seeking off-road, off-grid, or highway touring capability across Australia.
• Couple Vans Caravans ranging from 15ft to 24ft designed for two travellers, with smart layouts, luxury interiors, and configurations for off-road, off-grid, and touring travel, targeting couples seeking recreational caravans in Australia.
• Off-Road Adventures Off-road and off-grid caravans featuring heavy-duty chassis, all-terrain suspension, lithium battery systems, solar panels, and ample water storage for self-sufficient travel in Australia's most remote areas.
• Touring & Semi-Off Road Caravans designed for smooth towing and effortless long-distance travel across Australia, featuring spacious layouts and modern interiors suitable for couples or families prioritising comfort over extreme off-road capability.
• Red Centre Caravan Tanami Plus Off-grid caravan model from Red Centre Caravans, Base Camp's exclusive Australian-made manufacturing partner, targeted at buyers prioritising independent remote-area travel.
• Red Centre Caravan Oasis Caravan model from Red Centre Caravans, Base Camp's exclusive Australian-made manufacturing partner, sold through the Wangara showroom.

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Red Centre CaravanscoreStrategic or Co-development PartnerRed Centre Caravans is a manufacturer partner producing Australian-made caravans. Base Camp Caravans exclusively partners with Red Centre Caravans for their product line, offering models including the Tanami Plus (off-grid) and Oasis. These products are specifically designed for Australian conditions and sold through the Base Camp showroom.
• Great Aussie Gravity CaravanscoreStrategic or Co-development PartnerGreat Aussie Gravity Caravans is an Australian-made caravan brand offered by Base Camp Caravans. The brand is featured in customer testimonials as part of the product range available through the dealership.
• Pro RV FalconcoreStrategic or Co-development PartnerPro RV Falcon is an Australian caravan brand available through Base Camp Caravans. A customer testimonial mentions purchasing a Pro RV Falcon, indicating it is part of the standard product range offered.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Emerging players

• Camplify: Australian peer-to-peer caravan and camper rental marketplace. Comparable because it targets the same Australian family and couple leisure-traveller segment and is increasingly building a marketplace around caravan ownership — directly relevant to Base Camp's customer base and to any future rental adjacency.

Broad incumbents

• Avida RV: Established Australian motorhome and caravan manufacturer with a national dealer footprint. Comparable as a larger incumbent serving overlapping family and couple RV buyers in Australia, though with broader product breadth and own manufacturing.
• Apollo Motorhome Holidays: Australia's largest motorhome and campervan rental operator, with retail and tourism exposure. Comparable as a major Australian RV/camper brand serving leisure travellers, though operating on a rental rather than sales model.
• Jayco Australia: Australia's largest caravan and RV manufacturer with a national dealership network. Comparable because Jayco serves the same Australian family/couple buyer for towable recreational vehicles, but at vastly greater scale, with its own manufacturing rather than a dealer model.

Regional players

• Micks Gone Bush 4x4 & RV: Independent Perth/WA-based caravan and 4x4 retailer. Comparable as a regional competitor operating in the same Western Australian market with a similar showroom-based direct-to-consumer sales model for off-road and family caravans.

Direct peers

• Lotus Caravans: South Australian off-road caravan manufacturer. Directly comparable because Lotus competes in the same premium off-road/off-grid family and couple caravan category as Base Camp's Red Centre partnership, with overlapping product spec and price band.
• Red Centre Caravans: Australian-made caravan manufacturer and Base Camp's flagship partner brand. Directly comparable because Red Centre sells competing off-road and off-grid caravans (including the Tanami Plus) through its own dealer channels, overlapping with Base Camp's core product line and target customer.
• Snowy River Caravans: Australian caravan manufacturer with broad dealer network. Comparable as a competing Australian-made caravan brand targeting family and touring buyers in the same price and size band as Base Camp's showroom stock.
• Kokoda Caravans: Australian-made off-road and family caravan manufacturer. Comparable because Kokoda competes in the same off-road, family, and couple caravan segments with overlapping product specs and Australian-made positioning.
• Great Aussie Gravity Caravans: Australian-made caravan brand stocked by Base Camp. Comparable as a peer manufacturer-dealer whose caravans are sold through competing dealerships in similar off-road/off-grid configurations to Base Camp's lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/basecampaustraliawa
• Instagraminstagram.com/basecampcaravans
• TikToktiktok.com/@basecampaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Base Camp